Just posting a video on your website, social media  or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.

7 Ways To Get Your Video Watched

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel.On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

Video Marketing Shorts #29 - How to Use Testimonial Videos

Video Marketing is not something that appeared on the scene last year.  It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner?On this episode we have a panel discussion on whether video marketing should be taught at the college level.

Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level.

Video Marketing Should Be Taught At College

On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.

Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017

This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.

The Video Marketing Glossary - Part B

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.

The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.

Video Marketing Shorts #27: What is a Video Storyboard?

The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services.  But what comes next? What other videos can and should be used as part of a strategic video marketing campaign?On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

Beyond the Explainer Video

Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.

The Video Marketing Glossary - Part A

Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos.On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing.On this episode, Brendan and I are going to go over 5 things you need to know about video marketing in 2017.

We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know about video marketing in 2017.

5 Things to Know About Video Marketing in 2017

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.

Great tool to learn how to use video to market your business!

Great resource!

though video marketing. Essencial listen for those who want to grow their business

expand to new markets

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing. If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly. Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.

Video Marketing 2.0

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship.Approaching the relationship between the stakeholders for producing an explainer video or other type of business marketing video as a partnership is important. It's critical that all sides and individuals understand and have the same passion for the production values.

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship. Approaching the relationship between the stakeholders for producing an explainer video or other type of business marketing video as a partnership is important. It's critical that all sides and individuals understand and have the same passion for the production values.

Collaboration - The secret to a great video production

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content.On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content. On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.

7 Keys to an Effective Video Content Strategy

Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span. On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%.This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.

Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span. On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%. This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.

The Attention Metric Measures Video Viewership Engagement

When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why.A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.On this popular episode  we talk about an interesting blog post from Wistia written a few years ago. They confirmed how engagement (as measured by the number of viewers who watched a video in it’s entirety) dropped off considerably as the length of a video grew

When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered. On this popular episode we talk about an interesting blog post from Wistia written a few years ago. They confirmed how engagement (as measured by the number of viewers who watched a video in it’s entirety) dropped off considerably as the length of a video grew

Shorter is always Better (Rebroadcast)

The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you can grab the viewer's attention early and never let go.In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss seven different mechanisms for getting someone's attention using video.

The biggest hurdle for any video is the first ten seconds - how to hook the viewer so that they stick around for the entire video. It's a tough challenge, but with a little style and know-how, you can grab the viewer's attention early and never let go. In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss seven different mechanisms for getting someone's attention using video.

7 Ways to Capture One's Attention Using Video

An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video production includes.The video production process can be broken down into 8 core steps. It's the same whether you are producing a short or long explainer video. The process to create a good marketing video is also the same no matter what style you use, animation, whiteboard, screencasting or live action.

An animated or live action video production is a process that involves many different disciplines. On this podcast Brendan Carty and Joel Goobich explain in detail what a typical explainer video production includes. The video production process can be broken down into 8 core steps. It's the same whether you are producing a short or long explainer video. The process to create a good marketing video is also the same no matter what style you use, animation, whiteboard, screencasting or live action.

The ABC's of the  Video Production Process

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action.A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That's where the compelling call to action appears.

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action. A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That's where the compelling call to action appears.

Using Video to Drive Engagement

Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. The connective tissue that holds it all together is the video script. It’s the beginning stage of the video production process, but determines so much of what happens ‘downstream. On this episode, veteran scriptwriting Brendan Carty describes the 5 key components of good video scriptwriting.

The 5 Components of a Successful Video Marketing Script

Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform.No longer should Facebook be considered just a social media platform. Serious business marketers should take heed and learn how to utilize the unique engagement opportunities that video on Facebook provides.On this episode, Joel and Brendan talk in detail about the growing importance of Facebook in the Video Marketing revolution.

Facebook is changing the face of video marketing. Already close to 4 Billion video views per day are recorded on the world's largest social media platform. No longer should Facebook be considered just a social media platform. Serious business marketers should take heed and learn how to utilize the unique engagement opportunities that video on Facebook provides. On this episode, Joel and Brendan talk in detail about the growing importance of Facebook in the Video Marketing revolution.

Facebook is changing the world of Video Marketing

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business.So on this episode we talk with Jeff Gadway and Kari Gow of the leading video marketing analytics firm Vidyard about where video marketing is heading and the upcoming video marketing summit, called Viewtopia. We'll talk about how this digital marketing summit will help attendees learn from both thought leaders as well as seasoned practitioners with 'under the finger nails' information.SPECIAL OFFER - VIEWTOPIA SUMMIT Where and When - San Francisco 11/9-11/10 2016Register for the Viewtopia Video Marketing Summit  - http://www.vidyard.com/viewtopia(Use Promo Code THINKMOJO16  for Early Sign up Discount!!)

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business. So on this episode we talk with Jeff Gadway and Kari Gow of the leading video marketing analytics firm Vidyard about where video marketing is heading and the upcoming video marketing summit, called Viewtopia. We'll talk about how this digital marketing summit will help attendees learn from both thought leaders as well as seasoned practitioners with 'under the finger nails' information. SPECIAL OFFER - VIEWTOPIA SUMMIT Where and When - San Francisco 11/9-11/10 2016 Register for the Viewtopia Video Marketing Summit - <a href="http://www.vidyard.com/viewtopia" rel="nofollow" target="_blank">http://www.vidyard.com/viewtopia</a> (Use Promo Code THINKMOJO16 for Early Sign up Discount!!)

Viewtopia - A peak into the future of video marketing

Melanie LoBue

Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video.  Seeing the visuals is exciting and brings a business product to life. On this episode host Joel Goobich and Brendan Carty discuss how Melanie and her team at Business On Tapp use video marketing.

Show Don't Tell - that's what video marketing expert, Melanie LoBue believes brings out the power of a good explainer video. Seeing the visuals is exciting and brings a business product to life. On this episode host Joel Goobich and Brendan Carty discuss how Melanie and her team at Business On Tapp use video marketing.

Show Don't Tell - An Interview with Melanie LoBue

A customer testimonial video is perhaps the most effective type of content marketing videos.  They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel.On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

Create Social Capital with Testimonial Videos

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'.  On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute add-on.

A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute add-on.

Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with.On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing expert Jeff Pelletier of BaseTwoMedia.

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with. On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing expert Jeff Pelletier of BaseTwoMedia.

Start with the Right Video Marketing Strategy

Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to and engages your audience, but if you get it right the reward can be substantial.On this podcast, hosts Joel Goobich and Brendan Carty have a discussion with Jace Vernon, owner of the video marketing company Yinc Marketing. They will discuss ways to use Facebook and Instagram video ads to increase ROI and improve the overall marketing strategy.

Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to and engages your audience, but if you get it right the reward can be substantial. On this podcast, hosts Joel Goobich and Brendan Carty have a discussion with Jace Vernon, owner of the video marketing company Yinc Marketing. They will discuss ways to use Facebook and Instagram video ads to increase ROI and improve the overall marketing strategy.

Get the most out of Facebook and Instagram Video Ads

The best podcasts on investing. For anyone interested in the stories in the investing industry, whether it's an interview with Ray Dalio or Ed Thorp to the writer of The Big Short. This topic includes the most fascinating stories from all the best investors. Add episodes you're interested into your queue below!

Best Investing Podcasts

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!