Today is our last ever ATG episode We've lost our trademark battle with Instagram and it's time to move onto bigger and better things This is goodbye for now but keep your eyes peeled for our return... it will be new and improved and different Thanks you so much for listening to our podcast, we love you and goodbye x

Today is our last ever ATG episode We've lost our trademark battle with Instagram and it's time to move onto bigger and better things This is goodbye for now but keep your eyes peeled for our return... it will be new and improved and different Thanks you so much for listening to our podcast, we love you and goodbye x

OUR FINAL EPISODE EVER... goodbye Ace the Gram xoxo

It's been a big week for tech platforms... Meta is laying off 13% of their staff, Elon is playing havoc with Twitter and Amazon is freezing hiring... Today we talk about everything social media and tech and break down the following topics: - Viv's top 5 takeaways from Odette Barry's PR summit - Viv and Tash's favourite podcasts of 2022 - How brands are using BeReal - How TikTok is planning to pay creators more... TikTok pulse - The Instagram comment pop up helping hateful language - How brands will be able to see influencer's media kits ON creators Instagram profiles - The funniest 'verified' tweets  For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

It's been a big week for tech platforms... Meta is laying off 13% of their staff, Elon is playing havoc with Twitter and Amazon is freezing hiring... Today we talk about everything social media and tech and break down the following topics: - Viv's top 5 takeaways from Odette Barry's PR summit - Viv and Tash's favourite podcasts of 2022 - How brands are using BeReal - How TikTok is planning to pay creators more... TikTok pulse - The Instagram comment pop up helping hateful language - How brands will be able to see influencer's media kits ON creators Instagram profiles - The funniest 'verified' tweets  For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

#155: Elon's rollercoaster week + what's happening to tech/social media

Have you or a friend ever suffered online bullying or harassment? Whether it's personal or directed at your biz... we've developed a list to help you through! Strategies include organisations to reach out to + tools you can utilise to hide comments etc on social media platforms Check out the Harmful Digital Communications act:  https://www.legislation.govt.nz/act/public/2015/0063/latest/whole.html   For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

Have you or a friend ever suffered online bullying or harassment? Whether it's personal or directed at your biz... we've developed a list to help you through! Strategies include organisations to reach out to + tools you can utilise to hide comments etc on social media platforms Check out the Harmful Digital Communications act: <a href="https://www.legislation.govt.nz/act/public/2015/0063/latest/whole.html" rel="nofollow" target="_blank"> https://www.legislation.govt.nz/act/public/2015/0063/latest/whole.html</a> For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

#154: 5 things you need to know if you're getting harassed online

Today we talk about something that's been on our radar for a while. We weren't sure whether to give it any air time but we decided to touch on it to talk about the impact it has on those who it targets The convo about this topic starts at 30mins We also cover: - travel hacks to save money + have a better airline experience - "The Playlist" on Netflix about the Spotify story - Profitability - big businesses who aren't profitable... they might surprise you - the best boomer comments on FB   For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Today we talk about something that's been on our radar for a while. We weren't sure whether to give it any air time but we decided to touch on it to talk about the impact it has on those who it targets The convo about this topic starts at 30mins We also cover: - travel hacks to save money + have a better airline experience - "The Playlist" on Netflix about the Spotify story - Profitability - big businesses who aren't profitable... they might surprise you - the best boomer comments on FB For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

#153: Addressing NZ Influencer drama + the best boomer comments on FB 

Viv is back from the USA and full of marketing inspo she shares with us! We also cover: - why Crocs are marketing icons - Instagram unrolls their scheduling tools - Kayne buys conservative social media platform  - Is Instagram becoming Myspace by having profile page songs? For more check out: @acethegrampodcast @vivconway_ @tastefullytash

Viv is back from the USA and full of marketing inspo she shares with us! We also cover: - why Crocs are marketing icons - Instagram unrolls their scheduling tools - Kayne buys conservative social media platform  - Is Instagram becoming Myspace by having profile page songs? For more check out: @acethegrampodcast @vivconway_ @tastefullytash

#152: New useful Insta tools + Gen Z lingo + BookTok + Viv's USA experience

Hello from Chicago... no episode today

Today Viv gives us the lowdown on what she learned from the epic GC GGO launch into Aus! The ep covers: - the pros and cons of a launch party - the importance of knowing your intention - what Viv would do if she was to do it again - the stories from the launch party night - tips and tricks for other branded events For more on Viv and Tash check out: - @acethegrampodcast - @vivconway_ - @tastefullytash

Today Viv gives us the lowdown on what she learned from the epic GC GGO launch into Aus! The ep covers: - the pros and cons of a launch party - the importance of knowing your intention - what Viv would do if she was to do it again - the stories from the launch party night - tips and tricks for other branded events For more on Viv and Tash check out: - @acethegrampodcast - @vivconway_ - @tastefullytash

#151: GGO GC party: everything you need to know to smash a launch

It's GGO launch party week in the GC We cover: - Viv's learnings from planning a product launch party - Tasha's tips for a successful product photoshoot - TikTok's latest controversies (Mikayla cancelled from her influencers work hard comments) - Pinned posts on Instagram - Reply to comments on Insta with reels For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

It's GGO launch party week in the GC We cover: - Viv's learnings from planning a product launch party - Tasha's tips for a successful product photoshoot - TikTok's latest controversies (Mikayla cancelled from her influencers work hard comments) - Pinned posts on Instagram - Reply to comments on Insta with reels For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

#150: How to throw a launch party + TikTok Controversies

Have you ever wondered what the difference is between the businesses who 'get it' on social media versus the ones who miss the mark... Today we talk to Amy from Confetti Rebels. Amy is one of the businesses who "get it" She covers: - how and why she started Confetti Rebels - as a female empowerment biz, how she navigates political and social issues - TikTok vs Instagram content - tips for how to be the face of your biz - the keys to real connection with your audience For more on Amy, check out: @confetti_rebels For more on Ace the Gram check out: @acethegrampodcast @vivconway_ @tastefullytash

Have you ever wondered what the difference is between the businesses who 'get it' on social media versus the ones who miss the mark... Today we talk to Amy from Confetti Rebels. Amy is one of the businesses who "get it" She covers: - how and why she started Confetti Rebels - as a female empowerment biz, how she navigates political and social issues - TikTok vs Instagram content - tips for how to be the face of your biz - the keys to real connection with your audience For more on Amy, check out: @confetti_rebels For more on Ace the Gram check out: @acethegrampodcast @vivconway_ @tastefullytash

#149: Being the face of your brand- Confetti Rebels

Today we sit down with Torrell Tafa on how he dominates TikTok! With over 400k followers on TikTok and 8m likes, Torrell shares: - how to create better content for Tiktok - the difference in what makes content succeed on Insta vs TikTok - how to make thousands of dollars on "Live" TikTok - how Torrell's social media media strategy has evolved over time - the key to a good TikTok account (posting freq etc) For more on Torrell check out: @torrelltafa @acethegrampodcast @vivconway_ @tastefullytash

Today we sit down with Torrell Tafa on how he dominates TikTok! With over 400k followers on TikTok and 8m likes, Torrell shares: - how to create better content for Tiktok - the difference in what makes content succeed on Insta vs TikTok - how to make thousands of dollars on "Live" TikTok - how Torrell's social media media strategy has evolved over time - the key to a good TikTok account (posting freq etc) For more on Torrell check out: @torrelltafa @acethegrampodcast @vivconway_ @tastefullytash

#148: TikTok Tips with Torrell Tafa

Leverage Instagram for your personal brand or business with Instagram experts Tash and Viv.Two millennials on a mission to help everyone reap the infinite benefits of nailing Instagram. Viv Conway and Tash Meys have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, and New Zealand.They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or businessTash (https://www.instagram.com/tastefullytash/?hl=en) is an Instagram influencer who has created content and worked on campaigns with multiple brands across New Zealand, Australia, and America. She uses her skills in content creation to create thumb stopping creative Instagram pictures for your brands’ Instagram - and can teach you her tricks of the trade.Viv (https://www.instagram.com/vivconway_/?hl=en_ ) successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30k in less than a year.

Viv and Tash have helped me so much to be encouraged with growing my personal brand! I love all of the tips they give for free! They are truly helping so many-love from @mcglynnfarm

Love this podcast!

Tash and Viv are so professional, smart, funny, sophisticated and just great to listen to! Loveliest sounding accents and they are amazing at conducting professional and valuable interviews. I can’t believe there are only 19 other reviews on here!! This podcast deserves to have a lot more great reviews - so here is one! This is a gem of a podcast and I hope you continue to produce them. Viv and Tash - would you consider following me on Instagram?? (@rach_cakes88) It would mean the world to me.  Thank you SO MUCH for your podcast!!!

Love this podcast. So much value. 👍👍

Leverage Instagram for your personal brand or business with Instagram experts Tash and Viv. Two millennials on a mission to help everyone reap the infinite benefits of nailing Instagram. Viv Conway and Tash Meys have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or business Tash (<a href="https://www.instagram.com/tastefullytash/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/tastefullytash/?hl=en</a>) is an Instagram influencer who has created content and worked on campaigns with multiple brands across New Zealand, Australia, and America. She uses her skills in content creation to create thumb stopping creative Instagram pictures for your brands’ Instagram - and can teach you her tricks of the trade. Viv (<a href="https://www.instagram.com/vivconway_/?hl=en_" rel="nofollow" target="_blank">https://www.instagram.com/vivconway_/?hl=en_</a> ) successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30k in less than a year.

Ace The Gram

Yuval Rechter - Head of Digital at First Media, talks us through his experiences growing brands to 60 million Fans in 20 months with over 20 Billion organic video views. Yuval discusses how to create viral organic content and why some videos are shared and others are not. Yuval also explains the brand integrations he has been a part of with brands such as Bed Bath &amp; Beyond, Tinder and Walmart and why branded videos can also be viral.

Yuval Rechter - Head of Digital at First Media, talks us through his experiences growing brands to 60 million Fans in 20 months with over 20 Billion organic video views. Yuval discusses how to create viral organic content and why some videos are shared and others are not. Yuval also explains the brand integrations he has been a part of with brands such as Bed Bath &amp; Beyond, Tinder and Walmart and why branded videos can also be viral.

#20: "60 million Fans in 20 months; How It Happened"

Every day over 300 million people use Instagram stories. This Ace the Gram podcast episode goes through all the best ways to find content for your stories, how to make them ‘thumb stopping’, how to involve and connect with your audience and all the techniques to get more people watching them. We go over the following 7 points: 1)CONTENT FOR STORIES - What to post on stories - The importance of UGC - How to get comfortable with 'face to camera’ stories - How to do shoutouts on your stories - How to re-share posts on stories 2) UTILISE HIGHLIGHTS - create highlights for each of your core messages/offerings - FAQs etc 3) HOW TO MAKE CREATIVE STORIES - Cutstory for longer stories - Progressive text - ‘Unfold' for 2 videos on one screen etc/layouts - Using polls - Using gifs/stickers etc 4)TOP OF SCREEN TOP OF MIND - Post everyday - 3-5 a day (you want to be left wanting more) 5) INVOLVE YOUR AUDIENCE - Use Polls - Slide across emoji - Ask questions to be answered - The best way to do Instagram story Q&amp;As (Sarahah) - Swipe up function 6) SUBTITLES - Your stories should be understood without having audio (subtitles) 7) ENGAGEMENT BOOSTERS - Use the location tag - Hashtags - Replying to other peoples stories - Referring to your story in your caption - Story takeovers - Story shoutouts

Every day over 300 million people use Instagram stories. This Ace the Gram podcast episode goes through all the best ways to find content for your stories, how to make them ‘thumb stopping’, how to involve and connect with your audience and all the techniques to get more people watching them. We go over the following 7 points: 1)CONTENT FOR STORIES - What to post on stories - The importance of UGC - How to get comfortable with 'face to camera’ stories - How to do shoutouts on your stories - How to re-share posts on stories 2) UTILISE HIGHLIGHTS - create highlights for each of your core messages/offerings - FAQs etc 3) HOW TO MAKE CREATIVE STORIES - Cutstory for longer stories - Progressive text - ‘Unfold' for 2 videos on one screen etc/layouts - Using polls - Using gifs/stickers etc 4)TOP OF SCREEN TOP OF MIND - Post everyday - 3-5 a day (you want to be left wanting more) 5) INVOLVE YOUR AUDIENCE - Use Polls - Slide across emoji - Ask questions to be answered - The best way to do Instagram story Q&amp;As (Sarahah) - Swipe up function 6) SUBTITLES - Your stories should be understood without having audio (subtitles) 7) ENGAGEMENT BOOSTERS - Use the location tag - Hashtags - Replying to other peoples stories - Referring to your story in your caption - Story takeovers - Story shoutouts

#25: 7 Ways To Get More Views On Instagram Stories

Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account. Show Notes: [1.30] The importance of playing the ‘Long Game’ [4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success [5.00] The importance of building trust and reputation for your brand [5.25] What happens when you don’t have an online presence or if you don’t prioritise it [5.45] Why having social channels now is as essential as having a website for your brand [6.00] How you’re creating the reputation for your brand [7.25] How to make Instagram part of your business instead of an afterthought [8.15] How to build an audience first and become socially oriented for your brand [8.45] How to create audience ‘buy in’ before launching [10.00] The first thing you should be doing when you start a business [10.10] Rata from @baypicnics [10.30] How Hannah Mellsop from @realradfood credits her business to Instagram [11.20] Hannah’s podcast episode about using Instagram to start her business: https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&amp;mt=2 [12.30] Kayla from @baybrows and how she is booked out from her 1000 followers [13.15] How Kayla Itsines built her brand on Instagram and the importance of multiple touch points [14.30] Building goals and a vision for your brand or personal brand on Instagram [15.30] Why you’re setting yourself up for the future by starting prioritising social now [15.45] Ways for influencers to action playing the long game [16.00] Why you should start a new account for your brand, not invade your existing Instagram account [17.00] Why you always overestimate what you can do short term and underestimate what you can do in the longterm [18.15] How becoming long term focused has changed our business [19.15] How to avoid selling out too early as an influencer [20.00] How to avoid early financial temptation to sell out [20.30] Why it’s important to pick a specific niche as an influencer [21.00] How to create value as a brand and why it’s important to play the long game as a business [21.40] Summary of the key points of today’s podcast

Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account. Show Notes: [1.30] The importance of playing the ‘Long Game’ [4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success [5.00] The importance of building trust and reputation for your brand [5.25] What happens when you don’t have an online presence or if you don’t prioritise it [5.45] Why having social channels now is as essential as having a website for your brand [6.00] How you’re creating the reputation for your brand [7.25] How to make Instagram part of your business instead of an afterthought [8.15] How to build an audience first and become socially oriented for your brand [8.45] How to create audience ‘buy in’ before launching [10.00] The first thing you should be doing when you start a business [10.10] Rata from @baypicnics [10.30] How Hannah Mellsop from @realradfood credits her business to Instagram [11.20] Hannah’s podcast episode about using Instagram to start her business: <a href="https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&amp;mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&amp;mt=2</a> [12.30] Kayla from @baybrows and how she is booked out from her 1000 followers [13.15] How Kayla Itsines built her brand on Instagram and the importance of multiple touch points [14.30] Building goals and a vision for your brand or personal brand on Instagram [15.30] Why you’re setting yourself up for the future by starting prioritising social now [15.45] Ways for influencers to action playing the long game [16.00] Why you should start a new account for your brand, not invade your existing Instagram account [17.00] Why you always overestimate what you can do short term and underestimate what you can do in the longterm [18.15] How becoming long term focused has changed our business [19.15] How to avoid selling out too early as an influencer [20.00] How to avoid early financial temptation to sell out [20.30] Why it’s important to pick a specific niche as an influencer [21.00] How to create value as a brand and why it’s important to play the long game as a business [21.40] Summary of the key points of today’s podcast

#29: What No One Tells You About Instagram Growth

Sabrina Philipp

Figure

Sabrina Philipp is a 24-year-old entrepreneur making $100k/month helping others start and scale online businesses.  Sabrina is an expert in using social media for business and uses it to generate 6 figure course launches. Sabrina shares her social media tips and the business tips she’s learned from growing her own business and growing multiple 7 figure client businesses. [1.20] How we met Sabrina in Bali [1.55] Sabrina’s journey to having a 7 figure business at the age of 24 [3.00] How Sabrina got started in online business [4.00] How Sabrina uses social media for 6 figure online launches for her business [4.45] Why social media is so powerful for businesses and personal brands [5.20] How Sabrina uses Instagram for her 6 figure launches and why the content she posts on her feed is different to what’s in her stories [8.30] How you can have a service business and still use Instagram as a powerful tool in your business [9.00] How much Sabrina puts out on social media about herself and if she ‘holds back’ at all for her professional image - it’s not about protecting information but about framing things in the right way [10.33] Sabrina’s Forbes article was an influence on Sabrina’s business, Sabrina explains how you can leverage positive PR [11.45] Why you shouldn’t just celebrate your victories with your audience but how you can create value that’s relevant to them and benefits your sales [13.45] How to create urgency around your offerings after positive PR/influencers [14.45] Sabrina’s core business tips (and mistakes she’s noticed) about how people use social media [17.30] Why companies are turning to micro influencers and how you can use the science behind this in your business [18.10] How can people get the confidence to put themselves in front of the camera for ‘live video’ and Instagram stories [20.40] Why practise makes perfect when it comes to being in front of the camera [25.50] Sabrina’s 3 core business tips for how to make money in your business now and in the future [26.15] How you can figure out and get to know your target audience (“What do you believe to be true”) [30.15] How to attract the right people into your life and into your business [30.45] Why people don’t respond to ‘masks’ in your life and what that means for being authentic in your business Find Sabrina on Instagram at @sabrinamphilipp Find out about the Bali Mastermind and how you can work with Sabrina at http://sabrinaphilipp.com/ For more - join ‘The Intentional Entrepreneur’ on Facebook   Find Tash and Viv at www.acethegram.com @acethegrampodcast on Instagram Tash - @tastefullytash Viv- @vivconway_

Sabrina Philipp is a 24-year-old entrepreneur making $100k/month helping others start and scale online businesses.  Sabrina is an expert in using social media for business and uses it to generate 6 figure course launches. Sabrina shares her social media tips and the business tips she’s learned from growing her own business and growing multiple 7 figure client businesses. [1.20] How we met Sabrina in Bali [1.55] Sabrina’s journey to having a 7 figure business at the age of 24 [3.00] How Sabrina got started in online business [4.00] How Sabrina uses social media for 6 figure online launches for her business [4.45] Why social media is so powerful for businesses and personal brands [5.20] How Sabrina uses Instagram for her 6 figure launches and why the content she posts on her feed is different to what’s in her stories [8.30] How you can have a service business and still use Instagram as a powerful tool in your business [9.00] How much Sabrina puts out on social media about herself and if she ‘holds back’ at all for her professional image - it’s not about protecting information but about framing things in the right way [10.33] Sabrina’s Forbes article was an influence on Sabrina’s business, Sabrina explains how you can leverage positive PR [11.45] Why you shouldn’t just celebrate your victories with your audience but how you can create value that’s relevant to them and benefits your sales [13.45] How to create urgency around your offerings after positive PR/influencers [14.45] Sabrina’s core business tips (and mistakes she’s noticed) about how people use social media [17.30] Why companies are turning to micro influencers and how you can use the science behind this in your business [18.10] How can people get the confidence to put themselves in front of the camera for ‘live video’ and Instagram stories [20.40] Why practise makes perfect when it comes to being in front of the camera [25.50] Sabrina’s 3 core business tips for how to make money in your business now and in the future [26.15] How you can figure out and get to know your target audience (“What do you believe to be true”) [30.15] How to attract the right people into your life and into your business [30.45] Why people don’t respond to ‘masks’ in your life and what that means for being authentic in your business Find Sabrina on Instagram at @sabrinamphilipp Find out about the Bali Mastermind and how you can work with Sabrina at <a href="http://sabrinaphilipp.com/" rel="nofollow" target="_blank">http://sabrinaphilipp.com/</a> For more - join ‘The Intentional Entrepreneur’ on Facebook Find Tash and Viv at <a href="http://www.acethegram.com" rel="nofollow" target="_blank">www.acethegram.com</a> @acethegrampodcast on Instagram Tash - @tastefullytash Viv- @vivconway_

#50: Building a 7 Figure Business At 24 Years-old - Sabrina Philipp's Social Media Secrets

There’s nothing more demoralizing than putting in time, energy and resources into your Instagram and not seeing the results of the hard work you’re putting in.  This episode with hosts Tash and Viv gives you four actionable steps to take right now to break your Instagram plateau and amp up your following and engagement.   [3.00] How to engage like crazy to get give the algorithm a zap [4.00] The power of replying to stories [5.27] The actual number of stories you need to engage with to make an impact [6.29] How to be a ‘lover’ not a ‘lurker’ on Instagram [6.56] How to use 'call to actions’ (CTA’s) in your captions [7.44] How to stay authentic in your captions [8.15] Why it’s important to reply to comments [9.19] The truth about what people actually care about [11.00] How to get comments and answers to your CTA's [11.37] How to post when your followers are ready to engage on Instagram [12.32] The app mentioned is called ‘Prime” (available on Apple) [13.00] How to use logic to know when to post on Instagram for your account [13.50] How company’s can use their product/service knowledge to know when they should be posting [14.55] The ideal way to run an Instagram giveaway [15.14] ACE = Attract, Collaborate, Ease of Entry for running the ideal giveaway [16.44] How ‘Bambi Boutique’ uses giveaways to grow their Instagram [19.22] The lowdown on if loop giveaways still a good way to grow your Instagram [20.55] Example of the ideal Instagram giveaway [22.51] Extra tip to boost your Instagram giveaway [24.23] Review of the 4 points of the podcast   Tasha’s Instagram: https://www.instagram.com/tastefullytash/?hl=en Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en

There’s nothing more demoralizing than putting in time, energy and resources into your Instagram and not seeing the results of the hard work you’re putting in.  This episode with hosts Tash and Viv gives you four actionable steps to take right now to break your Instagram plateau and amp up your following and engagement. [3.00] How to engage like crazy to get give the algorithm a zap [4.00] The power of replying to stories [5.27] The actual number of stories you need to engage with to make an impact [6.29] How to be a ‘lover’ not a ‘lurker’ on Instagram [6.56] How to use 'call to actions’ (CTA’s) in your captions [7.44] How to stay authentic in your captions [8.15] Why it’s important to reply to comments [9.19] The truth about what people actually care about [11.00] How to get comments and answers to your CTA's [11.37] How to post when your followers are ready to engage on Instagram [12.32] The app mentioned is called ‘Prime” (available on Apple) [13.00] How to use logic to know when to post on Instagram for your account [13.50] How company’s can use their product/service knowledge to know when they should be posting [14.55] The ideal way to run an Instagram giveaway [15.14] ACE = Attract, Collaborate, Ease of Entry for running the ideal giveaway [16.44] How ‘Bambi Boutique’ uses giveaways to grow their Instagram [19.22] The lowdown on if loop giveaways still a good way to grow your Instagram [20.55] Example of the ideal Instagram giveaway [22.51] Extra tip to boost your Instagram giveaway [24.23] Review of the 4 points of the podcast Tasha’s Instagram: <a href="https://www.instagram.com/tastefullytash/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/tastefullytash/?hl=en</a> Viv’s Instagram: <a href="https://www.instagram.com/vivconway_/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/vivconway_/?hl=en</a>

#32: How To Break Your Instagram Plateau & Boost Your Following/Engagement

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.  Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.   Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.  Sarah shares what she's learned from growing both.   Show Notes:   [1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her [3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic  [6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar [7.55] Posting for what your community wants and how to stay ‘on brand’ [8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram [9.20] Why Sarah doesn’t post all her business news on her personal account [10.20] How does Sarah balance her businesses and her personal brand [13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives [17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts  [18.10] The power of User Generated Content [21.20] How to create a strong ‘voice, colour, style’ etc [22.15] How to get people to create content for your brand when you don’t have a massive following [25.10] How to make your business more Instagrammable [30.30] The importance of outsourcing social if you’re not passionate about it [30.50] Key mistakes Sarah thinks people make on social media/Instagram [34.45] The importance of having a clear intention of why you’re using Instagram [35.30] Why you should do an Instagram ‘cleanse’ [37.45] What’s next for Sarah   Check out Sarah on Instagram at @spoonful_of_sarah @matcha_maiden @matcha_mylkbar   Check out Ace the Gram hosts Tash and Viv at @acethegrampodcast @tastefullytash @vivconway_

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.  Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah. Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.  Sarah shares what she's learned from growing both. Show Notes: [1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her [3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic  [6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar [7.55] Posting for what your community wants and how to stay ‘on brand’ [8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram [9.20] Why Sarah doesn’t post all her business news on her personal account [10.20] How does Sarah balance her businesses and her personal brand [13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives [17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts  [18.10] The power of User Generated Content [21.20] How to create a strong ‘voice, colour, style’ etc [22.15] How to get people to create content for your brand when you don’t have a massive following [25.10] How to make your business more Instagrammable [30.30] The importance of outsourcing social if you’re not passionate about it [30.50] Key mistakes Sarah thinks people make on social media/Instagram [34.45] The importance of having a clear intention of why you’re using Instagram [35.30] Why you should do an Instagram ‘cleanse’ [37.45] What’s next for Sarah Check out Sarah on Instagram at @spoonful_of_sarah @matcha_maiden @matcha_mylkbar Check out Ace the Gram hosts Tash and Viv at @acethegrampodcast @tastefullytash @vivconway_

#47: How To Successfully Grow Your Business And Personal Brand Using Instagram 

Growing a business in 2020 means effectively utilising technology. We share the specific software and tools that we believe all successful businesses need for growth We have tried and tested many over the years so we break down our favourites and the ones that have made the biggest difference These include the likes of - ActiveCampaign - Lead Pages - Thrive Cart - Shopify - Mailshake - Teachable For more on Viv and Tash, check them out on Instagram - @acethegrampodcast - @tastefullytash - @vivconway_

Growing a business in 2020 means effectively utilising technology. We share the specific software and tools that we believe all successful businesses need for growth We have tried and tested many over the years so we break down our favourites and the ones that have made the biggest difference These include the likes of - ActiveCampaign - Lead Pages - Thrive Cart - Shopify - Mailshake - Teachable For more on Viv and Tash, check them out on Instagram - @acethegrampodcast - @tastefullytash - @vivconway_

#21: The 5 tools you need to take your business to the next level

Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery! Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business. Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity.  Show Notes: [1.09] How Tom got started in pottery and the influence Japan had on him [2.21] How long did it take Tom to start selling out his batches on Instagram [6.06] How Tom uses Instagram for his primary marketing technique  [7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world [9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit [10.18] The factors that have made @okapottery successful [10.59] Tom's future plans for Oka Pottery and his life [12.17] How Tom's cups are reusable and how he is passionate about keeping them NZ made [14.12] Tom's expansion plans and staying niched and authentic to his pottery style [15.13] What Tom gets the most engagement from [18.35] The app to tell you the best time to post (WhenToPost or Prime if you're in the USA) [19.06] Tom's advice to other small businesses wanting to succeed on Instagram [19.55] How stories have changed the way people use Instagram [20.47] How to stay real on social media but still post content you're proud of [22.58] The importance of authenticity on social media for succeeding in the future [23.19] The balance of being vulnerable on social media while still providing value [24.23] Going live on Instagram [25.50] How Tom can connect to his audience and get real-time feedback on his releases etc [26.12] How Tom runs his pottery launches [28.30] Tom's final advice for small businesses using Instagram or wanting to start using Instagram

Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery! Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business. Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity.  Show Notes: [1.09] How Tom got started in pottery and the influence Japan had on him [2.21] How long did it take Tom to start selling out his batches on Instagram [6.06] How Tom uses Instagram for his primary marketing technique  [7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world [9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit [10.18] The factors that have made @okapottery successful [10.59] Tom's future plans for Oka Pottery and his life [12.17] How Tom's cups are reusable and how he is passionate about keeping them NZ made [14.12] Tom's expansion plans and staying niched and authentic to his pottery style [15.13] What Tom gets the most engagement from [18.35] The app to tell you the best time to post (WhenToPost or Prime if you're in the USA) [19.06] Tom's advice to other small businesses wanting to succeed on Instagram [19.55] How stories have changed the way people use Instagram [20.47] How to stay real on social media but still post content you're proud of [22.58] The importance of authenticity on social media for succeeding in the future [23.19] The balance of being vulnerable on social media while still providing value [24.23] Going live on Instagram [25.50] How Tom can connect to his audience and get real-time feedback on his releases etc [26.12] How Tom runs his pottery launches [28.30] Tom's final advice for small businesses using Instagram or wanting to start using Instagram

#46: How To Use Instagram To Successfully Sell Product When You Don't Have A Massive Following

In season 2, we zoom out and focus on the global impact of Instagram on different industries!   We cover:   Why Instagram is such a powerful marketing platform in 2019, we touch on its impact on the travel, food and fashion industry   Where we are headed for social media marketing in the future. The Museum of Ice Cream How Instagram impacts each industry How 'content creator' is now a career Victoria's Secret, Instagram, Rihanna and diversifying beauty standards How the Kardashians have shaped pop-culture, social media, and social media marketing An overview of upcoming episodes  Follow along with us on Instagram: @acethegrampodcast @tastefullytash @vivconway_ Email: hello@acethegram.com for more info

In season 2, we zoom out and focus on the global impact of Instagram on different industries!   We cover: <ul> <li>Why Instagram is such a powerful marketing platform in 2019, we touch on its impact on the travel, food and fashion industry</li> </ul> <ul> <li>Where we are headed for social media marketing in the future.</li> <li>The Museum of Ice Cream</li> <li>How Instagram impacts each industry</li> <li>How 'content creator' is now a career</li> <li>Victoria's Secret, Instagram, Rihanna and diversifying beauty standards</li> <li>How the Kardashians have shaped pop-culture, social media, and social media marketing</li> <li>An overview of upcoming episodes</li> </ul> Follow along with us on Instagram: @acethegrampodcast @tastefullytash @vivconway_ Email: <a href="mailto:hello@acethegram.com">hello@acethegram.com</a> for more info

#2: The Reality of Instagram Marketing in 2020

The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer campaigns -The difference between a content creator and a person with an audience and why it matters -What makes the best brand ambassadors Show Notes: [2.00] Why influencer marketing is powerful [3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this [4.00] The different types of objectives brands have for influencer marketing [4.40] The difference between influencer marketing and influencer advertising [5.35] How Jake from @coconutbowls works with influencers for ‘content' [5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales [6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one [6.30] Why it’s a good thing the number of influencers is growing [7.20] How to find influencers for your campaign [7.50] How to find authentic followers on Instagram [10.45] How Kayla from @tribeskincare finds the right influencers for her brand [11.25] The difference between a micro and macro influencer and the different types of influencer campaigns [12.25] How to run a micro influencer campaign [12.50] How to run a macro influencer campaign [14.44] Why micro influencer campaigns should be breadth over depth [16.45] How to use influencer marketing with a boring or ‘left field’ product [17.40] Mistake 3 - Poor communication with influencers and how to change this [18.40] The difference between a content creator and a personality and why it matters [20.00] Why you should use stories for influencer campaigns [22.45] Examples of good and bad brand communication with influencers [24.34] What makes the best brand ambassadors [26.34] How to start relationships with brands as an aspiring influencer [27.00] Why every influencer needs a media kit and how to make one [28.00] Mistake 4 - Neglecting pre and post campaign systems and how to change this [29.45] Why you should never dictate an influencers caption as a brand [33.00] Recap on the 4 mistakes brands make in influencer marketing

The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer campaigns -The difference between a content creator and a person with an audience and why it matters -What makes the best brand ambassadors Show Notes: [2.00] Why influencer marketing is powerful [3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this [4.00] The different types of objectives brands have for influencer marketing [4.40] The difference between influencer marketing and influencer advertising [5.35] How Jake from @coconutbowls works with influencers for ‘content' [5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales [6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one [6.30] Why it’s a good thing the number of influencers is growing [7.20] How to find influencers for your campaign [7.50] How to find authentic followers on Instagram [10.45] How Kayla from @tribeskincare finds the right influencers for her brand [11.25] The difference between a micro and macro influencer and the different types of influencer campaigns [12.25] How to run a micro influencer campaign [12.50] How to run a macro influencer campaign [14.44] Why micro influencer campaigns should be breadth over depth [16.45] How to use influencer marketing with a boring or ‘left field’ product [17.40] Mistake 3 - Poor communication with influencers and how to change this [18.40] The difference between a content creator and a personality and why it matters [20.00] Why you should use stories for influencer campaigns [22.45] Examples of good and bad brand communication with influencers [24.34] What makes the best brand ambassadors [26.34] How to start relationships with brands as an aspiring influencer [27.00] Why every influencer needs a media kit and how to make one [28.00] Mistake 4 - Neglecting pre and post campaign systems and how to change this [29.45] Why you should never dictate an influencers caption as a brand [33.00] Recap on the 4 mistakes brands make in influencer marketing

#28: The Top 4 Influencer Marketing Mistakes and How To Avoid Them

Carmen Huter

Want to know what it's actually like behind the scenes of those dreamy travel Instagrams you see? Today's episode is with the AMAZING photographer @carmenhuter! Carmen takes us behind the scenes of her feed, gives us her top tips for taking beautiful photos and gives us insight into how she structures her business!

Want to know what it's actually like behind the scenes of those dreamy travel Instagrams you see? Today's episode is with the AMAZING photographer @carmenhuter! Carmen takes us behind the scenes of her feed, gives us her top tips for taking beautiful photos and gives us insight into how she structures her business!

#19: Behind The Scenes Of A Travel Photographer On Instagram With Carmen Huter

Tobi Pearce

Kayla Itsines

@Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world. Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing. Show Notes: [1.40] Where Tobi would be without Instagram [2.20] How Tobi &amp; Kayla got started and the background on their journey [4.00] Why Kayla and Tobi created BBG (bikini body guide) [4.45] The turning point for the business [5.55] Why Tobi thinks their fitness companies succeed over other fitness companies [7.34] How Tobi and Kayla created such a high quality product [8.15] The part 'before and after' pictures play in the business [9.30] The importance of qualitative feedback [11.00] How Sweat encourage building their communities [12.32] The mistakes Tobi sees other companies making on social media [14.40] Why going deeper with your audience is more important than wider [14.50] The impact of Instagram's changes to the way Tobi uses the platform [16.50] The consistency to how Kayla’s Instagram grew to 10 million followers [17.20] How Instagram fits into the business’s marketing mix [19.15] Tobi’s thoughts on running an online business vs running a traditional business [20.28] Tobi’s tips for other brands wanting to use Instagram [22.20] How Tobi and Kayla stay ‘ahead of the game’ in their industry [25.30] What’s next for Sweat &amp; the future Links: Tobi Pearce Instagram: https://www.instagram.com/tobi_pearce/?hl=en Kayla Itsines Instagram: https://www.instagram.com/kayla_itsines/?hl=en Sweat Instagram: https://www.instagram.com/SWEAT/?hl=en Sweat Website: https://www.sweat.com/ Tash's Instagram: https://www.instagram.com/tastefullytash/?hl=en Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en

@Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world. Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing. Show Notes: [1.40] Where Tobi would be without Instagram [2.20] How Tobi &amp; Kayla got started and the background on their journey [4.00] Why Kayla and Tobi created BBG (bikini body guide) [4.45] The turning point for the business [5.55] Why Tobi thinks their fitness companies succeed over other fitness companies [7.34] How Tobi and Kayla created such a high quality product [8.15] The part 'before and after' pictures play in the business [9.30] The importance of qualitative feedback [11.00] How Sweat encourage building their communities [12.32] The mistakes Tobi sees other companies making on social media [14.40] Why going deeper with your audience is more important than wider [14.50] The impact of Instagram's changes to the way Tobi uses the platform [16.50] The consistency to how Kayla’s Instagram grew to 10 million followers [17.20] How Instagram fits into the business’s marketing mix [19.15] Tobi’s thoughts on running an online business vs running a traditional business [20.28] Tobi’s tips for other brands wanting to use Instagram [22.20] How Tobi and Kayla stay ‘ahead of the game’ in their industry [25.30] What’s next for Sweat &amp; the future Links: Tobi Pearce Instagram: <a href="https://www.instagram.com/tobi_pearce/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/tobi_pearce/?hl=en</a> Kayla Itsines Instagram: <a href="https://www.instagram.com/kayla_itsines/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/kayla_itsines/?hl=en</a> Sweat Instagram: <a href="https://www.instagram.com/SWEAT/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/SWEAT/?hl=en</a> Sweat Website: <a href="https://www.sweat.com/" rel="nofollow" target="_blank">https://www.sweat.com/</a> Tash's Instagram: <a href="https://www.instagram.com/tastefullytash/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/tastefullytash/?hl=en</a> Viv’s Instagram: <a href="https://www.instagram.com/vivconway_/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/vivconway_/?hl=en</a>

#31: Sweat- How Tobi Pearce And Kayla Itsines Built The Largest Female Fitness Community In The World

The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them. As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account. In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram. Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not.  Show Notes: [3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you? [7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations. [8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide. [9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account [11.36] The changes in user behaviour and what that means when it comes to measuring Instagram success [14.00] How to choose the right influencer for your brand/account and why it's important [16.50] How to create great content and why it's detrimental to your brand to post average content [19.48] Why @art_green is a good example of a person who puts out good content even though he's not a 'content creator' [20.16] The 5 points wrap up [22.00] Contact us at @tastefullytash @vivconway_ for your ideas on what you want in our second podcast episode of the week Follow us at @acethegrampodcast on Instagram

The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them. As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account. In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram. Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not.  Show Notes: [3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you? [7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations. [8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide. [9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account [11.36] The changes in user behaviour and what that means when it comes to measuring Instagram success [14.00] How to choose the right influencer for your brand/account and why it's important [16.50] How to create great content and why it's detrimental to your brand to post average content [19.48] Why @art_green is a good example of a person who puts out good content even though he's not a 'content creator' [20.16] The 5 points wrap up [22.00] Contact us at @tastefullytash @vivconway_ for your ideas on what you want in our second podcast episode of the week Follow us at @acethegrampodcast on Instagram

#43: 5 Instagram Mistakes You Could Be Making

Personal branding is an increasingly hot topic.  This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand. [1.25] Introduction to personal branding [4.15] Examples of personal branding - being the face of a business Kayla from Tribe Skincare  [5.12] How Jane- the creator of Showpo has created her personal brand [5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business [7.09] Why Tim Ferriss is a strong personal brand [7.50] Pros to having a personal brand  [8.15] How personal branding has helped @realradfood’s business [8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes [9.25] How you create value and get the ball moving on your personal brand [9.48] Why it’s important to determine the value you’re creating for your audience [11:05] @allaboutannieblog personal brand about Endometriosis [12.00] Cons about personal branding [12.39] Tony Robbins and his personal branding strategy [13.15] How a scandal can affect your personal brand &amp; your linked businesses [13.48] Elon Musk’s personal brand pros and cons [14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal  [16.20] Why YouTubers are such effective examples of personal brands and the influence they can have [17.22] How to monetise a personal brand [17.58] How Tash monetised @tastefullytash [19.50] Strategies to monetise a personal branded account [20.17] How affiliate sales work [20.29] @theskinnyconfidential and how she uses affiliate sales [21.42] @thefitfoodieblog and how she has created a service from having a personal brand [22.48] Recap: Products, services, collaborations, affiliation sales [23.03] How to grow your personal brand [24.05] How travel influencers/photographers use collaboration for growth [26.57] The common thread amongst successful personal brands [28.37] Recap   To get in touch with Viv and Tash follow them on Instagram Tash - @tastefullytash Viv - @vivconway_

Personal branding is an increasingly hot topic.  This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand. [1.25] Introduction to personal branding [4.15] Examples of personal branding - being the face of a business Kayla from Tribe Skincare  [5.12] How Jane- the creator of Showpo has created her personal brand [5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business [7.09] Why Tim Ferriss is a strong personal brand [7.50] Pros to having a personal brand  [8.15] How personal branding has helped @realradfood’s business [8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes [9.25] How you create value and get the ball moving on your personal brand [9.48] Why it’s important to determine the value you’re creating for your audience [11:05] @allaboutannieblog personal brand about Endometriosis [12.00] Cons about personal branding [12.39] Tony Robbins and his personal branding strategy [13.15] How a scandal can affect your personal brand &amp; your linked businesses [13.48] Elon Musk’s personal brand pros and cons [14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal  [16.20] Why YouTubers are such effective examples of personal brands and the influence they can have [17.22] How to monetise a personal brand [17.58] How Tash monetised @tastefullytash [19.50] Strategies to monetise a personal branded account [20.17] How affiliate sales work [20.29] @theskinnyconfidential and how she uses affiliate sales [21.42] @thefitfoodieblog and how she has created a service from having a personal brand [22.48] Recap: Products, services, collaborations, affiliation sales [23.03] How to grow your personal brand [24.05] How travel influencers/photographers use collaboration for growth [26.57] The common thread amongst successful personal brands [28.37] Recap To get in touch with Viv and Tash follow them on Instagram Tash - @tastefullytash Viv - @vivconway_

#34: How To Grow & Monetise Your Personal Brand On Instagram 

Have trouble coming up with content for the gram? Learn all the content creation shortcuts to make content creation easy. SHOW NOTES: 1. Product Photography Shoot in natural light and reflect back light with white paper 2. Editing: Apps mentioned: VSCO -photo editing Scopio -photo app Snapseed -photo editing Facetune -photo editing 3. Send product to micro influencers who shoot good content 4. Unsplash for free high quality content 5. Canva for graphics/design 6. Canva on iPhone for story templates 7. Discounts at cafes/service for people to post your product   For more on Viv and Tash visit us on Instagram Viv- @vivconway_ Tash- @tastefullytash

Have trouble coming up with content for the gram? Learn all the content creation shortcuts to make content creation easy. SHOW NOTES: 1. Product Photography Shoot in natural light and reflect back light with white paper 2. Editing: Apps mentioned: VSCO -photo editing Scopio -photo app Snapseed -photo editing Facetune -photo editing 3. Send product to micro influencers who shoot good content 4. Unsplash for free high quality content 5. Canva for graphics/design 6. Canva on iPhone for story templates 7. Discounts at cafes/service for people to post your product For more on Viv and Tash visit us on Instagram Viv- @vivconway_ Tash- @tastefullytash

#40: Instagram Content Creation Shortcuts

Dee Deng is head of growth and co-founder of Right Hook Digital, a Facebook ad &amp; growth agency. He gives us the inside knowledge of the components of a successful Instagram ad &amp; how to use stories for maximum engagement. Dee also discusses useful editing apps and programs for easily creating Instagram ads.

Dee Deng is head of growth and co-founder of Right Hook Digital, a Facebook ad &amp; growth agency. He gives us the inside knowledge of the components of a successful Instagram ad &amp; how to use stories for maximum engagement. Dee also discusses useful editing apps and programs for easily creating Instagram ads.

#21: The Lowdown On Instagram Story Ads, What's Working & How You Can Use Them

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform. @hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram). Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram Show Notes: [1.55] Why Jo started Hello and Cookie [4.49] How Jo continues to innovate and the importance of knowing your target market [7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service [8.00] know your target market don't get lost trying to please everyone. [10.05] looking at other peoples account objectively to see what you can improve on your own account. [10.35] main ways to grow her account [11.36] process for influencer marketing techniques starting small and now going to bigger accounts. [13.04] 400 followers overnight with a giveaway.  [13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not.  [15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited. [16.58] How to optimize your chances of carrying out the best giveaway [17.59] The detailed run-through of how to go about running a successful giveaway with another company [20.34] Why Jo only works with most influencers once [20.51] How Jo ensures she converts the traffic she gets from Instagram [23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting [24.30] Jo's top tips for starting out on Instagram and her business tips [32.10] Why Jo stopped posting for a while on Instagram and why   To find out more about Jo visit @hello_and_cookie on Instagram To find out more about Viv and Tash visit: @tastefullytash @vivconway_

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform. @hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram). Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram Show Notes: [1.55] Why Jo started Hello and Cookie [4.49] How Jo continues to innovate and the importance of knowing your target market [7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service [8.00] know your target market don't get lost trying to please everyone. [10.05] looking at other peoples account objectively to see what you can improve on your own account. [10.35] main ways to grow her account [11.36] process for influencer marketing techniques starting small and now going to bigger accounts. [13.04] 400 followers overnight with a giveaway.  [13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not.  [15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited. [16.58] How to optimize your chances of carrying out the best giveaway [17.59] The detailed run-through of how to go about running a successful giveaway with another company [20.34] Why Jo only works with most influencers once [20.51] How Jo ensures she converts the traffic she gets from Instagram [23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting [24.30] Jo's top tips for starting out on Instagram and her business tips [32.10] Why Jo stopped posting for a while on Instagram and why To find out more about Jo visit @hello_and_cookie on Instagram To find out more about Viv and Tash visit: @tastefullytash @vivconway_

#41: Using Instagram To Grow A Small Business

How User Behaviour Is Changing On Instagram and What That Means For You In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to.    We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm.   This episode is sponsored by ADHOC- Google Adwords Accelerate Program   To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate   Show Notes: [1.09] How behaviour on Instagram is changing [1.40] How this topic came to be and why people are using the platform differently now to the way they used to [2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business [4.18] How to find your profile visits [5.41] The five key ways to make an impact on Instagram [5.46] How to utalise UGC (user generated content) for social proofing  [8.45] How to get the ball rolling on getting people to repost you [9.55] Using IG stories to boost your brand - examples (Kayla @tribeskincare)  [10.51] How to use IG story highlights to push aspects of your business you want your audience to know [11.45] Why you should do FAQ’s as a story highlight  [13.37] Announcement for Ace the Gram Membership Group acethegram.com/waitlist for more [16.39] Clarity of your message and determining your brand voice on Instagram [18.05] @frank_bod as an example of a brand with a good ‘brand voice’ [19.25] How to create a brand voice avatar [20.25] @Luckyluckynoodle and how they create a strong brand voice [21.32] To have a live consult on the Ace the Gram podcast - www.acethegram.com/waitlist [22.44] Summary of how Instagram user behaviour is changing   For more on Tash and Viv visit www.acethegram.com Or check out Viv and Tash on Instagram Tash- @tastefullytash Viv - @vivconway_

How User Behaviour Is Changing On Instagram and What That Means For You In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to.  We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm. This episode is sponsored by ADHOC- Google Adwords Accelerate Program To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate Show Notes: [1.09] How behaviour on Instagram is changing [1.40] How this topic came to be and why people are using the platform differently now to the way they used to [2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business [4.18] How to find your profile visits [5.41] The five key ways to make an impact on Instagram [5.46] How to utalise UGC (user generated content) for social proofing  [8.45] How to get the ball rolling on getting people to repost you [9.55] Using IG stories to boost your brand - examples (Kayla @tribeskincare)  [10.51] How to use IG story highlights to push aspects of your business you want your audience to know [11.45] Why you should do FAQ’s as a story highlight  [13.37] Announcement for Ace the Gram Membership Group <a href="http://acethegram.com/waitlist" rel="nofollow" target="_blank">acethegram.com/waitlist</a> for more [16.39] Clarity of your message and determining your brand voice on Instagram [18.05] @frank_bod as an example of a brand with a good ‘brand voice’ [19.25] How to create a brand voice avatar [20.25] @Luckyluckynoodle and how they create a strong brand voice [21.32] To have a live consult on the Ace the Gram podcast - <a href="http://www.acethegram.com/waitlist" rel="nofollow" target="_blank">www.acethegram.com/waitlist</a> [22.44] Summary of how Instagram user behaviour is changing For more on Tash and Viv visit <a href="http://www.ace" rel="nofollow" target="_blank">www.acethegram.com</a> Or check out Viv and Tash on Instagram Tash- @tastefullytash Viv - @vivconway_

#37: How User Behaviour Is Changing On Instagram & What That Means For You

Peter Bone

Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers.  Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients. [1.30] Intro to Pete Bone  [2.25] Why and when Pete started his account @achievetheimpossible [3.45] How Pete decided to start an inspirational quote page [4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach [6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers [7.18] Pete’s early commenting and engaging formula to grow his account [11.23] What hitting 10k meant for connecting to other Instagram accounts [11.46] @thinkgrowprosper is mentioned [14.50] Why Pete built a personal brand and how it was different to building his brand [17.53] Pete mentions the Ace the Gram podcast episode with Tobi Pearce - CEO of Sweat [19.48] Why it’s not always numbers that matter on Instagram and the importance of what you’re posting [23.11] How Instagram connected Pete with Lewis Howes  [24.12] The coolest thing that has happened to Pete because of Instagram [31.00] How Pete is funding his Achieve the Impossible life [35.35] How to get the most out of Instagram coaching [36.50] Pete’s 4 action points for you to grow your Instagram following &amp; engagement  Know your ideal follower Connect on a deeper level ACC - Post authentic, credible, consistent content Know your passion and know your purpose    Petes accounts: Personal Account: https://www.instagram.com/peterjbone/?hl=en @Achievetheimpossible: https://www.instagram.com/achievetheimpossible/?hl=en   More about Hosts Tash and Viv: Tash Instagram: @tastefullytash Viv Instagram: @vivconway_

Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers.  Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients. [1.30] Intro to Pete Bone  [2.25] Why and when Pete started his account @achievetheimpossible [3.45] How Pete decided to start an inspirational quote page [4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach [6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers [7.18] Pete’s early commenting and engaging formula to grow his account [11.23] What hitting 10k meant for connecting to other Instagram accounts [11.46] @thinkgrowprosper is mentioned [14.50] Why Pete built a personal brand and how it was different to building his brand [17.53] Pete mentions the Ace the Gram podcast episode with Tobi Pearce - CEO of Sweat [19.48] Why it’s not always numbers that matter on Instagram and the importance of what you’re posting [23.11] How Instagram connected Pete with Lewis Howes  [24.12] The coolest thing that has happened to Pete because of Instagram [31.00] How Pete is funding his Achieve the Impossible life [35.35] How to get the most out of Instagram coaching [36.50] Pete’s 4 action points for you to grow your Instagram following &amp; engagement <ol> <li>Know your ideal follower</li> <li>Connect on a deeper level</li> <li>ACC - Post authentic, credible, consistent content</li> <li>Know your passion and know your purpose</li> </ol> Petes accounts: Personal Account: <a href="https://www.instagram.com/peterjbone/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/peterjbone/?hl=en</a> @Achievetheimpossible: <a href="https://www.instagram.com/achievetheimpossible/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/achievetheimpossible/?hl=en</a> More about Hosts Tash and Viv: Tash Instagram: @tastefullytash Viv Instagram: @vivconway_

#33: Achieve The Impossible On Instagram With Peter Bone

Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.  Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.  Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties. Show Notes: [1.18] Introduction to Anthony Svirskis [1.53] What is the purpose of the ‘Tribe’ platform  [2.20] The background of how Tribe came about [5.05] How someone can use Tribe as a brand or as a creator [5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space [9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship [12.06] What brands are using the platform and how big companies need to be to start using influencer marketing [13.04] The key characteristics of a successful influencer marketing branded campaign [18.07] The rates you should be charging as an influencer (Aus based) [21.20] How influencer rates are determined [22.25] Where influencer marketing is headed [24.42] Advice for small business owners using influencer marketing [29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer Links to Tribe platform: https://www.tribegroup.co/ Below is the standard 'rates' card for influencers when charging brands.

Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.  Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.  Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties. Show Notes: [1.18] Introduction to Anthony Svirskis [1.53] What is the purpose of the ‘Tribe’ platform  [2.20] The background of how Tribe came about [5.05] How someone can use Tribe as a brand or as a creator [5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space [9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship [12.06] What brands are using the platform and how big companies need to be to start using influencer marketing [13.04] The key characteristics of a successful influencer marketing branded campaign [18.07] The rates you should be charging as an influencer (Aus based) [21.20] How influencer rates are determined [22.25] Where influencer marketing is headed [24.42] Advice for small business owners using influencer marketing [29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer Links to Tribe platform: <a href="https://www.tribegroup.co/" rel="nofollow" target="_blank">https://www.tribegroup.co/</a> Below is the standard 'rates' card for influencers when charging brands.

#36: Flipping The Traditional Influencer Marketing Techniques

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