#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day
#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day
Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindin... Read more
14 Aug 2023
•
31mins
#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers
#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers
Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbindin... Read more
7 Aug 2023
•
41mins
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#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
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Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to... Read more
31 Jul 2023
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#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
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#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one ... Read more
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#419: The Art, Science and Storytelling that Creates Memorable Events
#419: The Art, Science and Storytelling that Creates Memorable Events
Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creat... Read more
10 Jul 2023
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#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
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#417: How to Reel In Your Audience With Your Stories
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#416: See More Sales by Revealing Your Storytelling Blind Spots
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Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlight... Read more
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#415: How to Position Your Brand as The First, The Best, or The Only
#415: How to Position Your Brand as The First, The Best, or The Only
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