Kate Athmer's guest appearances

Kate Athmer

If You Market

Growth with Matt Bilotti

The Sirkin Research Podcast

Kristina Jaramillo

Scott Brinker

Sean Campbell

Laurel Mintz

Chris Harris

Aaron Ross

David Reske

Jeff White

Hana Abaza

Chris Yeh

Scott Carson

Kelsey Johnson

Randy Frisch

Tyler Lessard

Casey Cheshire

OwlTail

On today’s episode we speak with Kate Athmer. Kate is the Vice President of Growth at Bombora. She is constantly looking for optimizations, testing new strategies, and finding ways to help customers extract more value from their investments in intent data - and beyond. Kate is also the author of Amazon best-selling “Millennial Reboot” - a book designed to help the go-getters of her generation overcome Millennial stereotypes and lead businesses through the digital revolution. Here are a few of the topics we’ll discuss on this episode of Long Story Short:  What B2B marketing should be copying from B2C The advantages of being a target of your own marketing How to balance the need for attribution without turning it into a game of claiming credit Ensuring that you are mindful of the teams necessary to support the effort of sales What the impact has been to the need from a B2B perspective for intent data with Bombora Kate’s best performing channels when it comes to generating meetings for sales Resources:The HustleMorning BrewMarketing Brew Connect with Kate Athmer:LinkedInTwitterMillennial Reboot Connecting with the hosts:Jeff Sirkin on LinkedInSophia Gordon on LinkedInWe want to make our podcast an engaging story for YOU - this means we want your feedback! Click here to answer some questions about your listening experience.

On today’s episode we speak with Kate Athmer. Kate is the Vice President of Growth at Bombora. She is constantly looking for optimizations, testing new strategies, and finding ways to help customers extract more value from their investments in intent data - and beyond. Kate is also the author of Amazon best-selling “Millennial Reboot” - a book designed to help the go-getters of her generation overcome Millennial stereotypes and lead businesses through the digital revolution. Here are a few of the topics we’ll discuss on this episode of Long Story Short: <ul> <li>What B2B marketing should be copying from B2C</li> <li>The advantages of being a target of your own marketing</li> <li>How to balance the need for attribution without turning it into a game of claiming credit</li> <li>Ensuring that you are mindful of the teams necessary to support the effort of sales</li> <li>What the impact has been to the need from a B2B perspective for intent data with Bombora</li> <li>Kate’s best performing channels when it comes to generating meetings for sales</li> </ul>Resources: <a href="https://thehustle.co/" rel="nofollow" target="_blank">The Hustle</a> <a href="https://www.morningbrew.com/daily" rel="nofollow" target="_blank">Morning Brew</a> <a href="https://www.morningbrew.com/marketing" rel="nofollow" target="_blank">Marketing Brew</a> Connect with Kate Athmer: <a href="https://www.linkedin.com/in/kateathmer/" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/KateAthmer" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.amazon.com/Millennial-Reboot-Generations-Playbook-Professional/dp/161961538X" rel="nofollow" target="_blank">Millennial Reboot</a> Connecting with the hosts: Jeff Sirkin on <a href="https://www.linkedin.com/in/jeffsirkin/" rel="nofollow" target="_blank">LinkedIn</a> Sophia Gordon on <a href="https://www.linkedin.com/in/sophiagordon/" rel="nofollow" target="_blank">LinkedIn</a>We want to make our podcast an engaging story for YOU - this means we want your feedback! Click <a href="https://www.surveymonkey.com/r/lsspodcast" rel="nofollow" target="_blank">here</a> to answer some questions about your listening experience.

Harnessing the Power of Intent Data with Kate Athmer

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it.  Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choices. Visit megaphone.fm/adchoices

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it.  Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

#56: Common ABM Mistakes, with Kate Athmer