This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

Reference Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)

The Decision Making Process

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

Family Groups and Conclusion

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

Influences on Decisions - Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

Types of Problem Solving

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

Influences on Decisions - Psychological

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)

What Marketing means

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn.  He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)

The Marketing mix and the scope of Marketing

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)

Business orientations and emergent orientations

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

Relationship marketing

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

Marketing myths

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment.  He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

The external and internal environment

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

Economic Environment

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)

Political Environment

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)

Socio-cultural Environment

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