Episode 7 - Developing a Pricing Strategy
Episode 7 - Developing a Pricing Strategy
Episode 7 concentrates on developing a pricing strategy. It elaborates on the pricing strategy for each stage in the pro... Read more
15 Oct 2015
•
7mins
Episode 10 - Marketing Implementation, Evaluation and Control
Episode 10 - Marketing Implementation, Evaluation and Control
Episode 10 contains probably the most crucial element for the marketing strategy. This chapter focuses on marketing impl... Read more
15 Oct 2015
•
6mins
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Episode 6 - Product Strategy
Episode 6 - Product Strategy
Episode 6 outlines the product strategy and describes what is meant by physical products and services that are offered b... Read more
15 Oct 2015
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5mins
Episode 4 - Market Segmentation, Target Marketing and Positioning
Episode 4 - Market Segmentation, Target Marketing and Positioning
Episode 4 examines the process of market segmentation, target marketing and positioning. The processes are crucial for a... Read more
15 Oct 2015
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7mins
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Episode 5 - Business Market and Buying Behaviour
Episode 5 - Business Market and Buying Behaviour
Episode 5 focuses on the business market and buying behaviour.
15 Oct 2015
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Episode 9 - Integrated Marketing Communications
Episode 9 - Integrated Marketing Communications
Episode 9 outlines Integrated Marketing Communications (IMC) which refers to the "promotion" element in the marketing mi... Read more
15 Oct 2015
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Episode 8 - Distribution and Supply Chain Management
Episode 8 - Distribution and Supply Chain Management
Episode 8 looks at the distribution and supply chain management which covers the "place" element in the marketing mix. D... Read more
15 Oct 2015
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7mins
Episode 2 - Situation Analysis
Episode 2 - Situation Analysis
Episode 2 concentrates on the process of developing the marketing plans by examining the major elements of situations an... Read more
15 Oct 2015
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7mins
Episode 3 - SWOT Analysis
Episode 3 - SWOT Analysis
Episode 3 focuses on the widely used framework for organising and utilising the bits and pieces of information gained fr... Read more
15 Oct 2015
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6mins
Episode 1 - Strategic Marketing Planning
Episode 1 - Strategic Marketing Planning
Episode 1 introduces the strategic marketing planning process and defines the terms and concepts used throughout the mod... Read more
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