Phoebe Oldrey's guest appearances

Phoebe Oldrey

A Well-Designed Business® | Interior Design  Business Podcast

Architecture, Business & Design 

Sarah Winchester

Diane Gardner

Nina Magon

Stacey Brown Randall

Nate Berkus

John Ruhlin

Carla Aston

Hilary Hendershott

Kwame Christian

Julie Broad

Kate Ahl

Natalie Eckdahl

Danielle Liss

Cheryl Janis

Cheryl Luckett

OwlTail

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there. When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy. Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business. Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.   Show Highlights:  Talent is a gift, but it is not something that automatically opens doors for you. Phoebe discusses the skills that are needed to be successful in the industry. Phoebe shares the circumstances surrounding her desire to do more profound work. Biophilic design is a study of human beings’ relationship to nature. Niching can be very scary, but since Phoebe wasn’t doing work that she was in love with, she decided to go in a different direction. More people than ever have been interested in holistic design for their work and living spaces for the health benefits since the coronavirus event lockdowns. Holistic interior design focuses on more than just the aesthetics. It also:  compliments a client’s lifestyle habits is designed to support the circadian rhythm makes the client FEEL GOOD to be in this space   Designers should stop being scared of what’s unique, because what’s unique is amazing! Your niche should be made up of your own authentic passion and drive. Everything is connected: we shape our houses, and our houses shape us.  Connect with Phoebe! Website Instagram  Facebook  Pinterest Phoebe's TEDx Talk Online Course – “Finding your Confidence with Colour” Book Referenced by Phoebe: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Kim Chan and Renée Mauborgne   Links / Resources: Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture Oct 29, 2020 12:00 PM EST (United States &amp; Canada) Register Here Process Leads to Profits - Returning November 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year! Sign Up For Updates HERE! Design-Build For Profit Coming Back Soon! Increase Confidence, Increase Profits Coming Back in February 2021! The Profit Is In the Numbers Coming Back Soon! Eileen B. Hahn's Interior Design Firm Hiring Toolkit LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Get the Goodies! - For checklists, resources, and extra goodies! To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to These Podcast Sponsors: When your client wants the finest in luxury appliances for their kitchen. Are You Set Up with Monogram's Design Partner Trade Program? Open Your Trade Account with ARTICLE.com Here! Be the hero for your clients, and be the solution they need right now with Article. Other episodes mentioned: Cheryl Janis #41 Mike Peterson #569

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there. When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy. Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business. Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design. Show Highlights: <ul> <li>Talent is a gift, but it is not something that automatically opens doors for you.</li> <li>Phoebe discusses the skills that are needed to be successful in the industry.</li> <li>Phoebe shares the circumstances surrounding her desire to do more profound work.</li> <li>Biophilic design is a study of human beings’ relationship to nature.</li> <li>Niching can be very scary, but since Phoebe wasn’t doing work that she was in love with, she decided to go in a different direction.</li> <li>More people than ever have been interested in holistic design for their work and living spaces for the health benefits since the coronavirus event lockdowns.</li> <li>Holistic interior design focuses on more than just the aesthetics. It also: <ul> <li>compliments a client’s lifestyle habits</li> <li>is designed to support the circadian rhythm</li> <li>makes the client FEEL GOOD to be in this space</li> </ul> </li> <li>Designers should stop being scared of what’s unique, because what’s unique is amazing!</li> <li>Your niche should be made up of your own authentic passion and drive.</li> <li>Everything is connected: we shape our houses, and our houses shape us.</li> </ul> Connect with Phoebe! <a href="https://www.smartstyleinteriors.com/" rel="noopener nofollow" target="_blank">Website</a> <a href="https://www.instagram.com/phoebeoldrey/" rel="noopener nofollow" target="_blank">Instagram</a> <a href="https://www.facebook.com/SmartstyleInteriors?fref=ts" rel="noopener nofollow" target="_blank">Facebook</a> <a href="https://www.pinterest.co.uk/phoebeoldrey/" rel="noopener nofollow" target="_blank">Pinterest</a> <a href="https://www.youtube.com/watch?v=2T9kjujUMhs" rel="noopener nofollow" target="_blank">Phoebe's TEDx Talk</a> <a href="https://www.smartstyleinteriors.com/online-services/finding-your-confidence-with-colour/" rel="noopener nofollow" target="_blank">Online Course – “Finding your Confidence with Colour”</a> Book Referenced by Phoebe: <a href="https://amzn.to/2G1UuvW" rel="noopener nofollow" target="_blank">Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant</a>  by W. Kim Chan and Renée Mauborgne Links / Resources: Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture Oct 29, 2020 12:00 PM EST (United States &amp; Canada) <a href="http://bit.ly/RegisterKravet" rel="noopener nofollow" target="_blank">Register Here</a> Process Leads to Profits - Returning November 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year! Sign Up For Updates <a href="https://luannnigara.com/process-profits/" rel="noopener nofollow" target="_blank">HERE</a>! <a href="http://designbuildforprofit.com/" rel="noopener nofollow" target="_blank">Design-Build For Profit</a> Coming Back Soon! <a href="http://increaseconfidenceincreaseprofits.com/" rel="noopener nofollow" target="_blank">Increase Confidence, Increase Profits</a> Coming Back in February 2021! <a href="http://theprofitisinthenumbers.com/" rel="noopener nofollow" target="_blank">The Profit Is In the Numbers</a> Coming Back Soon! <a href="https://eileenbhahn.com/interior-design-firm-hiring-toolkit/" rel="noopener nofollow" target="_blank">Eileen B. Hahn's Interior Design Firm Hiring Toolkit</a> <a href="http://luannlive.com" rel="noopener nofollow" target="_blank">LuAnn Live</a> - Coming February 2021 Join the E-Mail List to Get Updates! Is Chairman of the Board Right for YOUR Business? <a href="http://www.luannnigara.com/cob" rel="noopener nofollow" target="_blank">LuAnn Nigara COB</a> <a href="http://luannnigara.com/goodies" rel="noopener nofollow" target="_blank">Get the Goodies!</a> - For checklists, resources, and extra goodies! To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: <a href="https://luannnigara.com/making-business-book/" rel="noopener nofollow" target="_blank">The Making of A Well - Designed Business: Turn Inspiration into Action</a> Book 2: <a href="https://www.amazon.com/gp/product/1092291229/ref=as_li_tl?ie=UTF8&amp;tag=luannnigara-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1092291229&amp;linkId=656ba722778d6a368f2f9e778c25e2ed" rel="noopener nofollow" target="_blank">A Well-Designed Business - The Power Talk Friday Experts</a> LuAnn’s <a href="https://luannnigara.com" rel="noopener nofollow" target="_blank">Website</a> LuAnn’s <a href="https://luannnigara.com/blog/" rel="noopener nofollow" target="_blank">Blog</a> <a href="http://powertalkfriday.com/" rel="noopener nofollow" target="_blank">Power Talk Friday</a> Like Us: <a href="https://www.facebook.com/awelldesignedbusiness/" rel="noopener nofollow" target="_blank">Facebook</a> | Tweet Us: <a href="https://twitter.com/windowworks_nj" rel="noopener nofollow" target="_blank">Twitter</a> | Follow Us: <a href="https://www.instagram.com/luannnigara/" rel="noopener nofollow" target="_blank">Instagram</a> | Listen Here: <a href="https://itunes.apple.com/us/podcast/well-designed-business-interior-design-designers-business/id1084245525?mt=2" rel="noopener nofollow" target="_blank">Podcast</a> A Big THANK YOU to These Podcast Sponsors: When your client wants the finest in luxury appliances for their kitchen. Are You Set Up with <a href="https://www.monogram.com/luann" rel="noopener nofollow" target="_blank">Monogram</a>'s Design Partner Trade Program? Open Your Trade Account with <a href="http://ARTICLE.com" rel="nofollow" target="_blank">ARTICLE.com</a> <a href="http://welldesigned.article.com" rel="noopener nofollow" target="_blank">Here!</a> Be the hero for your clients, and be the solution they need right now with Article. Other episodes mentioned: <a href="https://luannnigara.com/41-cheryl-janis-create-clarity-for-your-interior-design-firm-and-watch-your-profits-grow/" rel="noopener nofollow" target="_blank">Cheryl Janis #41</a> <a href="https://luannnigara.com/569-ptf-mike-peterson-leveraging-designs-influence-on-health-wellness-to-increase-your-value-proposition/" rel="noopener nofollow" target="_blank">Mike Peterson #569</a>

606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business

From acting to interior design. Phoebe is an interior designer who started her company in 2006 and has over 15 years of experience. She has recently done a Ted Talk about the deeper meaning of Interior design, so we go in touch with her and asked her more about it. We learned a lot about Feng shui from our previous guest, Marie and wanted to learn about other interior designer's philosophy. Oldrey uses holistic interior design, "work brilliantly and feel fantastic". At first, we assumed it would be the same as Feng Shui, but it wasn't. Although they were similar, we loved how different they could be.--- Support this podcast: https://anchor.fm/architecture-business-design/support

From acting to interior design. Phoebe is an interior designer who started her company in 2006 and has over 15 years of experience. She has recently done a Ted Talk about the deeper meaning of Interior design, so we go in touch with her and asked her more about it. We learned a lot about Feng shui from our previous guest, Marie and wanted to learn about other interior designer's philosophy. Oldrey uses holistic interior design, "work brilliantly and feel fantastic". At first, we assumed it would be the same as Feng Shui, but it wasn't. Although they were similar, we loved how different they could be. --- Support this podcast: <a href="https://anchor.fm/architecture-business-design/support" rel="payment nofollow" target="_blank">https://anchor.fm/architecture-business-design/support</a>

How to find meaning in your work with Phoebe Oldrey