Lanie DePasquale's guest appearances

Lanie DePasquale

Playing for Keeps

Operators Series

Ryan Fisher

Val Geisler

Ajay Agarwal

Eric Bandholz

Michael Lee

Nik Sharma

Fred Perotta

Hugh Thomas

Karen Young

Kaleigh Moore

Tracey Wallace

Chad Rubin

Kurt Elster

Edward Wimmer

Jordan Gal

OwlTail

Anastasia Allison

How did things start, and how are they going? How does testing factor in? Listen to today’s episode to hear more about these subjects. Joining the podcast today is Lanie Depaquale of Kopari Beauty and Anastasia Allison of Kula Cloth. Listen in to learn more about the production, marketing, and shipping of these products.  Topics Discussed in Today’s Episode:  How Allison came up with her idea What the Kula cloth is made from What the price of the Kula cloth is The odor resistance of the Kula cloth Where Alison was a park ranger What Lanie has seen from Kopari Historic and current bestsellers for Kopari Where Lanie manufactures Where Anastasia manufactures Getting a big order that’s out of the comfort zone Whether to use a digital marketing firm Handling creative content and ensuring consistency The budget for marketing each month How Lanie found her agency Time and money-saving effects of a shipping partner How to decide which products to sell on which channels Handling customer communication Managing international shipping How influencers charge Number one advice for other entrepreneurs  Resources: Lanie Depasquale Kopari Beauty Anastasia Allison Kula Cloth

How did things start, and how are they going? How does testing factor in? Listen to today’s episode to hear more about these subjects. Joining the podcast today is Lanie Depaquale of Kopari Beauty and Anastasia Allison of Kula Cloth. Listen in to learn more about the production, marketing, and shipping of these products.  Topics Discussed in Today’s Episode: <ul> <li>How Allison came up with her idea</li> <li>What the Kula cloth is made from</li> <li>What the price of the Kula cloth is</li> <li>The odor resistance of the Kula cloth</li> <li>Where Alison was a park ranger</li> <li>What Lanie has seen from Kopari</li> <li>Historic and current bestsellers for Kopari</li> <li>Where Lanie manufactures</li> <li>Where Anastasia manufactures</li> <li>Getting a big order that’s out of the comfort zone</li> <li>Whether to use a digital marketing firm</li> <li>Handling creative content and ensuring consistency</li> <li>The budget for marketing each month</li> <li>How Lanie found her agency</li> <li>Time and money-saving effects of a shipping partner</li> <li>How to decide which products to sell on which channels</li> <li>Handling customer communication</li> <li>Managing international shipping</li> <li>How influencers charge</li> <li>Number one advice for other entrepreneurs</li> </ul> Resources: <a href="https://www.linkedin.com/in/elainedepasquale/" rel="nofollow" target="_blank">Lanie Depasquale</a> <a href="https://koparibeauty.com/" rel="nofollow" target="_blank">Kopari Beauty</a> <a href="https://www.linkedin.com/in/anastasia-allison-320568178/" rel="nofollow" target="_blank">Anastasia Allison</a> <a href="https://kulacloth.com/" rel="nofollow" target="_blank">Kula Cloth</a>

Kopari Beauty: Lanie Depasquale, Kula Cloth: Anastasia Allison

Imagine seeing your hero product on Amazon's best seller list for an entire year. That's exactly how Kopari Beauty made a splash in the natural beauty industry. Since selling out 5x on Amazon, Kopari has built a massive subscription program centered around their deoderant. Now, the team is working hard to increase average order value of those loyal subscribers. In this episode, Lanie Depasquale, Head of Retention at Kopari Beauty, digs into the nitty gritty on how they've leveraged personalization and education to increase average order value across the business.

Kopari Beauty on increasing average order values with Lanie DePasquale