Suzy Batiz

Sometimes life throws us significant curveballs and we’re left with no choice but to start over. This can feel devastating, but according to today’s Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you’ve been and where you want to go — the only way is up.  Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she’s transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy’s growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/409.

Sometimes life throws us significant curveballs and we’re left with no choice but to start over. This can feel devastating, but according to today’s Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you’ve been and where you want to go — the only way is up.  Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she’s transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy’s growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/409" rel="nofollow" target="_blank">marketingspeak.com/409</a>.

409. From Nothing to Nine Figures with Suzy Batiz

David Jenyns

SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we’re thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest. 🎙️  David Jenyns is an accomplished entrepreneur who made a mark by selling the iconic Melbourne Cricket Ground in his early twenties, and then founded Melbourne SEO Services.  David grew his expertise and, in 2016, created SYSTEMology, a game-changing platform that empowers business owners to implement scalable systems. Today, he leads a growing community of certified SYSTEMologists, conducts workshops, delivers powerful keynote addresses, hosts an engaging podcast, and passionately works to liberate business owners worldwide from their involvement in daily operational tasks. This podcast is an absolute must-listen for entrepreneurs and business owners seeking to systemize their workflows. Discover the power of SYSTEMology and learn how to streamline your processes for optimal efficiency and growth. Don't miss out on this game-changing episode! 🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/408.

SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we’re thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest. 🎙️  David Jenyns is an accomplished entrepreneur who made a mark by selling the iconic Melbourne Cricket Ground in his early twenties, and then founded Melbourne SEO Services.  David grew his expertise and, in 2016, created SYSTEMology, a game-changing platform that empowers business owners to implement scalable systems. Today, he leads a growing community of certified SYSTEMologists, conducts workshops, delivers powerful keynote addresses, hosts an engaging podcast, and passionately works to liberate business owners worldwide from their involvement in daily operational tasks. This podcast is an absolute must-listen for entrepreneurs and business owners seeking to systemize their workflows. Discover the power of SYSTEMology and learn how to streamline your processes for optimal efficiency and growth. Don't miss out on this game-changing episode! 🎧 The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/408" rel="nofollow" target="_blank">marketingspeak.com/408</a>.

408. Systemize with David Jenyns

Jason Morehouse

Purpose-driven focus fuels business success. This episode of the Marketing Speak podcast features Jason Morehouse, the founder and CEO of Checkfront, a SaaS platform revolutionizing the tourism industry. Jason shares his incredible insights on Software as a Service (SaaS) platforms and how Checkfront, a powerful cloud-based online booking &amp; e-commerce platform, transforms businesses worldwide. Checkfront has thousands of satisfied users across over 128 countries, and aims to eliminate the hassle of managing bookings and reservations online. Overbookings, manual administration, and missed sales are no longer obstacles, thanks to their innovative solutions! Jason also discusses the power of trust within your company, the connection with online ecosystems that attract your target audience, and what drives entrepreneurs to success.  Jason's expertise and insights will inspire you to take your SaaS strategy to new heights. So, if you're an entrepreneur, business owner, or simply curious about the world of SaaS platforms, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/407.

Purpose-driven focus fuels business success. This episode of the Marketing Speak podcast features Jason Morehouse, the founder and CEO of Checkfront, a SaaS platform revolutionizing the tourism industry. Jason shares his incredible insights on Software as a Service (SaaS) platforms and how Checkfront, a powerful cloud-based online booking &amp; e-commerce platform, transforms businesses worldwide. Checkfront has thousands of satisfied users across over 128 countries, and aims to eliminate the hassle of managing bookings and reservations online. Overbookings, manual administration, and missed sales are no longer obstacles, thanks to their innovative solutions! Jason also discusses the power of trust within your company, the connection with online ecosystems that attract your target audience, and what drives entrepreneurs to success.  Jason's expertise and insights will inspire you to take your SaaS strategy to new heights. So, if you're an entrepreneur, business owner, or simply curious about the world of SaaS platforms, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/407" rel="nofollow" target="_blank">marketingspeak.com/407</a>.

407. Scaling a SaaS Company with Jason Morehouse

Fred Diamond

Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers! Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights. If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares. Prepare to transform your sales approach and take your career to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/406.

Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers! Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights. If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares. Prepare to transform your sales approach and take your career to the next level! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/406" rel="nofollow" target="_blank">marketingspeak.com/406</a>.

406. Be a Sales Game Changer with Fred Diamond

Luke Storey

Blessings abound when you relentlessly pursue achievement, growth, impact lives, and expand the reach of your podcast. This week on the Marketing Speak podcast, the incredible Luke Storey shares his deep insights on the worlds of marketing and podcasting. Luke Storey is a writer, meditation and metaphysics teacher, and lifestyle design expert. Luke launched The Life Stylist Podcast in 2016, and has hosted this top-rated series ever since. Over the past two decades, he’s refined and cultivated the ultimate wellness lifestyle. Luke’s teachings combine primal health, ancient spiritual practices, cutting-edge natural healing, and consciousness-expanding technologies to promote holistic health. In this episode, Luke inspires and prepares us to level up our marketing game. Discover how powerful it can be to follow your intuition in your selection of podcast guests. Learn how genuine connections with your guests can create magic and unexpected opportunities. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/405.

Blessings abound when you relentlessly pursue achievement, growth, impact lives, and expand the reach of your podcast. This week on the Marketing Speak podcast, the incredible Luke Storey shares his deep insights on the worlds of marketing and podcasting. Luke Storey is a writer, meditation and metaphysics teacher, and lifestyle design expert. Luke launched The Life Stylist Podcast in 2016, and has hosted this top-rated series ever since. Over the past two decades, he’s refined and cultivated the ultimate wellness lifestyle. Luke’s teachings combine primal health, ancient spiritual practices, cutting-edge natural healing, and consciousness-expanding technologies to promote holistic health. In this episode, Luke inspires and prepares us to level up our marketing game. Discover how powerful it can be to follow your intuition in your selection of podcast guests. Learn how genuine connections with your guests can create magic and unexpected opportunities. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/405" rel="nofollow" target="_blank">marketingspeak.com/405</a>.

405. A Story Worth Retelling with Luke Storey

Draye Redfern

In marketing, human elements make everything pop. In today’s episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson’s words: Life doesn’t happen to you; it happens. Draye founded multiple ventures, including Redfern Media, fractionalcmo.com, Ultimate Advisor Coaching, and bikecar.com, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post. In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a pivotal role in his success. You'll be amazed to discover how influential his daily commutes have shaped his motivational and entrepreneurial mindset. Prepare to be inspired as Draye unveils powerful life and marketing insights. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/404.

In marketing, human elements make everything pop. In today’s episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson’s words: Life doesn’t happen to you; it happens. Draye founded multiple ventures, including Redfern Media, <a href="http://fractionalcmo.com" rel="nofollow" target="_blank">fractionalcmo.com</a>, Ultimate Advisor Coaching, and <a href="http://bikecar.com" rel="nofollow" target="_blank">bikecar.com</a>, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post. In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a pivotal role in his success. You'll be amazed to discover how influential his daily commutes have shaped his motivational and entrepreneurial mindset. Prepare to be inspired as Draye unveils powerful life and marketing insights. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/404" rel="nofollow" target="_blank">marketingspeak.com/404</a>.

404. Dial In Your Marketing with Draye Redfern

Pamela Wilson

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today’s Marketing Speak podcast episode, I’m delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing. Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing. In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today’s Marketing Speak podcast episode, I’m delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing. Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing. In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/403" rel="nofollow" target="_blank">marketingspeak.com/403</a>.

403. Strategic Content with Pamela Wilson

Dixon Jones

An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we’re thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding.  Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field. In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results. Don't miss out on this conversation with one of the industry's finest minds. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/402.

An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we’re thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding.  Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field. In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results. Don't miss out on this conversation with one of the industry's finest minds. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/402" rel="nofollow" target="_blank">marketingspeak.com/402</a>.

402. Understanding Entities with Dixon Jones

Sachit Gupta

Beyond building an audience, podcasting is an amazing collaboration engine. In this week’s Marketing Speak podcast episode, the mastermind behind the Conscious Creators, Sachit Gupta, shares the untapped potential of podcasting. Sachit Gupta is the renowned Creator Whisperer, a leading podcaster, and a trusted business consultant. He empowers podcasters, creators, brands, and businesses to construct, expand, and amplify their online platforms to reach millions. As the force behind Platforms Media, Sachit has collaborated with esteemed clients such as Rohit Sharma (Captain of the Indian cricket team and Restless Action Drink), Tim Ferriss (renowned author and podcaster), and Seth Godin's altMBA. Sachit enables people to develop successful podcasts, generate income, and significantly expand their audiences. His ultimate mission is to empower over 1 million creators worldwide to achieve their goals. In this episode, Sachit unveils his insider tips and strategies to successfully grow businesses through podcasting. You don't want to miss out on this golden opportunity. Get ready to gain valuable insights and kick-start your own podcasting journey. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/401.

Beyond building an audience, podcasting is an amazing collaboration engine. In this week’s Marketing Speak podcast episode, the mastermind behind the Conscious Creators, Sachit Gupta, shares the untapped potential of podcasting. Sachit Gupta is the renowned Creator Whisperer, a leading podcaster, and a trusted business consultant. He empowers podcasters, creators, brands, and businesses to construct, expand, and amplify their online platforms to reach millions. As the force behind Platforms Media, Sachit has collaborated with esteemed clients such as Rohit Sharma (Captain of the Indian cricket team and Restless Action Drink), Tim Ferriss (renowned author and podcaster), and Seth Godin's altMBA. Sachit enables people to develop successful podcasts, generate income, and significantly expand their audiences. His ultimate mission is to empower over 1 million creators worldwide to achieve their goals. In this episode, Sachit unveils his insider tips and strategies to successfully grow businesses through podcasting. You don't want to miss out on this golden opportunity. Get ready to gain valuable insights and kick-start your own podcasting journey. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/401" rel="nofollow" target="_blank">marketingspeak.com/401</a>.

401. Grow Your Podcast Audience with Sachit Gupta

Avinash Kaushik

Understanding data leverages your engagement with your audience. Today’s Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik. Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He’s received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy. Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business’s digital presence. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.

Understanding data leverages your engagement with your audience. Today’s Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik. Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He’s received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy. Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business’s digital presence. Tune in! The show notes, including the transcript and checklist for this episode, are at <a href="https://www.marketingspeak.com/400" rel="nofollow" target="_blank">marketingspeak.com/400</a>.

400. Make Better Decisions with Avinash Kaushik

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

I read Stephan’s book early in my marketing career and really appreciate that he provides this valuable podcast. This is one of the best marketing podcasts that I have found and am learning a lot of useful SEO and marketing ideas.

A Valuable Marketing Podcast

I’ve been on the hunt for a marketing podcast that really adds value and gets into the granular detail that is oftentimes really needed to understand a concept or idea. For me, Marketing Speak is that podcast. I really feel like Stephan takes the time to dive into marketing topics so that once you’ve listened to an episode you walk away with really valuable pieces of information and insights. Highly recommend!

Powerhouse of marketing info

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. <a href="http://www.marketingspeak.com" rel="nofollow" target="_blank">www.marketingspeak.com</a>

Marketing Speak

Ken Jurina

In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list.   These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over its competitors back in the ‘90s. Ken was also Co-Founder and Co-Chair of the Canadian Search Engine Marketing Professional Organization which establishes and promotes ethical internet marketing practices and guidelines in Canada. If you are in the mood for a masterclass, keep reading because you are about to hear some tips and secrets drawn from years of blood, sweat, and tears.

167. Differentiating Yourself From The Competition with Ken Jurina

Marcus Tober

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case. Find Out More About Marcus Here: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetrics In This Episode:  [03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just writing whatever you think your audience may want to hear). In his response, Marcus gives some great insight into creating content, all while explaining how Searchmetrics works. [08:17] - Marcus talks about the differentiation between coming up with a topic and a list of keywords. He discusses the relevance of intentions by using the example of hairstyles. [11:49] - We hear a bit about how Google’s changes mean that marketers should now focus on having happy users instead of good rankings. [13:04] - A lot of people still view content the old way in terms of creating throwaway content based around a specific keyword. [15:48] - Where is the future in SEO if we’re moving away from checklists? How should we be preparing today? [21:13] - Marcus tells us the steps we need to keep in mind for mobile searches and gives the concept of “mobile-first design.” [23:33] - Marcus clarifies what he meant in his reference to “AI first.” [25:12] - After Stephan’s suggestion that interactive voice commands (rather than the keyboard) are the interface to the web of the future, Marcus agrees and elaborates. [28:53] - Marcus talks a bit about the new ranking factors. He clarifies by giving an example about the length of pages by word count. We also learn about the extensive research his company has done through ranking-factor analysis. [33:28] - Stephan asks Marcus which SEO rumors he can squash. [35:20] - One of the myths out there is that Google is using your own analytics data against you, Stephan says. Marcus gives his thoughts, which is that Google doesn’t need to do that because they have enough data from Chrome and search behavior. [37:07] - Marcus talks about dwell time versus bounce rate. He points out that users in some areas are more likely to look for more results and points out how this can make the bounce rate a poor indicator in these fields. [39:02] - After every major Google update, Marcus’s company makes a report on the biggest winners and losers. He talks more about how that’s calculated and how they’re able to see patterns across pages. [42:29] - Marcus explains his thoughts on  RankBrain and explains how it works. [45:00] - What are the next steps for someone who wants to work with Marcus’s toolset? The answer: if you go to searchmetrics.com/content, you can apply for a demo. [47:22] - We learn why Searchmetrics is being released this way, rather than simply giving it a large release.  Links and Resources: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetricsMobile-first designAI firstSearchmetrics Winners and LosersRankBrain

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on <a href="http://www.searchmetrics.com/" rel="nofollow" target="_blank">Searchmetrics</a>, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case. Find Out More About Marcus Here: <a href="https://www.facebook.com/marcus.tober" rel="nofollow" target="_blank">Marcus.tober on Facebook</a><a href="https://twitter.com/marcustober" rel="nofollow" target="_blank">@marcustober on Twitter</a><a href="https://www.linkedin.com/in/marcustober" rel="nofollow" target="_blank">Marcus Tober on LinkedIn</a><a href="http://www.searchmetrics.com/" rel="nofollow" target="_blank">Searchmetrics</a> In This Episode: <ul> <li>[03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just writing whatever you think your audience may want to hear). In his response, Marcus gives some great insight into creating content, all while explaining how <a href="http://www.searchmetrics.com/" rel="nofollow" target="_blank">Searchmetrics</a> works.</li> <li>[08:17] - Marcus talks about the differentiation between coming up with a topic and a list of keywords. He discusses the relevance of intentions by using the example of hairstyles.</li> <li>[11:49] - We hear a bit about how Google’s changes mean that marketers should now focus on having happy users instead of good rankings.</li> <li>[13:04] - A lot of people still view content the old way in terms of creating throwaway content based around a specific keyword.</li> <li>[15:48] - Where is the future in SEO if we’re moving away from checklists? How should we be preparing today?</li> <li>[21:13] - Marcus tells us the steps we need to keep in mind for mobile searches and gives the concept of “<a href="https://codemyviews.com/blog/mobilefirst" rel="nofollow" target="_blank">mobile-first design</a>.”</li> <li>[23:33] - Marcus clarifies what he meant in his reference to “<a href="https://www.marketingweek.com/2016/10/05/google-positions-for-an-ai-first-world/" rel="nofollow" target="_blank">AI first.</a>”</li> <li>[25:12] - After Stephan’s suggestion that interactive voice commands (rather than the keyboard) are the interface to the web of the future, Marcus agrees and elaborates.</li> <li>[28:53] - Marcus talks a bit about the new ranking factors. He clarifies by giving an example about the length of pages by word count. We also learn about the extensive research his company has done through ranking-factor analysis.</li> <li>[33:28] - Stephan asks Marcus which SEO rumors he can squash.</li> <li>[35:20] - One of the myths out there is that Google is using your own analytics data against you, Stephan says. Marcus gives his thoughts, which is that Google doesn’t need to do that because they have enough data from Chrome and search behavior.</li> <li>[37:07] - Marcus talks about dwell time versus bounce rate. He points out that users in some areas are more likely to look for more results and points out how this can make the bounce rate a poor indicator in these fields.</li> <li>[39:02] - After every major Google update, Marcus’s company makes a report on the biggest winners and losers. He talks more about how that’s calculated and how they’re able to see patterns across pages.</li> <li>[42:29] - Marcus explains his thoughts on <a href="http://www.forbes.com/sites/jaysondemers/2015/11/12/what-is-google-rankbrain-and-why-does-it-matter/#725030d7301a" rel="nofollow" target="_blank"> RankBrain</a> and explains how it works.</li> <li>[45:00] - What are the next steps for someone who wants to work with Marcus’s toolset? The answer: if you go to <a href="http://www.searchmetrics.com/content/" rel="nofollow" target="_blank">searchmetrics.com/content</a>, you can apply for a demo.</li> <li>[47:22] - We learn why <a href="http://www.searchmetrics.com/" rel="nofollow" target="_blank">Searchmetrics</a> is being released this way, rather than simply giving it a large release.</li> </ul> Links and Resources: <a href="https://www.facebook.com/marcus.tober" rel="nofollow" target="_blank">Marcus.tober on Facebook</a><a href="https://twitter.com/marcustober" rel="nofollow" target="_blank">@marcustober on Twitter</a><a href="https://www.linkedin.com/in/marcustober" rel="nofollow" target="_blank">Marcus Tober on LinkedIn</a><a href="http://www.searchmetrics.com/" rel="nofollow" target="_blank">Searchmetrics</a><a href="https://codemyviews.com/blog/mobilefirst" rel="nofollow" target="_blank">Mobile-first design</a><a href="https://www.marketingweek.com/2016/10/05/google-positions-for-an-ai-first-world/" rel="nofollow" target="_blank">AI first</a><a href="http://suite.searchmetrics.com/en/research/domains/organic/winners-losers/winners" rel="nofollow" target="_blank">Searchmetrics Winners and Losers</a><a href="http://www.forbes.com/sites/jaysondemers/2015/11/12/what-is-google-rankbrain-and-why-does-it-matter/#725030d7301a" rel="nofollow" target="_blank">RankBrain</a>

56. Becoming an SEO Strategist Instead of a Tactician with Marcus Tober

Rand Fishkin

Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.   EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss:  How Rand came up with and created Moz programs. Why their programs are different from other available options. Rand's favorite automation and SEO tools. How SEO is changing, and how to keep up with the demands.    For complete shownotes and more, please head over to www.marketingspeak.com/rand   LINKS &amp; RESOURCES MENTIONED The Art of SEO Moz Haiku Deck Inbound.org Moz Blog Keyword Explorer Open Site Explorer Google Keyword Planner Google Suggest Ubersuggest KeywordTool.io SEMRush WordTracker GrepWords API Google AdWords Moz Local Followerwonk Fresh Web Explorer  John Rampton on Marketing Speak John Rampton on Twitter Majestic SEO Ahrefs MozRank MozTrust FullContact API‎ Marketo Pitchbox Moz Free Trial Rand on Twitter   STEP UP YOUR MARKETING GAME!  After finding keywords that you want to use, test, test and do some tests, and continue to optimize and drop the ones that aren't performing. Marketers can get overwhelmed with the amount of tools that are available, especially with keyword data. Check out Keyword Explorer for an easy-to-use solution. Try out Moz products at Moz.com, you will receive your first 30 days for free.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Rand Fishkin is the co-author of <a href="http://www.artofseobook.com/" rel="nofollow" target="_blank">The Art of SEO</a>, and is a thought leader in the SEO field. His title at <a href="https://moz.com/" rel="nofollow" target="_blank">Moz</a> is “The Wizard of Moz”, he's a board member for <a href="http://www.haikudeck.com/" rel="nofollow" target="_blank">Haiku Deck</a>, the co-founder of <a href="http://inbound.org/" rel="nofollow" target="_blank">Inbound.org</a>, and blogs on <a href="http://moz.com/blog" rel="nofollow" target="_blank">Moz.com</a>. EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss: <ul> <li>How Rand came up with and created Moz programs.</li> <li>Why their programs are different from other available options.</li> <li>Rand's favorite automation and SEO tools.</li> <li>How SEO is changing, and how to keep up with the demands.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/rand" rel="nofollow" target="_blank">www.marketingspeak.com/rand</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.artofseobook.com/" rel="nofollow" target="_blank">The Art of SEO</a> <a href="http://moz.com/" rel="nofollow" target="_blank">Moz</a> <a href="http://www.haikudeck.com/" rel="nofollow" target="_blank">Haiku Deck</a> <a href="http://inbound.org/" rel="nofollow" target="_blank">Inbound.org</a> <a href="http://moz.com/blog" rel="nofollow" target="_blank">Moz Blog</a> <a href="http://moz.com/explorer" rel="nofollow" target="_blank">Keyword Explorer</a> <a href="http://moz.com/researchtools/ose/" rel="nofollow" target="_blank">Open Site Explorer</a> <a href="https://adwords.google.com/KeywordPlanner" rel="nofollow" target="_blank">Google Keyword Planner</a> <a href="http://keywordtool.io/google-suggest" rel="nofollow" target="_blank">Google Suggest</a> <a href="https://ubersuggest.io" rel="nofollow" target="_blank">Ubersuggest</a> <a href="http://KeywordTool.io/" rel="nofollow" target="_blank">KeywordTool.io</a> <a href="https://www.semrush.com" rel="nofollow" target="_blank">SEMRush</a> <a href="https://www.wordtracker.com" rel="nofollow" target="_blank">WordTracker</a> <a href="http://grepwords.com/api-docs/" rel="nofollow" target="_blank">GrepWords API</a> <a href="https://www.google.com/adwords/" rel="nofollow" target="_blank">Google AdWords</a> <a href="https://moz.com/local" rel="nofollow" target="_blank">Moz Local</a> <a href="https://moz.com/followerwonk/" rel="nofollow" target="_blank">Followerwonk</a> <a href="https://moz.com/tools/fresh-web-explorer" rel="nofollow" target="_blank">Fresh Web Explorer</a> <a href="http://www.marketingspeak.com/building-following-blog-posts-john-rampton/" rel="nofollow" target="_blank"> John Rampton on Marketing Speak</a> <a href="http://twitter.com/johnrampton" rel="nofollow" target="_blank">John Rampton on Twitter</a> <a href="http://majestic.com/" rel="nofollow" target="_blank">Majestic SEO</a> <a href="http://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a> <a href="http://moz.com/learn/seo/mozrank" rel="nofollow" target="_blank">MozRank</a> <a href="http://moz.com/learn/seo/moztrust" rel="nofollow" target="_blank">MozTrust</a> <a href="http://www.fullcontact.com" rel="nofollow" target="_blank">FullContact API‎</a> <a href="http://www.marketo.com" rel="nofollow" target="_blank">Marketo</a> <a href="http://pitchbox.com/" rel="nofollow" target="_blank">Pitchbox</a> <a href="https://moz.com/checkout/freetrial" rel="nofollow" target="_blank">Moz Free Trial</a> <a href="http://twitter.com/randfish" rel="nofollow" target="_blank">Rand on Twitter</a> STEP UP YOUR MARKETING GAME! <ol> <li>After finding keywords that you want to use, test, test and do some tests, and continue to optimize and drop the ones that aren't performing.</li> <li>Marketers can get overwhelmed with the amount of tools that are available, especially with keyword data. Check out <a href="http://moz.com/explorer" rel="nofollow" target="_blank">Keyword Explorer</a> for an easy-to-use solution.</li> <li>Try out Moz products at <a href="https://moz.com/checkout/freetrial" rel="nofollow" target="_blank">Moz.com</a>, you will receive your first 30 days for free.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

40. Simplify SEO with Powerful Tools with Rand Fishkin

Taki Moore

Taki Moore is regarded by many as the world’s #1 business &amp; executive coach lead generation expert.He is the CEO and founder of Coach Marketing Machine.    EPISODE  Taki Moore achieves his success by creating success for others, and he does this by helping coaches start up or reboot their coaching careers. His techniques mostly involve building a list of opt-ins directly from Facebook Ads, and he is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren't working for you, even if they were a big investment on the front end. He’s also a big advocate of making that investment for pushing out great content. In this episode, Taki explains how his plan is killer for your coaching business, as well as some amazing tips on:  what type of ads are driving the most conversion? Sidebar? Newsfeed? Retargeting? how to improve webinar show-up rates getting seats filled at a live event look-a-like audiences how to get the most out of the LeadPages experience    For complete shownotes and more, please head over to www.marketingspeak.com/takimoore   LINKS &amp; RESOURCES MENTIONED   Leadpages Improvely Coach Marketing Machine     STEP UP YOUR MARKETING GAME!  Create a great lead magnet with a "quick win" ideology, like a whitepaper or a checklist Test a few different content options. Would video best serve your audience or a document? Figure out your goals for your Facebook Ads sales funnel.     THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Taki Moore is regarded by many as the world’s #1 business &amp; executive coach lead generation expert.He is the CEO and founder of Coach Marketing Machine.  EPISODE  Taki Moore achieves his success by creating success for others, and he does this by helping coaches start up or reboot their coaching careers. His techniques mostly involve building a list of opt-ins directly from Facebook Ads, and he is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren't working for you, even if they were a big investment on the front end. He’s also a big advocate of making that investment for pushing out great content. In this episode, Taki explains how his plan is killer for your coaching business, as well as some amazing tips on: <ul> <li>what type of ads are driving the most conversion? Sidebar? Newsfeed? Retargeting?</li> <li>how to improve webinar show-up rates</li> <li>getting seats filled at a live event</li> <li>look-a-like audiences</li> <li>how to get the most out of the LeadPages experience</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/takimoore" rel="nofollow" target="_blank">www.marketingspeak.com/takimoore</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.leadpages.net/" rel="nofollow" target="_blank">Leadpages</a> <a href="https://www.improvely.com/" rel="nofollow" target="_blank">Improvely</a> <a href="coachmarketingmachine.com" rel="nofollow" target="_blank">Coach Marketing Machine</a> STEP UP YOUR MARKETING GAME! <ol> <li>Create a great lead magnet with a "quick win" ideology, like a whitepaper or a checklist</li> <li>Test a few different content options. Would video best serve your audience or a document?</li> <li>Figure out your goals for your Facebook Ads sales funnel.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank">10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

4. Crafting An Expert Facebook Ad with Taki Moore

Joost De Valk

Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction.   Find Out More About Joost Here: Joost de Valk on Twitter Joost de Valk on LinkedIn Yoast In This Episode:  [01:30] - Joost starts things off by talking about the best ways to maximise Yoast’s potential for SEO. He then talks more about readability and what it means. [04:00] - What are examples of some of the actionable feedback that Joost has been talking about? [07:21] - As algorithms dive into our copy more and more, they have a hard time digesting text that is hard to read. This means that easy-to-read copy will generally rank better. [08:26] - Joost discusses keyword density, which isn’t relevant except in edge cases. He and Stephan then dive into the subject of keyword prominence. [10:44] - Are there red herrings that listeners should look out for, or false information that should be corrected? [14:09] - Stephan suggests a feature that identifies how many clicks away each page (or post) is from an external link source. [16:45] - We move into other types of settings in Yoast that optimize SEO. [20:50] - Joost points out that Yoost tries to go with decisions, not options. [22:19] - We hear more about tags on posts in WordPress, with Joost pointing out that you should never have more tags than posts. He and Stephan then talk about using tags and categories. [27:05] - Stephan clarifies another important point about no-indexing content, and then gives an example of a bad site map. [29:40] - What does Joost think of the spider bites page that Stephan has just been talking about? [31:20] - Joost discusses whether he sees a benefit of creating an HTML sitemap page on a typical website. [34:00] - Stephan’s extreme preference is not to include the dates in the URL. Joost agrees that it’s a bad idea. [36:56] - Does Joost have any particular accessibility features that may not be important for SEO but that he highly recommends? [38:50] - Joost talks about some of the capabilities of his plugin in terms of JSON-LD, Schema, and so on. [41:21] - We hear Joost’s thoughts on whether his video plugin or local plugin are must-haves for website owners. [43:12] - Stephan moves onto talking about RSS optimization, which he explains is important for podcasts. [45:10] - What is Joost’s take on scrapers and pursuing copyright infringement issues? [46:24] - Pagination is stupid and should never be done, Joost says. [47:16] - How can people reach out to Joost to work with him?  Links and Resources:  Joost de Valk on Twitter Joost de Valk on LinkedIn Yoast css3.info  Flesch-Kincaid readability tests Ask Yoast  Times Topics NYTimes.com Site Map (spider bites) JSON-LD Schema The Optimized Geek 

Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction.   Find Out More About Joost Here: <a href="https://twitter.com/jdevalk" rel="nofollow" target="_blank">Joost de Valk on Twitter</a> <a href="https://www.linkedin.com/in/jdevalk/" rel="nofollow" target="_blank">Joost de Valk on LinkedIn</a> <a href="https://yoast.com/" rel="nofollow" target="_blank">Yoast</a> In This Episode: <ul> <li>[01:30] - Joost starts things off by talking about the best ways to maximise Yoast’s potential for SEO. He then talks more about readability and what it means.</li> <li>[04:00] - What are examples of some of the actionable feedback that Joost has been talking about?</li> <li>[07:21] - As algorithms dive into our copy more and more, they have a hard time digesting text that is hard to read. This means that easy-to-read copy will generally rank better.</li> <li>[08:26] - Joost discusses keyword density, which isn’t relevant except in edge cases. He and Stephan then dive into the subject of keyword prominence.</li> <li>[10:44] - Are there red herrings that listeners should look out for, or false information that should be corrected?</li> <li>[14:09] - Stephan suggests a feature that identifies how many clicks away each page (or post) is from an external link source.</li> <li>[16:45] - We move into other types of settings in Yoast that optimize SEO.</li> <li>[20:50] - Joost points out that Yoost tries to go with decisions, not options.</li> <li>[22:19] - We hear more about tags on posts in WordPress, with Joost pointing out that you should never have more tags than posts. He and Stephan then talk about using tags and categories.</li> <li>[27:05] - Stephan clarifies another important point about no-indexing content, and then gives an example of a bad site map.</li> <li>[29:40] - What does Joost think of the spider bites page that Stephan has just been talking about?</li> <li>[31:20] - Joost discusses whether he sees a benefit of creating an HTML sitemap page on a typical website.</li> <li>[34:00] - Stephan’s extreme preference is not to include the dates in the URL. Joost agrees that it’s a bad idea.</li> <li>[36:56] - Does Joost have any particular accessibility features that may not be important for SEO but that he highly recommends?</li> <li>[38:50] - Joost talks about some of the capabilities of his plugin in terms of <a href="https://json-ld.org/" rel="nofollow" target="_blank">JSON-LD</a>, <a href="http://schema.org/" rel="nofollow" target="_blank">Schema</a>, and so on.</li> <li>[41:21] - We hear Joost’s thoughts on whether his video plugin or local plugin are must-haves for website owners.</li> <li>[43:12] - Stephan moves onto talking about RSS optimization, which he explains is important for podcasts.</li> <li>[45:10] - What is Joost’s take on scrapers and pursuing copyright infringement issues?</li> <li>[46:24] - Pagination is stupid and should never be done, Joost says.</li> <li>[47:16] - How can people reach out to Joost to work with him?</li> </ul> Links and Resources: <ul> <li><a href="https://twitter.com/jdevalk" rel="nofollow" target="_blank">Joost de Valk on Twitter</a></li> <li><a href="https://www.linkedin.com/in/jdevalk/" rel="nofollow" target="_blank">Joost de Valk on LinkedIn</a></li> <li><a href="https://yoast.com/" rel="nofollow" target="_blank">Yoast</a></li> <li><a href="http://www.css3.info/" rel="nofollow" target="_blank">css3.info</a></li> <li><a href="https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests" rel="nofollow" target="_blank"> Flesch-Kincaid readability tests</a></li> <li><a href="https://yoast.com/tag/ask-yoast/" rel="nofollow" target="_blank">Ask Yoast</a></li> <li><a href="https://archive.nytimes.com/www.nytimes.com/pages/topics/index.html" rel="nofollow" target="_blank"> Times Topics</a></li> <li><a href="http://spiderbites.nytimes.com/" rel="nofollow" target="_blank">NYTimes.com Site Map (spider bites)</a></li> <li><a href="https://json-ld.org/" rel="nofollow" target="_blank">JSON-LD</a></li> <li><a href="http://schema.org/" rel="nofollow" target="_blank">Schema</a></li> <li><a href="https://www.optimizedgeek.com/" rel="nofollow" target="_blank">The Optimized Geek</a></li> </ul>

131. WordPress SEO Deconstructed by the Master with Joost de Valk

Doug Bentley

To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of something bigger than myself. My guest for this episode # 214, Doug Bentley, also comes at his business from a spiritual perspective. Doug isn’t just a gifted web designer and entrepreneur, he’s also one of the most spiritual people I know. This is due in no small part to his 10 years as a Oneness monk in India serving under Guru Sri Bhagavan. Now he’s back in the US, running Inner Vision Studios, a conscious web design firm, and Sacred Wisdom School, which offers spiritual retreats and workshops. Doug has created a lot of value for me and for many others. He really demonstrates that businesses can reveal a lot of light in the world. I’m confident you’ll glean some great insights to help you to do that very thing in your marketing. So let’s get started!

To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of something bigger than myself. My guest for this episode # 214, Doug Bentley, also comes at his business from a spiritual perspective. Doug isn’t just a gifted web designer and entrepreneur, he’s also one of the most spiritual people I know. This is due in no small part to his 10 years as a Oneness monk in India serving under Guru Sri Bhagavan. Now he’s back in the US, running Inner Vision Studios, a conscious web design firm, and Sacred Wisdom School, which offers spiritual retreats and workshops. Doug has created a lot of value for me and for many others. He really demonstrates that businesses can reveal a lot of light in the world. I’m confident you’ll glean some great insights to help you to do that very thing in your marketing. So let’s get started!

214. Conscious Marketing with Doug Bentley

Greg Davis

Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the affiliate marketing world. His income numbers just continue to rise. In 2009 Greg surfaced from the affiliate marketing underground to start SuperAffiliateRockstar.com, a private coaching program that has helped his clients generate upwards of one hundred thousand dollars a day. Greg is known to many as Mr. 50K-a-Day because of his ability to bring in tons of  revenue in one day, consistently! Greg owns Rockstar Revenue Media, a private affiliate network, and he puts on the Super Affiliate Rockstar Conference, as well as provides private coaching and consulting on a limited basis. Greg has worked for years to become ‘an overnight success’. He shares with us his journey to success through traffic generation techniques such as SEO, Safe Lists, and bulk e-mail before he found the sweet spot in pay-per-click advertising focused on Google and Facebook. In this episode Greg walks us through the ins and outs of the affiliated marketing world, the research, the luck, the science, the methods, and even some of the bad boy moves that have made him such a rock star. In this week’s episode:  3:03 – Greg tells us about his secret to success…testing everything! 4:00 – Greg tells us how he has used cash, credit, and loans to build his business, as well as encouraging us to start small (like he did) and build your way up to larger and larger affiliate deals. 7:17 – We hear the Greg-ism “If the ad is good enough, key words are irrelevant.” 8:05 – Learn about the two-to-one female-to-male bias in Google searches. 10:27 – After discussing Google Display Networks, Stephan reminds the listeners about his interview with Tommie Powers about YouTube advertising killer content. (Check out that episode  here) 10:54 – Greg gets into the nitty-gritty of ‘cloaking’. 16:55 – We discuss poor Google quality scores. 17:49 – Details about costs per-click are revealed, as well as an evaluation of Google vs. Facebook ads for value. 20:07 – Greg shares that he often spends seven figures a month for ad revenues. He gets into the pros and cons of leveraging those buys with points on credit cards versus simply using his bank account. 22:44 – Gain insight from the many ways that Greg has been able to grow his revenue in the Affiliate Marketing world, including: negotiating larger and varied fees with merchants, capturing market data, and more. 26:05 – We talk about building and using email lists. 27:39 – Greg tells us when SMS marketing works well, and when it doesn’t. 29:35 – We hear Greg discuss how being able to grow your volumes is the secret to seeing your offers grow as well. 31:15 – Learn how building quality relationships helps to increase your revenue stream, and how conferences like Ad Tech, Affiliate Summit, Leads Con, and Ryan Deiss’s Traffic Conversion can help you do that. 33:59 – Find out about Greg’s Facebook group, as well as a few other Facebook groups he likes: Internet Marketing Super Friends and Super Affiliate &amp; Internet Marketing. 35:52 – Greg talks about his coaching and consulting. 36:29 – Greg goes in depth about how he does testing and tracking on his ads to optimize their effectiveness. 41:17 – We learn about the program he uses for testing called Landing Page Genius, which is available here.  43:15 – Hear why Greg thinks some people quit too soon on campaigns because they are not looking at their testing data.  “Some people call it losing money, I call it buying data.” 45:30 – Greg shares his secret of success – Don’t give up!  Find out more about Greg Davis at: www.superaffiliaterockstar.com or join his Facebook group at https://www.facebook.com/groups/gregdavis/   Links and Resources Mentioned in this episode: Ad Tech Affiliate Summit Leads Con Ryan Deiss’s Traffic Conversion Internet Marketing Super Friends Super Affiliate &amp; Internet Marketing  Tommie Power’s Episode Landing Page Genius

Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the affiliate marketing world. His income numbers just continue to rise. In 2009 Greg surfaced from the affiliate marketing underground to start <a href="http://SuperAffiliateRockstar.com" rel="nofollow" target="_blank">SuperAffiliateRockstar.com</a>, a private coaching program that has helped his clients generate upwards of one hundred thousand dollars a day. Greg is known to many as Mr. 50K-a-Day because of his ability to bring in tons of  revenue in one day, consistently! Greg owns Rockstar Revenue Media, a private affiliate network, and he puts on the Super Affiliate Rockstar Conference, as well as provides private coaching and consulting on a limited basis. Greg has worked for years to become ‘an overnight success’. He shares with us his journey to success through traffic generation techniques such as SEO, Safe Lists, and bulk e-mail before he found the sweet spot in pay-per-click advertising focused on Google and Facebook. In this episode Greg walks us through the ins and outs of the affiliated marketing world, the research, the luck, the science, the methods, and even some of the bad boy moves that have made him such a rock star. In this week’s episode: <ul> <li>3:03 – Greg tells us about his secret to success…testing everything!</li> <li>4:00 – Greg tells us how he has used cash, credit, and loans to build his business, as well as encouraging us to start small (like he did) and build your way up to larger and larger affiliate deals.</li> <li>7:17 – We hear the Greg-ism “If the ad is good enough, key words are irrelevant.”</li> <li>8:05 – Learn about the two-to-one female-to-male bias in Google searches.</li> <li>10:27 – After discussing Google Display Networks, Stephan reminds the listeners about his interview with Tommie Powers about YouTube advertising killer content. (Check out that episode <a href="http://www.marketingspeak.com/leveraging-youtube-ad-platform-tommie-powers/" rel="nofollow" target="_blank"> here</a>)</li> <li>10:54 – Greg gets into the nitty-gritty of ‘cloaking’.</li> <li>16:55 – We discuss poor Google quality scores.</li> <li>17:49 – Details about costs per-click are revealed, as well as an evaluation of Google vs. Facebook ads for value.</li> <li>20:07 – Greg shares that he often spends seven figures a month for ad revenues. He gets into the pros and cons of leveraging those buys with points on credit cards versus simply using his bank account.</li> <li>22:44 – Gain insight from the many ways that Greg has been able to grow his revenue in the Affiliate Marketing world, including: negotiating larger and varied fees with merchants, capturing market data, and more.</li> <li>26:05 – We talk about building and using email lists.</li> <li>27:39 – Greg tells us when SMS marketing works well, and when it doesn’t.</li> <li>29:35 – We hear Greg discuss how being able to grow your volumes is the secret to seeing your offers grow as well.</li> <li>31:15 – Learn how building quality relationships helps to increase your revenue stream, and how conferences like <a href="http://www.ad-tech.com/" rel="nofollow" target="_blank">Ad Tech</a>, <a href="http://affiliatesummit.com/" rel="nofollow" target="_blank">Affiliate Summit</a>, <a href="http://www.leadscon.com/" rel="nofollow" target="_blank">Leads Con</a>, and <a href="http://trafficandconversionsummit.com/" rel="nofollow" target="_blank">Ryan Deiss’s Traffic Conversion</a> can help you do that.</li> <li>33:59 – Find out about <a href="https://www.facebook.com/groups/gregdavis/" rel="nofollow" target="_blank">Greg’s Facebook group</a>, as well as a few other Facebook groups he likes: <a href="https://www.facebook.com/InternetMarketingSupers/" rel="nofollow" target="_blank">Internet Marketing Super Friends</a> and <a href="https://www.facebook.com/groups/thesuperaffiliates/" rel="nofollow" target="_blank">Super Affiliate &amp; Internet Marketing</a>.</li> <li>35:52 – Greg talks about his coaching and consulting.</li> <li>36:29 – Greg goes in depth about how he does testing and tracking on his ads to optimize their effectiveness.</li> <li>41:17 – We learn about the program he uses for testing called Landing Page Genius, which is available <a href="http://superaffiliaterockstar.com/lpg" rel="nofollow" target="_blank">here</a>. </li> <li>43:15 – Hear why Greg thinks some people quit too soon on campaigns because they are not looking at their testing data.  “Some people call it losing money, I call it buying data.”</li> <li>45:30 – Greg shares his secret of success – Don’t give up!</li> </ul> Find out more about Greg Davis at: <a href="http://www.superaffiliaterockstar.com" rel="nofollow" target="_blank">www.superaffiliaterockstar.com</a> or join his Facebook group at <a href="https://www.facebook.com/groups/gregdavis/" rel="nofollow" target="_blank">https://www.facebook.com/groups/gregdavis/</a> Links and Resources Mentioned in this episode: <a href="http://www.ad-tech.com/" rel="nofollow" target="_blank">Ad Tech</a> <a href="http://affiliatesummit.com/" rel="nofollow" target="_blank">Affiliate Summit</a> <a href="http://www.leadscon.com/" rel="nofollow" target="_blank">Leads Con</a> <a href="http://trafficandconversionsummit.com/" rel="nofollow" target="_blank">Ryan Deiss’s Traffic Conversion</a> <a href="https://www.facebook.com/InternetMarketingSupers/" rel="nofollow" target="_blank">Internet Marketing Super Friends</a> <a href="https://www.facebook.com/groups/thesuperaffiliates/)" rel="nofollow" target="_blank">Super Affiliate &amp; Internet Marketing</a> <a href="http://www.marketingspeak.com/leveraging-youtube-ad-platform-tommie-powers/)" rel="nofollow" target="_blank"> Tommie Power’s Episode</a> <a href="http://superaffiliaterockstar.com/lpg" rel="nofollow" target="_blank">Landing Page Genius</a>

50. Grow Your Affiliate Marketing into a Money Machine with Greg Davis

Cat Howell

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies.  Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets. Find Out More About Cat Here: Cat Howell @socialuplab on Facebook Cat Howell on YouTube @SocialUplab on Twitter Facebook Ad Hacks In This Episode:  [00:59] - Cat discusses some of the biggest Facebook advertising mistakes that she sees prospects or clients making before they start working with her. She then discusses her suggested minimum run time and spend for an ad campaign. [03:38] - Cat offers another way to approach ad campaigns, pointing out that it’s important to be willing to spend more on a new campaign. [05:03] - Stephan brings up a real example involving his book  The Art of SEO. Cat then talks about the time period it takes to get ad spend down to a more reasonable price. [07:56] - For listeners who aren’t familiar with Facebook’s Audience Network, Cat explains what it is. She also discusses the problem with it, which involves accidental clicks. [10:51] - Typically, Cat would recommend that if you’re launching a brand new campaign, you should leave the campaign on automatic placement (which is Facebook’s default). [12:13] - Stephan returns to the hypothetical example of selling his book, asking Cat about what an effective funnel might look like. [14:57] - Cat illustrates her point through the example of selling clothing through an ecommerce store and upselling to your existing customers. [16:00] - What would be an example of a successful client of Cat’s on Facebook? She discusses a recent case, talking about its ROI. She then offers advice about going for a specific audience. [21:06] - Cat gives an example of niching down to a very narrow target, as she has just recommended. [23:10] - The caveat, Cat points out, is that you actually need to have expertise in the subject you’re going to teach people about. [23:58] - Is there any benefit to being Facebook verified? And does Cat help her clients get Facebook verified? [25:46] - Cat discusses some of the pricing models used in working with online marketing agencies. [29:10] - At Cat’s agency, she uses a combination of all the models she has just discussed, she reveals, and explains that it depends on each client’s needs. [29:56] - Stephan points out that some advertisement agencies are secretive about exactly what they’re doing, meaning you’d have to start all over if you leave that agency. Cat then shares her perspective on this practice, discussing the pros and cons. [35:02] - Cat talks about a client who had been spending $20k a week on email marketing without knowing anything about exactly what was happening. [36:21] - We learn about Cat’s views on the use of videos in advertising on Facebook. [39:11] - Cat discusses the difference between using Facebook Live videos as ads as opposed to pre-recorded videos. [40:43] - Stephan uses this podcast as a hypothetical to ask Cat how to incorporate Facebook Live into a marketing strategy for a podcaster or anyone in a similar situation. [42:56] - Cat responds to Stephan’s question, offering her recommendations for strategies on how to advertise with video in his case. [45:14] - How can listeners find Cat to work with her?  Links and Resources:  Cat Howell @socialuplab on Facebook Cat Howell on YouTube @SocialUplab on Twitter Facebook Ad Hacks Eight Loop Social  The Art of SEO by Stephan Spencer Audience Network Instagram Tony Robbins Gary Vaynerchuk Shopify Facebook Live Open Broadcaster Software (OBS) iTunes Stitcher Google Play 

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies.  Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets. Find Out More About Cat Here: <a href="http://cathowell.com/" rel="nofollow" target="_blank">Cat Howell</a> <a href="https://www.facebook.com/socialuplab/" rel="nofollow" target="_blank">@socialuplab on Facebook</a> <a href="https://www.youtube.com/channel/UCxgMMwzOt2Wyytivr5zHe7A" rel="nofollow" target="_blank">Cat Howell on YouTube</a> <a href="https://twitter.com/socialuplab?lang=en" rel="nofollow" target="_blank">@SocialUplab on Twitter</a> <a href="https://www.facebook.com/groups/557604277731548/" rel="nofollow" target="_blank">Facebook Ad Hacks</a> In This Episode: <ul> <li>[00:59] - Cat discusses some of the biggest Facebook advertising mistakes that she sees prospects or clients making before they start working with her. She then discusses her suggested minimum run time and spend for an ad campaign.</li> <li>[03:38] - Cat offers another way to approach ad campaigns, pointing out that it’s important to be willing to spend more on a new campaign.</li> <li>[05:03] - Stephan brings up a real example involving his book <a href="https://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=stephanspence-20&amp;linkId=4d33f1a6b49bc831cae41abd915ad505" rel="nofollow" target="_blank"> The Art of SEO</a>. Cat then talks about the time period it takes to get ad spend down to a more reasonable price.</li> <li>[07:56] - For listeners who aren’t familiar with Facebook’s <a href="https://www.facebook.com/business/news/audience-network" rel="nofollow" target="_blank">Audience Network</a>, Cat explains what it is. She also discusses the problem with it, which involves accidental clicks.</li> <li>[10:51] - Typically, Cat would recommend that if you’re launching a brand new campaign, you should leave the campaign on automatic placement (which is Facebook’s default).</li> <li>[12:13] - Stephan returns to the hypothetical example of selling his book, asking Cat about what an effective funnel might look like.</li> <li>[14:57] - Cat illustrates her point through the example of selling clothing through an ecommerce store and upselling to your existing customers.</li> <li>[16:00] - What would be an example of a successful client of Cat’s on Facebook? She discusses a recent case, talking about its ROI. She then offers advice about going for a specific audience.</li> <li>[21:06] - Cat gives an example of niching down to a very narrow target, as she has just recommended.</li> <li>[23:10] - The caveat, Cat points out, is that you actually need to have expertise in the subject you’re going to teach people about.</li> <li>[23:58] - Is there any benefit to being Facebook verified? And does Cat help her clients get Facebook verified?</li> <li>[25:46] - Cat discusses some of the pricing models used in working with online marketing agencies.</li> <li>[29:10] - At Cat’s agency, she uses a combination of all the models she has just discussed, she reveals, and explains that it depends on each client’s needs.</li> <li>[29:56] - Stephan points out that some advertisement agencies are secretive about exactly what they’re doing, meaning you’d have to start all over if you leave that agency. Cat then shares her perspective on this practice, discussing the pros and cons.</li> <li>[35:02] - Cat talks about a client who had been spending $20k a week on email marketing without knowing anything about exactly what was happening.</li> <li>[36:21] - We learn about Cat’s views on the use of videos in advertising on Facebook.</li> <li>[39:11] - Cat discusses the difference between using <a href="https://live.fb.com/" rel="nofollow" target="_blank">Facebook Live</a> videos as ads as opposed to pre-recorded videos.</li> <li>[40:43] - Stephan uses this podcast as a hypothetical to ask Cat how to incorporate Facebook Live into a marketing strategy for a podcaster or anyone in a similar situation.</li> <li>[42:56] - Cat responds to Stephan’s question, offering her recommendations for strategies on how to advertise with video in his case.</li> <li>[45:14] - How can listeners find Cat to work with her?</li> </ul> Links and Resources: <ul> <li><a href="http://cathowell.com/" rel="nofollow" target="_blank">Cat Howell</a></li> <li><a href="https://www.facebook.com/socialuplab/" rel="nofollow" target="_blank">@socialuplab on Facebook</a></li> <li><a href="https://www.youtube.com/channel/UCxgMMwzOt2Wyytivr5zHe7A" rel="nofollow" target="_blank">Cat Howell on YouTube</a></li> <li><a href="https://twitter.com/socialuplab?lang=en" rel="nofollow" target="_blank">@SocialUplab on Twitter</a></li> <li><a href="https://www.facebook.com/groups/557604277731548/" rel="nofollow" target="_blank">Facebook Ad Hacks</a></li> <li><a href="https://www.facebook.com/8loopSocial/" rel="nofollow" target="_blank">Eight Loop Social</a></li> <li><a href="https://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=stephanspence-20&amp;linkId=4d33f1a6b49bc831cae41abd915ad505" rel="nofollow" target="_blank"> The Art of SEO by Stephan Spencer</a></li> <li><a href="https://www.facebook.com/business/news/audience-network" rel="nofollow" target="_blank">Audience Network</a></li> <li><a href="https://www.instagram.com/?hl=en" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.tonyrobbins.com/" rel="nofollow" target="_blank">Tony Robbins</a></li> <li><a href="https://www.garyvaynerchuk.com/" rel="nofollow" target="_blank">Gary Vaynerchuk</a></li> <li><a href="https://www.shopify.com/" rel="nofollow" target="_blank">Shopify</a></li> <li><a href="https://live.fb.com/" rel="nofollow" target="_blank">Facebook Live</a></li> <li><a href="https://obsproject.com/" rel="nofollow" target="_blank">Open Broadcaster Software (OBS)</a></li> <li><a href="https://www.apple.com/itunes/" rel="nofollow" target="_blank">iTunes</a></li> <li><a href="https://www.stitcher.com/" rel="nofollow" target="_blank">Stitcher</a></li> <li><a href="https://play.google.com/store?hl=en" rel="nofollow" target="_blank">Google Play</a></li> </ul>

102. Create Killer Facebook Ad Campaigns that Convert with Cat Howell

Mitch Joel

Mitch Joel is President of Mirum, a global digital marketing agency operating in close to 20 countries. His first book,  Six Pixels of Separation, is a business and marketing bestseller, and his second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is also the host of the  Six Pixels of Separation podcast, as well as the  Groove: the notreble.com podcast. You can find Mitch on Twitter @mitchjoel.   EPISODE Technology has come a long way, and is continuously changing. When businesses first started using the Internet, it was akin to the wild wild west-full of scammers and dead ends, it had a long way to evolve into what it is today. Now, the online world is an integral part of our lives, it’s fast moving and we have to become open to the apps and technology of the future to succeed and thrive. We discuss:  How technology has progressed over the years. The apps and social channels that you need to try. Personal development books and conferences for networking. Where tech is headed, and what to expect in the future.    For complete shownotes and more, please head over to www.marketingspeak.com LINKS &amp; RESOURCES MENTIONED Snapchat  Survival Is Not Enough  Chaos Monkeys  Re-imagine!  Porcelain  TED Talks Google Cardboard Slack Mirum  Six Pixels of Separation  Six Pixels of Separation   STEP UP YOUR MARKETING GAME!  Online marketing platforms are a creative and amazing industry-the opportunities are endless. Use as many marketing platforms as you can to build a client base, and nurture them. Do your research when looking at online courses, or anything that costs money online. There are real businesses out there, and scammers, so make sure you know who you are working with. Apply to speak at a conference! Not only will it build credibility for you as an expert in your niche, you also will grow your network.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Mitch Joel is President of <a href="http://www.mirumagency.com/" rel="nofollow" target="_blank">Mirum</a>, a global digital marketing agency operating in close to 20 countries. His first book, <a href="https://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/0446548227" rel="nofollow" target="_blank"> Six Pixels of Separation</a>, is a business and marketing bestseller, and his second book, <a href="http://www.ctrlaltdeletebook.com/" rel="nofollow" target="_blank">CTRL ALT Delete</a>, was named one of the best business books of 2013 by Amazon. He is also the host of the <a href="https://itunes.apple.com/us/podcast/six-pixels-separation-marketing/id157616278?mt=2" rel="nofollow" target="_blank"> Six Pixels of Separation</a> podcast, as well as the <a href="https://itunes.apple.com/us/podcast/groove-notreble.com-podcast/id956680257?mt=2" rel="nofollow" target="_blank"> Groove: the notreble.com</a> podcast. You can find Mitch on Twitter @mitchjoel. EPISODE Technology has come a long way, and is continuously changing. When businesses first started using the Internet, it was akin to the wild wild west-full of scammers and dead ends, it had a long way to evolve into what it is today. Now, the online world is an integral part of our lives, it’s fast moving and we have to become open to the apps and technology of the future to succeed and thrive. We discuss: <ul> <li>How technology has progressed over the years.</li> <li>The apps and social channels that you need to try.</li> <li>Personal development books and conferences for networking.</li> <li>Where tech is headed, and what to expect in the future.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com" rel="nofollow" target="_blank">www.marketingspeak.com</a> LINKS &amp; RESOURCES MENTIONED <a href="https://www.snapchat.com/" rel="nofollow" target="_blank">Snapchat</a> <a href="https://www.amazon.com/Survival-Not-Enough-Companies-Abandon/dp/0743233387" rel="nofollow" target="_blank"> Survival Is Not Enough</a> <a href="https://www.amazon.com/Chaos-Monkeys-Obscene-Fortune-Failure-ebook/dp/B019MMUAAQ" rel="nofollow" target="_blank"> Chaos Monkeys</a> <a href="https://www.amazon.com/Re-Imagine-Business-Excellence-Disruptive-Age/dp/078949647X" rel="nofollow" target="_blank"> Re-imagine!</a> <a href="https://www.amazon.com/Porcelain-Memoir-Moby/dp/1594206422" rel="nofollow" target="_blank"> Porcelain</a> <a href="https://www.amazon.com/TED-Talks-Official-Public-Speaking/dp/0544634497" rel="nofollow" target="_blank"> TED Talks</a> <a href="http://vr.google.com/cardboard/" rel="nofollow" target="_blank">Google Cardboard</a> <a href="http://slack.com/" rel="nofollow" target="_blank">Slack</a> <a href="http://www.mirumagency.com/" rel="nofollow" target="_blank">Mirum</a> <a href="https://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/0446548227" rel="nofollow" target="_blank"> Six Pixels of Separation</a> <a href="https://itunes.apple.com/us/podcast/six-pixels-separation-marketing/id157616278?mt=2" rel="nofollow" target="_blank"> Six Pixels of Separation</a> STEP UP YOUR MARKETING GAME! <ol> <li>Online marketing platforms are a creative and amazing industry-the opportunities are endless. Use as many marketing platforms as you can to build a client base, and nurture them.</li> <li>Do your research when looking at online courses, or anything that costs money online. There are real businesses out there, and scammers, so make sure you know who you are working with.</li> <li>Apply to speak at a conference! Not only will it build credibility for you as an expert in your niche, you also will grow your network.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

48. The Future of the Internet with Mitch Joel

Loren Slocum

Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of LoBella International. She's the author of  Life Tuneups,  The Greatest Love, and co-author of  Chicken Soup for the Soul: Time to Thrive. Her new book is called, The Courage to Raise a Gentleman. She has built an empire with multi-level marketing.   EPISODE Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. We Discuss:  What network marketing is, and who should join. The common misconceptions around the MLM business structure. How to build your business through becoming a “product of the product”. How to find success with an MLM.  For complete shownotes and more, please head over to www.marketingspeak.com/lorenslocum   LINKS &amp; RESOURCES MENTIONED True Consulting Company LoBella International  Life Tuneups  The Greatest Love  Chicken Soup for the Soul: Time to Thrive The Courage to Raise a Gentleman  Get Real with Loren Slocum The Rise of the Entrepreneur The Most Powerful Women of Network Marketing Juice Plus+  The Prayer of Jabez  Mike Vardy on The Optimized Geek Zoom Loren's YouTube Video: "What if?" Email Loren   STEP UP YOUR MARKETING GAME!  Don't be a taker, show people that you truly care and want to help them, and you'll find more success. If you get into network marketing, you will build a client base and team faster by adding value. Network marketing is an opportunity to create the life that you want for yourself. Look at how you are showing up for yourself-are your goals and daily actions truly aligned? Loren loves to get to know people, help others, and can answer any questions that you have. Email her at lorenslocum@gmail.com to connect or get some incredible resources from her.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of <a href="http://www.lobella.com/" rel="nofollow" target="_blank">LoBella International</a>. She's the author of <a href="https://www.amazon.com/Life-Tuneups-Personal-Discover-Greatness/dp/0762750677" rel="nofollow" target="_blank"> Life Tuneups</a>, <a href="https://www.amazon.com/Greatest-Love-Being-extraordinary-mom/dp/098149630X" rel="nofollow" target="_blank"> The Greatest Love</a>, and co-author of <a href="https://www.amazon.com/Chicken-Soup-Soul-Inspiring-Stories/dp/1611599474" rel="nofollow" target="_blank"> Chicken Soup for the Soul: Time to Thrive</a>. Her new book is called, <a href="http://www.lorenslocum.com/pre-order-the-book/" rel="nofollow" target="_blank">The Courage to Raise a Gentleman</a>. She has built an empire with multi-level marketing. EPISODE Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. We Discuss: <ul> <li>What network marketing is, and who should join.</li> <li>The common misconceptions around the MLM business structure.</li> <li>How to build your business through becoming a “product of the product”.</li> <li>How to find success with an MLM.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/lorenslocum" rel="nofollow" target="_blank">www.marketingspeak.com/lorenslocum</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.lorenslocum.com" rel="nofollow" target="_blank">True Consulting Company</a> <a href="http://www.lobella.com/" rel="nofollow" target="_blank">LoBella International</a> <a href="https://www.amazon.com/Life-Tuneups-Personal-Discover-Greatness/dp/0762750677" rel="nofollow" target="_blank"> Life Tuneups</a> <a href="https://www.amazon.com/Greatest-Love-Being-extraordinary-mom/dp/098149630X" rel="nofollow" target="_blank"> The Greatest Love</a> <a href="https://www.amazon.com/Chicken-Soup-Soul-Inspiring-Stories/dp/1611599474" rel="nofollow" target="_blank"> Chicken Soup for the Soul: Time to Thrive</a> <a href="http://www.lorenslocum.com/pre-order-the-book/" rel="nofollow" target="_blank">The Courage to Raise a Gentleman</a> <a href="https://www.facebook.com/Get-real-with-Loren-Slocum-Am-720-KDWN-173060912762358/" rel="nofollow" target="_blank"> Get Real with Loren Slocum</a> <a href="http://www.riseoftheentrepreneur.org/" rel="nofollow" target="_blank">The Rise of the Entrepreneur</a> <a href="http://networkmarketingpro.com/women/" rel="nofollow" target="_blank">The Most Powerful Women of Network Marketing</a> <a href="http://www.juiceplus.com/us/en" rel="nofollow" target="_blank">Juice Plus+</a> <a href="https://www.amazon.com/Prayer-Jabez-Breaking-Through-Blessed/dp/1610457447" rel="nofollow" target="_blank"> The Prayer of Jabez</a> <a href="http://www.optimizedgeek.com/optimizing-your-productivity-to-do-more-of-what-you-love-mike-vardy/" rel="nofollow" target="_blank"> Mike Vardy on The Optimized Geek</a> <a href="http://www.zoom.us/" rel="nofollow" target="_blank">Zoom</a> <a href="https://www.youtube.com/watch?v=sEdkBkuEoI8" rel="nofollow" target="_blank">Loren's YouTube Video: "What if?"</a> <a href="mailto:lorenslocum@gmail.com">Email Loren</a> STEP UP YOUR MARKETING GAME! <ol> <li>Don't be a taker, show people that you truly care and want to help them, and you'll find more success. If you get into network marketing, you will build a client base and team faster by adding value.</li> <li>Network marketing is an opportunity to create the life that you want for yourself. Look at how you are showing up for yourself-are your goals and daily actions truly aligned?</li> <li>Loren loves to get to know people, help others, and can answer any questions that you have. Email her at lorenslocum@gmail.com to connect or get some incredible resources from her.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

39. Be Your Own Boss with Multi-Level Marketing with Loren Slocum Lahav

Dawn Anderson

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic  expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. Find Out More About Dawn Here: Dawn Anderson on LinkedIn Dawn Anderson on Search Engine Land @dawnieando on Twitter Dawn Anderson on Facebook In This Episode:  [01:09] - Dawn starts off by discussing  crawl budget, what it is, and why we care. [03:29] - Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea. [05:46] - Dawn talks about the key areas in which you can emphasize importance in huge websites. [07:07] - Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains. Another problem is that they tend to get the “last updated” field wrong. [11:05] - Stephan steps in to clarify what Dawn has been saying by using the metaphor of a tree with sickly branches. [12:11] - Dawn discusses a canonical error that she sees frequently involving migrating sites and updating site maps. Stephan then offers his own related insight and advice. [16:25] - Dawn thinks that more education about search console parameters would be really useful for those in the search engine optimization field. [18:20] - What are some other technical SEO issues that a lot of people get wrong? [20:48] - For listeners who aren’t as familiar with technical SEO, Stephan clarifies and explains what Dawn has been talking about in simpler terms. [22:58] - Dawn offers an example involving an ecommerce site to illustrate what she and Stephan have been talking about. [26:15] - The older the site, the longer the process can take for all but the largest and most important sites, Dawn explains. [28:34] - What is hreflang, and why should we care? Dawn and Stephan discuss the challenges inherent in having different sites for Canada, Australia, England, and the United States, for example. [32:51] - These challenges apply in foreign languages too, Stephan points out, using the example of France and Quebec. [35:08] - Stephan and Dawn talk about the time that SEO takes. [36:56] - Dawn talks about a very recent Google release involving mobile-first indexing. Stephan then clarifies why it’s important to think about mobile first as your strategy, and desktop second. [40:01] - Dawn was recently watching a webinar, which she describes and discusses. [44:12] - On a desktop site, tabbed content is still in the HTML but not displayed by default. On mobile devices, Google isn’t discounting it in the same way. [45:25] - What is AMP?  And do all Marketing Speak listeners need to implement it on their sites? [47:47] - Dawn explains that there have been issues with AMP’s proprietary code, but overall it increases performance and conversion rates. [49:26] - Speeding up a slow-loading website is the carrot, but there are sticks as well, Dawn points out. [51:36] - Does Dawn have a parting tidbit or bit of advice for technical SEO? She recommends making sure that you focus completely on mobile and make sure it’s a fast experience.  Links and Resources:  Dawn Anderson on LinkedIn Dawn Anderson on Search Engine Land @dawnieando on Twitter Dawn Anderson on Facebook BrightonSEO Pubcon  Crawl budget XML Sitemaps  Gary Illyes Googlebot hreflang AMP  Yoast AMP for WordPress Maile Ohye’s video on SEO taking four months to a year 

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic  expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. Find Out More About Dawn Here: <a href="https://www.linkedin.com/in/msdawnanderson/" rel="nofollow" target="_blank">Dawn Anderson on LinkedIn</a> <a href="https://searchengineland.com/author/dawn-anderson" rel="nofollow" target="_blank">Dawn Anderson on Search Engine Land</a> <a href="https://twitter.com/dawnieando" rel="nofollow" target="_blank">@dawnieando on Twitter</a> <a href="https://www.facebook.com/dawnlesleyanderson" rel="nofollow" target="_blank">Dawn Anderson on Facebook</a> In This Episode: <ul> <li>[01:09] - Dawn starts off by discussing <a href="https://searchengineland.com/google-explains-crawl-budget-means-webmasters-267597" rel="nofollow" target="_blank"> crawl budget</a>, what it is, and why we care.</li> <li>[03:29] - Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea.</li> <li>[05:46] - Dawn talks about the key areas in which you can emphasize importance in huge websites.</li> <li>[07:07] - Google pretty much ignores priority on <a href="https://moz.com/blog/xml-sitemaps" rel="nofollow" target="_blank">XML Sitemaps</a> because people lie, Dawn explains. Another problem is that they tend to get the “last updated” field wrong.</li> <li>[11:05] - Stephan steps in to clarify what Dawn has been saying by using the metaphor of a tree with sickly branches.</li> <li>[12:11] - Dawn discusses a canonical error that she sees frequently involving migrating sites and updating site maps. Stephan then offers his own related insight and advice.</li> <li>[16:25] - Dawn thinks that more education about search console parameters would be really useful for those in the search engine optimization field.</li> <li>[18:20] - What are some other technical SEO issues that a lot of people get wrong?</li> <li>[20:48] - For listeners who aren’t as familiar with technical SEO, Stephan clarifies and explains what Dawn has been talking about in simpler terms.</li> <li>[22:58] - Dawn offers an example involving an ecommerce site to illustrate what she and Stephan have been talking about.</li> <li>[26:15] - The older the site, the longer the process can take for all but the largest and most important sites, Dawn explains.</li> <li>[28:34] - What is <a href="https://moz.com/learn/seo/hreflang-tag" rel="nofollow" target="_blank">hreflang</a>, and why should we care? Dawn and Stephan discuss the challenges inherent in having different sites for Canada, Australia, England, and the United States, for example.</li> <li>[32:51] - These challenges apply in foreign languages too, Stephan points out, using the example of France and Quebec.</li> <li>[35:08] - Stephan and Dawn talk about the time that SEO takes.</li> <li>[36:56] - Dawn talks about a very recent Google release involving mobile-first indexing. Stephan then clarifies why it’s important to think about mobile first as your strategy, and desktop second.</li> <li>[40:01] - Dawn was recently watching a webinar, which she describes and discusses.</li> <li>[44:12] - On a desktop site, tabbed content is still in the HTML but not displayed by default. On mobile devices, Google isn’t discounting it in the same way.</li> <li>[45:25] - What is <a href="https://www.ampproject.org/learn/overview/" rel="nofollow" target="_blank">AMP</a>?  And do all Marketing Speak listeners need to implement it on their sites?</li> <li>[47:47] - Dawn explains that there have been issues with AMP’s proprietary code, but overall it increases performance and conversion rates.</li> <li>[49:26] - Speeding up a slow-loading website is the carrot, but there are sticks as well, Dawn points out.</li> <li>[51:36] - Does Dawn have a parting tidbit or bit of advice for technical SEO? She recommends making sure that you focus completely on mobile and make sure it’s a fast experience.</li> </ul> Links and Resources: <ul> <li><a href="https://www.linkedin.com/in/msdawnanderson/" rel="nofollow" target="_blank">Dawn Anderson on LinkedIn</a></li> <li><a href="https://searchengineland.com/author/dawn-anderson" rel="nofollow" target="_blank">Dawn Anderson on Search Engine Land</a></li> <li><a href="https://twitter.com/dawnieando" rel="nofollow" target="_blank">@dawnieando on Twitter</a></li> <li><a href="https://www.facebook.com/dawnlesleyanderson" rel="nofollow" target="_blank">Dawn Anderson on Facebook</a></li> <li><a href="https://www.brightonseo.com/" rel="nofollow" target="_blank">BrightonSEO</a></li> <li><a href="https://www.pubcon.com/" rel="nofollow" target="_blank">Pubcon</a></li> <li><a href="https://searchengineland.com/google-explains-crawl-budget-means-webmasters-267597" rel="nofollow" target="_blank"> Crawl budget</a></li> <li><a href="https://moz.com/blog/xml-sitemaps" rel="nofollow" target="_blank">XML Sitemaps</a></li> <li><a href="https://twitter.com/methode?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank"> Gary Illyes</a></li> <li><a href="https://support.google.com/webmasters/answer/182072?hl=en" rel="nofollow" target="_blank">Googlebot</a></li> <li><a href="https://moz.com/learn/seo/hreflang-tag" rel="nofollow" target="_blank">hreflang</a></li> <li><a href="https://www.ampproject.org/learn/overview/" rel="nofollow" target="_blank">AMP</a></li> <li><a href="https://yoast.com/setting-up-wordpress-for-amp-accelerated-mobile-pages/" rel="nofollow" target="_blank"> Yoast AMP for WordPress</a></li> <li><a href="https://www.youtube.com/watch?v=piSvFxV_M04" rel="nofollow" target="_blank">Maile Ohye’s video on SEO taking four months to a year</a></li> </ul>

118. Common Technical SEO Mistakes and How to Avoid Them with Dawn Anderson

Jon Shugart

Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud.   EPISODE  Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss:  • what you should be aiming for with your webinar show up rate • the formula to a webinar that converts like crazy • how to develop relationships with big list builders • how to segment and profit on your retargeted list    For complete shownotes and more, please head over to www.marketingspeak.com/jonshugart   LINKS &amp; RESOURCES MENTIONED  Bannercloud Voluum Prosper202 CVPlab AdsBridge   STEP UP YOUR MARKETING GAME!  1. Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience. 2. Segment out your list to separate the buyers from the prospective buyers 3. Check out Bannercloud for a great marketplace to find ads and quickly set them up and test them     THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud. EPISODE  Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss: <ul> <li>• what you should be aiming for with your webinar show up rate</li> <li>• the formula to a webinar that converts like crazy</li> <li>• how to develop relationships with big list builders</li> <li>• how to segment and profit on your retargeted list</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/jonshugart" rel="nofollow" target="_blank">www.marketingspeak.com/jonshugart</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.bannercloud.com" rel="nofollow" target="_blank">Bannercloud</a> <a href="https://voluum.com/" rel="nofollow" target="_blank">Voluum</a> <a href="http://prosper.tracking202.com/apps/" rel="nofollow" target="_blank">Prosper202</a> <a href="http://www.cpvlab.com/" rel="nofollow" target="_blank">CVPlab</a> <a href="https://www.adsbridge.com/" rel="nofollow" target="_blank">AdsBridge</a> STEP UP YOUR MARKETING GAME! <ol> <li>1. Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience.</li> <li>2. Segment out your list to separate the buyers from the prospective buyers</li> <li>3. Check out Bannercloud for a great marketplace to find ads and quickly set them up and test them</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank">10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

6. The Formula For Killer Webinar Conversion with Jon Shugart

Eric Enge

The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of SEO and organic Google rankings. Find Out More About Eric Here: Eric Enge at Stone Temple@stonetemple on TwitterEric Enge on LinkedInEric Enge on YouTubeStone Temple Consultingeenge@stonetemple.com In This Episode:  [01:04] - Stephan and Eric talk about how long they’ve known each other, and how they first met. [03:26] - What comes to Rand’s mind as something that isn’t common knowledge, or about which there’s a lot of misinformation? [07:54] - Stephan and Eric take a moment to differentiate machine learning versus AI for listeners who may not be familiar with the terms. [11:27] - AI doesn’t necessarily mean “artificial intelligence,” Stephan explains. [14:16] - The rate of adoption is increasing in the same way as the rate of the available technology, we learn. [16:04] - Does Eric think that SEO will be a very different ballgame in five years? [18:51] - Eric explains that Hummingbird was Google’s first foray into understanding natural language, and explains  RankBrain and what it does. [25:35] - We hear about Eric’s studies to analyze the before-and-after results of RankBrain. [29:49] - Stephan and Eric talk about why it’s difficult for Google to deal with queries that it’s never seen before. [31:06] - Eric talks about some other studies he’s done analyzing various aspects of Google. [35:21] - How does this study differ from other studies on the same subject of featured snippets? [40:15] - We hear about why Google invests so much energy into featured snippets. [42:36] - Eric discusses his in-depth Digital Personal Assistant study and reveals that Google was the smartest. [46:27] - Voice search is part of voice, Eric explains, but there are also voice commands that aren’t searches. [50:30] - Eric talks about a set of steps that you can go through to get featured snippets. [52:29] - We switch topics completely, with Eric explaining how he went from multiple lead-gen businesses to running an agency. [55:16] - Is Eric able to work on the sites he’s been talking about, or is he too busy speaking at conferences and writing? [57:57] - Eric talks about how he balances his time at work, and how his management team functions in that process. [59:56] - Does Eric have any assessments that he uses when he’s onboarding or considering people? [65:50] - Eric lists the ways that listeners can learn more or get in touch with him.  Links and Resources:  Eric Enge at Stone Temple @stonetemple on Twitter Eric Enge on LinkedIn Eric Enge on YouTube Stone Temple Consulting eenge@stonetemple.com The Art of SEO by Eric Enge, Stephan Spencer, et al. Rand Fishkin Jessie Stricchiola The Law of Accelerated Returns Hummingbird  RankBrain  How to Earn Google Featured Snippets for Mobile: Large-scale Study from SEMrush STAT Search Analytics Whitepaper: How to Get More Featured Snippets Digital Personal Assistant study from Stone Temple Your Personal AI by John Smart StrengthsFinder 7Geese DISC Profile  Values Determination Fascinate Test Kolbe Index 

The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of SEO and organic Google rankings. Find Out More About Eric Here: <a href="https://www.stonetemple.com/about-eric-enge/" rel="nofollow" target="_blank">Eric Enge at Stone Temple</a><a href="https://twitter.com/stonetemple" rel="nofollow" target="_blank">@stonetemple on Twitter</a><a href="https://www.linkedin.com/in/ericenge/" rel="nofollow" target="_blank">Eric Enge on LinkedIn</a><a href="https://www.youtube.com/channel/UChQrzHinTf0977L_ERrs6yg" rel="nofollow" target="_blank">Eric Enge on YouTube</a><a href="https://www.stonetemple.com/" rel="nofollow" target="_blank">Stone Temple Consulting</a><a href="mailto:eenge@stonetemple.com">eenge@stonetemple.com</a> In This Episode: <ul> <li>[01:04] - Stephan and Eric talk about how long they’ve known each other, and how they first met.</li> <li>[03:26] - What comes to Rand’s mind as something that isn’t common knowledge, or about which there’s a lot of misinformation?</li> <li>[07:54] - Stephan and Eric take a moment to differentiate machine learning versus AI for listeners who may not be familiar with the terms.</li> <li>[11:27] - AI doesn’t necessarily mean “artificial intelligence,” Stephan explains.</li> <li>[14:16] - The rate of adoption is increasing in the same way as the rate of the available technology, we learn.</li> <li>[16:04] - Does Eric think that SEO will be a very different ballgame in five years?</li> <li>[18:51] - Eric explains that <a href="https://en.wikipedia.org/wiki/Google_Hummingbird" rel="nofollow" target="_blank">Hummingbird</a> was Google’s first foray into understanding natural language, and explains <a href="https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440" rel="nofollow" target="_blank"> RankBrain</a> and what it does.</li> <li>[25:35] - We hear about Eric’s studies to analyze the before-and-after results of RankBrain.</li> <li>[29:49] - Stephan and Eric talk about why it’s difficult for Google to deal with queries that it’s never seen before.</li> <li>[31:06] - Eric talks about some other studies he’s done analyzing various aspects of Google.</li> <li>[35:21] - How does this study differ from other studies on the same subject of featured snippets?</li> <li>[40:15] - We hear about why Google invests so much energy into featured snippets.</li> <li>[42:36] - Eric discusses his in-depth <a href="https://www.stonetemple.com/digital-personal-assistants-study/" rel="nofollow" target="_blank">Digital Personal Assistant study</a> and reveals that Google was the smartest.</li> <li>[46:27] - Voice search is part of voice, Eric explains, but there are also voice commands that aren’t searches.</li> <li>[50:30] - Eric talks about a set of steps that you can go through to get featured snippets.</li> <li>[52:29] - We switch topics completely, with Eric explaining how he went from multiple lead-gen businesses to running an agency.</li> <li>[55:16] - Is Eric able to work on the sites he’s been talking about, or is he too busy speaking at conferences and writing?</li> <li>[57:57] - Eric talks about how he balances his time at work, and how his management team functions in that process.</li> <li>[59:56] - Does Eric have any assessments that he uses when he’s onboarding or considering people?</li> <li>[65:50] - Eric lists the ways that listeners can learn more or get in touch with him.</li> </ul> Links and Resources: <ul> <li><a href="https://www.stonetemple.com/about-eric-enge/" rel="nofollow" target="_blank">Eric Enge at Stone Temple</a></li> <li><a href="https://twitter.com/stonetemple" rel="nofollow" target="_blank">@stonetemple on Twitter</a></li> <li><a href="https://www.linkedin.com/in/ericenge/" rel="nofollow" target="_blank">Eric Enge on LinkedIn</a></li> <li><a href="https://www.youtube.com/channel/UChQrzHinTf0977L_ERrs6yg" rel="nofollow" target="_blank">Eric Enge on YouTube</a></li> <li><a href="https://www.stonetemple.com/" rel="nofollow" target="_blank">Stone Temple Consulting</a></li> <li><a href="mailto:eenge@stonetemple.com">eenge@stonetemple.com</a></li> <li><a href="https://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214" rel="nofollow" target="_blank">The Art of SEO by Eric Enge, Stephan Spencer, et al.</a></li> <li><a href="https://sparktoro.com/blog/" rel="nofollow" target="_blank">Rand Fishkin</a></li> <li><a href="https://www.linkedin.com/in/jessiestricchiola" rel="nofollow" target="_blank">Jessie Stricchiola</a></li> <li><a href="http://www.kurzweilai.net/the-law-of-accelerating-returns" rel="nofollow" target="_blank">The Law of Accelerated Returns</a></li> <li><a href="https://en.wikipedia.org/wiki/Google_Hummingbird" rel="nofollow" target="_blank">Hummingbird</a></li> <li><a href="https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440" rel="nofollow" target="_blank"> RankBrain</a></li> <li><a href="https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study/" rel="nofollow" target="_blank"> How to Earn Google Featured Snippets for Mobile: Large-scale Study from SEMrush</a></li> <li><a href="https://getstat.com/blog/featured-snippets/" rel="nofollow" target="_blank">STAT Search Analytics Whitepaper: How to Get More Featured Snippets</a></li> <li><a href="https://www.stonetemple.com/digital-personal-assistants-study/" rel="nofollow" target="_blank">Digital Personal Assistant study from Stone Temple</a></li> <li><a href="https://medium.com/@johnsmart/your-personal-sim-a07d78ffdd40" rel="nofollow" target="_blank">Your Personal AI by John Smart</a></li> <li><a href="https://www.gallupstrengthscenter.com/home/en-us/strengthsfinder" rel="nofollow" target="_blank">StrengthsFinder</a></li> <li><a href="https://7geese.com/" rel="nofollow" target="_blank">7Geese</a></li> <li><a href="https://www.tonyrobbins.com/disc/" rel="nofollow" target="_blank">DISC Profile</a></li> <li><a href="https://drdemartini.com/value_determination/determine_your_values" rel="nofollow" target="_blank"> Values Determination</a></li> <li><a href="https://www.howtofascinate.com/" rel="nofollow" target="_blank">Fascinate Test</a></li> <li><a href="http://www.kolbe.com/" rel="nofollow" target="_blank">Kolbe Index</a></li> </ul>

143. The New World of SEO with Eric Enge

Robert Cialdini

Persuasion, the ability to persuade. It's a core skill that every entrepreneur should be adept in. Without it, you'll probably find it hard to raise capital, attract clients, or even close a sale. Thankfully, becoming a master persuader is relatively straightforward. All you have to do is invest a little time and effort into learning a few basic principles, six of them to be exact. Those principles are outlined beautifully in the bible of persuasion, the book, Influence: The Psychology of Persuasion, by our guest today Dr. Robert Cialdini or Bob as he likes to be called by.  These universal principles of persuasion are as follows. Number one, reciprocity. We tend to reciprocate even if we really don't want to. This isn't just because of social pressure, it's in our genes even. Hare Krishna, for example, want to give you a flower, but you'll go out of your way to avoid them so you don't get stuck with a flower you don't even want and feel obligated to make a donation. But you will make that donation even though you don't want to because of that social pressure, the law of reciprocity.  Number two, scarcity. When it's scarce, we want it more. We see scarcity used to manipulate us with special offers that are time-limited and/or quantity-limited, and it works.  Number three, authority. If you are the undisputed guy or gal in your category, the one with the New York Times bestseller or the keynote speaker who's invited to all the big industry events, that status conveys a halo of infallibility and awesomeness on you. Number four, consistency. We want to be consistent with our previously formed opinions even if they're wrong. We don't want to look inconsistent, confused, wishy-washy, even just to ourselves, so we will double down on our stupid original bad calls.  Number five, liking. This one seems pretty obvious, but it's insidious. We want to do business with people we like. It's unfortunate if those people are inept, and doubly unfortunate if the person we don't like for some unjustifiable reason is the exact right person for the job.  Number six, consensus. This is also known as social proof. There are lots of ways we could have social proof. A client list with impressive names, as seen on logos from the major TV networks and in TV shows, a who's who of celebrity friends. It means basically that you've come preselected which saves me the consumer or client, a lot of time in terms of the due diligence that would normally be required. Fewer calories to burn in our big brains. Bob followed up with this seminal work with another one pre-suasion. I'll let Bob defined pre-suasion for you, but suffice it to say, it's powerful.  Whether you're familiar with Bob's work or not, you probably have come across some concepts he's developed like social proof, because they have become crucial tools for marketers seeking to understand human behavior. Dare I say even a cornerstone to marketing.  On this episode number 201, I'm excited to welcome Bob to my show so he can share with you some of his game-changing wisdom backed by hard science and lots of research on human psychology in marketing. If you're looking to understand your market on a deeper and more profitable level, and then to ethically influence them to take the action is right for both them and you, this episode is not to be missed.

Persuasion, the ability to persuade. It's a core skill that every entrepreneur should be adept in. Without it, you'll probably find it hard to raise capital, attract clients, or even close a sale. Thankfully, becoming a master persuader is relatively straightforward. All you have to do is invest a little time and effort into learning a few basic principles, six of them to be exact. Those principles are outlined beautifully in the bible of persuasion, the book, Influence: The Psychology of Persuasion, by our guest today Dr. Robert Cialdini or Bob as he likes to be called by. These universal principles of persuasion are as follows. Number one, reciprocity. We tend to reciprocate even if we really don't want to. This isn't just because of social pressure, it's in our genes even. Hare Krishna, for example, want to give you a flower, but you'll go out of your way to avoid them so you don't get stuck with a flower you don't even want and feel obligated to make a donation. But you will make that donation even though you don't want to because of that social pressure, the law of reciprocity. Number two, scarcity. When it's scarce, we want it more. We see scarcity used to manipulate us with special offers that are time-limited and/or quantity-limited, and it works. Number three, authority. If you are the undisputed guy or gal in your category, the one with the New York Times bestseller or the keynote speaker who's invited to all the big industry events, that status conveys a halo of infallibility and awesomeness on you. Number four, consistency. We want to be consistent with our previously formed opinions even if they're wrong. We don't want to look inconsistent, confused, wishy-washy, even just to ourselves, so we will double down on our stupid original bad calls. Number five, liking. This one seems pretty obvious, but it's insidious. We want to do business with people we like. It's unfortunate if those people are inept, and doubly unfortunate if the person we don't like for some unjustifiable reason is the exact right person for the job. Number six, consensus. This is also known as social proof. There are lots of ways we could have social proof. A client list with impressive names, as seen on logos from the major TV networks and in TV shows, a who's who of celebrity friends. It means basically that you've come preselected which saves me the consumer or client, a lot of time in terms of the due diligence that would normally be required. Fewer calories to burn in our big brains. Bob followed up with this seminal work with another one pre-suasion. I'll let Bob defined pre-suasion for you, but suffice it to say, it's powerful. Whether you're familiar with Bob's work or not, you probably have come across some concepts he's developed like social proof, because they have become crucial tools for marketers seeking to understand human behavior. Dare I say even a cornerstone to marketing. On this episode number 201, I'm excited to welcome Bob to my show so he can share with you some of his game-changing wisdom backed by hard science and lots of research on human psychology in marketing. If you're looking to understand your market on a deeper and more profitable level, and then to ethically influence them to take the action is right for both them and you, this episode is not to be missed.

201. Mastering the Art of Persuasion with Dr. Robert Cialdini

Greg Merrilees

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer. In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. their clients have included such big name internet marketers is Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone. They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer. In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. their clients have included such big name internet marketers is Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone. They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.

222. Secrets to a Persuasive Website with Greg Merrilees

Dave Snyder

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money. It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down. On with the show!

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money. It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down. On with the show!

218. Create Content at Scale with Dave Snyder

Sujan Patel

Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.   EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss:  The difference between growth hacking and marketing. The content creation strategies that can go viral. How to develop your professional team. Social media and blogging ideas to stand out in your market.  For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel   LINKS &amp; RESOURCES MENTIONED Content Marketer Narrow When I Work Facebook Ads Promoter.io SatisMeter Blink by Malcolm Gladwell Notifier Connector Followerwonk Vine Snapchat Twitter Periscope YouTube Instagram HubSpot HubSpot Academy Sujan Patel   STEP UP YOUR MARKETING GAME!  Each day, connect with your employees on the impact of your daily efforts. How will your accomplishments of the day  impact the business, and your customers? For daily team connections and to stay on top of ideation processes, use content and task managers. Check out ContentMarketer.io-there are services and trainings to help you leverage most of the topics covered in this episode!       THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Sujan Patel is the co-founder of <a href="http://contentmarketer.io/" rel="nofollow" target="_blank">ContentMarketer.io</a> and <a href="http://narrow.io/" rel="nofollow" target="_blank">Narrow.io</a>, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter <a href="http://www.twitter.com/sujanpatel" rel="nofollow" target="_blank">@sujanpatel</a>. EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss: <ul> <li>The difference between growth hacking and marketing.</li> <li>The content creation strategies that can go viral.</li> <li>How to develop your professional team.</li> <li>Social media and blogging ideas to stand out in your market.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/sujanpatel" rel="nofollow" target="_blank">www.marketingspeak.com/sujanpatel</a> LINKS &amp; RESOURCES MENTIONED <a href="http://contentmarketer.io/" rel="nofollow" target="_blank">Content Marketer</a> <a href="http://narrow.io/" rel="nofollow" target="_blank">Narrow</a> <a href="http://wheniwork.com/" rel="nofollow" target="_blank">When I Work</a> <a href="http://www.facebook.com/business/products/ads" rel="nofollow" target="_blank">Facebook Ads</a> <a href="http://www.promoter.io" rel="nofollow" target="_blank">Promoter.io</a> <a href="http://satismeter.com/" rel="nofollow" target="_blank">SatisMeter</a> <a href="http://www.gladwell.com/blink/" rel="nofollow" target="_blank">Blink by Malcolm Gladwell</a> <a href="https://contentmarketer.io/notifier/" rel="nofollow" target="_blank">Notifier</a> <a href="https://contentmarketer.io/connector/" rel="nofollow" target="_blank">Connector</a> <a href="https://moz.com/followerwonk/" rel="nofollow" target="_blank">Followerwonk</a> <a href="https://vine.co" rel="nofollow" target="_blank">Vine</a> <a href="https://www.snapchat.com" rel="nofollow" target="_blank">Snapchat</a> <a href="http://www.twitter.com" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.periscope.tv/" rel="nofollow" target="_blank">Periscope</a> <a href="http://www.youtube.com/" rel="nofollow" target="_blank">YouTube</a> <a href="http://www.instagram.com" rel="nofollow" target="_blank">Instagram</a> <a href="http://www.hubspot.com/" rel="nofollow" target="_blank">HubSpot</a> <a href="http://academy.hubspot.com/" rel="nofollow" target="_blank">HubSpot Academy</a> <a href="http://www.sujanpatel.com" rel="nofollow" target="_blank">Sujan Patel</a> STEP UP YOUR MARKETING GAME! <ol> <li>Each day, connect with your employees on the impact of your daily efforts. How will your accomplishments of the day  impact the business, and your customers?</li> <li>For daily team connections and to stay on top of ideation processes, use content and task managers.</li> <li>Check out <a href="http://contentmarketer.io/" rel="nofollow" target="_blank">ContentMarketer.io</a>-there are services and trainings to help you leverage most of the topics covered in this episode!   </li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

38. Growth Hacking for Ultimate Business Success with Sujan Patel

Marylou Tyler

Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of  Predictable Prospecting, and  Predictable Revenue.   EPISODE Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.   We Discuss:  How using Predictable Prospecting can boost your sales. Finding the best “customer persona” for high-value sales potential. The CRM's that can help you to automate your business. The metrics that you should be paying attention to.    For complete shownotes and more, please head over to www.marketingspeak.com/marylou   LINKS &amp; RESOURCES MENTIONED Strategic Pipeline  Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline  Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com  Aaron Ross on Marketing Speak  Breakthrough Advertising: Eugene Schwartz Capsule CRM Infusionsoft Salesforce Microsoft Dynamics CRM NetSuite Microsoft Excel  Tested Advertising Methods: John Caples  Influence: Robert Cialdini Predictable Prospecting Website Predictable Prospecting Podcast Marylou Tyler   STEP UP YOUR MARKETING GAME!  A simple sales system may not fit your business needs. Be sure to look at blending other modalities, like phone or email, and utilize the systems that work best for you. Think about a billboard-it catches your attention. Your correspondence with leads has to feel that big, and it has to pull that same type of emotion. Check out Marylou’s new book,  Predictable Prospecting, for more information on how to create killer sales funnels.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan  STAY CONNECTED  10 Point Facebook Ads Checklist - Free eBook | Twitter

Marylou Tyler is the CEO of <a href="http://www.strategicpipeline.com/" rel="nofollow" target="_blank">Strategic Pipeline</a>, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of <a href="https://www.amazon.com/Predictable-Prospecting-Radically-Increase-Pipeline/dp/1259835642" rel="nofollow" target="_blank"> Predictable Prospecting</a>, and <a href="https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213" rel="nofollow" target="_blank"> Predictable Revenue</a>. EPISODE Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale. We Discuss: <ul> <li>How using Predictable Prospecting can boost your sales.</li> <li>Finding the best “customer persona” for high-value sales potential.</li> <li>The CRM's that can help you to automate your business.</li> <li>The metrics that you should be paying attention to.</li> </ul> For complete shownotes and more, please head over to <a href="http://www.marketingspeak.com/marylou" rel="nofollow" target="_blank">www.marketingspeak.com/marylou</a> LINKS &amp; RESOURCES MENTIONED <a href="http://www.strategicpipeline.com/" rel="nofollow" target="_blank">Strategic Pipeline</a> <a href="https://www.amazon.com/Predictable-Prospecting-Radically-Increase-Pipeline/dp/1259835642" rel="nofollow" target="_blank"> Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline</a> <a href="https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213" rel="nofollow" target="_blank"> Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com</a> <a href="http://www.marketingspeak.com/create-predictable-revenue-lead-generation-sales-pipelines-aaron-ross/" rel="nofollow" target="_blank"> Aaron Ross on Marketing Speak</a> <a href="https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981" rel="nofollow" target="_blank"> Breakthrough Advertising: Eugene Schwartz</a> <a href="http://capsulecrm.com/" rel="nofollow" target="_blank">Capsule CRM</a> <a href="http://www.infusionsoft.com/" rel="nofollow" target="_blank">Infusionsoft</a> <a href="http://www.salesforce.com/" rel="nofollow" target="_blank">Salesforce</a> <a href="http://www.microsoft.com/en-us/dynamics/crm.aspx" rel="nofollow" target="_blank">Microsoft Dynamics CRM</a> <a href="http://www.netsuite.com/" rel="nofollow" target="_blank">NetSuite</a> <a href="https://products.office.com/en-us/excel" rel="nofollow" target="_blank">Microsoft Excel</a> <a href="https://www.amazon.com/Advertising-Business-Classics-Hardcover-Prentice/dp/013244609X/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="nofollow" target="_blank"> Tested Advertising Methods: John Caples</a> <a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X" rel="nofollow" target="_blank"> Influence: Robert Cialdini</a> <a href="http://www.predictableprospecting.com/" rel="nofollow" target="_blank">Predictable Prospecting Website</a> <a href="http://www.maryloutyler.com/predictableprospecting" rel="nofollow" target="_blank">Predictable Prospecting Podcast</a> <a href="http://www.maryloutyler.com/" rel="nofollow" target="_blank">Marylou Tyler</a> STEP UP YOUR MARKETING GAME! <ol> <li>A simple sales system may not fit your business needs. Be sure to look at blending other modalities, like phone or email, and utilize the systems that work best for you.</li> <li>Think about a billboard-it catches your attention. Your correspondence with leads has to feel that big, and it has to pull that same type of emotion.</li> <li>Check out Marylou’s new book, <a href="https://www.amazon.com/Predictable-Prospecting-Radically-Increase-Pipeline/dp/1259835642" rel="nofollow" target="_blank"> Predictable Prospecting</a>, for more information on how to create killer sales funnels.</li> </ol> THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED <a href="https://science.leadpages.co/leadbox/141f6b773f72a2%3A15b8331d6b46dc/5652720409116672/" rel="nofollow" target="_blank"> 10 Point Facebook Ads Checklist - Free eBook</a> | <a href="http://www.twitter.com/mktg_speak" rel="nofollow" target="_blank">Twitter</a>

45. Creating a High-Value Sales Funnel with Marylou Tyler

Tim Soulo

For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog.  Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, tune in.

For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, tune in.

195. Down-to-Earth SEO Advice with Tim Soulo

Flint McGlaughlin

As marketers, we often make a lot of assumptions about what people want and how they'll behave when presented with certain information. Occasionally, we have a study or two to backup our hunches but often we rely on gut instinct and a few insights glean from the collective wisdom of our peers to get us over the line. Usually it's enough. But what if you were able to go beyond the general consensus, the conventional wisdom and access hard data about what works and what doesn't? Unfortunately, it's rare that someone takes a systematic approach to uncovering the underlying principles that drive human behavior and decision making and applies them to marketing. For the last 25 years, that's exactly what Dr. Flint McGlaughlin has been doing through his brands MECLABS, Marketingexperiments.com and Marketing Sherpa. Flint has been using the web as his testing ground in conducting behavioral experiments and real world situations to gain data on human decision making.   What has emerged from Flint's research is a replica method of offer response optimization and messaging that could change the way you think about marketing. On this episode number 203 of Marketing Speak, Dr. McGlaughlin joins me to talk about the blind spots of the marketing industry, how we can drop the buzzwords and create more authentic messaging that resonates with our audience, and various other pearls of wisdom from his book, The Marketer as Philosopher. Stay tuned for an episode that will take you beyond focus groups and shallow insights into profound philosophical questions about human behavior that will help you transcend the current marketing paradigm.

As marketers, we often make a lot of assumptions about what people want and how they'll behave when presented with certain information. Occasionally, we have a study or two to backup our hunches but often we rely on gut instinct and a few insights glean from the collective wisdom of our peers to get us over the line. Usually it's enough. But what if you were able to go beyond the general consensus, the conventional wisdom and access hard data about what works and what doesn't? Unfortunately, it's rare that someone takes a systematic approach to uncovering the underlying principles that drive human behavior and decision making and applies them to marketing. For the last 25 years, that's exactly what Dr. Flint McGlaughlin has been doing through his brands MECLABS, <a href="http://Marketingexperiments.com" rel="nofollow" target="_blank">Marketingexperiments.com</a> and Marketing Sherpa. Flint has been using the web as his testing ground in conducting behavioral experiments and real world situations to gain data on human decision making.  What has emerged from Flint's research is a replica method of offer response optimization and messaging that could change the way you think about marketing. On this episode number 203 of Marketing Speak, Dr. McGlaughlin joins me to talk about the blind spots of the marketing industry, how we can drop the buzzwords and create more authentic messaging that resonates with our audience, and various other pearls of wisdom from his book, The Marketer as Philosopher. Stay tuned for an episode that will take you beyond focus groups and shallow insights into profound philosophical questions about human behavior that will help you transcend the current marketing paradigm.

203. Get a PhD in Marketing in an Hour with Dr. Flint McGlaughlin

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!