Jerome Turnbull's guest appearances

Jerome Turnbull

The Mobile User Acquisition Show

Social Distancing With Friends

Mobile Growth & Pancakes

Claire Rozain

Lisa Kennelly

Natalie Drozd

George Natsvlishvili

Sophie Vo

Thomas Petit

Dora Trostanetsky

Matej Lancaric

Lomit Patel

Adam Hadi

Nebojsa Radovic

Jon Hook

Brian Krebs

Tom Hammond

Steve P

OwlTail

In this episode of Mobile Growth &amp; Pancakes, Jonathan Fishman is joined by Jerome Turnbull, VP of Growth at AppLovin, to discuss how to drive growth across different mobile game categories. They discuss how we think about partnerships for a first-party gaming business and share the tools and solutions AppLovin provides to help developers grow.Learn more about Jerome:Jerome on LinkedInEpisode resources:AppLovin LinkedInAppLovin WebsiteDeconstructor of Fun PodcastStoremaven WebsiteStoremaven WebinarRate &amp; Review Mobile Growth &amp; Pancakes:Apple PodcastSpotifyRSSMobile Growth &amp; Pancakes is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth &amp; Pancakes, Jonathan Fishman is joined by Jerome Turnbull, VP of Growth at AppLovin, to discuss how to drive growth across different mobile game categories. They discuss how we think about partnerships for a first-party gaming business and share the tools and solutions AppLovin provides to help developers grow. Learn more about Jerome: <ul><li>Jerome on <a href="https://www.linkedin.com/in/jbturnbull/" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Episode resources: <ul><li>AppLovin <a href="https://www.linkedin.com/company/applovin/?originalSubdomain=fr" rel="nofollow" target="_blank">LinkedIn</a></li><li>AppLovin <a href="https://www.applovin.com/" rel="nofollow" target="_blank">Website</a></li><li>Deconstructor of Fun <a href="https://anchor.fm/deconstructoroffun/" rel="nofollow" target="_blank">Podcast</a></li><li>Storemaven <a href="https://www.storemaven.com/" rel="nofollow" target="_blank">Website</a></li><li>Storemaven <a href="https://www.storemaven.com/academy/format/aso-webinars" rel="nofollow" target="_blank">Webinar</a></li></ul>Rate &amp; Review Mobile Growth &amp; Pancakes: <ul><li><a href="https://podcasts.apple.com/gb/podcast/mobile-growth-pancakes/id1528703675" rel="nofollow" target="_blank">Apple Podcast</a></li><li><a href="https://open.spotify.com/show/399x2tNkeexK3X0uYTX4sf" rel="nofollow" target="_blank">Spotify</a></li><li><a href="https://feeds.bcast.fm/mobile-growth-pancakes" rel="nofollow" target="_blank">RSS</a></li></ul>Mobile Growth &amp; Pancakes is hand crafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks" rel="nofollow" target="_blank">fame.so</a>

Developing a Growth Strategy for Different Mobile Game Categories with Jerome Turnbull of AppLovin

In today’s episode, we’re in conversation with Jerome Turnbull. Jerome is Vice President of Growth at AppLovin where he helps fuel user acquisition and ad monetization for the games made by AppLovin's partner studios. Jerome played a key role during the launch of Project Makeover- a game that topped the charts in just 4 days of launching with over 5 million downloads.  Today, we deconstruct how Jerome and his team mapped out the launch strategy for Project Makeover, especially in a time of significant inflexion with Apple’s privacy policy changes on the horizon - and during the hyper-competitive Q4.There are so many learnings and gems in here - not only about launching, but also about launching and growing an app in an uncertain, challenging time: and I’m excited to present this episode to you. KEY HIGHLIGHTS🕹 How metrics differ for hyper casual games vs. match-3 games 🔧 The benefits of fine-tuning during the pre-launch phase  📆 The impact of the hyper-competitive Q4 when launching an app 📣 Is cross promotion within and across other studios beneficial? 🏃🏽‍♀️Player motives that were tested out before launch of Project Makeover 👥 The team structure during the launch of Project Makeover **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/the-anatomy-of-a-breakout-launch-learnings-from-project-makeover-with-jerome-turnbull-vp-of-growth-applovin/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In today’s episode, we’re in conversation with Jerome Turnbull. Jerome is Vice President of Growth at AppLovin where he helps fuel user acquisition and ad monetization for the games made by AppLovin's partner studios. Jerome played a key role during the launch of Project Makeover- a game that topped the charts in just 4 days of launching with over 5 million downloads.  Today, we deconstruct how Jerome and his team mapped out the launch strategy for Project Makeover, especially in a time of significant inflexion with Apple’s privacy policy changes on the horizon - and during the hyper-competitive Q4.There are so many learnings and gems in here - not only about launching, but also about launching and growing an app in an uncertain, challenging time: and I’m excited to present this episode to you. KEY HIGHLIGHTS 🕹 How metrics differ for hyper casual games vs. match-3 games 🔧 The benefits of fine-tuning during the pre-launch phase  📆 The impact of the hyper-competitive Q4 when launching an app 📣 Is cross promotion within and across other studios beneficial? 🏃🏽‍♀️Player motives that were tested out before launch of Project Makeover 👥 The team structure during the launch of Project Makeover ** Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/the-anatomy-of-a-breakout-launch-learnings-from-project-makeover-with-jerome-turnbull-vp-of-growth-applovin/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/the-anatomy-of-a-breakout-launch-learnings-from-project-makeover-with-jerome-turnbull-vp-of-growth-applovin/ </a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin