Genericide: When A Brand Name Becomes Generic (From AOP 2011)
Genericide: When A Brand Name Becomes Generic (From AOP 2011)
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in ou... Read more
5 Aug 2023
•
27mins
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011)
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized t... Read more
22 Jul 2023
•
27mins
Similar Podcasts
The Current
CANADALAND
Quirks and Quarks
Ideas
Ongoing History of New Music
White Coat, Black Art
On Drugs
As It Happens
This Is That
Because News
The Debaters
Spark
Q with Tom Power
Laugh Out Loud
The Sunday Magazine
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized ... Read more
8 Jul 2023
•
29mins
Ask Terry 2023
Ask Terry 2023
It’s our final episode of the season already.And as always, we throw the show open to our listeners.And answer your ques... Read more
24 Jun 2023
•
27mins
Most Popular Podcasts
The Joe Rogan Experience
TED Talks Daily
The Tim Ferriss Show
The Daily
Stuff You Should Know
Oprah's SuperSoul Conversations
Armchair Expert with Dax Shepard
Hiding in Plain Sight: The Surprising Influence of Marketing
Hiding in Plain Sight: The Surprising Influence of Marketing
So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced ... Read more
17 Jun 2023
•
27mins
Terry's Bookshelf 2023
Terry's Bookshelf 2023
This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence. But every season, the... Read more
10 Jun 2023
•
28mins
The Allure of the Bad-Ass: Advertising Antiheroes
The Allure of the Bad-Ass: Advertising Antiheroes
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of hono... Read more
3 Jun 2023
•
28mins
Nooner Nookie: The Allure of Marketing Freebies
Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.And believe it or not, compani... Read more
27 May 2023
•
27mins
The Phrase That Pays: Marketing Contests
The Phrase That Pays: Marketing Contests
Marketing contests can be tricky business.On one hand, contests can be designed to help companies achieve certain busine... Read more
20 May 2023
•
27mins
Canadaland Goes Under The Influence
Canadaland Goes Under The Influence
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of pod... Read more
13 May 2023
•
40mins
