Greg Erlanger's guest appearances

Greg Erlanger

Real Estate Rockstars

Live UNREAL with Glover U

Nick Krautter

Bryan Bowles

Dan Baltzer

Michael Manley

John Newman

Rebecca Donatelli

Charles Burgess

Jay Glazer

Christopher Lochhead

Greg Harrelson

Angela Lutzi

Tyler Hassman

Karen Briscoe

Cody Tritter

Amanda Todd

OwlTail

In this episode, we had the distinct pleasure of interviewing Greg Erlanger. Greg, the top Realtor in Ohio, sold over 1,400 units in 2022 and produced over $380 million in volume. In addition to these credentials, he is a proud coach in the GloverU-verse. Greg has found meaning and purpose in being a marketing mastermind and professional with GloverU, and he’s sharing his insights with us today. Greg will share with you what agents are struggling with today (and how to solve it), what agents are winning at, and what (and who) they should be paying attention to in the social media space. By learning from one of the top marketing minds in the industry, you can find the keys to successfully growing your business and preparing it for the coming changes. You’ll also learn: The importance of coming into the office How to build healthy habits The value of being uncomfortable Becoming a media content provider How the concept of a database is changing  Quotes “Agents who come into the office more often sell more houses.” - Greg Erlanger “Consumers… Want to be loyal to personality brands.” - Greg Erlanger Key Points 1. Agents who are struggling the most right now are the ones who aren’t adapting to the shift away from COVID. They aren’t coming into the office as much or at all. They aren’t getting out into the world and being uncomfortable. 2. The agents who are winning are those who are forcing themselves to be accountable and uncomfortable. They get up, take a shower, get dressed, and get out into the world. They aren’t working from home but are coming into the office frequently.  3. Agents need to stop being consumers of media and instead become content providers. They can learn from some of the top personalities in the field to understand what the keys to success are in this arena. Individuals like Mr. Beast have shown how the media landscape is changing. 4. Phone calls, emails, and pie giveaways are all well and good, but they are no longer the primary means of touching your database. The focus needs to be on producing entertaining and informative video content. Agents need to get comfortable being on video and creating regular short-form content. This can be answering questions or even presenting information you’ve learned from events.

In this episode, we had the distinct pleasure of interviewing Greg Erlanger. Greg, the top Realtor in Ohio, sold over 1,400 units in 2022 and produced over $380 million in volume. In addition to these credentials, he is a proud coach in the GloverU-verse. Greg has found meaning and purpose in being a marketing mastermind and professional with GloverU, and he’s sharing his insights with us today. Greg will share with you what agents are struggling with today (and how to solve it), what agents are winning at, and what (and who) they should be paying attention to in the social media space. By learning from one of the top marketing minds in the industry, you can find the keys to successfully growing your business and preparing it for the coming changes. You’ll also learn: <ul><li>The importance of coming into the office</li> <li>How to build healthy habits</li> <li>The value of being uncomfortable</li> <li>Becoming a media content provider</li> <li>How the concept of a database is changing</li> </ul> Quotes “Agents who come into the office more often sell more houses.” - Greg Erlanger “Consumers… Want to be loyal to personality brands.” - Greg Erlanger Key Points 1. Agents who are struggling the most right now are the ones who aren’t adapting to the shift away from COVID. They aren’t coming into the office as much or at all. They aren’t getting out into the world and being uncomfortable. 2. The agents who are winning are those who are forcing themselves to be accountable and uncomfortable. They get up, take a shower, get dressed, and get out into the world. They aren’t working from home but are coming into the office frequently.  3. Agents need to stop being consumers of media and instead become content providers. They can learn from some of the top personalities in the field to understand what the keys to success are in this arena. Individuals like Mr. Beast have shown how the media landscape is changing. 4. Phone calls, emails, and pie giveaways are all well and good, but they are no longer the primary means of touching your database. The focus needs to be on producing entertaining and informative video content. Agents need to get comfortable being on video and creating regular short-form content. This can be answering questions or even presenting information you’ve learned from events.

Greg Erlanger on Finding Meaning and Purpose in Being a Marketing Mastermind

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined on stage by the leader of the #1 real estate team in Ohio (of all brands!) and Glover U resident marketing expert, Greg Erlanger. If there’s anyone who knows digital and video marketing inside-out, it’s Greg; and in this podcast, he shares how his team uses next level lifestyle videos for branding/brand recognition, attracting leads and generating listings at a high level.     Video content validates you, it makes you the authority in your marketplace, and there are so many ways we can leverage it to stand out and make sellers want to work with us (which is critical in this market). You’ll learn how to ace your video content, become a true storyteller and bridge the gap between real estate and content creation.     We also discussed: How to learn from the content creators in cities like LA, New York and Dallas  Why short-form content is taking off  The different real estate content silos we can create videos in  The difference between a home tour and a lifestyle video     Quotes  People come for the story, but stay for the characters. - Greg Erlanger    Key Points  When we see really amazing lifestyle/real estate videos, our first thought is that we just can’t do something at the level, which will stop us from taking the first step. It’s more important to take imperfect action and work your way up from there.  Short-form and long-form content both serve important purposes in our marketing. The platform we want our long-form to live on is YouTube. Short-form content like Instagram Reels and YouTube Shorts puts our content in front of more people, it’s like providing more roads to our town. Both types of content will help us achieve our marketing goals.  Many agents attach the cost of video content to the marketing of a specific property, but that’s not how it works. It’s actually an expense to generate more listings, so it belongs in the same bucket as Zillow leads and other similar platforms. 

In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined on stage by the leader of the #1 real estate team in Ohio (of all brands!) and Glover U resident marketing expert, Greg Erlanger. If there’s anyone who knows digital and video marketing inside-out, it’s Greg; and in this podcast, he shares how his team uses next level lifestyle videos for branding/brand recognition, attracting leads and generating listings at a high level.   Video content validates you, it makes you the authority in your marketplace, and there are so many ways we can leverage it to stand out and make sellers want to work with us (which is critical in this market). You’ll learn how to ace your video content, become a true storyteller and bridge the gap between real estate and content creation.   We also discussed: <ul><li>How to learn from the content creators in cities like LA, New York and Dallas </li> <li>Why short-form content is taking off </li> <li>The different real estate content silos we can create videos in </li> <li>The difference between a home tour and a lifestyle video </li> </ul> Quotes  People come for the story, but stay for the characters. - Greg Erlanger  Key Points  <ol><li>When we see really amazing lifestyle/real estate videos, our first thought is that we just can’t do something at the level, which will stop us from taking the first step. It’s more important to take imperfect action and work your way up from there. </li> <li>Short-form and long-form content both serve important purposes in our marketing. The platform we want our long-form to live on is YouTube. Short-form content like Instagram Reels and YouTube Shorts puts our content in front of more people, it’s like providing more roads to our town. Both types of content will help us achieve our marketing goals. </li> <li>Many agents attach the cost of video content to the marketing of a specific property, but that’s not how it works. It’s actually an expense to generate more listings, so it belongs in the same bucket as Zillow leads and other similar platforms. </li></ol>

Greg Erlanger on Leveraging Video and Digital Marketing to Attract Sellers

Mike Zinicola

After taking hold as the top team in your market, it’s time to expand. That’s what Mike Zinicola and Greg Erlanger decided to do, and now they have five high-performing offices located throughout Ohio. Not only have they increased their earnings exponentially, they’ve managed to maintain a healthy profit margin along the way. On today’s show, they talk growth before covering other pressing topics, like the biggest threat to the 6% commission and the reason why technology can’t replace real estate agents. If you’re looking to expand, listen to this podcast with two Real Estate Rockstars who know how to do it right!Get Instant Access to Hundreds of Free Real Estate ToolsVisit hibandigital.com/toolboxClaim Real Estate Discounts, Free Trials, and MoreVisit hibandigital.com/resourcesSponsorsRebus University - Get Over $10,000 in Real Estate Training for as Little as $97Visit futureofrealestatetraining.comPadHawk - Find Your Market's Best Leads for FREE with a 7-Day TrialVisit padhawk.comRoddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure ListVisit 4closure.info

After taking hold as the top team in your market, it’s time to expand. That’s what Mike Zinicola and Greg Erlanger decided to do, and now they have five high-performing offices located throughout Ohio. Not only have they increased their earnings exponentially, they’ve managed to maintain a healthy profit margin along the way. On today’s show, they talk growth before covering other pressing topics, like the biggest threat to the 6% commission and the reason why technology can’t replace real estate agents. If you’re looking to expand, listen to this podcast with two Real Estate Rockstars who know how to do it right!Get Instant Access to Hundreds of Free Real Estate ToolsVisit <a href="https://hibandigital.com/toolbox" rel="nofollow" target="_blank">hibandigital.com/toolbox</a>Claim Real Estate Discounts, Free Trials, and MoreVisit <a href="https://hibandigital.com/resources/" rel="nofollow" target="_blank">hibandigital.com/resources</a>SponsorsRebus University - Get Over $10,000 in Real Estate Training for as Little as $97Visit <a href="https://futureofrealestatetraining.com/" rel="nofollow" target="_blank">futureofrealestatetraining.com</a>PadHawk - Find Your Market's Best Leads for FREE with a 7-Day TrialVisit <a href="https://www.padhawk.com/event/code" rel="nofollow" target="_blank">padhawk.com</a>Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure ListVisit <a href="https://4closure.info/" rel="nofollow" target="_blank">4closure.info</a>

637: 10x Your Earnings by Creating an Expansion Empire with Mike Zinicola and Greg Erlanger