Iris Yim's guest appearances

Iris Yim

Happy Market Research Podcast

The Yzzi Research Podcast

Mario Carrasco

Katrina Noelle

Steve Portigal

James Taylor

John Martin

Jessica Watson

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

OwlTail

Iris Yim is a market researcher and principal at Sparkle Insights. She focuses on multicultural market research. Listen to her thoughts on doing good market research, creating engaging reports, creating a sound sample, and why she thinks MBAs are worthwhile for market researchers to pursue.

Iris Yim is a market researcher and principal at Sparkle Insights. She focuses on multicultural market research. Listen to her thoughts on doing good market research, creating engaging reports, creating a sound sample, and why she thinks MBAs are worthwhile for market researchers to pursue.

Doing Good Market Research ft. Iris Yim

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights. Find Iris Online:Website: sparkleinsights.com LinkedIn: https://www.linkedin.com/in/sparkleinsightsTwitter: https://twitter.com/SparkleInsightsFind Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by:This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.[00:00:00]Jamin Brazil: Hi, I'm Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Iris Yim, principal and chief strategist at Sparkle Insights. Founded in 2015, Sparkle Insights is a full service research and strategy firm with extensive experience in insight development for Fortune 500 companies. Iris, thank you very much for joining me on the Happy Market Research podcast today.[00:00:22]Iris Yim: Thank you, yes, happy to be here.[00:00:25]Jamin Brazil: Can you give us a little bit of context about yourself. Tell us about your parents and what they did and how they informed what you do today.[00:00:32]Iris Yim: OK, so I am originally from Taiwan. I've been in the US since 2000. My father is an artist based in Taipei, Taiwan. He practices classical, old masters oil paintings like the ones that you will see in a museum. And my mother is a housewife and both of them, they are very open minded and, as you see, I'm very lucky. They never imposed their opinions on me and I have had the luxury to make major life decisions such as college major, graduate studies, and marriage by myself which is quite unusual for an Asian family. So, I majored in foreign literatures and languages in college, decided to pursue graduate studies in the US. And I married a Dane, my husband is from Denmark. So, all these decisions resulted in what I do today, and I live and breathe different cultures, both professionally as a market research because I specialize in multicultural research, and also in my personal life.[00:01:38]Jamin Brazil: A Dane, that's a big - so, like the Vikings.[00:01:41]Iris Yim: Yes. And he teaches Asian studies at UNC Chapel Hill and that's why we ended up here in North Carolina....

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights.  Find Iris Online: Website: <a href="http://sparkleinsights.com" rel="nofollow" target="_blank">sparkleinsights.com</a>  LinkedIn: <a href="https://www.linkedin.com/in/sparkleinsights" rel="nofollow" target="_blank">https://www.linkedin.com/in/sparkleinsights</a> Twitter: <a href="https://twitter.com/SparkleInsights" rel="nofollow" target="_blank">https://twitter.com/SparkleInsights</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  Epidemic Sound: <a href="https://www.epidemicsound.com/" rel="nofollow" target="_blank">https://www.epidemicsound.com/</a>  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit <a href="http://surveymonkey.com/market-research" rel="nofollow" target="_blank">surveymonkey.com/market-research</a>. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit <a href="http://fuelcycle.com" rel="nofollow" target="_blank">fuelcycle.com</a>. [00:00:00] Jamin Brazil: Hi, I'm Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Iris Yim, principal and chief strategist at Sparkle Insights. Founded in 2015, Sparkle Insights is a full service research and strategy firm with extensive experience in insight development for Fortune 500 companies. Iris, thank you very much for joining me on the Happy Market Research podcast today. [00:00:22] Iris Yim: Thank you, yes, happy to be here. [00:00:25] Jamin Brazil: Can you give us a little bit of context about yourself. Tell us about your parents and what they did and how they informed what you do today. [00:00:32] Iris Yim: OK, so I am originally from Taiwan. I've been in the US since 2000. My father is an artist based in Taipei, Taiwan. He practices classical, old masters oil paintings like the ones that you will see in a museum. And my mother is a housewife and both of them, they are very open minded and, as you see, I'm very lucky. They never imposed their opinions on me and I have had the luxury to make major life decisions such as college major, graduate studies, and marriage by myself which is quite unusual for an Asian family. So, I majored in foreign literatures and languages in college, decided to pursue graduate studies in the US. And I married a Dane, my husband is from Denmark. So, all these decisions resulted in what I do today, and I live and breathe different cultures, both professionally as a market research because I specialize in multicultural research, and also in my personal life. [00:01:38] Jamin Brazil: A Dane, that's a big - so, like the Vikings. [00:01:41] Iris Yim: Yes. And he teaches Asian studies at UNC Chapel Hill and that's why we ended up here in North Carolina. ...

Iris Yim, Principal and Chief Strategist at Sparkle Insights, on the Role of Diversity in Consumer Insights