Kristi Zuhlke's guest appearances

Kristi Zuhlke

Ask win

Podcast - She Did It Her Way

StartEdUp Podcast

Happy Market Research Podcast

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

She Did It Her Way

The Sean and Thomas Show by Devscale

The Junto Institute: Flourishing Together

Innovation and the Digital Enterprise

Learnings from Leaders: the P&G Alumni Podcast

Get Sh!t Done 

Jessica Zweig

Farissa Knox

Diana Gaertner

Heather Havenwood

Lara Casey

Michelle Schroeder-Gardner

Abagail Pumphrey

Julie Harris

Shunta Grant

Kate Boyd

Maria Bayer

Amanda Boleyn

Tonya Dalton

Maggie Lord

Jen Glantz

OwlTail

Kristi Zuhlke is a successful serial founder. Here's what you're going to learn from Kristi:  How she went from the big CPG world working at P&amp;G to solving for skin cancer and data using tech. How she sold her first company How she mastered founder sales. If you’re an OG get sh!t done queen or comrade you already know but if you’re new here learning how to sell as the founder is one of the #1 things that determines scaling success. How to meet customers where they at when they aren’t ready for your big vision How to find a technical co-founder How she grew sales 80% buy recruiting the right team, but more importantly, had the systems in place to support them.  Join the tribe: https://www.shegetsshitdone.com/join

Kristi Zuhlke is a successful serial founder. Here's what you're going to learn from Kristi: <ul> <li>How she went from the big CPG world working at P&amp;G to solving for skin cancer and data using tech.</li> <li>How she sold her first company</li> <li>How she mastered founder sales. If you’re an OG get sh!t done queen or comrade you already know but if you’re new here learning how to sell as the founder is one of the #1 things that determines scaling success.</li> <li>How to meet customers where they at when they aren’t ready for your big vision</li> <li>How to find a technical co-founder</li> <li>How she grew sales 80% buy recruiting the right team, but more importantly, had the systems in place to support them.</li> </ul> Join the tribe: <a href="https://www.shegetsshitdone.com/join" rel="nofollow" target="_blank">https://www.shegetsshitdone.com/join</a>

#41 How to F**k Up, Grow Sales, & Get to an Exit (Kristi Zuhlke, KnowledgeHound)

“Entrepreneurship is high risk, high reward - the ability to solve problems others haven’t been able to figure out.” Kristi Zuhlke is Founder and former CEO of KnowledgeHound, a Chicago-based startup with a mission to build the largest database of consumer data in the world.  Since founding her company 6+ years ago, Kristi has raised $5 million in funding with Fortune 1000 companies as clients. Knowledge Hound is actually Kristi’s third startup venture. Before founding Knowledge Hound, Kristi launched and quickly sold her second business, a smartphone app company, and she started her first business while in college, revealing her to be an entrepreneur at heart. Along the way, Kristi worked at Procter &amp; Gamble for 6 years in the CMK market research function, serving on brands like Gillette and Always. Kristi studied at Xavier University, and is now also a wife and mother of two kids and a loving Labrador. You’ll enjoy this candid conversation with another accomplished Alumni entrepreneur, where Kristi shares how she came to the decision to leave Corporate America, and how entrepreneurship isn’t necessarily for everyone.

“Entrepreneurship is high risk, high reward - the ability to solve problems others haven’t been able to figure out.” Kristi Zuhlke is Founder and former CEO of KnowledgeHound, a Chicago-based startup with a mission to build the largest database of consumer data in the world.  Since founding her company 6+ years ago, Kristi has raised $5 million in funding with Fortune 1000 companies as clients. Knowledge Hound is actually Kristi’s third startup venture. Before founding Knowledge Hound, Kristi launched and quickly sold her second business, a smartphone app company, and she started her first business while in college, revealing her to be an entrepreneur at heart. Along the way, Kristi worked at Procter &amp; Gamble for 6 years in the CMK market research function, serving on brands like Gillette and Always. Kristi studied at Xavier University, and is now also a wife and mother of two kids and a loving Labrador. You’ll enjoy this candid conversation with another accomplished Alumni entrepreneur, where Kristi shares how she came to the decision to leave Corporate America, and how entrepreneurship isn’t necessarily for everyone.

Kristi Zuhlke, Founder & xCEO, KnowledgeHound

Many believe that to succeed in business, you must be a pessimist and always anticipate the worst. But according to Kristi Zuhlke, the CEO of Knowledgehound, grit and being optimistic are not mutually exclusive concepts.Kristi joins Shelli and Pat and gives a window into the life of a serial entrepreneur. She explains why entrepreneurs are passionate about solving problems, how she stays confident in her ability to solve problems, why optimism is underrated in business, and how she thoughtfully adds new members to her team. *Please note this interview was recorded in late 2019 prior to the COVID-19 outbreak.[00:24] - This week: Kristi Zuhlke[00:47] - The idea behind KnowledgeHound[03:38] - Entrepreneurial mentorship in the corporate world[08:53] - Idea notebook[10:57] - Passion for creating something new[14:54] - Retraining optimism &amp; pessimism[19:56] - The difference between founders and managers[22:19] - The Stockdale Paradox[27:31] - Hiring into a value-driven system[31:45] - Team first &amp; bias to action[34:18] - Retaining scrappiness[39:17] - Transferring culture as a business evolves[44:33] - Resources for women in the Chicago tech sceneAn entrepreneur at heart, Kristi Zuhlke started her first business while in college.  After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter &amp; Gamble, working on billion-dollar brands, like Gillette, and Always.  During those six years, she learned invaluable leadership, marketing, and organizational skills, but couldn’t resist the urge to jump into the tech space. Following the launch and quick sale of a smartphone app technology, in 2013, Zuhlke launched KnowledgeHound, her third and current business.  Since 2013, she has been addressing a need she knows first hand and a pain point from her corporate days - the need to find answers with survey data without needing to know a coding language.  As CEO of Knowledgehound, which has raised over $6 million in funding with numerous Fortune 1000 companies as clients, Zuhlke looks forward to continuing her success in the technology start-up world. If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.This podcast episode was produced by Dante32.

Many believe that to succeed in business, you must be a pessimist and always anticipate the worst. But according to <a href="https://www.linkedin.com/in/kristizuhlke/" rel="nofollow" target="_blank">Kristi Zuhlke</a>, the CEO of Knowledgehound, grit and being optimistic are not mutually exclusive concepts. Kristi joins Shelli and Pat and gives a window into the life of a serial entrepreneur. She explains why entrepreneurs are passionate about solving problems, how she stays confident in her ability to solve problems, why optimism is underrated in business, and how she thoughtfully adds new members to her team. *Please note this interview was recorded in late 2019 prior to the COVID-19 outbreak.<ul><li>[00:24] - This week: Kristi Zuhlke</li><li>[00:47] - The idea behind <a href="https://www.knowledgehound.com/" rel="nofollow" target="_blank">KnowledgeHound</a></li><li>[03:38] - Entrepreneurial mentorship in the corporate world</li><li>[08:53] - Idea notebook</li><li>[10:57] - Passion for creating something new</li><li>[14:54] - Retraining optimism &amp; pessimism</li><li>[19:56] - The difference between founders and managers</li><li>[22:19] - The Stockdale Paradox</li><li>[27:31] - Hiring into a value-driven system</li><li>[31:45] - Team first &amp; bias to action</li><li>[34:18] - Retaining scrappiness</li><li>[39:17] - Transferring culture as a business evolves</li><li>[44:33] - Resources for women in the Chicago tech scene</li></ul>An entrepreneur at heart, <a href="https://www.linkedin.com/in/kristizuhlke/" rel="nofollow" target="_blank">Kristi Zuhlke</a> started her first business while in college.  After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter &amp; Gamble, working on billion-dollar brands, like Gillette, and Always.  During those six years, she learned invaluable leadership, marketing, and organizational skills, but couldn’t resist the urge to jump into the tech space.  Following the launch and quick sale of a smartphone app technology, in 2013, Zuhlke launched <a href="https://www.knowledgehound.com/" rel="nofollow" target="_blank">KnowledgeHound,</a> her third and current business.  Since 2013, she has been addressing a need she knows first hand and a pain point from her corporate days - the need to find answers with survey data without needing to know a coding language.  As CEO of Knowledgehound, which has raised over $6 million in funding with numerous Fortune 1000 companies as clients, Zuhlke looks forward to continuing her success in the technology start-up world.  If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in <a href="https://podcasts.apple.com/us/podcast/innovation-and-the-digital-enterprise/id1451753709?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2lubm92YXRpb24tYW5kLXRoZS1kaWdpdGFsLWVudGVycHJpc2U%3D" rel="nofollow" target="_blank">Google Podcasts</a>, <a href="https://open.spotify.com/show/3fOSh73F3sjyK7TIMFSOc1?si=uRAeLNvjQjmbnFjzWIvMlg" rel="nofollow" target="_blank">Spotify</a> or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in <a href="https://podcasts.apple.com/us/podcast/innovation-and-the-digital-enterprise/id1451753709?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>. It really helps others find the show. This podcast episode was produced by <a href="https://www.dante32.com/" rel="nofollow" target="_blank">Dante32</a>.

How Optimism and Grit Go Hand in Hand with Kristi Zuhlke

Kayne Grau

Flourishing Together brings together two special guests in this episode. First up is Kristi Zuhlke, founder and CEO of KnowledgeHound. Kristi was the first woman founder to go through the Junto program and has been involved with the program as a mentor ever since. They discuss her first recollection of leadership and how she approaches personal growth and leadership.Next, Kayne speaks with longtime Junto mentor Kayne Grau. Kayne has been an executive, investor, entrepreneur and mentor for the last 15 years. He’s currently the EVP of Sales at TradeRev. Kayne and Raman discuss the growing appreciation for emotional intelligence as well as humbling leadership moments.Lastly, Raman reflects on the concept that leaders, and humans in general, are always under construction and therefore must continue building capabilities and competencies. [01:40] - Welcoming Junto alumna Kristi Zuhlke to Flourishing Together with the Emotion Wheel [02:50] - First recollection of leadership [05:07] - Reflections and beliefs around dreaming big [07:06] - Kristi’s dreams for today [07:56] - What it’s like having investors and a board [12:25] - Humbling experiences as a leader [13:48] - Sharing experiences that might help other women leaders [15:17] - What men need to know to better lead and be led by women [17:37] - Kristi’s personal growth practice [18:40] - Bringing faith into work without it becoming religious [19:49] - Closing appreciations    [21:09] - Welcoming Kayne Grau to the podcast [22:00] - Emotion Wheel [23:04} - First recollection of leadership [26:27] - Bringing emotional intelligence into leadership [28:37] - What spurred Kayne’s growing appreciation for emotional intelligence [31:22] - Humbling experiences as a leader [35:18] - Lessons learned from mentoring [38:17] - Kayne’s personal growth practice [39:08] - Current books on the nightstand [39:55] - Closing  appreciations    [41:34] - Raman’s closing reflection The Junto Institute runs a structured, designed Apprenticeship Program that is built on deep mentorship, emotional intelligence training, and teams learning together. Originating in 2012 in Chicago, IL, over 30 companies have participated in the Junto Apprenticeship program.If you'd like to receive new episodes as they're published, please subscribe to Flourishing Together in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the showThis podcast episode was produced by Dante32.

Flourishing Together brings together two special guests in this episode. First up is <a href="https://www.linkedin.com/in/kristizuhlke/" rel="nofollow" target="_blank">Kristi Zuhlke</a>, founder and CEO of <a href="https://www.knowledgehound.com" rel="nofollow" target="_blank">KnowledgeHound</a>. Kristi was the first woman founder to go through the Junto program and has been involved with the program as a mentor ever since. They discuss her first recollection of leadership and how she approaches personal growth and leadership.Next, Kayne speaks with longtime Junto mentor <a href="https://www.linkedin.com/in/kaynegrau" rel="nofollow" target="_blank">Kayne Grau</a>. Kayne has been an executive, investor, entrepreneur and mentor for the last 15 years. He’s currently the EVP of Sales at <a href="https://www.traderev.com/en-us/" rel="nofollow" target="_blank">TradeRev</a>. Kayne and Raman discuss the growing appreciation for emotional intelligence as well as humbling leadership moments.Lastly, Raman reflects on the concept that leaders, and humans in general, are always under construction and therefore must continue building capabilities and competencies.<ul> <li>[01:40] - Welcoming Junto alumna Kristi Zuhlke to Flourishing Together with the Emotion Wheel<ul> <li>[02:50] - First recollection of leadership</li> <li>[05:07] - Reflections and beliefs around dreaming big</li> <li>[07:06] - Kristi’s dreams for today</li> <li>[07:56] - What it’s like having investors and a board</li> <li>[12:25] - Humbling experiences as a leader</li> <li>[13:48] - Sharing experiences that might help other women leaders</li> <li>[15:17] - What men need to know to better lead and be led by women</li> <li>[17:37] - Kristi’s personal growth practice</li> <li>[18:40] - Bringing faith into work without it becoming religious</li> <li>[19:49] - Closing <a href="http://blog.thejuntoinstitute.com/the-power-of-appreciation-and-how-to-deliver-one" rel="nofollow" target="_blank">appreciations</a> </li> </ul> </li> <li>[21:09] - Welcoming Kayne Grau to the podcast<ul> <li>[22:00] - Emotion Wheel</li> <li>[23:04} - First recollection of leadership</li> <li>[26:27] - Bringing emotional intelligence into leadership</li> <li>[28:37] - What spurred Kayne’s growing appreciation for emotional intelligence</li> <li>[31:22] - Humbling experiences as a leader</li> <li>[35:18] - Lessons learned from mentoring</li> <li>[38:17] - Kayne’s personal growth practice</li> <li>[39:08] - Current books on the nightstand</li> <li>[39:55] - Closing<a href="http://blog.thejuntoinstitute.com/the-power-of-appreciation-and-how-to-deliver-one" rel="nofollow" target="_blank">  appreciations</a> </li> </ul> </li> <li>[41:34] - Raman’s closing reflection</li> </ul><a href="https://www.thejuntoinstitute.com/" rel="nofollow" target="_blank">The Junto Institute</a> runs a structured, designed Apprenticeship Program that is built on deep mentorship, emotional intelligence training, and teams learning together. Originating in 2012 in Chicago, IL, over 30 companies have participated in the Junto Apprenticeship program.If you'd like to receive new episodes as they're published, please subscribe to Flourishing Together in<a href="https://itunes.apple.com/us/podcast/the-junto-institute-flourishing-together/id1457351025" rel="nofollow" target="_blank"> Apple Podcasts</a>,<a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1qdW50by1pbnN0aXR1dGUtZmxvdXJpc2hpbmctdG9nZXRoZXI%3D" rel="nofollow" target="_blank"> Google Podcasts</a>,<a href="https://open.spotify.com/show/4rIQaj9dmrDpjvtasr5c61?si=s6ZWMB1fTmiTEF3cm71bGQ" rel="nofollow" target="_blank"> Spotify</a> or<a href="https://feeds.transistor.fm/the-junto-institute-flourishing-together" rel="nofollow" target="_blank"> wherever you get your podcasts</a>. If you enjoyed this episode, please consider leaving a review in<a href="https://itunes.apple.com/us/podcast/the-junto-institute-flourishing-together/id1457351025" rel="nofollow" target="_blank"> Apple Podcasts</a>. It really helps others find the show This podcast episode was produced by <a href="https://www.dante32.com" rel="nofollow" target="_blank">Dante32</a>.

Leaders Are Always Under Construction with Kristi Zuhlke & Kayne Grau

Hey everyone! I’m Sean, co-founder of the Chicago software development agency, Devscale and welcome to The Sean and Thomas show…this is episode number 10 of ScaleTalk — a series where Thomas and I talk with successful, Chicago-Based founders, CEOs, and CTOs that have scaled up their businesses tech teams. The hope is for us learn something from them that we can all apply to our lives and businesses. On Today’s show we have Kristi Zuhlke - the CEO and cofounder of KnowledgeHound. Kristi has an incredibly inspiring story going from Fortune 500 employee to starting a company that now has companies like Google as their client. Her story as a founder is also very interesting because she is a non-technical founder. So for those of you that may want to start a company or side project but have little technical skills, she’s going to tell us exactly how she started a tech company not once, but twice as a non-technical founder.

Hey everyone! I’m Sean, co-founder of the <a href="devscale.com" rel="nofollow" target="_blank">Chicago software development agency</a>, Devscale and welcome to The Sean and Thomas show…this is episode number 10 of ScaleTalk — a series where Thomas and I talk with successful, Chicago-Based founders, CEOs, and CTOs that have scaled up their businesses tech teams. The hope is for us learn something from them that we can all apply to our lives and businesses. On Today’s show we have <a href="https://www.linkedin.com/in/kristizuhlke/" rel="nofollow" target="_blank">Kristi Zuhlke</a> - the CEO and cofounder of <a href="http://knowledgehound.com" rel="nofollow" target="_blank">KnowledgeHound</a>. Kristi has an incredibly inspiring story going from Fortune 500 employee to starting a company that now has companies like Google as their client. Her story as a founder is also very interesting because she is a non-technical founder. So for those of you that may want to start a company or side project but have little technical skills, she’s going to tell us exactly how she started a tech company not once, but twice as a non-technical founder.

014: Starting a tech company as a non-technical founder w/ Kristi Zuhlke, CEO of KnowledgeHound 

Today, my guest is Kristi Zuhlke, CEO &amp; founder of KnowledgeHound. KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data.Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter and Gamble, as well as developed retail strategy.FIND KRISTI ONLINE:Twitter: @zulk10LinkedIn: https://www.linkedin.com/in/kristizuhlke/ https://www.knowledgehound.com/FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxpTwitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/[00:00:00]Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. Today my guest is Kristi Zuhlke, CEO and founder of KnowledgeHound. KnowledgeHound is a search-driven analytics platform that enables users to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter &amp; Gamble, as well as developed the retail strategy. Kristi, thank you very much for being on the Happy Market Research Podcast.[00:00:29]Thanks. Thanks for having me. I'm excited to be here.[00:00:31]I like jumping right into – it's hard for me to postpone the getting to KnowledgeHound piece, but our audience has found it particularly interesting learning about the backgrounds of our guests, and then ultimately what wound up leading them into their current careers.[00:00:46]No problem.[00:00:48]Would you tell us a little bit about your parents, what they do and how that informed what you're doing today?[00:00:54]Sure. So my mother was a part time nurse and full time mother growing up. And at one point she even though retired from nursing and started her own retail, online retail store. It was interesting. She – it was right during the dot-com boom. And so she was always a very cold person, and so she always wanted hats and scarves and mittens. So she created an online retailer that sold warm clothing to women. And of course when that bust happened, that didn't work out, but very entrepreneurial journey for her, and I watched her go through that. And then my father, he grew up on a farm, which is probably one of the most entrepreneurial things you can do. And he really wanted to be a farmer, but his parents said, hey, you know what, we're really poor, and we do not want you to be poor as well, so don't be a farmer. So he instead went and started working for a utility company in Wisconsin, and worked his way up from picking rocks in the field to being the executive that ran their wind energy business, so very entrepreneurial in thinking as well.[00:02:13]God, I love that story about both of your parents. As you know, I went through that whole dot-com phase. Started – Jamie [ph] and I started Decipher along with Evan Andreas [ph] in 2000, and then lost 93% of our business in a three hour period during that dot-com bust. So it was a little bit white knuckle ride there for a year. So I respect tremendously what your parents went through. Your dad is super interesting. So coming from humble beginnings, hard work, sounds like it was part of your culture, core values.[00:02:43]Yes, absolutely. We always were taught hard work. Also, my dad still owns the farm that he grew up on, and so we still go up to Wisconsin and plant trees and do all kinds of work on the farm as well.[00:03:01]How big is the farm?[00:03:02]So it's over 400 acres of land, and it – we don't have any animals on it now. We mostly grow trees and make it a place that deer and turkeys and all these things that we want to hunt will come and live, so that we can live off that land.[00:03:20]I am an avid – my father's from Arkansas, and so we'll go back once every other year or so and do a bow hunt.[00:03:26]Oh, yeah.[00:03:28]And I've tried wild turkey a few times. Unfortunately,

Today, my guest is Kristi Zuhlke, CEO &amp; founder of KnowledgeHound. KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter and Gamble, as well as developed retail strategy. FIND KRISTI ONLINE: Twitter: @zulk10 LinkedIn: <a href="https://www.linkedin.com/in/kristizuhlke/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kristizuhlke/</a> <a href="https://www.knowledgehound.com/" rel="nofollow" target="_blank">https://www.knowledgehound.com/</a> FIND US ONLINE: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a> Facebook: <a href="https://www.facebook.com/pg/happymrxp" rel="nofollow" target="_blank">https://www.facebook.com/pg/happymrxp</a> Twitter: @happymrxp Instagram: @happymrxp LinkedIn: <a href="https://www.linkedin.com/company/happymarketresearch/" rel="nofollow" target="_blank">https://www.linkedin.com/company/happymarketresearch/</a> [00:00:00] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. Today my guest is Kristi Zuhlke, CEO and founder of KnowledgeHound. KnowledgeHound is a search-driven analytics platform that enables users to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter &amp; Gamble, as well as developed the retail strategy. Kristi, thank you very much for being on the Happy Market Research Podcast. [00:00:29] Thanks. Thanks for having me. I'm excited to be here. [00:00:31] I like jumping right into – it's hard for me to postpone the getting to KnowledgeHound piece, but our audience has found it particularly interesting learning about the backgrounds of our guests, and then ultimately what wound up leading them into their current careers. [00:00:46] No problem. [00:00:48] Would you tell us a little bit about your parents, what they do and how that informed what you're doing today? [00:00:54] Sure. So my mother was a part time nurse and full time mother growing up. And at one point she even though retired from nursing and started her own retail, online retail store. It was interesting. She – it was right during the dot-com boom. And so she was always a very cold person, and so she always wanted hats and scarves and mittens. So she created an online retailer that sold warm clothing to women. And of course when that bust happened, that didn't work out, but very entrepreneurial journey for her, and I watched her go through that. And then my father, he grew up on a farm, which is probably one of the most entrepreneurial things you can do. And he really wanted to be a farmer, but his parents said, hey, you know what, we're really poor, and we do not want you to be poor as well, so don't be a farmer. So he instead went and started working for a utility company in Wisconsin, and worked his way up from picking rocks in the field to being the executive that ran their wind energy business, so very entrepreneurial in thinking as well. [00:02:13] God, I love that story about both of your parents. As you know, I went through that whole dot-com phase. Started – Jamie [ph] and I started Decipher along with Evan Andreas [ph] in 2000, and then lost 93% of our business in a three hour period during that dot-com bust. So it was a little bit white knuckle ride there for a year. So I respect tremendously what your parents went through. Your dad is super interesting. So coming from humble beginnings, hard work, sounds like it was part of your culture, core values. [00:02:43] Yes, absolutely. We always were taught hard work. Also, my dad still owns the farm that he grew up on, and so we still go up to Wisconsin and plant trees and do all kinds of work on the farm as well. [00:03:01] How big is the farm? [00:03:02] So it's over 400 acres of land, and it – we don't have any animals on it now. We mostly grow trees and make it a place that deer and turkeys and all these things that we want to hunt will come and live, so that we can live off that land. [00:03:20] I am an avid – my father's from Arkansas, and so we'll go back once every other year or so and do a bow hunt. [00:03:26] Oh, yeah. [00:03:28] And I've tried wild turkey a few times. Unfortunately,

Ep. 119 – Kristi Zuhlke, CEO of KnowledgeHound

From growing up as an active outdoors obsessed young girl with a big imagination and a note book of business ideas, Kristi Zuhlke has launched and exited successful start-ups and is now the CEO and Founder of Knowledge Hound, a global tech company working with brands as diverse as Spotify, lyft, Procter &amp; Gamble and Whirlpool.Kristi is passionate about the role of data to help the world better understand people, and how decision makers can better make sense of the huge volume of data available to them.We go for a wonderful journey from Kristi's willingness to embrace thinking different as a child into adulthood, to her insight from sitting down in the lounge rooms of people in developing countries and that 'happy means different things to different cultures,' from the joys and lessons from raising $5 Million and successfully launching and growing Knowledge Hound, to what makes the US, Australia and Europe culturally similar and different, and how Kristi finds zen in an ever uncertain world. And much, much more!Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

From growing up as an active outdoors obsessed young girl with a big imagination and a note book of business ideas, Kristi Zuhlke has launched and exited successful start-ups and is now the CEO and Founder of Knowledge Hound, a global tech company working with brands as diverse as Spotify, lyft, Procter &amp; Gamble and Whirlpool. Kristi is passionate about the role of data to help the world better understand people, and how decision makers can better make sense of the huge volume of data available to them. We go for a wonderful journey from Kristi's willingness to embrace thinking different as a child into adulthood, to her insight from sitting down in the lounge rooms of people in developing countries and that 'happy means different things to different cultures,' from the joys and lessons from raising $5 Million and successfully launching and growing Knowledge Hound, to what makes the US, Australia and Europe culturally similar and different, and how Kristi finds zen in an ever uncertain world. And much, much more! Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - <a href="http://squareholes.com/realpeople" rel="nofollow" target="_blank">http://squareholes.com/realpeople</a> Connect with Jason Dunstone on Twitter @jasondunstone - <a href="https://twitter.com/jasondunstone?lang=en" rel="nofollow" target="_blank">https://twitter.com/jasondunstone?lang=en</a> Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - <a href="https://squareholes.com/blog/author/jason/" rel="nofollow" target="_blank">https://squareholes.com/blog/author/jason/</a> Find out more about Square Holes - <a href="http://www.squareholes.com/" rel="nofollow" target="_blank">http://www.squareholes.com/</a> Produced with Apiro Media - <a href="https://www.apiropodcasts.com/" rel="nofollow" target="_blank">https://www.apiropodcasts.com/</a>

#09 - Kristi Zuhlke (Chicago), CEO of Knowledge Hound  - Better Understanding People

Have you noticed a problem that needs to be solved? Are you the one that needs to solve this problem? Maybe you discovered this need at your corporate job, and realized that your journey is elsewhere and your purpose is greater? Today's guest, Kristi Zuhlke, was working at Procter and Gamble when she realized that market research data should be easier to find and navigate. She took the leap to create the technology, KnowledgeHound, that would fix this problem in corporate America. In this episode you will... Hear about the transition of finding a problem to going out on your own and solving it Identify fear in the beginning stages versus fear in later stages Understand why drawing your vision on paper is helpful Acquire tips to prepare you before meeting with investors Make sense of all the hats you have to wear in a startup Obtain how to find your own leadership management style RESOURCES: She Did it Her Way Podcast She Did it Her Way Twitter She Did it Her Way Facebook KnowledgeHound Kristi Zuhlke Linkedin Kristi Zuhlke Twitter INSIGHTS: “We are on a mission to cure corporate amnesia for the market research world.” -Kristi Zuhlke “It was kind of crazy to leave your corporate job and be so passionate about something, to leave that stable world and go try to solve it.” -Kristi Zuhlke “I never want to look back on life and think what if I would’ve done this or what if I would’ve tried this.” -Kristi Zuhlke “There’s always fear of running out of money that never goes away. It’s just at different levels throughout the journey.“ -Kristi Zuhlke “In a startup you have to wear every hat.” -Kristi Zuhlke “Now I’ve shifted to much more of a leader that can get everyone’s opinion, but at the same time be more decisive and come with an opinion and a direction, and not feel like I am being bossy. I think a lot of females struggle with this.” -Kristi Zuhlke “I learn by doing, so it’s all about self reflection.” -Kristi Zuhlke “I’m proud of my grit that I’ve been able to not go back to corporate America, for about 5 years now that I’ve been out, and I don’t have any plans to go back soon.” -Kristi Zuhlke

Have you noticed a problem that needs to be solved? Are you the one that needs to solve this problem? Maybe you discovered this need at your corporate job, and realized that your journey is elsewhere and your purpose is greater? Today's guest, Kristi Zuhlke, was working at Procter and Gamble when she realized that market research data should be easier to find and navigate. She took the leap to create the technology, KnowledgeHound, that would fix this problem in corporate America. In this episode you will... Hear about the transition of finding a problem to going out on your own and solving it Identify fear in the beginning stages versus fear in later stages Understand why drawing your vision on paper is helpful Acquire tips to prepare you before meeting with investors Make sense of all the hats you have to wear in a startup Obtain how to find your own leadership management style RESOURCES: She Did it Her Way Podcast She Did it Her Way Twitter She Did it Her Way Facebook KnowledgeHound Kristi Zuhlke Linkedin Kristi Zuhlke Twitter INSIGHTS: “We are on a mission to cure corporate amnesia for the market research world.” -Kristi Zuhlke “It was kind of crazy to leave your corporate job and be so passionate about something, to leave that stable world and go try to solve it.” -Kristi Zuhlke “I never want to look back on life and think what if I would’ve done this or what if I would’ve tried this.” -Kristi Zuhlke “There’s always fear of running out of money that never goes away. It’s just at different levels throughout the journey.“ -Kristi Zuhlke “In a startup you have to wear every hat.” -Kristi Zuhlke “Now I’ve shifted to much more of a leader that can get everyone’s opinion, but at the same time be more decisive and come with an opinion and a direction, and not feel like I am being bossy. I think a lot of females struggle with this.” -Kristi Zuhlke “I learn by doing, so it’s all about self reflection.” -Kristi Zuhlke “I’m proud of my grit that I’ve been able to not go back to corporate America, for about 5 years now that I’ve been out, and I don’t have any plans to go back soon.” -Kristi Zuhlke

SDH 106: How to Create Solutions with Kristi Zuhlke

Have you noticed a problem that needs to be solved? Are you the one that needs to solve this problem? Maybe you discovered this need at your corporate job, and realized that your journey is elsewhere and your purpose is greater?  Today's guest, Kristi Zuhlke, was working at Procter and Gamble when she realized that market research data should be easier to find and navigate. She took the leap to create the technology, KnowledgeHound, that would fix this problem in corporate America.