Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies... Read more

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincib... Read more

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in decid... Read more

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of th... Read more

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought ... Read more

Stephen first considers the external organisational environment, including key elements such as customers, competitors a... Read more

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. ... Read more

This series of podcasts will address the importance of the external environment for organisations and consider factors t... Read more

This series of podcasts will address the importance of the external environment for organisations and consider factors t... Read more

This series of podcasts will address the importance of the external environment for organisations and consider factors t... Read more