I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process?  The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. uses to generate new content.  My question during that exercise was: are we at the point where A.I. is as good as a human copywriter in generating compelling text that could be used to get prospects to open up their wallets? If it is, will I be out of a job in the future? Or if it isn't, what are the flaws in A.I. generated text? That is what I'll talk about in this episode of the Customer Secrets podcast. Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.

I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process?  The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. uses to generate new content.  My question during that exercise was: are we at the point where A.I. is as good as a human copywriter in generating compelling text that could be used to get prospects to open up their wallets? If it is, will I be out of a job in the future? Or if it isn't, what are the flaws in A.I. generated text? That is what I'll talk about in this episode of the Customer Secrets podcast. Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Also visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a> for more information on Personality typing.

A.I. in Persuasive Copywriting - Are we there yet?

Elzie Flenard

In this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town. Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked for the clues that he gives off as he is talking. Everyone gives off clues to their personality type, and if you are observant, you can pick them up and figure out what type they are. The most important clues are the ones that reveal their "temperament." These are important, because people with a similar temperament have similar values (guiding principles). We can deduce their values if we can figure out what temperament they have. And we want to know their values, because that is what they use to make purchasing decisions. If you know ahead of time what they value, how much easier do you think it will be to sell to them? Right! It is a lot easier. You're already inside their head and you know what will turn them on.  At the end of the interview, we'll review the clues that Elzie gives off, and how you might use them in persuasion situations that you may be in with other people of the ISFJ personality type. You can reach out to Elzie at his website: https://www.podcasttown.net Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town. Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked for the clues that he gives off as he is talking. Everyone gives off clues to their personality type, and if you are observant, you can pick them up and figure out what type they are. The most important clues are the ones that reveal their "temperament." These are important, because people with a similar temperament have similar values (guiding principles). We can deduce their values if we can figure out what temperament they have. And we want to know their values, because that is what they use to make purchasing decisions. If you know ahead of time what they value, how much easier do you think it will be to sell to them? Right! It is a lot easier. You're already inside their head and you know what will turn them on.  At the end of the interview, we'll review the clues that Elzie gives off, and how you might use them in persuasion situations that you may be in with other people of the ISFJ personality type. You can reach out to Elzie at his website: <a href="https://www.podcasttown.net" rel="nofollow" target="_blank">https://www.podcasttown.net</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Also visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a> for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 37 - Typing an ISFJ: An interview with Elzie Flenard

Richard Lau

In this episode, we're talking to Richard Lau, the force behind the website logo.com In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This will be the big clue as to what personality temperament that are placed into. Once you know this temperament, you can associate it with other things, like; specific words or phrase usage, themes that they talk about, and the style (tone, intonation, jargon) that they say those words. At the end of the interview, we'll review the clues that Richard gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type. You can reach out to Richard at his website: https://www.logo.com/ Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we're talking to Richard Lau, the force behind the website <a href="http://logo.com" rel="nofollow" target="_blank">logo.com</a> In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This will be the big clue as to what personality temperament that are placed into. Once you know this temperament, you can associate it with other things, like; specific words or phrase usage, themes that they talk about, and the style (tone, intonation, jargon) that they say those words. At the end of the interview, we'll review the clues that Richard gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type. You can reach out to Richard at his website: <a href="https://www.logo.com/" rel="nofollow" target="_blank">https://www.logo.com/</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Also visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a> for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 36 - Typing an INTJ: An interview with Richard Lau 

Greg Kihlström

In this episode, we're talking to Greg Kihlström, the entrepreneur behind the company careergig.com. This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients.  In this interview, we have several objectives for you the listener. First, listen for the values that Greg has that he believes lead to success in life. These values are a big clue as to his personality temperament. Second, listen to the ideas and strategies that Greg uses in his own business. After all, if he has the secret sauce for success, wouldn't it be wise to learn what he has already figured out? And finally, you should listen for other clues to Greg's personality type (INTJ) in the words that he uses, the style of his speech, and the themes that he likes to talk about.  At the end of the interview, we'll review the clues that Greg gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type. Reach out to Greg on LinkedIn at: https://www.linkedin.com/in/gregkihlstrom/, or his website: https://www.gregkihlstrom.com/ Greg has also written the books: The Center of Experience, The Agile brand, The Agile Customer. He is also the host of the podcast The Agile World.  Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we're talking to Greg Kihlström, the entrepreneur behind the company <a href="https://www.careergig.com" rel="nofollow" target="_blank">careergig.com</a>. This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients.  In this interview, we have several objectives for you the listener. First, listen for the values that Greg has that he believes lead to success in life. These values are a big clue as to his personality temperament. Second, listen to the ideas and strategies that Greg uses in his own business. After all, if he has the secret sauce for success, wouldn't it be wise to learn what he has already figured out? And finally, you should listen for other clues to Greg's personality type (INTJ) in the words that he uses, the style of his speech, and the themes that he likes to talk about.  At the end of the interview, we'll review the clues that Greg gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type. Reach out to Greg on LinkedIn at: <a href="https://www.linkedin.com/in/gregkihlstrom/" rel="nofollow" target="_blank">https://www.linkedin.com/in/gregkihlstrom/</a>, or his website: <a href="https://www.gregkihlstrom.com/" rel="nofollow" target="_blank">https://www.gregkihlstrom.com/</a> Greg has also written the <a href="https://www.gregkihlstrom.com/books" rel="nofollow" target="_blank">books</a>: The Center of Experience, The Agile brand, The Agile Customer. He is also the host of the podcast <a href="https://podcasts.apple.com/us/podcast/the-agile-world-with-greg-kihlstrom/id1455031182" rel="nofollow" target="_blank">The Agile World.</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a> for more information on Personality typing.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 35 - Typing the INTJ: An interview with Greg Kihlström - Career Gig Entrepreneur

Matt Decoursey

In this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay particular attention to the guiding principles that Matt thinks are important for success. You can use these same principles when you are selling to other people that have the "Logistical" personality temperament. Matt Decoursey can be reached at: https://www.facebook.com/fullscalekc or at https://fullscale.io. His podcast Startup Hustle is found at: https://startuphustle.xyz Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay particular attention to the guiding principles that Matt thinks are important for success. You can use these same principles when you are selling to other people that have the "Logistical" personality temperament. Matt Decoursey can be reached at: <a href="https://www.facebook.com/fullscalekc" rel="nofollow" target="_blank">https://www.facebook.com/fullscalekc</a> or at <a href="https://fullscale.io" rel="nofollow" target="_blank">https://fullscale.io</a>. His podcast Startup Hustle is found at: <a href="https://startuphustle.xyz" rel="nofollow" target="_blank">https://startuphustle.xyz</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 34 - Typing the ISTJ: An interview with Matt Decoursey - Host of the Startup Hustle Podcast

In this episode, we'll be typing entrepreneurial coach Vanessa Zamy.  What she does is to help people launch a new business while still keeping their day job.  The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a doorway into what that customer values. Once you know what guiding principles they live by, you can develop a plan to sell to that type of person more effectively. What makes this episode special is that it doesn't go the direction I had planned. The wheels, so to speak, got off the rails, and the interview turned into a small skirmish over which personality type our guest really is. I violated one of the laws of personality, and I hope that you can learn from my mistake so that you don't suffer the same fate -- which is to lose a sale. Vanessa Zamy can be reached at: https://www.facebook.com/groups/launchwithzamy Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we'll be typing entrepreneurial coach Vanessa Zamy.  What she does is to help people launch a new business while still keeping their day job.  The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a doorway into what that customer values. Once you know what guiding principles they live by, you can develop a plan to sell to that type of person more effectively. What makes this episode special is that it doesn't go the direction I had planned. The wheels, so to speak, got off the rails, and the interview turned into a small skirmish over which personality type our guest really is. I violated one of the laws of personality, and I hope that you can learn from my mistake so that you don't suffer the same fate -- which is to lose a sale. Vanessa Zamy can be reached at: <a href="https://www.facebook.com/groups/launchwithzamy" rel="nofollow" target="_blank">https://www.facebook.com/groups/launchwithzamy</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 33 - Battling With an ESTP - Entrepreneurial Coach Vanessa Zamy

In this episode, we interview presentation coach Brenden Kumarasamy, and get to know his secrets which he uses when interacting with his own customers. At the same time, we'll go through the clues that he gives off that tell us his Myers-Briggs personality type.  For more information, check out Brenden's YouTube Channel: MasterTalk Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, we interview presentation coach Brenden Kumarasamy, and get to know his secrets which he uses when interacting with his own customers. At the same time, we'll go through the clues that he gives off that tell us his Myers-Briggs personality type.  For more information, check out Brenden's YouTube Channel: <a href="https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA" rel="nofollow" target="_blank">MasterTalk</a> Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="ugc noopener noreferrer nofollow" target="_blank">Selling by Personality Type</a> on Amazon.  Visit the <a href="https://customersecrets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Customer Secrets website</a>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 32 - Typing the ESFP Personality Temperament - An interview with presentation coach Brenden Kumarasamy

Scott Aaron

I this episode, we're going to accomplish two objectives. We're going to go through the process of typing someone else's personality temperament through a simple conversation. The objective is to listen for those guiding principles that the person believes will lead to success. In simple terms, these 'guiding principles' are what we call a person's "values." Each of the four individual personality temperaments has a set of common values that are different from the other three temperaments. When a person talks, those values naturally come out. We just have to tune our brain to listen for them. Once you hear and recognize them, you can type the person simply based on the values. It is like a game of bingo. When you hear the other person express a "value," you can check it off on the bingo card. When you have enough of the values, you can shout out "BINGO" - which means:  "I've typed you!" Instead of typing someone based on their "behavior," we're going deeper and typing them based on their "values." The advantage is that it is faster and more accurate. The person we're typing in this episode, who is our guest, is Scott Aaron.  The other objective in this episode is to listen to the secrets that Scott shares on how to be successful when you're reaching out to others on social media. He is a business owner with a 23 year background in health, wellness, personal training and personal coaching. He now does online consulting and coaching for entrepreneurs looking to build their business, brands and impact via the means of LinkedIn.  To reach out to Scott, see his webpage at: https://scottaaron.net Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

I this episode, we're going to accomplish two objectives. We're going to go through the process of typing someone else's personality temperament through a simple conversation. The objective is to listen for those guiding principles that the person believes will lead to success. In simple terms, these 'guiding principles' are what we call a person's "values." Each of the four individual personality temperaments has a set of common values that are different from the other three temperaments. When a person talks, those values naturally come out. We just have to tune our brain to listen for them. Once you hear and recognize them, you can type the person simply based on the values. It is like a game of bingo. When you hear the other person express a "value," you can check it off on the bingo card. When you have enough of the values, you can shout out "BINGO" - which means:  "I've typed you!" Instead of typing someone based on their "behavior," we're going deeper and typing them based on their "values." The advantage is that it is faster and more accurate. The person we're typing in this episode, who is our guest, is Scott Aaron.  The other objective in this episode is to listen to the secrets that Scott shares on how to be successful when you're reaching out to others on social media. He is a business owner with a 23 year background in health, wellness, personal training and personal coaching. He now does online consulting and coaching for entrepreneurs looking to build their business, brands and impact via the means of LinkedIn. <ul> <li>To reach out to Scott, see his webpage at: <a href="https://scottaaron.net" rel="nofollow" target="_blank">https://scottaaron.net</a></li> <li>Get Tim's book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="nofollow" target="_blank">Selling by Personality Type</a> on Amazon. </li> <li>Visit the <a href="https://customersecrets.com" rel="nofollow" target="_blank">Customer Secrets website</a></li></ul>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 31 - Typing Personality: Scott Aaron - An ESTP Warrior Connection Coach

There is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the readers should be seeing. If facebook capitulates to this demand, they might as well close up shop now. Whatever you might think of facebook, they have a sound business model. It is the platinum rule: "do unto others what they wish to have done to them." In this episode, I discuss the facebook algorithm, and how it is a sound strategy as it is based on the laws of personality marketing. Contact Information: https://customersecrets.com/contact-us/ Selling by Personality Type book.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

There is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the readers should be seeing. If facebook capitulates to this demand, they might as well close up shop now. Whatever you might think of facebook, they have a sound business model. It is the platinum rule: "do unto others what they wish to have done to them." In this episode, I discuss the facebook algorithm, and how it is a sound strategy as it is based on the laws of personality marketing. Contact Information: <a href="https://customersecrets.com/contact-us/" rel="nofollow" target="_blank">https://customersecrets.com/contact-us/</a> <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="nofollow" target="_blank">Selling by Personality Type book.</a>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode #30 - Stop Hate For Profit Campaign

Earlier this year, before the Corona Virus shutdown happened, the economy in the USA was booming. But behind the walls of Nike Corporation, there is looming panic. Their sales are plummeting. They reported at the end of June 2020 that they lost $790million while their sales dropped like a stone from $10.18Billion to $6.31Billion. How is this happening? What did they do wrong? What they did wrong was to violate the first law of sales and marketing. That law is: "Who is the customer?" They didn't know who they were selling to. And just as importantly, they didn't know what their customers valued. Because they didn't know what their customers valued, they unknowingly attacked those values. And when you attack anyone's values, it always triggers the emotion of anger. And the anger was directed at the attacker - Nike Corporation.  In this episode, we're going to discuss the emotion of "shame" and how it is triggered. If it is wrongly triggered, as what Nike was attempting to do, it leads to anger. That is why I try to stay away from sales techniques that could accidentally trigger shame. I stay away from values solicitation questions, because it is too tempting to throw the values back into the face of the customer, which is what the shame trigger is all about. If you want to learn more information, see the book: Selling by Personality Type from Amazon. Or come to our website at: CustomerSecrets.com--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Earlier this year, before the Corona Virus shutdown happened, the economy in the USA was booming. But behind the walls of Nike Corporation, there is looming panic. Their sales are plummeting. They reported at the end of June 2020 that they lost $790million while their sales dropped like a stone from $10.18Billion to $6.31Billion. How is this happening? What did they do wrong? What they did wrong was to violate the first law of sales and marketing. That law is: "Who is the customer?" They didn't know who they were selling to. And just as importantly, they didn't know what their customers valued. Because they didn't know what their customers valued, they unknowingly attacked those values. And when you attack anyone's values, it always triggers the emotion of anger. And the anger was directed at the attacker - Nike Corporation.  In this episode, we're going to discuss the emotion of "shame" and how it is triggered. If it is wrongly triggered, as what Nike was attempting to do, it leads to anger. That is why I try to stay away from sales techniques that could accidentally trigger shame. I stay away from values solicitation questions, because it is too tempting to throw the values back into the face of the customer, which is what the shame trigger is all about. If you want to learn more information, see the book: <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA" rel="nofollow" target="_blank">Selling by Personality Type</a> from Amazon. Or come to our website at: <a href="https://customersecrets.com" rel="nofollow" target="_blank">CustomerSecrets.com</a>--- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 29 - Get Woke - Go Broke

This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if you want to improve your company's sales without adding one penny to your advertising budget, you've found the right podcast. We welcome your questions, and we'll give you both the overall strategy and the tactics to get your business taking off.

This is a game changer podcast.   Get into this podcast.  It will change how you operate your business.

You must listen to this!!

Understanding prospective client’s personality and communication styles has been a gamechanger in my business. Excited to dive into these episodes and continue fine tuning my skills!

Awesome stuff!

Customer Secrets

Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one used in universities? In this episode, the Myers-Briggs personality archetype is compared to the Big-5 personality model. How are they similar, and how are they different. We'll also discuss the good, the bad, and the ugly of each of them. And at the end, we'll start taking the best parts of both and create a hybrid system that will give us a better way of classifying personality type. The reason we as salesmen are interested in these typographies is that we need concrete definitions of personality type. We need better definitions of the behavioral dimensions that make up personality so that we can pigeonhole prospects into the right temperament categories. Once they are in the correct classification, we can create and implement the persuasive strategies for turning them into customers.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one used in universities? In this episode, the Myers-Briggs personality archetype is compared to the Big-5 personality model. How are they similar, and how are they different. We'll also discuss the good, the bad, and the ugly of each of them. And at the end, we'll start taking the best parts of both and create a hybrid system that will give us a better way of classifying personality type. The reason we as salesmen are interested in these typographies is that we need concrete definitions of personality type. We need better definitions of the behavioral dimensions that make up personality so that we can pigeonhole prospects into the right temperament categories. Once they are in the correct classification, we can create and implement the persuasive strategies for turning them into customers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Comparing Personality Tests - MBTI vs the Big-5

Myers Briggs

What makes the DiSC personality system so popular? How is it different than the Myers-Briggs system (and the MBTI)? What makes DiSC useful in business? And why isn't it used much in the selling process? These are the types of questions that I'd like to explore in this episode.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

What makes the DiSC personality system so popular? How is it different than the Myers-Briggs system (and the MBTI)? What makes DiSC useful in business? And why isn't it used much in the selling process? These are the types of questions that I'd like to explore in this episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 4 - Comparing DiSC Personality versus Myers Briggs

The Keirsey Temperament Sorter is a not stand-alone system, but is linked to the Myers Briggs System. What David Keirsy does with the system he created is to tie the four temperaments to specific personality dimensions from the Myer's Briggs.We like the Myers Briggs for selling because it is about how decisions are made. Most people see personality as "behavior," because it is easy to pick up by observing others. There are four styles of people that are relatively easy to categorize, which are called the four temperaments. Other taxonomies are like DiSC are set up to describe these four temperaments. But the original Myers Briggs system did not have a way to define these temperaments until David Keirsey spotted and notated the dimensions from Myers Briggs.In this episode, we'll briefly cover the four temperaments, and how we can use them to quickly convert them to Myers Briggs and other personality taxonomies. Additional Pod notes at: http://customersecrets.com/podcast/episode-5--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

The Keirsey Temperament Sorter is a not stand-alone system, but is linked to the Myers Briggs System. What David Keirsy does with the system he created is to tie the four temperaments to specific personality dimensions from the Myer's Briggs. We like the Myers Briggs for selling because it is about how decisions are made. Most people see personality as "behavior," because it is easy to pick up by observing others. There are four styles of people that are relatively easy to categorize, which are called the four temperaments. Other taxonomies are like DiSC are set up to describe these four temperaments. But the original Myers Briggs system did not have a way to define these temperaments until David Keirsey spotted and notated the dimensions from Myers Briggs. In this episode, we'll briefly cover the four temperaments, and how we can use them to quickly convert them to Myers Briggs and other personality taxonomies. Additional Pod notes at: <a href="http://customersecrets.com/podcast/episode-5" rel="nofollow" target="_blank">http://customersecrets.com/podcast/episode-5</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Comparison of the Myers Briggs System and The Keirsey Temperamant Sorter

In previous episodes, I made the claim that a lot of people mistype themselves, and I called "foul" on them. The most common misclassification is the person believing that they have the intuition (N) preference rather than the sensing preference in Myers Briggs.OK. How do I know that? That is a bold claim to make if it isn't true. So what method do I use to type people?The process of typing people that I use is a simple step-by-step procedure. It doesn't matter what order the steps are performed. And one of the most important steps is to pick up on the person's temperament.There are four temperaments, which most people are able to pick up on. Kiersey's work defines the four temperaments in the Myer's Briggs nomenclature as the NF, NT, SJ, and SP.The foundational principle of personality is: People with similar temperaments have similar values. What we discuss here are the values that are common to each temperament.Show notes:  http://customersecrets.com/podcast/episode-7--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In previous episodes, I made the claim that a lot of people mistype themselves, and I called "foul" on them. The most common misclassification is the person believing that they have the intuition (N) preference rather than the sensing preference in Myers Briggs. OK. How do I know that? That is a bold claim to make if it isn't true. So what method do I use to type people? The process of typing people that I use is a simple step-by-step procedure. It doesn't matter what order the steps are performed. And one of the most important steps is to pick up on the person's temperament. There are four temperaments, which most people are able to pick up on. Kiersey's work defines the four temperaments in the Myer's Briggs nomenclature as the NF, NT, SJ, and SP. The foundational principle of personality is: People with similar temperaments have similar values. What we discuss here are the values that are common to each temperament. Show notes: <a href="http://customersecrets.com/podcast/episode-7" rel="nofollow" target="_blank">http://customersecrets.com/podcast/episode-7</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

How To Type Someone - Part 1

According to researcher David Keirsey in his book Please Understand Me, only about 24% of the population has the intuition preference. I tend to agree with that research. So how can it be that 90% of the podcast hosts, who try to describe the Myers Briggs system have the intuition trait? The answer is that they don't have it. They just want to have it.Everyone - and I mean "everyone," wants to have the intuition trait because it is seen by others as having a sixth sense. Where the general population has five senses, they believe that if they have an extra way of taking in information, that they are a little bit special. It is like having a superpower.In this episode, I discuss what it really means to have the intuition trait, and how it may not be a super-power after all. In the extreme case, it is often diagnosed as autism. So what I'm getting at here, is that sometimes, it can be a curse.Show notes at: http://customersecrets.com/podcast/episode-6/--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

According to researcher David Keirsey in his book Please Understand Me, only about 24% of the population has the intuition preference. I tend to agree with that research. So how can it be that 90% of the podcast hosts, who try to describe the Myers Briggs system have the intuition trait? The answer is that they don't have it. They just want to have it. Everyone - and I mean "everyone," wants to have the intuition trait because it is seen by others as having a sixth sense. Where the general population has five senses, they believe that if they have an extra way of taking in information, that they are a little bit special. It is like having a superpower. In this episode, I discuss what it really means to have the intuition trait, and how it may not be a super-power after all. In the extreme case, it is often diagnosed as autism. So what I'm getting at here, is that sometimes, it can be a curse. Show notes at: <a href="http://customersecrets.com/podcast/episode-6/" rel="nofollow" target="_blank">http://customersecrets.com/podcast/episode-6/</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Myers Briggs Sensing Trait versus Intuition

The term "up-speak" refers to the tendency when talking to end sentences with a rising tone of voice. It is also called "high rising terminal" talking if you happen to google it. This episode is about using this particular behavior as a clue which allows you to instantly type someone as having the preferences of Sensing (S), Feeling (F), and Perceiving (P) in their Myers-Briggs personality nomenclature.  This little give-away of a person's way of talking means you can type this particular person in just a few seconds of meeting them, or just hearing their voice on a podcast. Once you know a person's personality type, you know their values (guiding principles). That is the real power of personality marketing (and sales): "personality and values" are linked together. If you know one, you really know the other too. Just imagine how much quicker you can make the sale if you already know ahead of time what your prospect values. You can skip all the small talk that you used to have gone through just to discover their values. Now you can slip right into the discussion of why they might prefer the product or service that you're selling, because it aligns with what they already value. You're going to save so much time and make a lot more money selling! We also discuss, in this episode, about the general process of typing a person. In actuality, we're not really looking for these little short-cuts like upspeak, but rather we're looking for what their guiding principles are. But if you get a little clue that presents itself like "up-speak," you can type them a lot faster. If you would like to learn more about typing someone else, and more importantly, what to do with the information after you've typed them, get the book "Selling By Personality Type." You can also stay current on the latest developments in typing by subscribing to this podcast and also visiting our website: CustomerSecrets.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

The term "up-speak" refers to the tendency when talking to end sentences with a rising tone of voice. It is also called "high rising terminal" talking if you happen to google it. This episode is about using this particular behavior as a clue which allows you to instantly type someone as having the preferences of Sensing (S), Feeling (F), and Perceiving (P) in their Myers-Briggs personality nomenclature.  This little give-away of a person's way of talking means you can type this particular person in just a few seconds of meeting them, or just hearing their voice on a podcast. Once you know a person's personality type, you know their values (guiding principles). That is the real power of personality marketing (and sales): "personality and values" are linked together. If you know one, you really know the other too. Just imagine how much quicker you can make the sale if you already know ahead of time what your prospect values. You can skip all the small talk that you used to have gone through just to discover their values. Now you can slip right into the discussion of why they might prefer the product or service that you're selling, because it aligns with what they already value. You're going to save so much time and make a lot more money selling! We also discuss, in this episode, about the general process of typing a person. In actuality, we're not really looking for these little short-cuts like upspeak, but rather we're looking for what their guiding principles are. But if you get a little clue that presents itself like "up-speak," you can type them a lot faster. If you would like to learn more about typing someone else, and more importantly, what to do with the information after you've typed them, get the book <a href="https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA/ref=sr_1_3?keywords=Selling+by+Personality+Type&amp;qid=1571496895&amp;sr=8-3" rel="nofollow" target="_blank">"Selling By Personality Type."</a> You can also stay current on the latest developments in typing by subscribing to this podcast and also visiting our website: <a href="https://customersecrets.com" rel="nofollow" target="_blank">CustomerSecrets.</a>  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 26 - Typing the SP Person by Recognizing Upspeak

In episode 24, we started a discussion about the differences in sales bots and humans. Sales bots, like Amazon are killing it right now. If we want to sell more, it is important to note that the other things that Bots don't do. It just might be that the things that humans do might just be the reason that we find it so difficult to make a sale. Previously, we noted that sales bots don't ask questions. Another thing that Bots don't do is tell stories. But humans do; particularly the people that have the Warrior personality temperament. They value storytelling. To them, it is a guiding principle that they live their lives by. It brings success. Why is that? What is it about stories that allows the warriors to be successful in life? What you'll here in this episode are both the positive and the negative aspects about telling stories. And you'll learn how to make a connection and report quickly with a person that has the Warrior personality temperament.   ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In episode 24, we started a discussion about the differences in sales bots and humans. Sales bots, like Amazon are killing it right now. If we want to sell more, it is important to note that the other things that Bots don't do. It just might be that the things that humans do might just be the reason that we find it so difficult to make a sale. Previously, we noted that sales bots don't ask questions. Another thing that Bots don't do is tell stories. But humans do; particularly the people that have the Warrior personality temperament. They value storytelling. To them, it is a guiding principle that they live their lives by. It brings success. Why is that? What is it about stories that allows the warriors to be successful in life? What you'll here in this episode are both the positive and the negative aspects about telling stories. And you'll learn how to make a connection and report quickly with a person that has the Warrior personality temperament. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 25: The Warrior Personality Temperament and Their Value of Stories

Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not so obvious is what they don't do that humans are. The question should be: "What are we as humans doing that is screwing up our chances of making the sale?" This is a question that few people are asking. The reason they don't ask, is that if we find out the real answer, and it goes against everything we've been taught, it is going to cause us a lot of embarrassment.  We're not here to embarrass you. We're here to help you make more sales.  But in order to do that, we need to confront the assumptions we've been making about the sale process, and test them to see if they are really true. Today you'll hear for the first time -- a specific bedrock sales principle that everyone assumes to be true -- put to the test. It is radical and counter-intuitive. And if you say it out loud, other salespeople will think you're absolutely crazy. Fortunately, nobody will know you've listen to this episode, so you'll be able to try the little experiment that we propose to see if it will work for you.  You may not agreee. That is OK. Today we just want you to challenge a widely-held assumption about sales. Buckle up cowboy. This is a rough ride. 

Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not so obvious is what they don't do that humans are. The question should be: "What are we as humans doing that is screwing up our chances of making the sale?" This is a question that few people are asking. The reason they don't ask, is that if we find out the real answer, and it goes against everything we've been taught, it is going to cause us a lot of embarrassment.  We're not here to embarrass you. We're here to help you make more sales.  But in order to do that, we need to confront the assumptions we've been making about the sale process, and test them to see if they are really true. Today you'll hear for the first time -- a specific bedrock sales principle that everyone assumes to be true -- put to the test. It is radical and counter-intuitive. And if you say it out loud, other salespeople will think you're absolutely crazy. Fortunately, nobody will know you've listen to this episode, so you'll be able to try the little experiment that we propose to see if it will work for you.  You may not agreee. That is OK. Today we just want you to challenge a widely-held assumption about sales. Buckle up cowboy. This is a rough ride.

Episode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up?

What are the reasons that personality marketing tactics have not been successful in the past? What is different about what we're doing here? Does it really work? These are the questions we're going to tackle in this episode. Michael starts off this episode with his journey in his search for the tool that would help him get to know his customers. It is pretty impassioned, and will have you feeling that you are probably going through the same situation. The truth is that we all have had the same experience. We've all researched personality in the past. and we found it -- to use the words that Michael used -- to be "fluff." So we'll look at why they are fluff. We'll ask the tough question: "what did they miss that we found?" It isn't a pretty episode. We're going to call out the other guys for feeding us half-truths. A half-truth is far worse than a lie, because it is so easy to be taken in. We'll tell you the assumption that they've used, and how that assumption has killed your chances of succeeding.

What are the reasons that personality marketing tactics have not been successful in the past? What is different about what we're doing here? Does it really work? These are the questions we're going to tackle in this episode. Michael starts off this episode with his journey in his search for the tool that would help him get to know his customers. It is pretty impassioned, and will have you feeling that you are probably going through the same situation. The truth is that we all have had the same experience. We've all researched personality in the past. and we found it -- to use the words that Michael used -- to be "fluff." So we'll look at why they are fluff. We'll ask the tough question: "what did they miss that we found?" It isn't a pretty episode. We're going to call out the other guys for feeding us half-truths. A half-truth is far worse than a lie, because it is so easy to be taken in. We'll tell you the assumption that they've used, and how that assumption has killed your chances of succeeding.

Episode 23 - Why hasn't Personality Marketing Taken Off?

In this episode, Michael Abdo and Tim Van Milligan talk about how artificial intelligence works. But more than that, we'll talk about how it has changed marketing because it allows you to target specific customers that have values that match your own. But the thing about AI, is that right now it is like a child. Without specific training, it it dumb. It needs a lot of data for it to be useful. An example we talk about in the show is how an A.I. bot identified people with high intelligence. How did it do that? It identified those people that "liked" on facebook a particular picture of curly-fries (Here is a link to the research: https://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think). Now do all smart people like curly fries? Of course not. And lots of people with low I.Q. love curly fries too. Does that also give them high I.Q.? A.I.-Bots need lots of data to sort through to find the commonality. But they don't give you the "why" answer that you are looking for. It is still up to a human to interpret the results the bot comes up with, and to determine if they make sense. Otherwise, you'll assume everyone has high I.Q., because they love curly fries (who doesn't like curly fries???). The issue with A.I. is that governments are cracking down on its use. When given a large enough data set, it can clearly identify an individual, and tell you what personality type and therefore the values that the person hold to be important. They don't want that information in the hands of marketers (us included). That's not a problem for us... because we know how to type people without a huge dataset. That's why you will want to subscribe to this podcast, because we'll show you how to do it.   ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

In this episode, Michael Abdo and Tim Van Milligan talk about how artificial intelligence works. But more than that, we'll talk about how it has changed marketing because it allows you to target specific customers that have values that match your own. But the thing about AI, is that right now it is like a child. Without specific training, it it dumb. It needs a lot of data for it to be useful. An example we talk about in the show is how an A.I. bot identified people with high intelligence. How did it do that? It identified those people that "liked" on facebook a particular picture of curly-fries (Here is a link to the research: <a href="https://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think" rel="nofollow" target="_blank">https://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think</a>). Now do all smart people like curly fries? Of course not. And lots of people with low I.Q. love curly fries too. Does that also give them high I.Q.? A.I.-Bots need lots of data to sort through to find the commonality. But they don't give you the "why" answer that you are looking for. It is still up to a human to interpret the results the bot comes up with, and to determine if they make sense. Otherwise, you'll assume everyone has high I.Q., because they love curly fries (who doesn't like curly fries???). The issue with A.I. is that governments are cracking down on its use. When given a large enough data set, it can clearly identify an individual, and tell you what personality type and therefore the values that the person hold to be important. They don't want that information in the hands of marketers (us included). That's not a problem for us... because we know how to type people without a huge dataset. That's why you will want to subscribe to this podcast, because we'll show you how to do it. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 21 - Artificial Intelligence and the Future of Personality Based Selling

What is on the horizon for where personality marketing is going? We're going to make predictions on what we think you'll see coming in the world of advertising and marketing. But the pace of change is happening so quickly, that some of our predictions are already here. Did you know there is already an app that will tell you the personality type of that woman you want to connect with on Linkedin. Not only that, but the app will give you phrases to use that match her personality, so that she'll be more likely to accept the pitch you're making. So  what else is coming?  We also discuss how you can type a person by the clothes that they wear. Find out how by listening now. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers".   Can you type a person by their shoes? According to the research, yes you can. Click here for details.  ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

What is on the horizon for where personality marketing is going? We're going to make predictions on what we think you'll see coming in the world of advertising and marketing. But the pace of change is happening so quickly, that some of our predictions are already here. Did you know there is already an app that will tell you the personality type of that woman you want to connect with on Linkedin. Not only that, but the app will give you phrases to use that match her personality, so that she'll be more likely to accept the pitch you're making. So  what else is coming?  We also discuss how you can type a person by the clothes that they wear. Find out how by listening now. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called <a href="https://m.facebook.com/?_rdr#!/profile.php?id=253288852248459&amp;ref=content_filter" rel="nofollow" target="_blank">"Personality Marketers".</a> Can you type a person by their shoes? According to the research, yes you can. <a href="http://customersecrets.com/using-shoes-to-type-a-persons-personality-temperament/" rel="nofollow" target="_blank">Click here for details.</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 20 - Predicting the Future of Personality Marketing

Why is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one set of personality traits to another, each time they take a personality assessment? Does personality really change like that? And why is it that people think that being in the middle on a particular trait, like half-way between an introvert and an extrovert is the optimum for a human being? These are the types of questions we'll discuss in this episode. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers".   --- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Why is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one set of personality traits to another, each time they take a personality assessment? Does personality really change like that? And why is it that people think that being in the middle on a particular trait, like half-way between an introvert and an extrovert is the optimum for a human being? These are the types of questions we'll discuss in this episode. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called <a href="https://m.facebook.com/?_rdr#!/profile.php?id=253288852248459&amp;ref=content_filter" rel="nofollow" target="_blank">"Personality Marketers".</a>  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 19 - The most common mistake people make when taking a personality questionnaire

One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you take one, you might come back with a different set of personality traits. One time you might be an ENFP, and the next time it comes back saying you're a ENFJ. Which is it? Which is more accurate? In this episode of the Customer-Secrets podcast, we'll tackle that question and why written assessments are prone to change every time you take one. And we'll discuss how modern technology has changed the landscape making written questionnaires almost useless. And then we'll predict what the future is in store for personality typing. Finally, we'll discuss personality theory, and how a "theory" can be tested by making accurate predictions of another person's behavior. We're relying on this theory being accurate, because it is the basis for the methods we use to make selling and persuasion more efficient and easier. Once you have the theory down, your ability to persuade increases to the point of it being totally "unfair." Your competitors don't stand a chance against you. So You may have to make a conscious effort not to use the persuasion methods we talk about here too often, or everyone will think that your success is based on you manipulating other people. In reality, it is based on a deeper understanding of the personality of your customer, and what they value. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers". --- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you take one, you might come back with a different set of personality traits. One time you might be an ENFP, and the next time it comes back saying you're a ENFJ. Which is it? Which is more accurate? In this episode of the Customer-Secrets podcast, we'll tackle that question and why written assessments are prone to change every time you take one. And we'll discuss how modern technology has changed the landscape making written questionnaires almost useless. And then we'll predict what the future is in store for personality typing. Finally, we'll discuss personality theory, and how a "theory" can be tested by making accurate predictions of another person's behavior. We're relying on this theory being accurate, because it is the basis for the methods we use to make selling and persuasion more efficient and easier. Once you have the theory down, your ability to persuade increases to the point of it being totally "unfair." Your competitors don't stand a chance against you. So You may have to make a conscious effort not to use the persuasion methods we talk about here too often, or everyone will think that your success is based on you manipulating other people. In reality, it is based on a deeper understanding of the personality of your customer, and what they value. At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called <a href="https://m.facebook.com/?_rdr#!/profile.php?id=253288852248459&amp;ref=content_filter" rel="nofollow" target="_blank">"Personality Marketers".</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 18 - What is the Best Personality Assessment to Take?

Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved beyond a shadow of a doubt that using psychographic marketing really does work. If you're not using it in your business to attract and to get customers to take action by buying your products, you're ignoring a new scientific tool that has infinite upside potential. What Cambridge Analytica had was access to Facebook's data on customers, and they were able to exploit this information on a country-wide scale. Because of what they did, Facebook got their hand slapped and they were forced to close off access to customer information. This is also why such regulations like the GDPR rules in Europe are now in effect.  What can you do to use personality marketing in a climate like this where data is restricted? That is what we're talking about in this episode. What are we doing differently here at Customer Secrets that gives you the benefits of personality marketing without have to have access to someone's personal and private data? At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers". --- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved beyond a shadow of a doubt that using psychographic marketing really does work. If you're not using it in your business to attract and to get customers to take action by buying your products, you're ignoring a new scientific tool that has infinite upside potential. What Cambridge Analytica had was access to Facebook's data on customers, and they were able to exploit this information on a country-wide scale. Because of what they did, Facebook got their hand slapped and they were forced to close off access to customer information. This is also why such regulations like the GDPR rules in Europe are now in effect.  What can you do to use personality marketing in a climate like this where data is restricted? That is what we're talking about in this episode. What are we doing differently here at Customer Secrets that gives you the benefits of personality marketing without have to have access to someone's personal and private data? At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called <a href="https://m.facebook.com/?_rdr#!/profile.php?id=253288852248459&amp;ref=content_filter" rel="nofollow" target="_blank">"Personality Marketers".</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 17 - What You Can Do Differently Than Cambridge Analytica?

"The scientific evidence is consistent and clear: one can increase the effectiveness of marketing messages and other types of persuasive communication by tailoring them to people’s psychological profiles” - Harvard Business Review (May 2, 2018). https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing    We're answering the question in this episode about what proof do we have that psychometric marketing really works. The proof comes from the results of the presidential election in 2016. It was how a company called Cambridge Analytica was able to influence the election by getting fence-sitters to get out and vote for their candidate.  What everyone is appalled about is the "how" they were able to get psychographic information on hundreds of millions of voters by scraping the "Likes" of millions of facebook users. However, what gets lost in the discussion is that this type of marketing really and truly works and gets results. Why Cambridge Analytica was successful is that they understood that personality is more than just behavior. Personality is linked to what person considers important. That is why they went after the "likes" that people made on facebook. When you click the "like" button, you are indicating that the topic is important to you. You don't click that button on the things you don't like, right? The key concept here is that personality is more than just behavior, it is about what you value. Once they had your personality locked down, the next step that Cambridge Analytical did was to craft 32 different messages that would appeal to each one of the personality types. What they couldn't do was to change what you considered valuable. But they could make the message that aligned with what you already thought was valuable. In other words, the message they created for "you" was something that you would consider important. That specific message to you was meant to get you to do two things - click the like button, and get you to vote for their candidate. Also in this episode, our new host, Michael Abdo asks Tim Van Milligan how he got his start in using personality as a way of persuading people. Once Tim started down the path, he also describes the roadblocks that prevented him from getting to the final piece of the puzzle in understanding personality. Additional References: Here are some additional videos that describe the Cambridge Analytica scandal: https://www.youtube.com/watch?v=n8Dd5aVXLCc - Alexander Nix explains the process his company used to go after voters "one-at-a-time" by marketing to the personality profiles of the individual. https://www.youtube.com/watch?v=zb6-xz-geH4 - Christopher Wylie, a data analyst and whistle blower tells how Cambridge Analytica helped Donald Trump win by scraping data from millions of facebook users. https://www.independent.co.uk/life-style/gadgets-and-tech/features/like-curly-fries-you-re-clever-like-motorbikes-you-re-not-the-science-of-facebook-likes-8530101.html  ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

"The<a href="http://www.academia.edu/11421239/The_Big_Five_Personality_Trait_in_Marketing_A_Literature_Review" rel="nofollow" target="_blank"> </a>scientific<a href="http://www.academia.edu/11421239/The_Big_Five_Personality_Trait_in_Marketing_A_Literature_Review" rel="nofollow" target="_blank"> </a>evidence is consistent and clear: one can increase the effectiveness of marketing messages and other types of persuasive communication by tailoring them to people’s psychological profiles” - Harvard Business Review (May 2, 2018). <a href="https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing " rel="nofollow" target="_blank">https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing  </a> We're answering the question in this episode about what proof do we have that psychometric marketing really works. The proof comes from the results of the presidential election in 2016. It was how a company called Cambridge Analytica was able to influence the election by getting fence-sitters to get out and vote for their candidate.  What everyone is appalled about is the "how" they were able to get psychographic information on hundreds of millions of voters by scraping the "Likes" of millions of facebook users. However, what gets lost in the discussion is that this type of marketing really and truly works and gets results. Why Cambridge Analytica was successful is that they understood that personality is more than just behavior. Personality is linked to what person considers important. That is why they went after the "likes" that people made on facebook. When you click the "like" button, you are indicating that the topic is important to you. You don't click that button on the things you don't like, right? The key concept here is that personality is more than just behavior, it is about what you value. Once they had your personality locked down, the next step that Cambridge Analytical did was to craft 32 different messages that would appeal to each one of the personality types. What they couldn't do was to change what you considered valuable. But they could make the message that aligned with what you already thought was valuable. In other words, the message they created for "you" was something that you would consider important. That specific message to you was meant to get you to do two things - click the like button, and get you to vote for their candidate. Also in this episode, our new host, Michael Abdo asks Tim Van Milligan how he got his start in using personality as a way of persuading people. Once Tim started down the path, he also describes the roadblocks that prevented him from getting to the final piece of the puzzle in understanding personality. Additional References: Here are some additional videos that describe the Cambridge Analytica scandal: <a href="https://www.youtube.com/watch?v=n8Dd5aVXLCc" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=n8Dd5aVXLCc</a> - Alexander Nix explains the process his company used to go after voters "one-at-a-time" by marketing to the personality profiles of the individual. <a href="https://www.youtube.com/watch?v=zb6-xz-geH4" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=zb6-xz-geH4</a> - Christopher Wylie, a data analyst and whistle blower tells how Cambridge Analytica helped Donald Trump win by scraping data from millions of facebook users. <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/features/like-curly-fries-you-re-clever-like-motorbikes-you-re-not-the-science-of-facebook-likes-8530101.html" rel="nofollow" target="_blank">https://www.independent.co.uk/life-style/gadgets-and-tech/features/like-curly-fries-you-re-clever-like-motorbikes-you-re-not-the-science-of-facebook-likes-8530101.html</a> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

Episode 16 - Does Personality Marketing Really Work?

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