This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More 

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … <a href="https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-part-2/" rel="nofollow" target="_blank"> Read More </a>

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More 

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … <a href="https://jobstobedone.org/radio/seedling-idea-to-public-launch-using-jtbd-end-to-end-to-plan-develop-market-a-new-feature-pt1/" rel="nofollow" target="_blank"> Read More </a>

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More 

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … <a href="https://jobstobedone.org/radio/jobs-to-be-done-and-personas/" rel="nofollow" target="_blank"> Read More </a>

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Matt Hodges

Intercom

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More 

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … <a href="https://jobstobedone.org/radio/marketing-with-jobs-to-be-done/" rel="nofollow" target="_blank"> Read More </a>

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More 

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … <a href="https://jobstobedone.org/radio/tealeaf-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More 

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … <a href="https://jobstobedone.org/radio/jtbd-price-value/" rel="nofollow" target="_blank"> Read More </a>

Jobs-to-be-Done Radio: Examining Price and Value with JTBD

Ash Maurya

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More 

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … <a href="https://jobstobedone.org/radio/ash-maurya/" rel="nofollow" target="_blank"> Read More </a>

Ash Maurya on Jobs-to-be-Done and Running Lean

Matthew Gunson

It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More 

It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … <a href="https://jobstobedone.org/radio/matthew-gunson-talks-advertising-with-jobs-to-be-done/" rel="nofollow" target="_blank"> Read More </a>

Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio

Des Traynor

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at … Read More 

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at … <a href="https://jobstobedone.org/radio/des-traynor-on-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

Alan Klement

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More 

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … <a href="https://jobstobedone.org/radio/alan-klement-on-jobs-stories/" rel="nofollow" target="_blank"> Read More </a>

Alan Klement on Designing Around Jobs-to-be-Done

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

I&#39;ve listened to three of these, and they are boring.  They just talk about the steps you have to do when you&#39;re getting started with a project.  I learned nothing in any of them.  
Basically, they say &#34;What are you trying to do?&#34; - Example: Get more customers.
&#34;How will you do it?&#34; - Response. Contact people in the industry and ask them what their pain points are, talk to others in similar industries. 
Ugh, my 19 year wouldn&#39;t benefit from this obvious chatter.

seems too obvious to podcast about

I really like listening to everything these guys have to say, and the interviews are super insightful. But the audio quality is horrible. There are funny sounds and static, and generally bad recording quality. I can’t put my headphones in my ears and then pipe this stuff into my head. It’s too much.

These guys should be a little more respectful of their audience and take a little time to improve the quality of the audio. It can’t be that hard.

Love the content but the audio is garbage

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

Jobs-to-be-Done Radio

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … Read More 

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … <a href="https://jobstobedone.org/radio/the-mattress-interview-part-one/" rel="nofollow" target="_blank"> Read More </a>

The Jobs-to-be-Done Mattress Interview (as seen in Competing Against Luck)

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More 

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … <a href="https://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/" rel="nofollow" target="_blank"> Read More </a>

Jobs-to-be-Done Interview: Buying a Smartphone

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … Read More 

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … <a href="https://jobstobedone.org/radio/the-mattress-interview-qa/" rel="nofollow" target="_blank"> Read More </a>

The Mattress Interview – Q&A

Martin Siniawski

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … Read More 

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … <a href="https://jobstobedone.org/radio/streema-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

Streema Co-Founder Martin Siniawski on JTBD Radio

Jason Fried

*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … Read More 

*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … <a href="https://jobstobedone.org/radio/jason-fried-on-jobs-to-be-done-radio/" rel="nofollow" target="_blank"> Read More </a>

Jason Fried on Jobs-to-be-Done Radio

Ryan Singer

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … Read More 

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … <a href="https://jobstobedone.org/radio/ryan-singer-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

30 Minutes With Ryan Singer on Jobs-to-be-Done

We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … Read More 

We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … <a href="https://jobstobedone.org/radio/pull-and-anxiety/" rel="nofollow" target="_blank"> Read More </a>

Forces Friday: Pull and Anxiety

This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us … Read More 

This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us … <a href="https://jobstobedone.org/radio/teaching-how-to-think-vs-teaching-what-to-think-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

Teaching How to Think vs Teaching What to Think

In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children’s Medical Center). … Read More 

In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children’s Medical Center). … <a href="https://jobstobedone.org/radio/childrens-medical-center-jtbd/" rel="nofollow" target="_blank"> Read More </a>

JTBD Radio Visits Children’s Medical Center (Healthcare Jobs-to-be-Done)

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … Read More 

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … <a href="https://jobstobedone.org/radio/disrupting-photography-with-jobs-to-be-done/" rel="nofollow" target="_blank"> Read More </a>

Disrupting Photography with Jobs-to-be-Done

Nick Owsley

This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … Read More 

This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … <a href="https://jobstobedone.org/radio/switch-workshop-recap-with-nick-owsley/" rel="nofollow" target="_blank"> Read More </a>

Switch Workshop Recap with Nick Owsley

Amrita Chandra

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips … Read More 

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips … <a href="https://jobstobedone.org/radio/amrita-chandra-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … Read More 

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … <a href="https://jobstobedone.org/radio/meetup-on-jtbd-radio/" rel="nofollow" target="_blank"> Read More </a>

Dave and Brenna from MeetUp on JTBD Radio

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best philosophy podcast episodes. Asking questions about how to live a better life, what it means to be and do good, to the idea of God. This topic includes episodes that bring about important questions that everyone should be asking themselves. Add episodes you're interested into your queue below!