Jeni Forman's guest appearances

Jeni Forman

The Fire Time Podcast

The Fire Time Magazine Podcast

Deb Hannig

Casey Harvey

Grant Falco

Jim Adams

Peter Parsons

Matt Doll

Clay Dennis

Jerry Isenhour

Dave Pomeroy

Alex Judd

Ryann Blake

Brion Barnhill

Justin Sundset

Jack Goldman

Phil Connor

OwlTail

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Get free access to The Fire Time Magazine every month by going to <a href="https://www.itsfiretime.com/subscribe" rel="nofollow" target="_blank">https://www.itsfiretime.com/subscribe</a>

Digital and Physical: The Key to Creating a Seamless Showroom Experience by Jeni Forman (February - 2022 Issue)

Tim Rethlake

Anyone involved with new construction work has been seeing incidence rates (the % of fireplaces being installed into new construction homes) free fall over the past 10 years—and if you haven't then you've been living under a rock. In today's episode, Tim sits down with Tim Rethlake &amp; Jeni Forman of HHT to discuss possible ways to stop the bleeding and grow Incidence Rate back to where it has been historically.  This episode is going to teach you:    Why builders haven't upgraded to the fireplaces buyers want to see (and how you can push them to)   Why we need to start looking at our industry differently if we want to see things change  How the hearth industry can come together as a whole and face the banning of natural gas in new construction (it's going to take everyone to do this)   Don't continue watching the incidence rate drop (and your profits along with it). Rather, grow your sales and impact with builders by helping them spec what's right for their client.    To support The Fire Time Podcast financially, check out our Patreon site: https://www.patreon.com/itsfiretime  Join The Fire Time Network at: http://www.thefiretimenetwork.com

Anyone involved with new construction work has been seeing incidence rates (the % of fireplaces being installed into new construction homes) free fall over the past 10 years—and if you haven't then you've been living under a rock. In today's episode, Tim sits down with Tim Rethlake &amp; Jeni Forman of <a href="https://www.hearthnhome.com/" rel="nofollow" target="_blank">HHT</a> to discuss possible ways to stop the bleeding and grow Incidence Rate back to where it has been historically.  This episode is going to teach you:  <ul> <li> Why builders haven't upgraded to the fireplaces buyers want to see (and how you can push them to)  </li> <li>Why we need to start looking at our industry differently if we want to see things change</li> <li> How the hearth industry can come together as a whole and face the banning of natural gas in new construction (it's going to take everyone to do this) </li> </ul> Don't continue watching the incidence rate drop (and your profits along with it). Rather, grow your sales and impact with builders by helping them spec what's right for their client.  To support The Fire Time Podcast financially, check out our Patreon site: <a href="https://www.patreon.com/itsfiretime" rel="nofollow" target="_blank">https://www.patreon.com/itsfiretime</a> Join The Fire Time Network at: <a href="http://www.thefiretimenetwork.com" rel="nofollow" target="_blank">http://www.thefiretimenetwork.com</a>

Tim Rethlake & Jeni Forman - Let's Talk About IR...

If you're like most companies in our industry then your staff is weighted heavily towards the male side of the gene pool. When that's the case we can often overlook who it is that has the buying power in most transactions and it's... the woman!  Consumer studies today are showing just how much buying power women have and it's something that many businesses are blind to. In today's episode, I sit down with Jeni Forman (Senior VP of US Sales and Marketing, Hearth &amp; Home Technologies) to get her perspective on sales, marketing, the state of our industry, and yes, how to understand a woman's perspective when it comes to buying our products. In today's episode:   Understand what a woman is looking for when they come into your business (the concept is simple, but most guys miss it)   Discover why "requisite variety" is the key to not confusing our customers (this is a game-changer)   Learn what the #1 issue facing our industry is (it's probably not what you think)   Don't miss this conversation with one of the most prominent women in our industry and learn what your business can do to connect with customers like never before!

If you're like most companies in our industry then your staff is weighted heavily towards the male side of the gene pool. When that's the case we can often overlook who it is that has the buying power in most transactions and it's... the woman!  Consumer studies today are showing just how much buying power women have and it's something that many businesses are blind to. In today's episode, I sit down with Jeni Forman (Senior VP of US Sales and Marketing, Hearth &amp; Home Technologies) to get her perspective on sales, marketing, the state of our industry, and yes, how to understand a woman's perspective when it comes to buying our products. In today's episode: <ul> <li> Understand what a woman is looking for when they come into your business (the concept is simple, but most guys miss it) </li> <li> Discover why "requisite variety" is the key to not confusing our customers (this is a game-changer) </li> <li> Learn what the #1 issue facing our industry is (it's probably not what you think) </li> </ul> Don't miss this conversation with one of the most prominent women in our industry and learn what your business can do to connect with customers like never before!

Jeni Forman - Why She Buys