Michael Codd's guest appearances

Michael Codd

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

Couching The Mind 

Martin Sorrell

David Byrne

Katherine Freeley

Julie Austin

Mark Evans

Rob Bullough

Amy Chiwaye

Roy Wentzel

Monali Shah

Ricardo Rey

Eilat Cohen Basat

Rustom Dastoor

Myriam Estanboulie

Jerry Daykin

Sam Dolan

OwlTail

A former co-host to this podcast series, Michael Codd, allows himself to talk about the things that he usually wouldn't openly talk about. He expresses his past addiction to gambling and alcohol, and why both he and myself had decided to put this podcast series together. Whilst outlining the extent that he had once gone too, when he was at his worst, in terms of reducing his depression and that feeling of being flat. Coddy, it was an absolute pleasure starting up this podcast series with you. Your a true inspiration to many, many people. For what you were able to share , and openly talk about, to just being you. I'm proud of you mate.

Part 1 - Michael Codd (Why did we start this podcast series?)

In-house agility, web vs social and more: what I learned from AB Inbev’s Michael CoddInterviewed in the latest instalment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Michael Codd, Digital Marketing and Innovation Lead Europe at AB Inbev. Here’s what he learned. In-house can be more agile Michael’s Shiny New Object, or part of it at least, is the role of the in-house agency. A subject that has been hugely discussed and debated over the last few years in marketing, he very much sits on the ‘pro’ side of the fence. One of the great advantages of your agency team being in-house, he says, is that it can react with greater speed, allowing brands to be more agile and quicker to market with campaigns. It also allows those working there to get to know both the brand(s) and the consumer base inside out - so it helps if you’re passionate about the sector. Admit errors, don’t blame others Michael’s not an avid fan of textbooks, he does enjoy broader reads about the business and tech space. On his bookshelf right now is Black Box Thinking by Matthew Syed, which contains some good data and stories in relation to how companies should learn from mistakes. From this, Michael says his key takeaway has been to learn to admit errors without blaming people. He believes that injecting some lightheartedness into failure can help people learn from them - but how you do this is very culture specific, so it’s important to find the right fit for your organisation. He also believes that it’s important to get feedback, both from colleagues and people outside your day to day contacts, such as a career coach; someone who can objectively identify what might be holding you back, and help you rectify it.Understand the roles of different touchpointsOne of Michael’s areas of focus at AB InBev is marketing transformation, working with a team of developers to deliver great tech solutions. I asked him what the role of the website is going forward; he explained there’s often internal debate around this, and in particular with how you balance social media with your own site. Each has advantages and disadvantages, he says; on websites you have control but not reach, vice versa for social. Michael doesn’t feel as though websites have had their day in the social world though, they are still an important touch point for consumers. It’s about using all the tools available for each of their strengths.

In-house agility, web vs social and more: what I learned from AB Inbev’s Michael Codd Interviewed in the latest instalment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Michael Codd, Digital Marketing and Innovation Lead Europe at AB Inbev. Here’s what he learned. In-house can be more agile Michael’s Shiny New Object, or part of it at least, is the role of the in-house agency. A subject that has been hugely discussed and debated over the last few years in marketing, he very much sits on the ‘pro’ side of the fence. One of the great advantages of your agency team being in-house, he says, is that it can react with greater speed, allowing brands to be more agile and quicker to market with campaigns. It also allows those working there to get to know both the brand(s) and the consumer base inside out - so it helps if you’re passionate about the sector. Admit errors, don’t blame others Michael’s not an avid fan of textbooks, he does enjoy broader reads about the business and tech space. On his bookshelf right now is Black Box Thinking by Matthew Syed, which contains some good data and stories in relation to how companies should learn from mistakes. From this, Michael says his key takeaway has been to learn to admit errors without blaming people. He believes that injecting some lightheartedness into failure can help people learn from them - but how you do this is very culture specific, so it’s important to find the right fit for your organisation. He also believes that it’s important to get feedback, both from colleagues and people outside your day to day contacts, such as a career coach; someone who can objectively identify what might be holding you back, and help you rectify it. Understand the roles of different touchpoints One of Michael’s areas of focus at AB InBev is marketing transformation, working with a team of developers to deliver great tech solutions. I asked him what the role of the website is going forward; he explained there’s often internal debate around this, and in particular with how you balance social media with your own site. Each has advantages and disadvantages, he says; on websites you have control but not reach, vice versa for social. Michael doesn’t feel as though websites have had their day in the social world though, they are still an important touch point for consumers. It’s about using all the tools available for each of their strengths.

In-house agility, web vs social and more: what I learned from AB Inbev’s Michael Codd

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Episode 73 / Michael Codd / AB-Inbev / Digital Marketing and Innovation Lead Europe