Peter Fader

33 Podcast Episodes

The Super CMO Show - Prof. Peter Fader (#002)

The Super CMO Show - Prof. Peter Fader (#002)

Prof. Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pen... Read more

23 Feb 2023

1hr

410 The Customer Base Audit by Peter Fader

410 The Customer Base Audit by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael R... Read more

18 Nov 2022

1hr 8mins

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The Quantitative Side of Customer-Centricity with Wharton's Peter Fader

The Quantitative Side of Customer-Centricity with Wharton's Peter Fader

Customer-centricity is essential in the world of subscriptions. To succeed you have to understand who your most valuable... Read more

13 Oct 2021

39mins

#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)

#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)

As loyalty marketers, it's essential that we have access to both the financial models and the financial language we need... Read more

14 Sep 2021

9mins

Most Popular

Dr. Peter Fader- Leading Expert on Customer Retention on Making the Most of the Holidays

Dr. Peter Fader- Leading Expert on Customer Retention on Making the Most of the Holidays

08-23-2021 Dr. Peter Fader

23 Aug 2021

16mins

#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader

#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out... Read more

20 Apr 2021

1hr 4mins

Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]

Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]

Peter talks about Customer Centricityo What is Customer Lifetime Valueo How companies grow the current customer instead ... Read more

12 Mar 2021

49mins

Podcast: Peter Fader, Wharton Professor, Part 2

Podcast: Peter Fader, Wharton Professor, Part 2

This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton Sc... Read more

19 Nov 2020

22mins

Podcast: Peter Fader, Wharton Professor, Part 1

Podcast: Peter Fader, Wharton Professor, Part 1

This is a rare two-part set of free episodes of Marketing BS. My guest today is Peter Fader, professor of marketing at t... Read more

18 Nov 2020

23mins

64: The Customer Centricity Playbook by Peter Fader

64: The Customer Centricity Playbook by Peter Fader

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director S... Read more

9 Nov 2020

22mins

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