Cover image of Customer Secrets

Customer Secrets

This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if... Read more

Ranked #1

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Comparing Personality Tests - MBTI vs the Big-5

Comparing Personality Tests - MBTI vs the Big-5

Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one use... Read more

20 Jun 2018

23mins

Ranked #2

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Episode 4 - Comparing DiSC Personality versus Myers Briggs

Episode 4 - Comparing DiSC Personality versus Myers Briggs

What makes the DiSC personality system so popular? How is it different than the Myers-Briggs system (and the MBTI)? What... Read more

28 Jun 2018

13mins

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Ranked #3

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Comparison of the Myers Briggs System and The Keirsey Temperamant Sorter

Comparison of the Myers Briggs System and The Keirsey Temperamant Sorter

The Keirsey Temperament Sorter is a not stand-alone system, but is linked to the Myers Briggs System. What David Keirsy ... Read more

9 Jul 2018

14mins

Ranked #4

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How To Type Someone - Part 1

How To Type Someone - Part 1

In previous episodes, I made the claim that a lot of people mistype themselves, and I called "foul" on them. The most co... Read more

14 Jul 2018

13mins

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Ranked #5

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Myers Briggs Sensing Trait versus Intuition

Myers Briggs Sensing Trait versus Intuition

According to researcher David Keirsey in his book Please Understand Me, only about 24% of the population has the intuiti... Read more

10 Jul 2018

12mins

Ranked #6

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Episode 26 - Typing the SP Person by Recognizing Upspeak

Episode 26 - Typing the SP Person by Recognizing Upspeak

The term "up-speak" refers to the tendency when talking to end sentences with a rising tone of voice. It is also called ... Read more

19 Oct 2019

19mins

Ranked #7

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Episode 25: The Warrior Personality Temperament and Their Value of Stories

Episode 25: The Warrior Personality Temperament and Their Value of Stories

In episode 24, we started a discussion about the differences in sales bots and humans. Sales bots, like Amazon are killi... Read more

12 Oct 2019

24mins

Ranked #8

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Episode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up?

Episode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up?

Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not ... Read more

5 Oct 2019

15mins

Ranked #9

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Episode 23 - Why hasn't Personality Marketing Taken Off?

Episode 23 - Why hasn't Personality Marketing Taken Off?

What are the reasons that personality marketing tactics have not been successful in the past? What is different about wh... Read more

28 Sep 2019

29mins

Ranked #10

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Episode 21 - Artificial Intelligence and the Future of Personality Based Selling

Episode 21 - Artificial Intelligence and the Future of Personality Based Selling

In this episode, Michael Abdo and Tim Van Milligan talk about how artificial intelligence works. But more than that, we'... Read more

17 Sep 2019

20mins

Ranked #11

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Episode 20 - Predicting the Future of Personality Marketing

Episode 20 - Predicting the Future of Personality Marketing

What is on the horizon for where personality marketing is going? We're going to make predictions on what we think you'll... Read more

4 Jul 2019

34mins

Ranked #12

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Episode 19 - The most common mistake people make when taking a personality questionnaire

Episode 19 - The most common mistake people make when taking a personality questionnaire

Why is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one se... Read more

19 Jun 2019

18mins

Ranked #13

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Episode 18 - What is the Best Personality Assessment to Take?

Episode 18 - What is the Best Personality Assessment to Take?

One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you t... Read more

13 Jun 2019

24mins

Ranked #14

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Episode 17 - What You Can Do Differently Than Cambridge Analytica?

Episode 17 - What You Can Do Differently Than Cambridge Analytica?

Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved b... Read more

6 Jun 2019

42mins

Ranked #15

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Episode 16 - Does Personality Marketing Really Work?

Episode 16 - Does Personality Marketing Really Work?

"The scientific evidence is consistent and clear: one can increase the effectiveness of marketing messages and other typ... Read more

26 May 2019

25mins

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