Cheryl Clendenon's guest appearances

Cheryl Clendenon

A Well-Designed Business® | Interior Design  Business Podcast

Million Dollar Decorating

Marlo Thomas

Sarah Winchester

Diane Gardner

Nina Magon

Stacey Brown Randall

Nate Berkus

John Ruhlin

Carla Aston

Hilary Hendershott

Kwame Christian

Julie Broad

Kate Ahl

Natalie Eckdahl

Danielle Liss

Cheryl Janis

OwlTail

Today’s Show is Sponsored by the “The Design Paradigm”: Welcome to A Well-Designed Business. For today’s sponsored show, I’m joined by Cheryl Clendenon of In Detail Interiors. Cheryl has been coaching other designers to success since 2017. Now, she’s launching a program called The Design Paradigm to give business owners everywhere a strong, solid framework for a thriving business. Today, she’s sharing how to lay the foundation for your business to grow, succeed, and thrive. Pick It Apart [2:38] Cheryl discusses the places she sees most designers struggling today.  [13:20] Cheryl and LuAnn discuss why having an established process matters so much.  [16:58] Cheryl talks about the importance of weaving marketing into every phase of your business.  [20:22] Cheryl shares how defining your product opens the doors for your business.  [36:22] Cheryl breaks down the details of the Design Paradigm and how it can help your business. LuAnn Nigara and Cheryl Clendenon's Ah-Ha Moments “I think that sometimes in the excitement of these new programs or new approaches, we forget that we need to sell the creative vision and not the independent parts and pieces that make up the creative vision.” -Cheryl “There’s a crisis in confidence in how to charge and how to determine fees—that’s a direct result of not understanding your product and the benefits you bring to the project.” -LuAnn More About Cheryl Clendenon: Cheryl is casual and funny about many things but serious about business and marketing. 22 years of full-time, non-stop running a successful business -with a team for 21 of those 22 years. Prior to that, she was the sales and marketing manager for 2 Gannett-owned radio stations where she learned at the feet of some of the best sales trainers in the country.  She was promoted to be the youngest manager in the company at the time and the youngest to be awarded salesperson of the year.  She will tell you sales, marketing, and running a small business are as much of a passion for her as design.  A well-known writer in the industry for several years and honored to be the 2021 Person of the Year from KBB Magazine. Her firm employs 9 people, has a retail boutique showroom, e-commerce, Candle Studio, and has been coaching since 2017.  Her approach is from a creative stance always- and is unapologetic about often saying what others think.  Her ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, want to put the work in, are not afraid to go against conventions, and are passionate about growth in some way or another.  Liz brings a different dynamic to the party by being the VP of Everything at the firm and an accomplished designer in her own right. She and Cheryl are the yin and yang of the company.  Connect with Cheryl Clendenon The Design Paradigm Website  Instagram  Facebook  Pinterest Other Shows Mentioned:  #482: Cheryl Clendenon: Small Business, Think Big

Today’s Show is Sponsored by the “The Design Paradigm”: Welcome to A Well-Designed Business. For today’s sponsored show, I’m joined by Cheryl Clendenon of In Detail Interiors. Cheryl has been coaching other designers to success since 2017. Now, she’s launching a program called The Design Paradigm to give business owners everywhere a strong, solid framework for a thriving business. Today, she’s sharing how to lay the foundation for your business to grow, succeed, and thrive. Pick It Apart [2:38] Cheryl discusses the places she sees most designers struggling today.  [13:20] Cheryl and LuAnn discuss why having an established process matters so much.  [16:58] Cheryl talks about the importance of weaving marketing into every phase of your business.  [20:22] Cheryl shares how defining your product opens the doors for your business.  [36:22] Cheryl breaks down the details of the Design Paradigm and how it can help your business. LuAnn Nigara and Cheryl Clendenon's Ah-Ha Moments “I think that sometimes in the excitement of these new programs or new approaches, we forget that we need to sell the creative vision and not the independent parts and pieces that make up the creative vision.” -Cheryl “There’s a crisis in confidence in how to charge and how to determine fees—that’s a direct result of not understanding your product and the benefits you bring to the project.” -LuAnn More About Cheryl Clendenon: Cheryl is casual and funny about many things but serious about business and marketing. 22 years of full-time, non-stop running a successful business -with a team for 21 of those 22 years. Prior to that, she was the sales and marketing manager for 2 Gannett-owned radio stations where she learned at the feet of some of the best sales trainers in the country.  She was promoted to be the youngest manager in the company at the time and the youngest to be awarded salesperson of the year.  She will tell you sales, marketing, and running a small business are as much of a passion for her as design.  A well-known writer in the industry for several years and honored to be the 2021 Person of the Year from KBB Magazine. Her firm employs 9 people, has a retail boutique showroom, e-commerce, Candle Studio, and has been coaching since 2017.  Her approach is from a creative stance always- and is unapologetic about often saying what others think.  Her ideas and insights in running a business and then-- promoting it-- work for those who commit to leading, want to put the work in, are not afraid to go against conventions, and are passionate about growth in some way or another.  Liz brings a different dynamic to the party by being the VP of Everything at the firm and an accomplished designer in her own right. She and Cheryl are the yin and yang of the company.  Connect with Cheryl Clendenon <a href="http://www.thedesignparadigm.net" rel="nofollow" target="_blank">The Design Paradigm</a> <a href="https://www.indetailinteriors.com/" rel="nofollow" target="_blank">Website </a> <a href="https://www.instagram.com/damngooddesigner/?hl=en" rel="nofollow" target="_blank">Instagram </a> <a href="https://www.facebook.com/damngooddesigner" rel="nofollow" target="_blank">Facebook </a> <a href="https://www.pinterest.com/damngooddesigner/" rel="nofollow" target="_blank">Pinterest</a> Other Shows Mentioned: <a href="https://luannnigara.com/482-cheryl-clendenon-small-business-think-big/" rel="nofollow" target="_blank"> #482: Cheryl Clendenon: Small Business, Think Big</a>

825: Power Talk Friday: Cheryl Clendenon: The Design Paradigm - Creating a Strong Framework For Your Interior Design Business

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.   Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl. Show Highlights:  The copy on Cheryl’s website is awesome! You need to know your audience. Carefully considering what your website says about you. Learning to guide your clients down your path. There are many people are too timid to reveal their personalities on their website. This is very limiting. Cheryl has an incredible Facebook group, called Small Business Think Big. How to best position your design firm. It all starts with the way you present yourself on your website. Learning to not be afraid to talk about money. Projecting your income. People tend to be a little resistant to the idea of minimum expenditure at first. The nuances of how to get what you want. Sales is a win-win game. Positioning yourself in the very best way possible. Giving added value is a formula for success. Cheryl explains what her training focuses on. Cheryl looks at how much money she’s going to make on every job she does. For Cheryl, the words have to be right. Cheryl helps you think big about your small business. Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products  Previous shows mentioned in this episode: Chris Ramey #345 Links: LuAnn Nigara Resources Vita’s course link: Profit With Window Treatments Sara’s course link: Process Leads to Profits My Doma Studio: A Well Designed Business Well Designed Article In Detail Interiors Cheryl’s FB Group: Small Business Think Big Cheryl's Instagram: In Detail Interiors Cheryl's Pinterest: In Detail Interiors LuAnn’s FB Group

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.   Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl. Show Highlights: <ul> <li>The copy on Cheryl’s website is awesome!</li> <li>You need to know your audience.</li> <li>Carefully considering what your website says about you.</li> <li>Learning to guide your clients down your path.</li> <li>There are many people are too timid to reveal their personalities on their website. This is very limiting.</li> <li>Cheryl has an incredible Facebook group, called Small Business Think Big.</li> <li>How to best position your design firm.</li> <li>It all starts with the way you present yourself on your website.</li> <li>Learning to not be afraid to talk about money.</li> <li>Projecting your income.</li> <li>People tend to be a little resistant to the idea of minimum expenditure at first.</li> <li>The nuances of how to get what you want.</li> <li>Sales is a win-win game.</li> <li>Positioning yourself in the very best way possible.</li> <li>Giving added value is a formula for success.</li> <li>Cheryl explains what her training focuses on.</li> <li>Cheryl looks at how much money she’s going to make on every job she does.</li> <li>For Cheryl, the words have to be right.</li> <li>Cheryl helps you think big about your small business.</li> <li>Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products</li> </ul> Previous shows mentioned in this episode: <a href="https://luannnigara.com/345-power-talk-friday-chris-ramey-attracting-and-marketing-to-the-affluent/" rel="noopener nofollow" target="_blank">Chris Ramey #345</a> Links: <a href="http://www.luannnigara.com/resources" rel="noopener nofollow" target="_blank">LuAnn Nigara Resources</a> Vita’s course link: <a href="http://www.profitwithwindowtreatments.com" rel="noopener nofollow" target="_blank">Profit With Window Treatments</a> Sara’s course link: <a href="http://www.processleadstoprofits.com" rel="noopener nofollow" target="_blank">Process Leads to Profits</a> <a href="http://www.mydomastudio.com/awelldesignedbusiness" rel="noopener nofollow" target="_blank">My Doma Studio: A Well Designed Business</a> <a href="http://www.welldesigned.article.com" rel="noopener nofollow" target="_blank">Well Designed Article</a> <a href="http://www.indetailinteriors.com" rel="noopener nofollow" target="_blank">In Detail Interiors</a> Cheryl’s FB Group: <a href="https://www.facebook.com/groups/smallbusinessthinkbig/" rel="noopener nofollow" target="_blank">Small Business Think Big</a> Cheryl's Instagram: <a href="https://www.instagram.com/indetailinteriors/" rel="noopener nofollow" target="_blank">In Detail Interiors</a> Cheryl's Pinterest: <a href="https://www.pinterest.com/indetailsays/" rel="noopener nofollow" target="_blank">In Detail Interiors</a> <a href="https://www.facebook.com/groups/440073739775019/" rel="noopener nofollow" target="_blank">LuAnn’s FB Group</a>

482: Cheryl Clendenon: Small Business, Think Big