Cover image of The Analytics Power Hour

The Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will fin... Read more

Ranked #1

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#106: SQL and the Digital Analyst with Pawel Kapuscinski

#106: SQL and the Digital Analyst with Pawel Kapuscinski

WHERE were you the first time you listened to this podcast? Did you feel like you were JOINing a SELECT GROUP BY doing s... Read more

15 Jan 2019

51mins

Ranked #2

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#70: The Case for Customer Lifetime Value with Dr. Peter Fader

#70: The Case for Customer Lifetime Value with Dr. Peter Fader

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out... Read more

29 Aug 2017

1hr

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Ranked #3

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#127: Is Multi-Touch Marketing Attribution Dead? Should It Be? With Priscilla Cheung

#127: Is Multi-Touch Marketing Attribution Dead? Should It Be? With Priscilla Cheung

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made i... Read more

5 Nov 2019

52mins

Ranked #4

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#132: Reporting vs. Analysis

#132: Reporting vs. Analysis

Who would have thought that we'd get to 2020 and still be debating whether recurring reports should include "insights?" ... Read more

14 Jan 2020

57mins

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Ranked #5

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#003: Taming the Digital Analytics Technology Stack

#003: Taming the Digital Analytics Technology Stack

To win at digital measurement in 2015, you need more data capture tools than just your web analytics tool of record. In ... Read more

3 Feb 2015

43mins

Ranked #6

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#095: The Rise of BI with Taylor Udell

#095: The Rise of BI with Taylor Udell

Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down... Read more

14 Aug 2018

54mins

Ranked #7

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#117: What's in a Job Title? Maybe the Data Shows!

#117: What's in a Job Title? Maybe the Data Shows!

What's in a job title? That which we call a senior data scientist by any other job title would model as predictively... ... Read more

18 Jun 2019

59mins

Ranked #8

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#111: Automation in Analytics with Erik Driessen

#111: Automation in Analytics with Erik Driessen

We thought we deserved a break from the podcast, so we went looking for some AI to take over the episode. Amazon Polly w... Read more

26 Mar 2019

51mins

Ranked #9

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#061: Selling the Value of Analytics with Sayf Sharif

#061: Selling the Value of Analytics with Sayf Sharif

"Psssst! Hey! Buddy! Want some analytics? Whatcha' lookin’'for? Insights? Recommendations? Maybe some implementation? I ... Read more

25 Apr 2017

54mins

Ranked #10

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#115: Build vs. Buy with June Dershewitz from Twitch

#115: Build vs. Buy with June Dershewitz from Twitch

A simple recipe for a delicious analytics platform: combine 3 cups of data schema with a pinch of JavaScript in a large ... Read more

21 May 2019

54mins

Ranked #11

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#103: Customer Data Platforms Revisited with Todd Belcher from CDP Resource

#103: Customer Data Platforms Revisited with Todd Belcher from CDP Resource

What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platf... Read more

4 Dec 2018

53mins

Ranked #12

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#028 Attribution!

#028 Attribution!

Attribution is like a box of chocolates. It can be really expensive, or it can be really cheap. It requires making a lot... Read more

19 Jan 2016

44mins

Ranked #13

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#120: Causal Inference with Bradley Fay

#120: Causal Inference with Bradley Fay

Listen. Really. That's what you can do. You can listen to this episode and find out what you learn. Or you can NOT liste... Read more

30 Jul 2019

48mins

Ranked #14

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#128: Neuroscience, the Customer Experience, and the Data Therein with Diana Lucaci

#128: Neuroscience, the Customer Experience, and the Data Therein with Diana Lucaci

READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRR... Read more

19 Nov 2019

55mins

Ranked #15

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#076: Insights, Please. Actionable Ones!

#076: Insights, Please. Actionable Ones!

When you find a true insight, it can make your head spin. But, will your head spin in a different direction if the insig... Read more

21 Nov 2017

56mins

Ranked #16

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#060: The People and Personality Side of Analytics

#060: The People and Personality Side of Analytics

Do you want to know something about analysts? They're people. And, not only are they people, but they work with people. ... Read more

11 Apr 2017

55mins

Ranked #17

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#025: A/B Testing with Kelly Wortham from EY

#025: A/B Testing with Kelly Wortham from EY

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode... Read more

8 Dec 2015

45mins

Ranked #18

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#091: Data Literacy and (at!) MEE!

#091: Data Literacy and (at!) MEE!

Are you reading this? If so, then you are literate. But, are you (and are your stakeholders) data literate? What does th... Read more

19 Jun 2018

37mins

Ranked #19

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#129: Data Accuracy and Completeness with Yali Sassoon

#129: Data Accuracy and Completeness with Yali Sassoon

How accurate is your data? How accurate is any of our data? If our data is more accurate, will we make better decisions?... Read more

3 Dec 2019

55mins

Ranked #20

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#072: The Future Digital Analyst Redux with Corry Prohens

#072: The Future Digital Analyst Redux with Corry Prohens

Have you learned R yet? No? Well, then Tim is disappointed in you. Or, maybe that's totally okay! Way back on episode #0... Read more

26 Sep 2017

52mins

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