On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about their experience hiring writers, and how to get noticed if that’s the kind of work you want to do for a living. They talk about structuring portfolios, how to do outreach, what actually matters, and what’s a waste of time. Plus include examples from their work at Copyblogger, Sober Nation, Stodzy, Trends, and Hampton. Cool Stuff Mentioned In The Show  Copyblogger’s recent article on building writer portfolios   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) talk about their experience hiring writers, and how to get noticed if that’s the kind of work you want to do for a living. They talk about structuring portfolios, how to do outreach, what actually matters, and what’s a waste of time. Plus include examples from their work at Copyblogger, Sober Nation, Stodzy, Trends, and Hampton. Cool Stuff Mentioned In The Show <ul> <li><a href="https://copyblogger.com/create-writing-portfolio/" rel="nofollow" target="_blank">Copyblogger’s recent article on building writer portfolios</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

What We Actually Look For When Hiring Writers

There are plenty of ways to make money from SEO aside from starting an agency. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about 5 of them, bringing in real-life examples of websites that are doing 4- to 7-figures in revenue via affiliates, rank &amp; rent, and other SEO-first strategies. Cool Stuff Mentioned In The Show  Copyblogger’s recent article on SEO   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

There are plenty of ways to make money from SEO aside from starting an agency. On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) talk about 5 of them, bringing in real-life examples of websites that are doing 4- to 7-figures in revenue via affiliates, rank &amp; rent, and other SEO-first strategies. Cool Stuff Mentioned In The Show <ul> <li><a href="https://copyblogger.com/make-money-seo/" rel="nofollow" target="_blank">Copyblogger’s recent article on SEO</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

How To Make Money From SEO (With Examples)

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) go behind the scenes to talk about the different growth experiments they’re testing at Stodzy and Hampton. You’ll learn about giving up founder-led sales, the opportunity in Reddit + LinkedIn, how to decide where to test, plus get a look at a small two-person woodworking publisher that does $1m+ in revenue.  Cool Stuff Mentioned In The Show  The Facebook Ad Library  TikTok’s Ad Library  Ethan’s Reddit Post  Lost Art Press   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) go behind the scenes to talk about the different growth experiments they’re testing at Stodzy and Hampton. You’ll learn about giving up founder-led sales, the opportunity in Reddit + LinkedIn, how to decide where to test, plus get a look at a small two-person woodworking publisher that does $1m+ in revenue. Cool Stuff Mentioned In The Show <ul> <li><a href="https://www.facebook.com/ads/library/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all" rel="nofollow" target="_blank">The Facebook Ad Library</a> </li> <li><a href="https://library.tiktok.com/ads" rel="nofollow" target="_blank">TikTok’s Ad Library</a> </li> <li><a href="https://www.reddit.com/r/Entrepreneur/comments/15284g4/this_guy_does_10m_with_6_employees_by_hauling/" rel="nofollow" target="_blank">Ethan’s Reddit Post</a> </li> <li><a href="https://lostartpress.com/" rel="nofollow" target="_blank">Lost Art Press</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

The Growth Experiments We’re Running

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Matt Giovanisci’s decision to shut down two of his companies. Was it the right call? And how should you think through this situation in your own company? Cool Stuff Mentioned In The Show  Matt’s full loom on why he shut the business down  Matt’s lifestyle business manifesto  Swim University  Money Lab  Brew Cabin  The One Thing  Buy Back Your Time   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) talk about Matt Giovanisci’s decision to shut down two of his companies. Was it the right call? And how should you think through this situation in your own company? Cool Stuff Mentioned In The Show <ul> <li><a href="https://www.loom.com/share/987d504c6b72423d9a4a6184048038b2" rel="nofollow" target="_blank">Matt’s full loom on why he shut the business down</a> </li> <li><a href="https://www.moneylab.co/lifestyle-business/" rel="nofollow" target="_blank">Matt’s lifestyle business manifesto</a> </li> <li><a href="https://www.swimuniversity.com/" rel="nofollow" target="_blank">Swim University</a> </li> <li><a href="https://www.moneylab.co/" rel="nofollow" target="_blank">Money Lab</a> </li> <li><a href="https://www.brewcabin.com/" rel="nofollow" target="_blank">Brew Cabin</a> </li> <li><a href="https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776" rel="nofollow" target="_blank">The One Thing</a> </li> <li><a href="https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X/ref=sr_1_1?crid=IL5LKBZZ8WCR&amp;keywords=buy+back+your+time&amp;qid=1689599910&amp;s=books&amp;sprefix=buy+back+your+tim%2Cstripbooks%2C101&amp;sr=1-1" rel="nofollow" target="_blank">Buy Back Your Time</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

Saying No To Free Money - How And When To Shut A Business Down

Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator? Cool Stuff Mentioned In The Show  CJ Chilvers Twitter  CJ Chilvers Blog  Ryan Hall - Weather Influencer  The new DeSo Protocol, ActivityPub  Jacky Chou - SEO Expert  Jennifer Kamara - CEO Coach   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator? Cool Stuff Mentioned In The Show <ul> <li><a href="https://twitter.com/cjchilvers" rel="nofollow" target="_blank">CJ Chilvers Twitter</a> </li> <li><a href="https://www.cjchilvers.com/" rel="nofollow" target="_blank">CJ Chilvers Blog</a> </li> <li><a href="https://www.youtube.com/@RyanHallYall" rel="nofollow" target="_blank">Ryan Hall - Weather Influencer</a> </li> <li><a href="https://techcrunch.com/2023/07/05/adam-mosseri-says-metas-threads-app-wont-have-activitypub-support-at-launch/" rel="nofollow" target="_blank">The new DeSo Protocol, ActivityPub</a> </li> <li><a href="https://twitter.com/indexsy/" rel="nofollow" target="_blank">Jacky Chou - SEO Expert</a> </li> <li><a href="https://www.jenniferkamara.com/" rel="nofollow" target="_blank">Jennifer Kamara - CEO Coach</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

Elon vs Zuck: Should You Start Marketing On Threads?

Peter Zeihan

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a look at Peter Zeihan, a well-known and controversial author, social media voice, and geopolitical strategist. They dig into his work to show you what you can learn from his approach to research, publishing, and monetization. No matter what your politics, you’ll learn from this one. Cool Stuff Mentioned In The Show:  Lara Acosta - Building Personal Brands  Chuk in ATX  Peter Zeihan’s Twitter Account  Peter’s website  Motley Fool’s Interview with Peter Zeihan  Dissenting Opinion (“Peter Zeihan is the Jim Cramer of Geopolitics)  A third take on Peter and people like him  Ray Dalio’s book on The Changing World Order   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) take a look at Peter Zeihan, a well-known and controversial author, social media voice, and geopolitical strategist. They dig into his work to show you what you can learn from his approach to research, publishing, and monetization. No matter what your politics, you’ll learn from this one. Cool Stuff Mentioned In The Show: <ul> <li><a href="https://www.linkedin.com/in/laraacostar/" rel="nofollow" target="_blank">Lara Acosta - Building Personal Brands</a> </li> <li>Chuk in ATX </li> <li><a href="https://twitter.com/PeterZeihan" rel="nofollow" target="_blank">Peter Zeihan’s Twitter Account</a> </li> <li><a href="https://zeihan.com/" rel="nofollow" target="_blank">Peter’s website</a> </li> <li><a href="https://open.spotify.com/episode/6QSfCB8AyNr6G7Ahs3vubg?si=x5K6KSLJSuKLDiqTMmMXgw" rel="nofollow" target="_blank">Motley Fool’s Interview with Peter Zeihan</a> </li> <li><a href="https://open.spotify.com/episode/4yeKsScyyPNo7gNo9pQxe6?si=t0jkOlSHRnihWnY6U2O6GQ" rel="nofollow" target="_blank">Dissenting Opinion (“Peter Zeihan is the Jim Cramer of Geopolitics)</a> </li> <li><a href="https://open.spotify.com/episode/4J9Ow2lQeb02zVEPAR8dFd?si=GfczivOVQB26vRixEYrYZg" rel="nofollow" target="_blank">A third take on Peter and people like him</a> </li> <li><a href="https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1471196690" rel="nofollow" target="_blank">Ray Dalio’s book on The Changing World Order</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

Deconstructing Peter Zeihan’s Creator Biz

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s newest project - re-launching the Rainmaker podcast network that he got as part of the Copyblogger deal. They discuss the “why,” “how,” and whether it’s all worth it.  Cool Stuff Mentioned In The Show  Rainmaker   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) talk about Tim’s newest project - re-launching the Rainmaker podcast network that he got as part of the Copyblogger deal. They discuss the “why,” “how,” and whether it’s all worth it. Cool Stuff Mentioned In The Show <ul> <li><a href="https://rainmaker.fm/" rel="nofollow" target="_blank">Rainmaker</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

Building Your Own Podcast Network

Special episode format! On this week’s episode, Ethan Brooks (@damn_ethan) records solo to share some behind-the-scenes tips on content creation, plus an interesting newsletter opportunity, a creative affiliate hack, data on the PCAT framework, and what it all means for you…  Cool Stuff Mentioned In The Show  Miguel Correia  IPO Brief Newsletter  The SEC EDGAR Database  Sponsy  Passionfroot  Matt McGarry  Matt’s new affiliate hack  Lundin Matthews  GetRamen Newsletter   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Special episode format! On this week’s episode, Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) records solo to share some behind-the-scenes tips on content creation, plus an interesting newsletter opportunity, a creative affiliate hack, data on the PCAT framework, and what it all means for you… Cool Stuff Mentioned In The Show <ul> <li><a href="https://twitter.com/sircon" rel="nofollow" target="_blank">Miguel Correia</a> </li> <li><a href="https://ipobrief.email/" rel="nofollow" target="_blank">IPO Brief Newsletter</a> </li> <li><a href="https://www.sec.gov/edgar/search-and-access" rel="nofollow" target="_blank">The SEC EDGAR Database</a> </li> <li><a href="https://getsponsy.com/" rel="nofollow" target="_blank">Sponsy</a> </li> <li><a href="https://www.passionfroot.me/" rel="nofollow" target="_blank">Passionfroot</a> </li> <li><a href="https://twitter.com/JMatthewMcGarry" rel="nofollow" target="_blank">Matt McGarry</a> </li> <li><a href="https://twitter.com/JMatthewMcGarry/status/1669690538298314752" rel="nofollow" target="_blank">Matt’s new affiliate hack</a> </li> <li><a href="https://twitter.com/lundin_matthews" rel="nofollow" target="_blank">Lundin Matthews</a> </li> <li><a href="https://twitter.com/GetRamenNow" rel="nofollow" target="_blank">GetRamen Newsletter</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. <a href="https://thewritetoroam.com/" rel="nofollow" target="_blank">The Write To Roam</a> where Ethan publishes research on how 6- and 7-figure writers make money online

Ethan’s Half-Baked Newsletter Ideas

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high quality calls to action. Cool Stuff Mentioned In The Show  The Hustle  Milk Road  Morning Brew  1440 Newsletter  Copyblogger’s Newsletter  Dan O’Shinsky’s List of 52 Ways To Grow Newsletters  Not A Newsletter  Eric - Exploding Ideas  Billy Oppenheimer  Sparkloop  Matt Mcgarry, from Growletter   For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

On this week’s episode, Tim Stoddart (<a href="https://twitter.com/TimStodz" rel="nofollow" target="_blank">@timstodz</a>) and Ethan Brooks (<a href="https://twitter.com/damn_ethan" rel="nofollow" target="_blank">@damn_ethan</a>) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high quality calls to action. Cool Stuff Mentioned In The Show <ul> <li><a href="https://thehustle.co/" rel="nofollow" target="_blank">The Hustle</a> </li> <li><a href="https://milkroad.com/" rel="nofollow" target="_blank">Milk Road</a> </li> <li><a href="https://www.morningbrew.com/daily" rel="nofollow" target="_blank">Morning Brew</a> </li> <li><a href="https://join1440.com/" rel="nofollow" target="_blank">1440 Newsletter</a> </li> <li><a href="https://copyblogger.com/" rel="nofollow" target="_blank">Copyblogger’s Newsletter</a> </li> <li><a href="https://inboxcollective.com/ways-to-grow-your-newsletter-list/" rel="nofollow" target="_blank">Dan O’Shinsky’s List of 52 Ways To Grow Newsletters</a> </li> <li><a href="https://notanewsletter.carrd.co/" rel="nofollow" target="_blank">Not A Newsletter</a> </li> <li><a href="https://twitter.com/ericlamideas" rel="nofollow" target="_blank">Eric - Exploding Ideas</a> </li> <li><a href="https://twitter.com/bpoppenheimer" rel="nofollow" target="_blank">Billy Oppenheimer</a> </li> <li><a href="https://sparkloop.app/" rel="nofollow" target="_blank">Sparkloop</a> </li> <li><a href="https://twitter.com/JMatthewMcGarry" rel="nofollow" target="_blank">Matt Mcgarry, from Growletter</a> </li> </ul> For more great insights, check out… <a href="https://my.copyblogger.com/?utm_source=copyblogger&amp;utm_medium=podcast&amp;utm_campaign=02082022" rel="nofollow" target="_blank">Copyblogger Academy</a> where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Case Study: How The Hustle And Other Newsletters Maximize Email Capture

Nathan Barry

This week, we have a special episode of The Copyblogger Podcast. At the CEX conference, Tim sat down with Nathan Barry, the founder of Convertkit. We talk about ...  - the Convertkit sponsorship network - how Nathan deals with the weight of running such a big company - how creators can create "flywheels" of growth - why using Sparkloop to generate revenue is such an important first step.  Links - Convertkit - Convertkit Creator Network - Sparkloop.app

This week, we have a special episode of The Copyblogger Podcast. At the CEX conference, Tim sat down with Nathan Barry, the founder of Convertkit. We talk about ... - the Convertkit sponsorship network - how Nathan deals with the weight of running such a big company - how creators can create "flywheels" of growth - why using Sparkloop to generate revenue is such an important first step. Links - <a href="https://convertkit.com/" rel="nofollow" target="_blank">Convertkit</a> - <a href="https://convertkit.com/features/creator-network?utm_content=navigation&amp;utm_source=convertkit&amp;utm_medium=convertkit&amp;utm_campaign=cn-waitlist" rel="nofollow" target="_blank">Convertkit Creator Network</a> - <a href="http://sparkloop.app/" rel="nofollow" target="_blank">Sparkloop.app</a>

Convertkit and Sparkloop: Insights from Nathan Barry, Founder of Convertkit

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Always a pleasure to listen to this podcast.

Nice tone, very informative

mindblowing

The Copyblogger Podcast is a weekly show hosted by <a href="https://twitter.com/timstodz/" rel="nofollow" target="_blank">Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.</a>

The Copyblogger Podcast

We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– Jonah Sachs, Winning the Story Wars When Sachs wrote his book in 2012, the phrase “Story Wars” seemed like it might be putting things... Listen to episode

Copyblogger Book Club: Winning the Story Wars

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

Consistency Will Take You Further

If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode

5 Essential Copywriting Techniques from Copyblogger

Stefanie Flaxman

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about:  How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more!  The Show Notes  Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for <a href="http://Copyblogger.com" rel="nofollow" target="_blank">Copyblogger.com</a>, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about: <ul> <li>How to get started creating compelling content that resonates with your audience</li> <li>Why understanding your customer is the foundation for attracting and keeping their attention</li> <li>How to return to a younger version of yourself to build empathy</li> <li>The secrets for beating content writer’s block and lifting your content to the next level</li> <li>Why your writing needs to be clear, detailed, and written with a specific person in mind</li> <li>The counterintuitive methods for writing hyper-specific content</li> <li>And much more!</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener nofollow" target="_blank">Copyblogger.com</a></li> <li>Free Workshop — <a href="https://copyblogger.com/workshop-content/" rel="noopener nofollow" target="_blank">How to Transform Your Writing into Content That Gets Shared</a></li> <li><a href="https://copyblogger.com/edit-your-own-writing/" rel="noopener nofollow" target="_blank">Meticulously Edit Your Own Writing: The Traffic Light Revision Technique</a></li> <li><a href="https://copyblogger.com/chuckle-point/" rel="noopener nofollow" target="_blank">Attract Better Clients and Customers with the ‘Chuckle Point’ Technique</a></li> <li><a href="https://copyblogger.com/content-marketers-need-editors/" rel="noopener nofollow" target="_blank">Why Content Marketers Need Editors</a></li> <li><a href="https://twitter.com/dvest" rel="noopener nofollow" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener nofollow" target="_blank">Tim on Twitter</a></li></ul>

How to Write Content That Resonates, Featuring Stefanie Flaxman

Seth Godin

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Seth Godin and How to Create Change

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

5 Stinky Sardine Secrets to Make Your Content More Fascinating

Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode

How to Get More of the Right Things Done

Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode

3 Skills to Master to Become a Marketing Badass this Year

What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode

10 Quality Factors Search Engines Need to See on Your Site

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode

How to Write an Epic Blog Post, Part 1: Thinking and Research

Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, write down your thought, and click Post Comment. In practice, too many folks leave comments that are weak,... Listen to episode

How to Write (Much Better) Blog Comments

Leah Neaderthal

The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear. In this episode, Darrell and Leah discussed:  How Leah started her own business … right on the heels of a recession The two most important marketing tools to laser-focus right now Why your clients need “painkillers, not vitamins” How you should view your pipeline and client’s buying behaviors Why it’s more important than ever to be visible and valuable Creative solutions for making yourself the safest option How to provide a sense of stability for your clients (past, present, and future) And much more!  The Show Notes  Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter

The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear. <h2>In this episode, Darrell and Leah discussed:</h2> <ul> <li>How Leah started her own business … right on the heels of a recession</li> <li>The two most important marketing tools to laser-focus right now</li> <li>Why your clients need “painkillers, not vitamins”</li> <li>How you should view your pipeline and client’s buying behaviors</li> <li>Why it’s more important than ever to be visible and valuable</li> <li>Creative solutions for making yourself the safest option</li> <li>How to provide a sense of stability for your clients (past, present, and future)</li> <li>And much more!</li> </ul> <h2>The Show Notes</h2> <ul> <li><a href="https://www.smartgetspaid.com/" rel="noopener noreferrer nofollow" target="_blank">Smart Gets Paid</a></li> <li><a href="https://www.linkedin.com/in/leahtn/" rel="noopener noreferrer nofollow" target="_blank">Leah Neaderthal on LinkedIn</a></li> <li><a href="https://twitter.com/dvest" rel="noopener noreferrer nofollow" target="_blank">Darrell on Twitter</a></li></ul>

How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode

7 Powerful Content Strategies Borrowed from Advertising Masters

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode

13 Ways of Looking at a Headline

There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode

7 Ways to Boost Your Creativity

Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.” In this episode, Darrell and Ed talked about:  How Ed transitioned to a full-time freelance copywriter (with no writing background) The moment he narrowed down to his target market and the rapid change that followed What your prospects really want to know about you Short-term vs long-term mindset, and building a freelance career that you love Why “hope” is not a professional strategy Proven strategies for building recurring income and clients Why luck is a myth, and why you should never trade your time for money And much more …  The Show Notes  Copyblogger.com High-Income Business Writing High-Income Business Writing Podcast Follow Ed On Twitter Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast

Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.” In this episode, Darrell and Ed talked about: <ul> <li>How Ed transitioned to a full-time freelance copywriter (with no writing background)</li> <li>The moment he narrowed down to his target market and the rapid change that followed</li> <li>What your prospects really want to know about you</li> <li>Short-term vs long-term mindset, and building a freelance career that you love</li> <li>Why “hope” is not a professional strategy</li> <li>Proven strategies for building recurring income and clients</li> <li>Why luck is a myth, and why you should never trade your time for money</li> <li>And much more …</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener nofollow" target="_blank">Copyblogger.com</a></li> <li><a href="https://b2blauncher.com/" rel="noopener nofollow" target="_blank">High-Income Business Writing</a></li> <li><a href="https://b2blauncher.com/category/podcast/" rel="noopener nofollow" target="_blank">High-Income Business Writing Podcast</a></li> <li><a href="https://twitter.com/EdGandia" rel="noopener nofollow" target="_blank">Follow Ed On Twitter</a></li> <li><a href="https://twitter.com/dvest" rel="noopener nofollow" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener nofollow" target="_blank">Tim on Twitter</a></li> <li><a href="https://www.timstodz.com/darrell-vesterfelt/" rel="noopener nofollow" target="_blank">Darrell on Tim’s Podcast</a></li></ul>

How to Turn Pro as a Freelance Writer

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode

Get 10 Content Marketing Boosters in 20 Minutes

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it. ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement. In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including:  Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for building your business And best practices for cleaning your list  The Show Notes  Copyblogger.com Nathan’s Website Nathan on Twitter ConverKit The Future Belongs to Creators [Podcast]  Resources Mentioned:  Article: The ladders of wealth creation: a step-by-step roadmap to building wealth Article: Endure long enough to get noticed Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn Darrell on Twitter Tim on Twitter

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it. ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement. In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including: <ul> <li>Nathan’s early views on digital marketing and why his core values haven’t changed</li> <li>How to build your audience (the right way)</li> <li>Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos</li> <li>The right time to build a product or sell something to your email list</li> <li>Why email is still the central hub for building your business</li> <li>And best practices for cleaning your list</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener nofollow" target="_blank">Copyblogger.com</a></li> <li><a href="https://nathanbarry.com/" rel="noopener nofollow" target="_blank">Nathan’s Website</a></li> <li><a href="https://twitter.com/nathanbarry" rel="noopener nofollow" target="_blank">Nathan on Twitter</a></li> <li><a href="https://copyblogger.com/convertkit" rel="noopener nofollow" target="_blank">ConverKit</a></li> <li><a href="http://youtube.com/convertkit" rel="noopener nofollow" target="_blank">The Future Belongs to Creators</a> [Podcast]</li> </ul> <h3>Resources Mentioned:</h3> <ul> <li>Article: <a href="https://nathanbarry.com/wealth-creation/" rel="noopener nofollow" target="_blank">The ladders of wealth creation: a step-by-step roadmap to building wealth</a></li> <li>Article: <a href="https://nathanbarry.com/endure/" rel="noopener nofollow" target="_blank">Endure long enough to get noticed</a></li> <li>Article:<a href="https://www.smartpassiveincome.com/podcasts/how-to-be-everywhere/" rel="noopener nofollow" target="_blank"> Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn</a></li> <li><a href="https://twitter.com/dvest" rel="noopener nofollow" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener nofollow" target="_blank">Tim on Twitter</a></li></ul>

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

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