Erin Clift's guest appearances

Erin Clift

Marketing Over Coffee Marketing Podcast

Authentic Influence

Kelly Gillease

Julian Treasure

Ann Handley

Seth Godin

Simon Sinek

Chris Davis

Jason Harris

Michael Kushner

Rick Bennett

Debbie Millman

Anthony Marino

Brendan Kane

Jay Baer

Rand Fishkin

Joshua Cohen

OwlTail

In this Marketing Over Coffee:   Learn about Marketing Via Navigation, Advertising, Partnerships, and more!   Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn  The path to Waze – media, content, technology  Why it all comes back to psychology 8:15  Blueshift  is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc Will they ever merge with Google Maps? The impact of Covid-19 How to market with Waze – Waze Local Starter How do partnerships work? 19:58 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Waze for Good Map editors and the rest of the community What’s your car pick? Map Editors and the Global Champs  Scrubs – Fake Doctors, Real Friends Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!)  Sign up for the Marketing Over Coffee Newsletter! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post Erin Clift, CMO of Waze appeared first on Marketing Over Coffee Marketing Podcast.

In this <a href="https://www.marketingovercoffee.com/2022/05/12/now-with-more-bad-advice-ranting/" rel="nofollow" target="_blank">Marketing Over Coffee</a>: Learn about <a href="https://www.marketingovercoffee.com/2022/04/28/now-with-more-bane/" rel="nofollow" target="_blank">Marketing</a> Via Navigation, Advertising, Partnerships, and more! <a href="http://traffic.libsyn.com/marketingovercoffee/MoC651.mp3" rel="nofollow" target="_blank">Direct Link to File</a> Brought to you by our sponsors: <a href="https://blueshift.com/moc" rel="nofollow" target="_blank">Blueshift</a> and <a href="https://linkedin.com/MOC" rel="nofollow" target="_blank">LinkedIn</a><a href="https://linkedin.com/MOC" rel="nofollow" target="_blank"></a> The path to Waze<a href="https://www.theverge.com/2020/12/1/21921491/fortnite-galactus-live-event-player-count" rel="nofollow" target="_blank"></a> – media, content, technology Why it all comes back to psychology 8:15 <a href="https://www.marketingovercoffee.com/2020/11/13/now-with-even-more-red-tape/" rel="nofollow" target="_blank">Blueshift</a> is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: <a href="https://blueshift.com/moc" rel="nofollow" target="_blank">Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc</a> Will they ever merge with Google Maps? The impact of Covid-19 How to market with Waze – <a href="https://www.waze.com/ads/waze-ads-starter/" rel="nofollow" target="_blank">Waze Local Starter</a> How do partnerships work?<a href="https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/?utm_source=csp-social-media" rel="nofollow" target="_blank"></a> 19:58 We’ve got a special offer for <a href="https://www.marketingovercoffee.com/2007/03/29/marketing-over-coffee/" rel="nofollow" target="_blank">Marketing over Coffee</a> Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC" rel="nofollow" target="_blank">Click here to get a $100 for your first campaign!</a> Waze for Good Map editors and the rest of the community What’s your car pick? <a href="https://www.waze.com/en-US/editor?env=il" rel="nofollow" target="_blank">Map Editors</a> and the Global Champs <a href="https://www.iheart.com/podcast/1119-fake-doctors-real-friends-60367049/" rel="nofollow" target="_blank">Scrubs – Fake Doctors, Real Friends</a> <a href="https://www.trustinsights.ai/blog/2020/10/podcast-in-ear-insights-planning-a-google-analytics-4-migration/" rel="nofollow" target="_blank">Trust Insights GA4 Prep</a> <a href="https://www.trustinsights.ai/analyticsformarketers" rel="nofollow" target="_blank">Join the Analytics for Marketers Slack Group!</a> (Get the Job reports!!) Sign up for the <a href="https://www.marketingovercoffee.com/newsletter/" rel="nofollow" target="_blank">Marketing Over Coffee Newsletter</a>! <a href="https://amzn.to/2SRXiwF" rel="nofollow" target="_blank">Buy The MoC Playbook now!</a> Get episodes early, get the back catalog – <a href="https://itunes.apple.com/us/app/marketing-over-coffee/id362336423?mt=8" rel="nofollow" target="_blank">get the app for iOS</a>! Or <a href="http://amzn.to/2oBWEbT" rel="nofollow" target="_blank">for Android</a> Our theme song is Mellow G by Fonkmasters. The post <a href="https://www.marketingovercoffee.com/2020/12/11/erin-clift-cmo-of-waze/" rel="nofollow" target="_blank">Erin Clift, CMO of Waze</a> appeared first on <a href="https://www.marketingovercoffee.com" rel="nofollow" target="_blank">Marketing Over Coffee Marketing Podcast</a>.

Erin Clift, CMO of Waze

On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US. Today, you'll learn:  Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential Erin's values as a leader Waze Carpool, and how Erin is bringing commuters together through it The "mobility crisis" and its implications for the future Some of the stories of real people whose lives have improved through Waze Erin's vision for Waze in the near future Tips to become a more authentic marketer  Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US. Today, you'll learn: <ul> <li>Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential</li> <li>Erin's values as a leader</li> <li>Waze Carpool, and how Erin is bringing commuters together through it</li> <li>The "mobility crisis" and its implications for the future</li> <li>Some of the stories of real people whose lives have improved through Waze</li> <li>Erin's vision for Waze in the near future</li> <li>Tips to become a more authentic marketer</li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Waze CMO Erin Clift on Navigating a Brand Forward