Ranked #1
29. Resolutions and Keeping Commitments
29. Resolutions and Keeping Commitments
I would like to wish you all a Happy New Year! This is the first behavioral economics podcast episode of 2019. Like so m... Read more
4 Jan 2019
•
44mins
Ranked #2
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how... Read more
18 Jan 2019
•
35mins
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33. Inside the Texas A&M Human Behavior Lab
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I recently took a trip down to College Station, Texas to visit the Human Behavior Lab at Texas A&M University – whic... Read more
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73. Starbucks: A Behavioral Economics Analysis
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5. The Truth About Pricing
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Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the tr... Read more
20 Jul 2018
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86. Peloton: A Behavioral Economics Analysis
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7 Feb 2020
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3. Do Lead Magnets Work and Do You Need One?
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All over the place these days – they offer you something for free, you fill out a form and get onto their list. So What ... Read more
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77. How to Raise Your Prices
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“How do I raise my prices?” is a question I hear all the time. You all know that pricing is my jam. In fact, I’ve even c... Read more
6 Dec 2019
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37. Understanding Mapping: The "U" in NUDGES
37. Understanding Mapping: The "U" in NUDGES
Last week, I kicked off the different types of nudges and how they apply to choice architecture with incentives. The wor... Read more
1 Mar 2019
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48mins
Ranked #10
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
I love the concept of counterfactual thinking. In fact, it was one of my favorite things to read about in school – I fin... Read more
4 Oct 2019
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Ranked #11
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
After a year of doing this podcast, I’ve noticed trends in the topics I’ve been requested to do. My Human Behavior Lab i... Read more
11 Oct 2019
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11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last found... Read more
31 Aug 2018
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52mins
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70. How to Set, Achieve & Exceed Brainy Goals
70. How to Set, Achieve & Exceed Brainy Goals
How do successful people get things done? A lot of it has to do with setting and achieving goals. A topic that isn’t alw... Read more
18 Oct 2019
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62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
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If you’ve been listening to the podcast for a while, you already know that humans aren’t rational (and, honestly, you pr... Read more
23 Aug 2019
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89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
In a previous episode, I talked about a study on happiness which found that when asked if people thought they would be h... Read more
28 Feb 2020
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31mins
Ranked #16
87. Social Proof: How to Use Herding to Boost Engagement and Sales
87. Social Proof: How to Use Herding to Boost Engagement and Sales
Social proof was introduced by Robert Cialdini in his book Influence. It’s one of the six principles of persuasion (acco... Read more
14 Feb 2020
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40mins
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60. Surprise and Delight
60. Surprise and Delight
First off – welcome to episode 60! How exciting – I love hitting milestones and I am excited to celebrate this one with ... Read more
9 Aug 2019
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47mins
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88. Marketing to Mindstates: A Discussion With Author, Will Leach
88. Marketing to Mindstates: A Discussion With Author, Will Leach
Companies are getting more savvy about using behavioral economics not only to sell products, but to help consumers make ... Read more
21 Feb 2020
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40mins
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9. Loss Aversion: Why Getting New Stuff Is Not The Same
9. Loss Aversion: Why Getting New Stuff Is Not The Same
Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the fi... Read more
17 Aug 2018
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38mins
Ranked #20
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
You may remember episode 68 on counterfactual thinking (why we ‘what if’ and ‘if only’). That episode and the Inc.com ar... Read more
25 Oct 2019
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30mins
