Gaurav Shirole's guest appearances

Gaurav Shirole

The Uplow'd By 84.51°

Identity Architects

Michael Schuh

Greg Anderson

Tony Miller

Jennifer Kahnweiler

Julie Emmett

David Amodio

Adam Ward

Peter Johnson

Ryan Showalter

Eric Wolfe

Nick Halstead

Charles Hoffman

Alex Trott

Brandon Greenwell

Ethan Swan

OwlTail

On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space. ---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum

On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space. ---More information on InfoSum <a href="https://www.infosum.com/" rel="noopener noreferrer nofollow" target="_blank">www.infosum.com</a>InfoSum Case Studies: <a href="http://www.infosum.com/resources/case-studies" rel="noopener noreferrer nofollow" target="_blank">www.infosum.com/resources/case-studies</a>---Subscribe to our newsletter: <a href="http://www.infosum.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">www.infosum.com/newsletter</a>Follow us in LinkedIn: <a href="http://www.linkedin.com/company/infosumhq" rel="noopener noreferrer nofollow" target="_blank">www.linkedin.com/company/infosumhq</a>Follow us on Twitter: <a href="https://twitter.com/InfoSum" rel="noopener noreferrer nofollow" target="_blank">twitter.com/InfoSum</a>

Gaurav Shirole, Roku: Buy TV like you watch TV

Halli Goddard

Today on The Uplow’d, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make media dollars more accountable.  Halli Goddard is a Lead Consultant at 84.51° focused on Product, Strategy, &amp; Innovation for Kroger Precision Marketing. She is focused on developing KPM’s Advanced TV offering and connecting with top video publishers and providers finding ways to make media more effective. In addition to her Lead Consultant role, Halli is a University of Missouri alum, Cleveland native and has spent ten years working at advertising agencies in media strategy. As Director of Ad Measurement for Roku, Gaurav Shirole is focused on enabling better targeting and measurement of TV impressions. He has spent the last 8 years working in TV analytics and attribution in a variety of different roles including traditional consulting as well as political analytics. Gaurav is a graduate of the University of California, Berkeley’s Haas School of Business. 

Today on The Uplow’d, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make media dollars more accountable.  Halli Goddard is a Lead Consultant at 84.51° focused on Product, Strategy, &amp; Innovation for Kroger Precision Marketing. She is focused on developing KPM’s Advanced TV offering and connecting with top video publishers and providers finding ways to make media more effective. In addition to her Lead Consultant role, Halli is a University of Missouri alum, Cleveland native and has spent ten years working at advertising agencies in media strategy. As Director of Ad Measurement for Roku, Gaurav Shirole is focused on enabling better targeting and measurement of TV impressions. He has spent the last 8 years working in TV analytics and attribution in a variety of different roles including traditional consulting as well as political analytics. Gaurav is a graduate of the University of California, Berkeley’s Haas School of Business.

Creating a More Effective Media Ecosystem for CPGs with guests Halli Goddard and Gaurav Shirole 