Nathan Powell

I chat with Nathan Powell, freelance product designer whose work these days is mainly with B2B SaaS. We chat about how developer founders can go about improving their app's UX and general design.Mentioned in this episode:Nathan's website: https://nathanjpowell.com/Descript: https://www.descript.com/

I chat with Nathan Powell, freelance product designer whose work these days is mainly with B2B SaaS. We chat about how developer founders can go about improving their app's UX and general design.Mentioned in this episode:<ul><li>Nathan's website: <a href="https://nathanjpowell.com/" rel="nofollow" target="_blank">https://nathanjpowell.com/</a></li><li>Descript: <a href="https://www.descript.com/" rel="nofollow" target="_blank">https://www.descript.com/</a></li></ul>

#238: B2B SaaS design with Nathan Powell

Michael Koper

I chat with Michael Koper, founder of Nusii. We talk about what it's like when your product spends several years at a revenue plateau.Mentioned in this episode:Michael's company, NusiiMichael on Twitter.

I chat with Michael Koper, founder of Nusii. We talk about what it's like when your product spends several years at a revenue plateau.Mentioned in this episode:<ul><li>Michael's company, <a href="https://nusii.com/" rel="nofollow" target="_blank">Nusii</a></li><li><a href="https://twitter.com/michaelkoper" rel="nofollow" target="_blank">Michael on Twitter</a>.</li></ul>

#237: Michael Koper, founder of Nusii

Steve McLeod

I'm the guest on my own podcast! A year ago, Ben Pages joined my company, Feature Upvote, to be our marketing manager. Ben had questions about the early days of Feature Upvote, and how this product came to be. He also wanted to know the origin of my low-stress approach to running a business. We thought, why keep this conversation to ourselves? Why not record it as a podcast interview, and share it with you? And that is exactly what we did for this episode.Mentioned in this episode:Feature UpvoteA blog post we mentioned: What I learnt in 2018 while running Feature Upvote.The Bob Dylan quote I mis-remembered in this episode is:A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.

I'm the guest on my own podcast! A year ago, Ben Pages joined my company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a>, to be our marketing manager. Ben had questions about the early days of Feature Upvote, and how this product came to be. He also wanted to know the origin of my low-stress approach to running a business. We thought, why keep this conversation to ourselves? Why not record it as a podcast interview, and share it with you? And that is exactly what we did for this episode.Mentioned in this episode:<ul><li><a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>A blog post we mentioned: <a href="https://featureupvote.com/blog/what-i-learnt-in-2018-while-running-feature-upvote/" rel="nofollow" target="_blank">What I learnt in 2018 while running Feature Upvote</a>.</li></ul>The Bob Dylan quote I mis-remembered in this episode is:<blockquote>A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.</blockquote>

#236: Steve McLeod, founder of Feature Upvote

I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.Mentioned in this episode:Maeva's company, Flying Cat MarketingMaeva on LinkedInProduct-led SEO by Eli Schwartz

I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.Mentioned in this episode:<ul><li><a href="https://flyingcatmarketing.com/" rel="nofollow" target="_blank">Maeva's company, Flying Cat Marketing</a></li><li><a href="https://www.linkedin.com/in/maevaeverywhere/" rel="nofollow" target="_blank">Maeva on LinkedIn</a></li><li><a href="https://www.elischwartz.co/product-led-seo/" rel="nofollow" target="_blank">Product-led SEO by Eli Schwartz</a></li></ul>

#235: Maeva Cifuentes, founder of Flying Cat Marketing

My frequent guest co-host Ed Freyfogle tells us about his recent marketing endeavours, including one that was inspired by April Dunford's "toilet talk". Toilet talk, you ask? All will be revealing during this episode.Mentioned in this episode:Steve’s company, Feature UpvoteEd’s company, OpenCageGeomob websiteApril Dunford's "Toilet talk"Ed's newly published Geocoding Buyer's Guide 

My frequent guest co-host Ed Freyfogle tells us about his recent marketing endeavours, including one that was inspired by April Dunford's "toilet talk". Toilet talk, you ask? All will be revealing during this episode.Mentioned in this episode:<ul><li>Steve’s company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Ed’s company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a></li><li><a href="https://thegeomob.com/" rel="nofollow" target="_blank">Geomob website</a></li><li>April Dunford's <a href="https://www.youtube.com/watch?v=cmgqTfO9Ie0" rel="nofollow" target="_blank">"Toilet talk"</a></li><li>Ed's newly published <a href="https://opencagedata.com/guides/how-to-compare-and-test-geocoding-services" rel="nofollow" target="_blank">Geocoding Buyer's Guide</a> </li></ul>

#234: Ed's marketing catchup

We have two guests interviewing each other! I invited two friends of the podcast, Andy Brice, and Robin Warren, to chat with each other about what it's like running a lifestyle business in 2022 compared to, say, 10 years ago. Although both Andy and Robin run what they call lifestyle businesses, they've taken different approaches, based on what they want to get out of their business.Mentioned in this episode:Robin's company: bluecatreports.comAndy's products: Easy Data Transform, PerfectTablePlan, Hyper PlanAndy on Twitter: @successfulswAndy's blog: Successful SoftwareRobin on Twitter: @robinwarren

We have two guests interviewing each other! I invited two friends of the podcast, Andy Brice, and Robin Warren, to chat with each other about what it's like running a lifestyle business in 2022 compared to, say, 10 years ago. Although both Andy and Robin run what they call lifestyle businesses, they've taken different approaches, based on what they want to get out of their business.Mentioned in this episode:<ul><li>Robin's company: <a href="https://www.bluecatreports.com/" rel="nofollow" target="_blank">bluecatreports.com</a></li><li>Andy's products: <a href="https://www.easydatatransform.com/" rel="nofollow" target="_blank">Easy Data Transform</a>, <a href="https://www.perfecttableplan.com/" rel="nofollow" target="_blank">PerfectTablePlan</a>, <a href="https://www.hyperplan.com/" rel="nofollow" target="_blank">Hyper Plan</a></li><li>Andy on Twitter: <a href="https://twitter.com/successfulsw" rel="nofollow" target="_blank">@successfulsw</a></li><li>Andy's blog: <a href="https://successfulsoftware.net/" rel="nofollow" target="_blank">Successful Software</a></li><li>Robin on Twitter: <a href="https://twitter.com/robinwarren" rel="nofollow" target="_blank">@robinwarren</a></li></ul>

#233: Running a lifestyle business and proud of it

Marc Jenkins

I chat with Marc Jenkins, founder of 16by9, a small web studio that focuses on building WordPress sites. Marc and I talk about what its like to start and build up this type of company, and how, with some careful thinking, you can avoid letting your business become something you never wanted it to be.Mentioned in this episode:Marc's web studio, 16by9Marc's Unoffice HoursSteve’s company, Feature UpvoteThe Bootstrapped website, designed and created by 16by9

I chat with Marc Jenkins, founder of 16by9, a small web studio that focuses on building WordPress sites. Marc and I talk about what its like to start and build up this type of company, and how, with some careful thinking, you can avoid letting your business become something you never wanted it to be.Mentioned in this episode:<ul><li>Marc's web studio, <a href="https://16by9.net/" rel="nofollow" target="_blank">16by9</a></li><li>Marc's <a href="https://marcjenkins.co.uk/unoffice-hours/" rel="nofollow" target="_blank">Unoffice Hours</a></li><li>Steve’s company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>The <a href="https://bootstrapped.fm/" rel="nofollow" target="_blank">Bootstrapped website</a>, designed and created by 16by9</li></ul>

#232: Running a WordPress agency, with Marc Jenkins of 16by9

I catch up with my frequent co-host, Ed Freyfogle, after a long summer break. Amongst other topics, we discuss how bad customer support will lose you customers. We also talk about yet more payment problems - a common theme on this podcast, and for SaaS businesses in general.Mentioned in this episode:Steve’s company, Feature UpvoteEd’s company, OpenCage

I catch up with my frequent co-host, Ed Freyfogle, after a long summer break. Amongst other topics, we discuss how bad customer support will lose you customers. We also talk about yet more payment problems - a common theme on this podcast, and for SaaS businesses in general.Mentioned in this episode:<ul><li>Steve’s company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Ed’s company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a></li></ul>

#231: Bad support loses customers, and payment failures

Something a bit different in this episode: we're playing an episode of the new Pushing to Production podcast, where Ed Freyfogle was the guest. It's a conversation about the technical stack Ed's product runs on. Lots of insightful discussion of the tech decisions you need to make in an API-based business.Mentioned in this episode:Pushing to Production podcastEd’s company, OpenCageBootstrapped #228, where I explain why this show will end with episode #250.

Something a bit different in this episode: we're playing an episode of the new Pushing to Production podcast, where Ed Freyfogle was the guest. It's a conversation about the technical stack Ed's product runs on. Lots of insightful discussion of the tech decisions you need to make in an API-based business.Mentioned in this episode:<ul><li><a href="https://snapshooter.com/podcast" rel="nofollow" target="_blank">Pushing to Production podcast</a></li><li>Ed’s company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a></li><li><a href="https://bootstrapped.fm/228-how-to-get-backlinks-without-feeling-dirty/" rel="nofollow" target="_blank">Bootstrapped #228</a>, where I explain why this show will end with episode #250.</li></ul>

#230: Introducing Pushing to Production

Simon Bennett

Simon Bennett, founder of SnapShooter, returns to the show. We chat about a generous acquisition offer Simon recently received for his company - and why he ultimately decided to not to be acquired. We also chat about Simon's new podcast, Ship SaaS Faster.Mentioned in this episode:Simon's company, SnapShooterSimon's new podcast for SaaS founders, Ship SaaS FasterSnapShooter's podcast, Pushing to ProductionVersolyMy company, Feature UpvoteSimon on Twitter

Simon Bennett, founder of SnapShooter, returns to the show. We chat about a generous acquisition offer Simon recently received for his company - and why he ultimately decided to not to be acquired. We also chat about Simon's new podcast, Ship SaaS Faster.Mentioned in this episode:<ul><li>Simon's company, <a href="https://snapshooter.com/" rel="nofollow" target="_blank">SnapShooter</a></li><li>Simon's new podcast for SaaS founders, <a href="https://shipsaasfaster.com/" rel="nofollow" target="_blank">Ship SaaS Faster</a></li><li>SnapShooter's podcast, <a href="https://snapshooter.com/podcast/" rel="nofollow" target="_blank">Pushing to Production</a></li><li><a href="https://versoly.com/" rel="nofollow" target="_blank">Versoly</a></li><li>My company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li><a href="https://twitter.com/MrSimonBennett" rel="nofollow" target="_blank">Simon on Twitter</a></li></ul>

#229: Saying no to a generous acquisition offer, with Simon Bennett of SnapShooter

Running a bootstrapped software company? Looking to start one? Then this is the podcast for you.

An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.Mentioned in this episode:My company, Feature UpvoteTooltester's email deliverability reportRand Fishkin's company, SparkToroPosts I got on the blogs of Postmark, Cloudinary, and ChartMogulMy guest post on Andy Brice's Successful Software blogMy guest post on HelpSpot's blogOut of Beta podcastJavalin Java web frameworkSteve on Twitter

An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.Mentioned in this episode:<ul><li>My company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Tooltester's <a href="https://www.emailtooltester.com/en/email-deliverability-test/" rel="nofollow" target="_blank">email deliverability report</a></li><li>Rand Fishkin's company, <a href="https://sparktoro.com/" rel="nofollow" target="_blank">SparkToro</a></li><li>Posts I got on the blogs of <a href="https://postmarkapp.com/customers/feature-upvote" rel="nofollow" target="_blank">Postmark</a>, <a href="https://cloudinary.com/blog/cloudinary_helps_feature_upvote_bring_product_feedback_alive" rel="nofollow" target="_blank">Cloudinary</a>, and <a href="https://chartmogul.com/blog/using-chartmogul-as-a-bootstrapper/" rel="nofollow" target="_blank">ChartMogul</a></li><li>My <a href="https://successfulsoftware.net/2018/02/19/deciding-what-features-to-implement/" rel="nofollow" target="_blank">guest post on Andy Brice's Successful Software blog</a></li><li>My <a href="https://www.helpspot.com/blog/building-a-product-via-customer-feedback" rel="nofollow" target="_blank">guest post on HelpSpot's blog</a></li><li><a href="https://outofbeta.fm/" rel="nofollow" target="_blank">Out of Beta podcast</a></li><li><a href="https://javalin.io/" rel="nofollow" target="_blank">Javalin Java web framework</a></li><li><a href="https://twitter.com/steveofmcleod" rel="nofollow" target="_blank">Steve on Twitter</a></li></ul>

#228: How to get backlinks (without feeling dirty)

Nick Swan

I chat with Nick Swan from SEOTesting.com. We discuss how Nick took on a co-founder for his already-established business, why Nick decided to no longer be a 1-person show, and most importantly how Nick sold a small part of his company in order to join TinySeed, a startup accelerator designed for founders who would traditionally bootstrap.Mentioned in this episode:Nick's company, SEOTesting.comNick's previous appearance on Bootstrapped #177Nick's investor, TinySeedNick on TwitterSteve's company, Feature Upvote

I chat with Nick Swan from <a href="http://SEOTesting.com" rel="nofollow" target="_blank">SEOTesting.com</a>. We discuss how Nick took on a co-founder for his already-established business, why Nick decided to no longer be a 1-person show, and most importantly how Nick sold a small part of his company in order to join TinySeed, a startup accelerator designed for founders who would traditionally bootstrap.Mentioned in this episode:<ul><li>Nick's company, <a href="https://seotesting.com/" rel="nofollow" target="_blank">SEOTesting.com</a></li><li><a href="https://bootstrapped.fm/177%e2%80%8b-when-life-is-turned-upside-down-with-nick-swan-of-seotesting/" rel="nofollow" target="_blank">Nick's previous appearance on Bootstrapped #177</a></li><li>Nick's investor, <a href="https://tinyseed.com/" rel="nofollow" target="_blank">TinySeed</a></li><li><a href="https://twitter.com/nickswan" rel="nofollow" target="_blank">Nick on Twitter</a></li><li>Steve's company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li></ul>

#227: Joining TinySeed with Nick Swan of SEOTesting.com

We are joined by a good friend of the podcast, Peldi Guilizzoni,  to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.Mentioned in this episode:Peldi's company, Balsamiq, a low-fidelity wireframing tool.Steve's company, Feature UpvoteEd's company, OpenCageSteve on TwitterEmail: steve@bootstrapped.fm

We are joined by a good friend of the podcast, Peldi Guilizzoni,  to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.Mentioned in this episode:<ul><li>Peldi's company, <a href="https://balsamiq.com/" rel="nofollow" target="_blank">Balsamiq</a>, a low-fidelity wireframing tool.</li><li>Steve's company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Ed's company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a></li><li><a href="https://twitter.com/steveofmcleod" rel="nofollow" target="_blank">Steve on Twitter</a></li><li>Email: steve@bootstrapped.fm</li></ul>

#226: Sponsoring events, podcasts, and newsletters with Peldi @ Balsamiq

I first recorded this episode for the Business of Software podcast. I chat about the experience of attending the recent Business of Software Europe in-person event, together with Joe Leech, who was a speaker at the event.Joe and I shared our thoughts on the event, Joe from the point of view of a speaker at the event, and me as an attendee.Mentioned in this episode:Business of Software websiteBusiness of Software podcastJoe Leech's websiteJoe on Twitter: https://twitter.com/mrjoeSteve’s company, Feature UpvoteSteve on Twitter: https://twitter.com/steveofmcleod

I first recorded this episode for the Business of Software podcast. I chat about the experience of attending the recent Business of Software Europe in-person event, together with Joe Leech, who was a speaker at the event.Joe and I shared our thoughts on the event, Joe from the point of view of a speaker at the event, and me as an attendee.Mentioned in this episode:<ul><li><a href="https://businessofsoftware.org/" rel="nofollow" target="_blank">Business of Software</a> website</li><li><a href="https://businessofsoftware.org/talks/#podcast" rel="nofollow" target="_blank">Business of Software podcast</a></li><li>Joe Leech's <a href="https://mrjoe.uk/" rel="nofollow" target="_blank">website</a></li><li>Joe on Twitter: <a href="https://twitter.com/mrjoe" rel="nofollow" target="_blank">https://twitter.com/mrjoe</a></li><li>Steve’s company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Steve on Twitter: <a href="https://twitter.com/steveofmcleod" rel="nofollow" target="_blank">https://twitter.com/steveofmcleod</a></li></ul>

#225: BoS Europe 2022 retrospective

Ed and I talk about how currency fluctuations are affecting our pricing. And we give our opinion on the recent acquisition of Postmark, a bootstrapping success story, by ActiveCampaign.A brief note about an error in this episode: At one point I complain about a customer support problem I once had when trying to sign up for ActiveCampaign. After recording, I realised I had confused ActiveCampaign with CampaignMonitor. Let the record show that I've never had any experience with ActiveCampaign, good or bad! Apologies for my confusion.Mentioned in this episode:Postmark's acquisition announcementSteve's company, Feature UpvoteEd's company, OpenCage

Ed and I talk about how currency fluctuations are affecting our pricing. And we give our opinion on the recent acquisition of Postmark, a bootstrapping success story, by ActiveCampaign.A brief note about an error in this episode: At one point I complain about a customer support problem I once had when trying to sign up for ActiveCampaign. After recording, I realised I had confused ActiveCampaign with CampaignMonitor. Let the record show that I've never had any experience with ActiveCampaign, good or bad! Apologies for my confusion.Mentioned in this episode:<ul><li><a href="https://wildbit.com/blog/postmark-has-been-acquired-by-activecampaign" rel="nofollow" target="_blank">Postmark's acquisition announcement</a></li><li>Steve's company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a></li><li>Ed's company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a></li></ul>

#224: Recalibrating prices, and Postmark got acquired

We talk about why we are switching the podcast from weekly to fortnightly for a while. We also discuss headaches when customer payments fail and what we can do to address the problem.Mentioned in this episode:The Photographer's EphemerisBusiness of Software conferenceEd's company, OpenCage.Steve's company, Feature Upvote.

We talk about why we are switching the podcast from weekly to fortnightly for a while. We also discuss headaches when customer payments fail and what we can do to address the problem.Mentioned in this episode:<ul><li><a href="https://photoephemeris.com/en" rel="nofollow" target="_blank">The Photographer's Ephemeris</a></li><li><a href="https://businessofsoftware.org/" rel="nofollow" target="_blank">Business of Software conference</a></li><li>Ed's company, <a href="https://opencagedata.com/" rel="nofollow" target="_blank">OpenCage</a>.</li><li>Steve's company, <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a>.</li></ul>

#223: When customer payments fail

Ed chats with Pierre de Wulf, co-founder of ScrapingBee. Pierre tells us about the time his company almost got acquired - and how the deal fell apart at the final stage.Links:Pierre's company, Scraping Bee.Pierre on Twitter

Ed chats with Pierre de Wulf, co-founder of ScrapingBee. Pierre tells us about the time his company almost got acquired - and how the deal fell apart at the final stage.Links:<ul><li><a href="https://www.scrapingbee.com/" rel="nofollow" target="_blank">Pierre's company, Scraping Bee</a>.</li><li><a href="https://twitter.com/PierreDeWulf" rel="nofollow" target="_blank">Pierre on Twitter</a></li></ul>

#222: Pierre de Wulf, co-founder of ScrapingBee

Brian Sierakowski

My co-host Ed Freyfogle chats with Brian Sierakowski, general manager of Baremetrics. Brian stepped in to manage Baremetrics after it was acquired a year or so ago from the founder.Ed and Brian discuss the challenges of taking over a complicated business,  Brian's trajectory from SaaS founder himself to running someone else's business, and how changing prices inadvertently gave him the chance to get valuable customer feedback.

My co-host Ed Freyfogle chats with Brian Sierakowski, general manager of <a href="https://baremetrics.com/" rel="nofollow" target="_blank">Baremetrics</a>. Brian stepped in to manage Baremetrics after it was acquired a year or so ago from the founder.Ed and Brian discuss the challenges of taking over a complicated business,  Brian's trajectory from SaaS founder himself to running someone else's business, and how changing prices inadvertently gave him the chance to get valuable customer feedback.

#221: Brian Sierakowski of Baremetrics

Ed and Steve talk about a dilemma Steve is facing. An open source component heavily used by Feature Upvote has become abandoned by the maintainer, and Steve has to make a hard decision about how to deal with this.We also talk about why and how Steve recently moved Feature Upvote's website from Jekyll to Wordpress. Yes, really, Wordpress.

Ed and Steve talk about a dilemma Steve is facing. An open source component heavily used by <a href="https://featureupvote.com/" rel="nofollow" target="_blank">Feature Upvote</a> has become abandoned by the maintainer, and Steve has to make a hard decision about how to deal with this.We also talk about why and how Steve recently moved Feature Upvote's website from Jekyll to Wordpress. Yes, really, Wordpress.

#220: Adventures in Abandonware and WordPress

John Ndege

Ed chats with John Ndege, a former bootstrapper, about how it feels no longer being one's own boss. John launched and grew a product, and he ultimately sold it. Afterwards, he went back to being an employee, working for a large corporation. Ed and John discuss the advantages and frustrations you might experience when you choose the path of going back to work for someone else.Links:John's website: https://www.johnndege.com/John on Twitter: https://twitter.com/johnndege

Ed chats with John Ndege, a former bootstrapper, about how it feels no longer being one's own boss. John launched and grew a product, and he ultimately sold it. Afterwards, he went back to being an employee, working for a large corporation. Ed and John discuss the advantages and frustrations you might experience when you choose the path of going back to work for someone else.Links:<ul><li>John's website: <a href="https://www.johnndege.com/" rel="nofollow" target="_blank">https://www.johnndege.com/</a></li><li>John on Twitter: <a href="https://twitter.com/johnndege" rel="nofollow" target="_blank">https://twitter.com/johnndege</a></li></ul>

#219: Leaving bootstrapper life to be an employee again, with John Ndege

Get off my lawn driven bootstrapping, the best. My favorite!

Get off my lawn!

Ian and Andrey know their stuff, and provide useful information for the rest of us - thanks guys!

Very knowledgeable

Bootstrapped

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