Kelly Gillease's guest appearances

Kelly Gillease

Marketing Over Coffee Marketing Podcast

Marketing Today with Alan Hart

Authentic Influence

Jill Baskin

Emily Callahan

Jeremy Tucker

Raja Rajamannar

Nancy Richardson

Seth Godin

Joseph Jaffe

John Sheldon

Scott Hudler

Jay Livingston

Linda Boff

Burke Morley

Jackson Jeyanayagam

Heidi Zak

Tariq Hassan

OwlTail

In this Marketing Over Coffee:   A Special Interview with Kelly Gillease!   Direct Link to File Brought to you by our sponsors: Azlo and NetSuite  Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45  5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do you watch?  Return on ad spend versus brand recall  Multi-touch attribution 13:25 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now In house analytics and marketing technology  Adjusting to Covid-19 in Q2 – rising to the challenge OTT going crazy during shutdown   Hamilton!  Looking back on 2008 and 2001  Why you have to do both performance and brand marketing  Join the Analytics for Marketers Slack Group! (Get the Job reports!!)      Sign up for the Marketing Over Coffee Newsletter! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post Rising to the Challenge – Kelly Gillease, CMO of NerdWallet appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: A Special Interview with Kelly Gillease! <a href="http://traffic.libsyn.com/marketingovercoffee/MoC632.mp3" rel="nofollow" target="_blank">Direct Link to File</a> Brought to you by our sponsors: <a href="https://www.azlo.com/moc/" rel="nofollow" target="_blank">Azlo</a> and <a href="http://netsuite.com/coffee" rel="nofollow" target="_blank">NetSuite</a><a href="https://netsuite.com/coffee" rel="nofollow" target="_blank"></a> Kelly on <a href="https://www.linkedin.com/in/kellythepea/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/kellpickles" rel="nofollow" target="_blank">Twitter</a> What is <a href="https://www.nerdwallet.com" rel="nofollow" target="_blank">NerdWallet</a>? From Economics <a href="https://www.cnn.com/2020/07/07/tech/us-tiktok-ban/index.html?mkt_tok=eyJpIjoiWW1GbU1qTTVZbVZqWTJNNSIsInQiOiJFc2ZBVnhMQ1wvSlFZVHdob09mZ1wvSFwvSjVmMklqeHBzYW1WSjFERWZzakR4ZDRPWkVVc3Uwck9vRGlmQjZ1VWxjR0wzZ1A1SXNoakgwZzlodlpzNHBteXF3U3RwQ0FObEtWR3lka3dJdks0c2cxZ3E2YWt3bzA5bWpWc2V5REhOeiJ9" rel="nofollow" target="_blank"></a>to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. <a href="https://www.azlo.com/moc/" rel="nofollow" target="_blank">Sign up now at Azlo.com/MOC</a> How does sales fit in? Product Marketing? What key stats do you watch? Return on ad spend versus brand recall<a href="https://amzn.to/3h6dgz1" rel="nofollow" target="_blank"></a> Multi-touch attribution 13:25 Smart companies run on <a href="http://netsuite.com/coffee" rel="nofollow" target="_blank">NetSuite by Oracle</a> – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. <a href="http://netsuite.com/coffee" rel="nofollow" target="_blank">Get your free guide – Seven Actions Businesses Need to Take Now</a> In house analytics and marketing technology Adjusting to Covid-19 in Q2 – rising to the challenge OTT going crazy during shutdown Hamilton! Looking back on 2008 and 2001 Why you have to do both performance and brand marketing <a href="https://www.trustinsights.ai/analyticsformarketers" rel="nofollow" target="_blank">Join the Analytics for Marketers Slack Group!</a> (Get the Job reports!!) Sign up for the <a href="https://www.marketingovercoffee.com/newsletter/" rel="nofollow" target="_blank">Marketing Over Coffee Newsletter</a>! <a href="https://amzn.to/2SRXiwF" rel="nofollow" target="_blank">Buy The MoC Playbook now!</a> Get episodes early, get the back catalog – <a href="https://itunes.apple.com/us/app/marketing-over-coffee/id362336423?mt=8" rel="nofollow" target="_blank">get the app for iOS</a>! Or <a href="http://amzn.to/2oBWEbT" rel="nofollow" target="_blank">for Android</a> Our theme song is Mellow G by Fonkmasters. The post <a href="https://www.marketingovercoffee.com/2020/07/24/rising-to-the-challenge-kelly-gillease-cmo-of-nerdwallet/" rel="nofollow" target="_blank">Rising to the Challenge – Kelly Gillease, CMO of NerdWallet</a> appeared first on <a href="https://www.marketingovercoffee.com" rel="nofollow" target="_blank">Marketing Over Coffee Marketing Podcast</a>.

Rising to the Challenge – Kelly Gillease, CMO of NerdWallet

During this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease, chief marketing officer at NerdWallet.Today, we talk a lot about Gillease's experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like TV and brand-building efforts and how she did that. We also highlight Gillease's background and some of the unique things that she's done in her life and her dual degree in both English and economics from UC Berkeley.Gillease discusses how addressing the public's lack of trust in personal finance companies is a big challenge for Fintech. Providing the best financial advice to establish that trust is how NerdWallet approached mass marketing. Gillease notes the drawbacks of performance marketing when she says, “performance marketing is really limited by demand for the category.” As Gillease shares what her team learned from the research that went into the "Money Talks" campaign, she reflects, "Everybody at different income levels, whether you're well off or just barely making it, gets upset about money." Understanding that emotional connection is essential to the NerdWallet brand, which emphasizes optimism. This interview highlights Gillease's commitment to positive, impactful marketing that helps people address their everyday problems. Highlights from this week's “Marketing Today”: The American Crossword Puzzle Tournament. 01:21Kelly's double degree in English and Economics. 04:37The initial challenges of her job when she joined NerdWallet. 07:07Kelly's experience with mass media advertising. 10:11How Kelly's team approached mass marketing. 13:39The impact brand efforts had on their business. 15:34The “Turn to the Nerds” campaign. 19:39The learning plan around the “Money Talks” campaign. 22:40The research behind the “Money Talks” campaign. 26:32NerdWallet's response to coronavirus. 28:29Is there an experience in her past that defines who she is today? 31:51What is the advice Kelly would give to her younger self? 33:26The most impactful purchase she has made in the last 6-12 months of $100 or less. 36:53Are there any brands, companies, or causes that Kelly follows that she thinks other people should take notice of? 38:29Kelly's take on the top opportunities or threats facing marketers today. 41:15 Resources Mentioned:NerdWalletAmerican Crossword Puzzle TournamentHotwire, Trip Advisor, Study Blue (now Chegg)“Turn to the Nerds” campaign – the company's first-ever brand campaign in 2018“Money Questions” campaignNext Gen Personal FinanceAmazon link to rubber ice cream containers Subscribe the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:https://www.linkedin.com/in/kellythepea/https://twitter.com/kellpickleshttps://twitter.com/nerdwalletConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

During this 209th episode of <a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">“Marketing Today,”</a> host <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan Hart</a> interviews <a href="https://www.linkedin.com/in/kellythepea/" rel="nofollow" target="_blank">Kelly Gillease</a>, chief marketing officer at NerdWallet.Today, we talk a lot about Gillease's experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like TV and brand-building efforts and how she did that. We also highlight Gillease's background and some of the unique things that she's done in her life and her dual degree in both English and economics from UC Berkeley.Gillease discusses how addressing the public's lack of trust in personal finance companies is a big challenge for Fintech. Providing the best financial advice to establish that trust is how NerdWallet approached mass marketing. Gillease notes the drawbacks of performance marketing when she says, “performance marketing is really limited by demand for the category.” As Gillease shares what her team learned from the research that went into the "Money Talks" campaign, she reflects, "Everybody at different income levels, whether you're well off or just barely making it, gets upset about money." Understanding that emotional connection is essential to the NerdWallet brand, which emphasizes optimism. This interview highlights Gillease's commitment to positive, impactful marketing that helps people address their everyday problems. Highlights from this week's “Marketing Today”: <ul><li>The American Crossword Puzzle Tournament. 01:21</li><li>Kelly's double degree in English and Economics. 04:37</li><li>The initial challenges of her job when she joined NerdWallet. 07:07</li><li>Kelly's experience with mass media advertising. 10:11</li><li>How Kelly's team approached mass marketing. 13:39</li><li>The impact brand efforts had on their business. 15:34</li><li>The “Turn to the Nerds” campaign. 19:39</li><li>The learning plan around the “Money Talks” campaign. 22:40</li><li>The research behind the “Money Talks” campaign. 26:32</li><li>NerdWallet's response to coronavirus. 28:29</li><li>Is there an experience in her past that defines who she is today? 31:51</li><li>What is the advice Kelly would give to her younger self? 33:26</li><li>The most impactful purchase she has made in the last 6-12 months of $100 or less. 36:53</li><li>Are there any brands, companies, or causes that Kelly follows that she thinks other people should take notice of? 38:29</li><li>Kelly's take on the top opportunities or threats facing marketers today. 41:15</li></ul> Resources Mentioned:<ul><li><a href="https://www.nerdwallet.com/" rel="nofollow" target="_blank">NerdWallet</a></li><li><a href="https://www.crosswordtournament.com/" rel="nofollow" target="_blank">American Crossword Puzzle Tournament</a></li><li><a href="https://www.hotwire.com/" rel="nofollow" target="_blank">Hotwire</a>, <a href="https://www.tripadvisor.com/" rel="nofollow" target="_blank">Trip Advisor</a>, <a href="https://www.studyblue.com/" rel="nofollow" target="_blank">Study Blue</a> (now Chegg)</li><li>“<a href="https://adage.com/article/cmo-strategy/nerds-rule-nerdwallet-s-campaign-argonaut/314580" rel="nofollow" target="_blank">Turn to the Nerds</a>” campaign – the company's first-ever brand campaign in 2018</li><li>“<a href="https://shots.net/news/view/nerd-wallet-extends-turn-to-the-nerds-platform-in-new-campaign" rel="nofollow" target="_blank">Money Questions</a>” campaign</li><li><a href="https://www.ngpf.org/" rel="nofollow" target="_blank">Next Gen Personal Finance</a></li><li><a href="https://amzn.to/3fIxbEf" rel="nofollow" target="_blank">Amazon link to rubber ice cream containers</a></li></ul> Subscribe the podcast: <a href="Users/alanhart/Dropbox/Podcast/Raw%20Files/204%20-%20Sterling%20Snow%20-%20Divvy/Write%20ups/Listen%20in%20iTunes" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>) <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a> <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )Connect with the Guest: <a href="https://www.linkedin.com/in/kellythepea/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kellythepea/</a> <a href="https://twitter.com/kellpickles" rel="nofollow" target="_blank">https://twitter.com/kellpickles</a> <a href="https://twitter.com/nerdwallet" rel="nofollow" target="_blank">https://twitter.com/nerdwallet</a>Connect with Marketing Today and Alan Hart: <a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a> <a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a> <a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a> <a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a> <a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a> <a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

209: NerdWallet Brand, Measurement, and Insights with  CMO Kelly Gillease

On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease. Today, you'll learn:  Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer What Kelly envisions as trends in marketing change over the next few years Advice on how to be a more authentic marketer  Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease. Today, you'll learn: <ul> <li>Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful</li> <li>The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line</li> <li>NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer</li> <li>What Kelly envisions as trends in marketing change over the next few years</li> <li>Advice on how to be a more authentic marketer</li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Turn to the Nerds: NerdWallet CMO Kelly Gillease