Michael Schuh's guest appearances

Michael Schuh

The Uplow'd By 84.51°

Leaders in Customer Loyalty, Powered by Loyalty360

The CPG Guys

Boys Of Summer – Der 80er-Podcast

Identity Architects

Gaurav Shirole

Papa John

Chris Johnson

Tom Baker

Cyndi Lauper

Richard Jones

Greg Anderson

John Nash

Luke Smith

Tom Nichols

Sally Beauty

Emmanuel Probst

Arthur Flour

Don Smith

Don Henley

OwlTail

The CPG Guys, Sri &amp; PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ &amp; Alannah Pawlik, Sr Marketing Manager at Roku.84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow  Michael Schuh on LinkedIn at: https://www.linkedin.com/in/michael-schuh-58307a27/ Follow 84.51˚ on LinkedIn at: https://www.linkedin.com/company/84-51/Follow 84.51˚ online at: http://8451.comFollow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Alannah Pawlik on LinkedIn at: https://www.linkedin.com/in/alannah-pawlik/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/Michael &amp; Alannah answer these questions:1) 2 years ago, Kroger and Roku partnered to integrate shopper data from tens of millions of shoppers with streaming ads on the Roku platform. What was the genesis of this offering and how have brands been leveraging it?2) Recently, Kroger Precision Marketing announced an expansion of Roku’s integration that now delivers to brands data-enabled private marketplaces. Please break down this enhanced capability for our audience. 3) So what’s different about how people are watching TV today and why is your offering attune to current trends?4) How is retail media making TV advertising better?5) What does the Kroger/Roku integration mean for brands?6) What metrics &amp; measurements do you offer to brands through your collaborative offering and why should brands find these to be meaningful compared to other marketing mix investments?7) What does success look like for CPGs? Do you have some examples you care to highlight?8)What is next for consumers and CPG marketers in streaming TV?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

<a href="http://cpgguys.com/" rel="nofollow" target="_blank">The CPG Guys</a>, <a href="https://www.linkedin.com/in/sri-rajagopalan-09a0062/" rel="nofollow" target="_blank">Sri</a> &amp; <a href="https://www.linkedin.com/in/pvsbond/" rel="nofollow" target="_blank">PVSB</a>, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ &amp; Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow  Michael Schuh on LinkedIn at: <a href="https://www.linkedin.com/in/michael-schuh-58307a27/" rel="nofollow" target="_blank">https://www.linkedin.com/in/michael-schuh-58307a27/</a> <a href="https://www.linkedin.com/in/dianahaussling/" rel="nofollow" target="_blank"> </a>Follow 84.51˚ on LinkedIn at: <a href="https://www.linkedin.com/company/84-51/" rel="nofollow" target="_blank">https://www.linkedin.com/company/84-51/</a> Follow 84.51˚ online at: <a href="http://8451.com/" rel="nofollow" target="_blank">http://8451.com</a> Follow Kroger Precision Marketing online at: <a href="http://krogerprecisionmarketing.com/" rel="nofollow" target="_blank">http://krogerprecisionmarketing.com</a> Follow Alannah Pawlik on LinkedIn at: <a href="https://www.linkedin.com/in/alannah-pawlik/" rel="nofollow" target="_blank">https://www.linkedin.com/in/alannah-pawlik/</a> Follow Roku on LinkedIn at: <a href="https://www.linkedin.com/company/roku/" rel="nofollow" target="_blank">https://www.linkedin.com/company/roku/</a> Follow Roku online at: <a href="https://advertising.roku.com/" rel="nofollow" target="_blank">https://advertising.roku.com/</a> Michael &amp; Alannah answer these questions: 1) 2 years ago, Kroger and Roku partnered to integrate shopper data from tens of millions of shoppers with streaming ads on the Roku platform. What was the genesis of this offering and how have brands been leveraging it? 2) Recently, Kroger Precision Marketing announced an expansion of Roku’s integration that now delivers to brands data-enabled private marketplaces. Please break down this enhanced capability for our audience. 3) So what’s different about how people are watching TV today and why is your offering attune to current trends? 4) How is retail media making TV advertising better? 5) What does the Kroger/Roku integration mean for brands? 6) What metrics &amp; measurements do you offer to brands through your collaborative offering and why should brands find these to be meaningful compared to other marketing mix investments? 7) What does success look like for CPGs? Do you have some examples you care to highlight? 8)What is next for consumers and CPG marketers in streaming TV? CPG Guys Website: <a href="http://cpgguys.com/" rel="nofollow" target="_blank">http://CPGGuys.com</a> FMCG Guys Website: <a href="http://fmcgguys.com/" rel="nofollow" target="_blank">http://fmcgguys.com</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik

Loyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Loyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Netzhemden, Creepers, abgebrochene Interviews: Eckart &amp; Alex kriegen Besuch vom wohl sachlichsten Depeche-Mode-Fanboy des Landes.

Netzhemden, Creepers, abgebrochene Interviews: Eckart &amp; Alex kriegen Besuch vom wohl sachlichsten Depeche-Mode-Fanboy des Landes.

#27: Schwarze Feier – Depeche-Mode-Talk mit Michael Schuh

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum <a href="https://www.infosum.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.infosum.com/</a> InfoSum Case Studies: <a href="http://www.infosum.com/resources/case-studies" rel="noopener noreferrer nofollow" target="_blank">http://www.infosum.com/resources/case-studies</a> --- Subscribe to our newsletter: <a href="http://www.infosum.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">http://www.infosum.com/newsletter</a>Follow us in LinkedIn: <a href="http://www.linkedin.com/company/infosumhq" rel="noopener noreferrer nofollow" target="_blank">http://www.linkedin.com/company/infosumhq</a>Follow us on Twitter: <a href="https://twitter.com/InfoSum" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/InfoSum</a>

Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

Adam Ward

On this episode of The Uplow’d, we welcome Director of Product Strategy &amp; Innovation, Michael Schuh, and Director of Data Science, Adam Ward, to discuss 84.51°’s unique approach to data collection and analysis, and how we can connect brands and CPGs to customers in relevant ways. 

On this episode of The Uplow’d, we welcome Director of Product Strategy &amp; Innovation, Michael Schuh, and Director of Data Science, Adam Ward, to discuss 84.51°’s unique approach to data collection and analysis, and how we can connect brands and CPGs to customers in relevant ways.