Astha Malik's guest appearances

Astha Malik

The Official SaaStr Podcast: SaaS | Founders | Investors

BUILD with Blake Bartlett

Godard Abel

Jay Simons

Prashanth Chandrasekar

Howie Liu

Ed Sim

Kyle Parrish

Elisa Steele

May Habib

Todd Olson

Sara Varni

David Cancel

Patrick Campbell

Blake Bartlett

Wade Foster

Scott Belsky

OwlTail

Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India. 

Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India.

Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice. 

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.

Astha Malik (Zendesk & VTEX): Product Marketing 101

Sharon Prosser

As your company grows, so does the focus on enterprise deals. Learn from Zendesk senior management about how to balance your needs and organization’s focus on enterprise wins to reach $1B in revenue without ever forgetting the importance of catering to your original customer base and extending those learnings into new market segments.   Video and blog post:  https://www.saastr.com/the-secret-sauce-to-scaling-to-1b-with-zendesk/

As your company grows, so does the focus on enterprise deals. Learn from Zendesk senior management about how to balance your needs and organization’s focus on enterprise wins to reach $1B in revenue without ever forgetting the importance of catering to your original customer base and extending those learnings into new market segments. Video and blog post: <a href="https://www.saastr.com/the-secret-sauce-to-scaling-to-1b-with-zendesk/" rel="nofollow" target="_blank"> https://www.saastr.com/the-secret-sauce-to-scaling-to-1b-with-zendesk/</a>

SaaStr 416: The Secret Sauce for Scaling to $1B with Sharon Prosser, VP, Global SMB GTM and Business Development @ Zendesk, and Astha Malik, VP, GTM Strategy, Planning and Enablement @ Zendesk