Rob Fitzpatrick

This was a delightful conversation, and one that made me laugh more than any in recent memory. Rob Fitzpatrick shares the journey from showering under a 5-gallon bucket in a warehouse scheduled for demolition to running a satisficing lifestyle business with $20k/mo in book revenue and a growing community.Links: https://www.robfitz.com/home http://writeusefulbooks.com

This was a delightful conversation, and one that made me laugh more than any in recent memory. Rob Fitzpatrick shares the journey from showering under a 5-gallon bucket in a warehouse scheduled for demolition to running a satisficing lifestyle business with $20k/mo in book revenue and a growing community.Links:<ul> <li><a href="https://www.robfitz.com/home" rel="nofollow" target="_blank">https://www.robfitz.com/home</a></li> <li><a href="http://writeusefulbooks.com" rel="nofollow" target="_blank">http://writeusefulbooks.com</a></li></ul>

TSME 163: Rob Fitzpatrick

Denis Oakley

This was a delightful conversation with emerging expert Denis Oakley. I especially loved how Denis "got his reps in" by selling business models on Upwork.Links: denis@denis-oakley.com  denis-oakley.com  https://www.linkedin.com/in/denis-oakley-innovation/ https://twitter.com/denisoakley  https://www.youtube.com/c/DenisOakleyStrategyConsulting/videos 

This was a delightful conversation with emerging expert Denis Oakley. I especially loved how Denis "got his reps in" by selling business models on Upwork.Links:<ul> <li><a href="mailto:denis@denis-oakley.com">denis@denis-oakley.com</a></li> <li> <a href="http://denis-oakley.com/" rel="nofollow" target="_blank">denis-oakley.com</a> </li> <li><a href="https://www.linkedin.com/in/denis-oakley-innovation/" rel="nofollow" target="_blank">https://www.linkedin.com/in/denis-oakley-innovation/</a></li> <li><a href="https://twitter.com/denisoakley" rel="nofollow" target="_blank">https://twitter.com/denisoakley</a></li> <li> <a href="https://www.youtube.com/c/DenisOakleyStrategyConsulting/videos" rel="nofollow" target="_blank">https://www.youtube.com/c/DenisOakleyStrategyConsulting/videos</a> </li></ul>

TSME 162: Denis Oakley

Jonathan Stark

Jonathan suggested a followup conversation; I enjoyed hearing from him about his transition from surfing a once-in-a-generation tech wave to a very different kind of advisory business, his inventory of every nasty email he's ever received from his list, and how he runs inexpensive experiments.Links: jonathanstark.com valuepricingbootcamp.com

Jonathan suggested a followup conversation; I enjoyed hearing from him about his transition from surfing a once-in-a-generation tech wave to a very different kind of advisory business, his inventory of every nasty email he's ever received from his list, and how he runs inexpensive experiments.Links:<ul> <li><a href="http://jonathanstark.com/" rel="nofollow" target="_blank">jonathanstark.com</a></li> <li><a href="http://valuepricingbootcamp.com/" rel="nofollow" target="_blank">valuepricingbootcamp.com</a></li></ul>

TSME 161: Jonathan Stark Followup

Kyle Bowen

Kyle and I discuss entering a new market, inventing new terminology, and pursuing a transformative agenda. https://www.superhelpful.com https://museumprogress.com You can sign up for the newsletter by visiting https://museumprogress.com/get-map-letters 

Kyle and I discuss entering a new market, inventing new terminology, and pursuing a transformative agenda.<ul> <li><a href="https://www.superhelpful.com/" rel="nofollow" target="_blank">https://www.superhelpful.com</a></li> <li><a href="https://museumprogress.com/" rel="nofollow" target="_blank">https://museumprogress.com</a></li> <li>You can sign up for the newsletter by visiting <a href="https://museumprogress.com/get-map-letters" rel="nofollow" target="_blank">https://museumprogress.com/get-map-letters</a> </li></ul>

TSME 160: Kyle Bowen

Jim Thornton

Very important links: https://inboundfound.com/ https://inboundfound.com/emails/

Very important links:<ul> <li><a href="https://inboundfound.com/" rel="nofollow" target="_blank">https://inboundfound.com/</a></li> <li><a href="https://inboundfound.com/emails/" rel="nofollow" target="_blank">https://inboundfound.com/emails/</a></li></ul>

TSME 159: Jim Thornton

John Jantsch

John Jantsch talks about his new book on marketing, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

John Jantsch talks about his new book on marketing, <a href="https://www.amazon.com/gp/product/B08NHXMC8V" rel="nofollow" target="_blank">The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth</a>.

TSME 158: John Jantsch

A wide-ranging conversation where Guillaume explains how he remains positive while building a novel framework for strategic narrative.

TSME 157: Guillaume Wiatr

Chris Ferdinandi

Chris Ferdinandi helps people learn vanilla JavaScript. He believes there’s a simpler, more resilient way to make things for the web. His developer tips newsletter is read by thousands of developers each weekday. Learn more at GoMakeThings.com.

Chris Ferdinandi helps people learn vanilla JavaScript. He believes there’s a simpler, more resilient way to make things for the web. His <a href="https://gomakethings.com/" rel="nofollow" target="_blank">developer tips newsletter</a> is read by thousands of developers each weekday. Learn more at <a href="https://gomakethings.com/" rel="nofollow" target="_blank">GoMakeThings.com</a>.

TSME 156: Chris Ferdinandi

Seth Erickson

Seth and I discuss becoming a storyteller, neuroscience, and how to tell a good story.https://www.storifyagency.com/selfmade

Seth and I discuss becoming a storyteller, neuroscience, and how to tell a good story.<a href="https://www.storifyagency.com/selfmade" rel="nofollow" target="_blank">https://www.storifyagency.com/selfmade</a>

TSME 155: Seth Erickson

TSME 154: Alastair McDermott

Sprinkled throughout the world of indie consulting are people who have found "orphan problems", adopted them, and cultivated the expertise necessary to solve those problems. The Self-Made Expert podcast is conversations with these people about their journey of cultivating expertise outside the world of academia and the licensed professions. With your host, Philip Morgan.

There&#39;s nothing flashy about this podcast, but there&#39;s a TON of wisdom and some absolute GOLD NUGGET takeaways. Start with the David Baker episode (mind blowing) then check out the &#34;Move the Needle&#34; series. Great examples of folks who are going it right in the consulting world. 

Thanks Philip -- keep on making these!

So much good stuff here

The Consulting Pipeline Podcast is awesome. Philip is doing a great job. Keep up the awesome!

GREAT JOB!

The Self-Made Expert Podcast

Matt Krause

That's my guest Matt Krause talking about the relationship between narrowing your focus and word of mouth, which has driven huge profitability gains for his small consulting business.   Caveat: you're GOING to think I paid an actor to get on here and shill for narrow focus. It lines up with EVERYTHING you've ever heard about the benefits of narrow focus.   What's amazing about Matt's story is how miniscule his initial market was. 6 companies. You heard right... 6 potential clients in the niche he narrowed down to! Matt talks about the mental and emotional blocks you have to get through to pull this off, and the dramatic upside he's seen from doing it.   One such benefit is word of mouth. I'm paraphrasing here, but Matt says the first question out of a prospective client's mouth now is, "when could you start?". Of course Matt still has to qualify them for fit, but it's a dramatically easier, cheaper sale to make. 

That's my guest Matt Krause talking about the relationship between narrowing your focus and word of mouth, which has driven huge profitability gains for his small consulting business. <ul> <li> Caveat: you're GOING to think I paid an actor to get on here and shill for narrow focus. It lines up with EVERYTHING you've ever heard about the benefits of narrow focus. </li> <li> What's amazing about Matt's story is how miniscule his initial market was. 6 companies. You heard right... 6 potential clients in the niche he narrowed down to! Matt talks about the mental and emotional blocks you have to get through to pull this off, and the dramatic upside he's seen from doing it. </li> <li> One such benefit is word of mouth. I'm paraphrasing here, but Matt says the first question out of a prospective client's mouth now is, "when could you start?". Of course Matt still has to qualify them for fit, but it's a dramatically easier, cheaper sale to make. </li></ul>

Matt Krause: Starting With a Niche of 6 Clients

I assume you will, at some point, write a book.

CPP 136: Books, base hits, and homeruns

Read more of Jim's writing at https://contentaudience.com/blog/More on Super Aggregators: https://stratechery.com/concept/aggregation-theory/REMINDER: I'm running an 8-week online workshop on specialization, starting May 15. The price is $700 per seat, and attendance is capped at 20 (4 seats are available on a reduced price scholarship basis). My workshops teach you what you need to know, and then push you to take action. Most of the learning comes from the action you take in those 8 weeks and beyond: https://philipmorganconsulting.com/pmc-csw-specialization

Read more of Jim's writing at <a href="https://contentaudience.com/blog/" rel="nofollow" target="_blank">https://contentaudience.com/blog/</a>More on Super Aggregators: <a href="https://stratechery.com/concept/aggregation-theory/" rel="nofollow" target="_blank">https://stratechery.com/concept/aggregation-theory/</a>REMINDER: I'm running an 8-week online workshop on specialization, starting May 15. The price is $700 per seat, and attendance is capped at 20 (4 seats are available on a reduced price scholarship basis). My workshops teach you what you need to know, and then push you to take action. Most of the learning comes from the action you take in those 8 weeks and beyond: <a href="https://philipmorganconsulting.com/pmc-csw-specialization" rel="nofollow" target="_blank">https://philipmorganconsulting.com/pmc-csw-specialization</a>

CPP 135: The Question Stops Here

Stephen Kuenzli

Links:<ul><li><a href="https://www.qualimente.com/" rel="nofollow" target="_blank">https://www.qualimente.com/</a></li></ul>

CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting 

Ep 53: Drip, drip, drip

Bob Lalasz

Links: https://www.scienceplusstory.com/ https://twitter.com/rlalasz https://www.linkedin.com/in/robertlalasz

Links:<ul> <li><a href="https://www.scienceplusstory.com/" rel="nofollow" target="_blank">https://www.scienceplusstory.com/</a></li> <li><a href="https://twitter.com/rlalasz" rel="nofollow" target="_blank">https://twitter.com/rlalasz</a></li> <li><a href="https://www.linkedin.com/in/robertlalasz" rel="nofollow" target="_blank">https://www.linkedin.com/in/robertlalasz</a></li></ul>

CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2

Ep 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?

How big does a niche have to be to be big enough? Let's find out!

How big does a niche have to be to be big enough? Let's find out!

Estimating Market Size Part 1

Karl Schmieder

Links: http://www.messaginglab.com/ https://twitter.com/karlschmieder?lang=en http://www.whatsyourbiostrategy.com/

Links:<ul> <li><a href="http://www.messaginglab.com/" rel="nofollow" target="_blank">http://www.messaginglab.com/</a></li> <li><a href="https://twitter.com/karlschmieder?lang=en" rel="nofollow" target="_blank">https://twitter.com/karlschmieder?lang=en</a></li> <li><a href="http://www.whatsyourbiostrategy.com/" rel="nofollow" target="_blank">http://www.whatsyourbiostrategy.com/</a></li></ul>

CPP 095: Karl Schmieder on specializing in biotech and life sciences

Evan McBroom

Links: https://www.fishhook.us/ https://twitter.com/evanmcbroom https://www.fishhook.us/hooked

Links:<ul> <li><a href="https://www.fishhook.us/" rel="nofollow" target="_blank">https://www.fishhook.us/</a></li> <li><a href="https://twitter.com/evanmcbroom" rel="nofollow" target="_blank">https://twitter.com/evanmcbroom</a></li> <li><a href="https://www.fishhook.us/hooked" rel="nofollow" target="_blank">https://www.fishhook.us/hooked</a></li></ul>

CPP 100 - Evan McBroom on moving the needle for churches

CPP 130: Haitus

In this episode I describe how I approach helping my clients and workshop participants decide how to specialize.Some of you can do this stuff on your own. Your intuition or naturally assertive decision making style will take you there—perhaps with some iteration along the way—without any outside help.This long-form audio essay is for the rest of you.Links: Read this article on my website: https://philipmorganconsulting.com/a-framework-for-deciding-how-to-specialize/ I mention an interview with Corey Quinn as an example of horizontal specialization: http://consultingpipelinepodcast.com/119 I mention an interview with Evan McBroom as an example of following a connection: http://consultingpipelinepodcast.com/100 I mention Matt Rogish as an example of pursuing an entrepreneurial theory: http://consultingpipelinepodcast.com/120 The NAICS drilldown table: https://www.naics.com/naics-drilldown-table/ I mention David Baker's work on market size: https://www.davidcbaker.com/how-man-competitors-and-prospects-should-you-have

In this episode I describe how I approach helping my clients and workshop participants decide how to specialize.Some of you can do this stuff on your own. Your intuition or naturally assertive decision making style will take you there—perhaps with some iteration along the way—without any outside help.This long-form audio essay is for the rest of you.Links:<ul> <li>Read this article on my website: <a href="https://philipmorganconsulting.com/a-framework-for-deciding-how-to-specialize/" rel="nofollow" target="_blank">https://philipmorganconsulting.com/a-framework-for-deciding-how-to-specialize/</a></li> <li>I mention an interview with Corey Quinn as an example of horizontal specialization: <a href="http://consultingpipelinepodcast.com/119" rel="nofollow" target="_blank">http://consultingpipelinepodcast.com/119</a></li> <li>I mention an interview with Evan McBroom as an example of following a connection: <a href="http://consultingpipelinepodcast.com/100" rel="nofollow" target="_blank">http://consultingpipelinepodcast.com/100</a></li> <li>I mention Matt Rogish as an example of pursuing an entrepreneurial theory: <a href="http://consultingpipelinepodcast.com/120" rel="nofollow" target="_blank">http://consultingpipelinepodcast.com/120</a></li> <li>The NAICS drilldown table: <a href="https://www.naics.com/naics-drilldown-table/" rel="nofollow" target="_blank">https://www.naics.com/naics-drilldown-table/</a></li> <li>I mention David Baker's work on market size: <a href="https://www.davidcbaker.com/how-man-competitors-and-prospects-should-you-have" rel="nofollow" target="_blank">https://www.davidcbaker.com/how-man-competitors-and-prospects-should-you-have</a></li></ul>

CPP 122: A Framework for Deciding How to Specialize

A few bits about sales, trust, and objections.

Ep 054: Startling Accuracy

Links: https://www.leadlion.co/ https://leadlion.co/cpp

Links:<ul> <li><a href="https://www.leadlion.co/" rel="nofollow" target="_blank">https://www.leadlion.co/</a></li> <li><a href="https://leadlion.co/cpp" rel="nofollow" target="_blank">https://leadlion.co/cpp</a></li></ul>

CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach

Alain Chautard

Links:<ul><li><a href="http://angulartraining.com/" rel="nofollow" target="_blank">http://angulartraining.com/</a></li></ul>

CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings

Howard Stern

This is the Howard Stern interview I analyze: https://www.youtube.com/watch?v=BGHrYS-1IWo

This is the Howard Stern interview I analyze: <a href="https://www.youtube.com/watch?v=BGHrYS-1IWo" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=BGHrYS-1IWo</a>

Bonus 001: What you can learn about interviewing from Howard Stern

CPP 111: What about the Expert-Generalist market position?

Links:<ul><li><a href="http://valuepricingbootcamp.com" rel="nofollow" target="_blank">http://valuepricingbootcamp.com</a></li></ul>

CPP 105: Jonathan Stark on moving the needle for software developers

Val Geisler

CPP 075: Val Geisler's biggest contract yet a result of specialization

Is an expert defined by how much they know about a subject in an absolute sense? If so, does that information need to be relevant? Can memorizing a book on chemistry from 100 years ago make you an expert? Or is expertise not about absolutes, like how much you know? Is expertise instead defined by how helpful the expert is in light of some goal? So if the goal is to send people into space, then experts on the geology of Antartica are not very helpful while experts on space travel are. Finally, who decides who is and isn't an expert? Is it the expert themselves, or some authority, or just anybody? Who decides if a heart surgeon is really an expert? The surgeon, the American Medical Association, or you? This episode is a sort of meditation on expertise.

Is an expert defined by how much they know about a subject in an absolute sense? If so, does that information need to be relevant? Can memorizing a book on chemistry from 100 years ago make you an expert? Or is expertise not about absolutes, like how much you know? Is expertise instead defined by how helpful the expert is in light of some goal? So if the goal is to send people into space, then experts on the geology of Antartica are not very helpful while experts on space travel are. Finally, who decides who is and isn't an expert? Is it the expert themselves, or some authority, or just anybody? Who decides if a heart surgeon is really an expert? The surgeon, the American Medical Association, or you? This episode is a sort of meditation on expertise.

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