Beth Wallace's guest appearances

Beth Wallace

The Lion’s Roar Podcast

Speaking of Resilience

Mearns FM

Paleo Ad Tech

Eve Ensler

Rick Hanson

Seth Godin

Lama Tsultrim Allione

Roshi Joan Halifax

Oren Jay Sofer

Tim Ryan

Trudy Goodman

Anne Lamott

Dave Smith

Valerie Mason-John

Sarah Mills

Toni Bernhard

Koshin Paley Ellison

Jeff Warren

OwlTail

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace. Now CEO of Big Lens, a digital media agency based in Reston Virginia, Beth is a long-time consumer and direct marketing and media practitioner who joined Meredith in Des Moines, Iowa after getting her MBA at Northwestern. Part of a management training program, she rapidly found an affinity with direct mail methods of customer acquisition, which – as she tells Marty and Jill in this episode – were very similar to today’s digital marketing mojo, but more exact.Joining AOL in 2001 (the same year AOL acquired Time Warner in what was then the biggest merger in U.S. history), our ad tech pioneer set out to apply the rigor of DM to digital acquisition, frustrated that ads were bought online they way they were on TV. Working with Poindexter (later [x+1]) and DoubleClick, among others, she was the savvy, deep-pocketed client for a range of ad tech pioneers such as Joe Z., Mike Walrath and Ramsey McGrory of Right Media, and Mike Rubenstein of DoubleClick and then Google.In this episode, Beth shares her hopes and dreams for AOL customer acquisition, how ad targeting and measurement was done in the early ’00s, and how she tried to improve efficiency and effectiveness for her campaigns at AOL. Along the way, she provides some fascinating color about the AOL culture and working methods and apercus of ad tech’s finest in the years when they were “just kids.”Michael Rubenstein, Beth Wallace, Ted Shergalis and Joe Zawadzki with (live) ad-tech admirer in the early 2000’s

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our <a href="https://paleoadtech.com/2021/05/25/3-joe-zawadzki-the-original-mediamath-man/" rel="nofollow" target="_blank">Joe Zawadzki</a> episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace. Now CEO of <a href="https://thebiglens.com/" rel="nofollow" target="_blank">Big Lens</a>, a digital media agency based in Reston Virginia, Beth is a long-time consumer and direct marketing and media practitioner who joined Meredith in Des Moines, Iowa after getting her MBA at Northwestern. Part of a management training program, she rapidly found an affinity with direct mail methods of customer acquisition, which – as she tells Marty and Jill in this episode – were very similar to today’s digital marketing mojo, but more exact.Joining AOL in 2001 (the same year AOL <a href="https://www.hollywoodreporter.com/business/business-news/hollywood-flashback-time-warner-aol-entered-a-doomed-182-billion-alliance-20-years-1267322/" rel="nofollow" target="_blank">acquired Time Warner</a> in what was then the biggest merger in U.S. history), our ad tech pioneer set out to apply the rigor of DM to digital acquisition, frustrated that ads were bought online they way they were on TV. Working with Poindexter (later [x+1]) and DoubleClick, among others, she was the savvy, deep-pocketed client for a range of ad tech pioneers such as Joe Z., Mike Walrath and Ramsey McGrory of Right Media, and Mike Rubenstein of DoubleClick and then Google.In this episode, Beth shares her hopes and dreams for AOL customer acquisition, how ad targeting and measurement was done in the early ’00s, and how she tried to improve efficiency and effectiveness for her campaigns at AOL. Along the way, she provides some fascinating color about the AOL culture and working methods and apercus of ad tech’s finest in the years when they were “just kids.”Michael Rubenstein, Beth Wallace, Ted Shergalis and Joe Zawadzki with (live) ad-tech admirer in the early 2000’s

9. Beth Wallace – you’ve got AOL’s ad-tech advocate

Beth Wallace is Lion’s Roar’s Associate Publisher, Finance &amp; Operations, but she’s also big on dharma and mindfulness, and helps people understand and experience these for themselves. She sat down with Lion’s Roar’s Rod Meade Sperry to delve into the benefits of mindfulness at work, how work has changed since mindfulness entered the mainstream, and how to avoid some pitfalls in developing a deeper practice that works for you and your health, whether you identify as Buddhist or not. 

Beth Wallace is Lion’s Roar’s Associate Publisher, Finance &amp; Operations, but she’s also big on dharma and mindfulness, and helps people understand and experience these for themselves. She sat down with Lion’s Roar’s Rod Meade Sperry to delve into the benefits of mindfulness at work, how work has changed since mindfulness entered the mainstream, and how to avoid some pitfalls in developing a deeper practice that works for you and your health, whether you identify as Buddhist or not.

Mindfulness, Work, and Deepening Your Practice with Beth Wallace

Larry Bell

This week marks ten years since the oil spill into the Kalamazoo River from Enbridge’s Line 6b pipeline - one of the  largest oil spills in US history. Our guests today are Larry Bell, founder of Bell’s Brewery and a founding member of the Great Lakes Business Network, and Beth Wallace, with the National Wildlife Federation and co-coordinator of the Great Lakes Business Network, which is also co-coordinated by the Groundwork Center’s Jim Lively.    In today’s podcast, we talk about what we learned from the Kalamazoo River oil spill, and how it relates to the efforts to prevent a catastrophic spill in the Straits of Mackinac from the Line 5 oil pipeline. We’ll also learn about how business leaders are getting involved through the Great Lakes Business Network, and specifically how they are challenging Michigan’s Governor Gretchen Whitmer to step up and take required action to shut down the pipeline.    Now is a critical time to take action. If you are a business, join the Great Lakes Business Network. Go to: glbusinessnetwork.com and become a member.   For everyone else, go to oilandwaterdontmix.org to contact Gov. Whitmer - click on TELL WHITMER: SHUT IT DOWN FOR GOOD   Watch this episode on Youtube Speaking of Resilience is created by the Groundwork Center for Resilient Communities and the Michigan Climate Action Network. This episode was produced by Miriam Owsley and Jeff Smith, hosted by Kate Madigan.

This week marks ten years since the oil spill into the Kalamazoo River from Enbridge’s Line 6b pipeline - one of the  largest oil spills in US history. Our guests today are Larry Bell, founder of Bell’s Brewery and a founding member of the Great Lakes Business Network, and Beth Wallace, with the National Wildlife Federation and co-coordinator of the Great Lakes Business Network, which is also co-coordinated by the Groundwork Center’s Jim Lively.    In today’s podcast, we talk about what we learned from the Kalamazoo River oil spill, and how it relates to the efforts to prevent a catastrophic spill in the Straits of Mackinac from the Line 5 oil pipeline. We’ll also learn about how business leaders are getting involved through the Great Lakes Business Network, and specifically how they are challenging Michigan’s Governor Gretchen Whitmer to step up and take required action to shut down the pipeline.    Now is a critical time to take action. If you are a business, join the Great Lakes Business Network. Go to: <a href="//glbusinessnetwork.com" rel="nofollow" target="_blank">glbusinessnetwork.com</a> and become a member.   For everyone else, go to <a href="//oilandwaterdontmix.org" rel="nofollow" target="_blank">oilandwaterdontmix.org</a> to contact Gov. Whitmer - click on TELL WHITMER: SHUT IT DOWN FOR GOOD   <a href="https://youtu.be/xW78Z866Qx8" rel="nofollow" target="_blank">Watch this episode on Youtube</a> Speaking of Resilience is created by the Groundwork Center for Resilient Communities and the Michigan Climate Action Network. This episode was produced by Miriam Owsley and Jeff Smith, hosted by Kate Madigan.

Larry Bell & Beth Wallace: 10 years since Enbridge's Kalamazoo River Oil Spill