Ranked #1
Matt Krause: Starting With a Niche of 6 Clients
Matt Krause: Starting With a Niche of 6 Clients
That's my guest Matt Krause talking about the relationship between narrowing your focus and word of mouth, which has dri... Read more
4 Dec 2015
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52mins
Ranked #2
CPP 136: Books, base hits, and homeruns
CPP 136: Books, base hits, and homeruns
I assume you will, at some point, write a book.
19 May 2020
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10mins
Ranked #3
CPP 135: The Question Stops Here
CPP 135: The Question Stops Here
Read more of Jim's writing at https://contentaudience.com/blog/More on Super Aggregators: https://stratechery.com/concep... Read more
2 May 2020
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9mins
Ranked #4
CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting
CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting
Links:https://www.qualimente.com/
24 Apr 2018
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44mins
Ranked #5
Ep 53: Drip, drip, drip
Ep 53: Drip, drip, drip
Are you using the power of time?
19 Jul 2017
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2mins
Ranked #6
CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2
CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2
Links: https://www.scienceplusstory.com/ https://twitter.com/rlalasz https://www.linkedin.com/in/robertlalasz
11 May 2018
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37mins
Ranked #7
Ep 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?
Ep 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?
TL;DR: Yes, it is. :)
13 Jul 2017
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10mins
Ranked #8
Estimating Market Size Part 1
Estimating Market Size Part 1
How big does a niche have to be to be big enough? Let's find out!
19 May 2015
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6mins
Ranked #9
CPP 095: Karl Schmieder on specializing in biotech and life sciences
CPP 095: Karl Schmieder on specializing in biotech and life sciences
Links: http://www.messaginglab.com/ https://twitter.com/karlschmieder?lang=en http://www.whatsyourbiostrategy.com/
11 Apr 2018
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47mins
Ranked #10
CPP 100 - Evan McBroom on moving the needle for churches
CPP 100 - Evan McBroom on moving the needle for churches
Links: https://www.fishhook.us/ https://twitter.com/evanmcbroom https://www.fishhook.us/hooked
27 Apr 2018
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47mins
Ranked #11
CPP 130: Haitus
CPP 130: Haitus
25 Dec 2018
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7mins
Ranked #12
CPP 122: A Framework for Deciding How to Specialize
CPP 122: A Framework for Deciding How to Specialize
In this episode I describe how I approach helping my clients and workshop participants decide how to specialize.Some of ... Read more
25 Sep 2018
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43mins
Ranked #13
Ep 054: Startling Accuracy
Ep 054: Startling Accuracy
A few bits about sales, trust, and objections.
20 Jul 2017
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10mins
Ranked #14
CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach
CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach
Links: https://www.leadlion.co/ https://leadlion.co/cpp
31 Jan 2018
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57mins
Ranked #15
CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings
CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings
Links:http://angulartraining.com/
2 Feb 2018
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30mins
Ranked #16
Bonus 001: What you can learn about interviewing from Howard Stern
Bonus 001: What you can learn about interviewing from Howard Stern
This is the Howard Stern interview I analyze: https://www.youtube.com/watch?v=BGHrYS-1IWo
4 Oct 2018
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34mins
Ranked #17
CPP 111: What about the Expert-Generalist market position?
CPP 111: What about the Expert-Generalist market position?
10 Jul 2018
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21mins
Ranked #18
CPP 105: Jonathan Stark on moving the needle for software developers
CPP 105: Jonathan Stark on moving the needle for software developers
Links:http://valuepricingbootcamp.com
22 May 2018
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36mins
Ranked #19
CPP 075: Val Geisler's biggest contract yet a result of specialization
CPP 075: Val Geisler's biggest contract yet a result of specialization
26 Jan 2018
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33mins
Ranked #20
How Do You Know If You're Really an Expert?
How Do You Know If You're Really an Expert?
Is an expert defined by how much they know about a subject in an absolute sense? If so, does that information need to be... Read more
26 Jun 2015
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12mins