EP25: C-Level Analytics at Proctor & Gamble
EP25: C-Level Analytics at Proctor & Gamble
Large companies today are quite happy to use analytics for a wide range of tactical decisions, such as product assortmen... Read more
20 Nov 2017
•
13mins
EP24: KPMG on Why Marketers Should Learn Data Analytics
EP24: KPMG on Why Marketers Should Learn Data Analytics
IT professionals, in general, are excellent at answering direct questions. Volunteering information that the questioner ... Read more
13 Nov 2017
•
12mins
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EP23: Machine Learning in the Fortune 100
EP23: Machine Learning in the Fortune 100
Few things in business analytics have gotten the excitement and, yes, the hype as Machine Learning. It fires up the imag... Read more
6 Nov 2017
•
10mins
EP22: Using Predictive Analytics for Direct Marketing
EP22: Using Predictive Analytics for Direct Marketing
Direct Marketing focuses on potential customers that are predicted as likely to buy. But is that in fact the best approa... Read more
30 Oct 2017
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11mins
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EP21: Point of Sale Data Analytics with TSYS, Largest Payment Processor in the US
EP21: Point of Sale Data Analytics with TSYS, Largest Payment Processor in the US
When a consumer walks into a grocery store … buys some apples … and pays with a Visa credit card, …. Who owns that data?... Read more
23 Oct 2017
•
12mins
EP26: Banking Analytics at Bank of America
EP26: Banking Analytics at Bank of America
Predicting cashflow is certainly common enough, but what about predicting the costs ASSOCIATED with cashflow? What are t... Read more
23 Oct 2017
•
12mins
EP20: HR Analytics at Memorial Sloan Kettering Cancer Center
EP20: HR Analytics at Memorial Sloan Kettering Cancer Center
When Human Resources executives discuss analytics, topics turn to employee evaluations and various indicators of happine... Read more
16 Oct 2017
•
9mins
EP19: Neiman Marcus Omnichannel Retail Marketing
EP19: Neiman Marcus Omnichannel Retail Marketing
One of the oldest concepts in retail marketing is single view of the customer. That simply means recognizing the shopper... Read more
9 Oct 2017
•
10mins
EP18: Location and Timing Based Marketing Analytics
EP18: Location and Timing Based Marketing Analytics
All day long, mobile devices are being bombarded with shopping offers. Marketing analytics routinely explores which offe... Read more
2 Oct 2017
•
11mins
EP17: Data Analytics to Assess Health of a Customer with Hal Halliday from Infusionsoft
EP17: Data Analytics to Assess Health of a Customer with Hal Halliday from Infusionsoft
Outsourcing sales and customer support to a third-party is a common tactic for growing companies, but it can be quite un... Read more
25 Sep 2017
•
12mins
