Fred Perotta's guest appearances

Fred Perotta

Extra Pack of Peanuts Travel Podcast

Playing for Keeps

Whitney Powell

Paul Kortman

Oliver Gee

Nate Hake

Jason Moore

Stefan Loble

Jen Ruiz

Derek Loudermilk

Gary Arndt

Leon Logothetis

Mitko Karshovski

Ricky Shetty

Heath Armstrong

Chris Guillebeau

Amanda Hathorn-Geary

OwlTail

 Iterating a product through some rough initial steps- the product itself might not necessarily be “there” but the right value prop and idea is an important start Retention for a product designed to last years “Acquiring an audience via content and then retaining them as customers” Content can be a powerful tool for keeping potential customers engaged over a much longer buyer’s journey Tortuga’s content needs to be tailored to a really specific, niche set of needs, which makes it great for onboarding post-purchase Educating customers on the ways that products interrelate is a great tool for cross-selling Using a flagship product to drive purchases of other SKUs Helping customers make a series of smaller decisions rather than getting overwhelmed in a single moment The (surprising) value of recommending products from other companies Building your team with a focus on retention

<ul> <li>Iterating a product through some rough initial steps- the product itself might not necessarily be “there” but the right value prop and idea is an important start</li> <li>Retention for a product designed to last years</li> <li>“Acquiring an audience via content and then retaining them as customers”</li> <li>Content can be a powerful tool for keeping potential customers engaged over a much longer buyer’s journey</li> <li>Tortuga’s content needs to be tailored to a really specific, niche set of needs, which makes it great for onboarding post-purchase</li> <li>Educating customers on the ways that products interrelate is a great tool for cross-selling</li> <li>Using a flagship product to drive purchases of other SKUs</li> <li>Helping customers make a series of smaller decisions rather than getting overwhelmed in a single moment</li> <li>The (surprising) value of recommending products from other companies</li> <li>Building your team with a focus on retention</li></ul>

Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)

Fred Perotta, founder of Tortuga Backpacks joins me today to give out some seriously awesome tips on packing for your upcoming trips!

<p>Fred Perotta, founder of Tortuga Backpacks joins me today to give out some seriously awesome tips on packing for your upcoming trips!</p>

Fred Perotta on Packing Light