Rogier Verhulst's guest appearances

Rogier Verhulst

Happy Market Research Podcast

Digging for Insights

Jessica Richards

Stephen Griffiths

Merrill Dubrow

James Taylor

John Martin

Christina Wallace

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

OwlTail

In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst.  Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights).Career advice, including Rogier's story of taking a pay cut to pursue a different career pathRecruiting Tips, including what he looks for when hiring new people, something he calls the "Three C's"Introduction to his book, The Business of Marketing Research. To see show notes and get the 29% discount for Rogier's new book, visithttps://diggingforinsights.com/23

In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst.  Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights). <ul><li>Career advice, including Rogier's story of taking a pay cut to pursue a different career path</li><li>Recruiting Tips, including what he looks for when hiring new people, something he calls the "Three C's"</li><li>Introduction to his book, The Business of Marketing Research. </li></ul> To see show notes and get the 29% discount for Rogier's new book, visit <a href="https://diggingforinsights.com/23" rel="nofollow" target="_blank">https://diggingforinsights.com/23</a>

Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research

My guest today is Rogier Verhulst, Director of Market Research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals with over 500 million members in 200 countries.Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft.FIND ROGIER ONLINE:Twitter: @rogier_verhulstLinkedIn: https://www.linkedin.com/in/rogierverhulst/FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxpTwitter: @happymrxp Instagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/[00:00:00]Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Rogier Verhulst, director of market research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals. With over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. Rogier, thank you very much for joining me today.[00:00:26]Yeah. No. I’m glad to be here. Thanks for having me.[00:00:29]So we’re sitting inside of your offices in San Francisco.[00:00:32]That’s right.[00:00:33]Thank you very much for hosting us today. We’re thrilled to be here. For all of us, it’s a thrill anytime we can come visit a big brand. I’m sure it kind of wears off for you as you walk in but anyway, we spent a good five minutes in front of the LinkedIn signage doing selfies and updating our social media. I know. It’s just that big of a fan boy. One of our signature questions has become centric to where you come from and what has formed your career today? So could you tell us a little bit about your parents, what they did, and how they helped move you to where you are today at LinkedIn?[00:01:10]Yeah. So my parents are both in education. They were both teachers. And I think if you think of market research there’s a big aspect to it that has to do with educating, educating your stakeholders on what’s happening in the marketplace and doing research is sort of an academic exercise. So obviously the notion of education is really important to us when we grew up. Some of that probably rubbed off in terms of my curiosity for looking at human behavior, studying human behavior, and translate that into solving problems for the business. So I think not exactly my parent’s didn’t tell me like you should go into market research but I think there was definitely some of that was rubbing off in terms of their emphasis on my education, emphasis on studying, and which inherently is what market research is about.[00:01:58]Yeah, I mean market research at a fundamental level is a scientific test. So it’s build a hypothesis, test the hypothesis, and then be objective in terms of the learning so that makes perfect sense. The educational component is a little bit more I guess abstract and what I mean by that is 10, even 20 years ago market research was I think more of a checkbox for companies and now it has moved a lot more into being a driver of decisions. So how does that fit inside of what you're doing right now?[00:02:32]Yeah, I think market research – I mean back in the day when I was back in school you didn’t have a formalized degree in market research. If you ask one of my peers most people say they kind of rolled into it. They were either on their path to becoming a PhD or doing something academic but felt like they couldn’t get comfortable with the pace or weren’t quite ready to do publications. And so you see a lot of these people kind of move in market research but very rarely do you hear people say like I was born and from the day that I was born I wanted to be a market researcher. So it’s kind of unusual. Me in my case, I love doing – I always had curiosity and I loved kind of observing humans and studying that...

My guest today is Rogier Verhulst, Director of Market Research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals with over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. FIND ROGIER ONLINE: Twitter: @rogier_verhulst LinkedIn: <a href="https://www.linkedin.com/in/rogierverhulst/" rel="nofollow" target="_blank">https://www.linkedin.com/in/rogierverhulst/</a> FIND US ONLINE: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a> Facebook: <a href="https://www.facebook.com/pg/happymrxp" rel="nofollow" target="_blank">https://www.facebook.com/pg/happymrxp</a> Twitter: @happymrxp Instagram: @happymrxp LinkedIn: <a href="https://www.linkedin.com/company/happymarketresearch/" rel="nofollow" target="_blank">https://www.linkedin.com/company/happymarketresearch/</a> [00:00:00] Hi. I’m Jamin Brazil and you're listening to the Happy Market Research podcast. My guest today is Rogier Verhulst, director of market research at LinkedIn. Launched in 2003, LinkedIn is the dominant social networking platform for today’s professionals. With over 500 million members in 200 countries. Prior to joining LinkedIn, Rogier was a restaurant manager in the Netherlands and has worked at both Research International and Microsoft. Rogier, thank you very much for joining me today. [00:00:26] Yeah. No. I’m glad to be here. Thanks for having me. [00:00:29] So we’re sitting inside of your offices in San Francisco. [00:00:32] That’s right. [00:00:33] Thank you very much for hosting us today. We’re thrilled to be here. For all of us, it’s a thrill anytime we can come visit a big brand. I’m sure it kind of wears off for you as you walk in but anyway, we spent a good five minutes in front of the LinkedIn signage doing selfies and updating our social media. I know. It’s just that big of a fan boy. One of our signature questions has become centric to where you come from and what has formed your career today? So could you tell us a little bit about your parents, what they did, and how they helped move you to where you are today at LinkedIn? [00:01:10] Yeah. So my parents are both in education. They were both teachers. And I think if you think of market research there’s a big aspect to it that has to do with educating, educating your stakeholders on what’s happening in the marketplace and doing research is sort of an academic exercise. So obviously the notion of education is really important to us when we grew up. Some of that probably rubbed off in terms of my curiosity for looking at human behavior, studying human behavior, and translate that into solving problems for the business. So I think not exactly my parent’s didn’t tell me like you should go into market research but I think there was definitely some of that was rubbing off in terms of their emphasis on my education, emphasis on studying, and which inherently is what market research is about. [00:01:58] Yeah, I mean market research at a fundamental level is a scientific test. So it’s build a hypothesis, test the hypothesis, and then be objective in terms of the learning so that makes perfect sense. The educational component is a little bit more I guess abstract and what I mean by that is 10, even 20 years ago market research was I think more of a checkbox for companies and now it has moved a lot more into being a driver of decisions. So how does that fit inside of what you're doing right now? [00:02:32] Yeah, I think market research – I mean back in the day when I was back in school you didn’t have a formalized degree in market research. If you ask one of my peers most people say they kind of rolled into it. They were either on their path to becoming a PhD or doing something academic but felt like they couldn’t get comfortable with the pace or weren’t quite ready to do publications. And so you see a lot of these people kind of move in market research but very rarely do you hear people say like I was born and from the day that I was born I wanted to be a market researcher. So it’s kind of unusual. Me in my case, I love doing – I always had curiosity and I loved kind of observing humans and studying that...

Ep. 117 – Rogier Verhulst, Director of Market Research at LinkedIn