Mike Marcellin's guest appearances

Mike Marcellin

Marketing Trends

Pipeline Visionaries

Corinne Sklar

Amanda Malko

Leela Srinivasan

Justin Shriber

Karen Steele

Dave King

Sydney Sloan

Grant Johnson

Heidi Melin

Jon Miller

Daniel Rodriguez

Micheline Nijmeh

Randy Frisch

Meagen Eisenberg

Daniel Incandela

OwlTail

Mike Marcellin, CMO of Juniper Networks, explains the benefits of having automated, AI-driven systems that allow marketers to focus on understanding the market and creating organic connections with potential customers.Key TakeawaysCompetition in the marketplace is inevitable. Working smarter than competitors with larger budgets can put you in the same league.The more data, the better the AI. Marketers need to make sure that accurate data informs AI-driven decision-marking.Make the opportunity of demand gen count. When an interested customer comes to you with questions, show them how you can help.Emphasize the importance of digital assets as you think about automating the customer journey.Quotes“If we do our job right, we'll eventually get to a conversation about technology, but the first goal is: Why should I be talking to you? What's in it for me? How's it going to help my business?”“AI is worthless without data. The more data, the better the AI can be, and the more value you can deliver.”“Centralize what you can, and distribute what you must. It’s pretty profound because obviously, we know the benefits of centralization that you can get from efficiency, But you also realize that, at times, you do have to distribute things if there's a strong, compelling reason to do so.”“Many of our competitors are much larger and will outspend us from a marketing perspective. And for that matter, from a sales perspective. They'll have more feet on the street. So we have to be super smart and super-targeted, effectively outsmart them, because we can't outspend them.”“This has become much more of a science over the years, and with the amount of data that we now have at our fingertips, that can be hugely valuable to making demand gen successful. But it's only valuable if you have people that can make sense of that data.”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Mike Marcellin, CMO of Juniper Networks, explains the benefits of having automated, AI-driven systems that allow marketers to focus on understanding the market and creating organic connections with potential customers.Key Takeaways<ul><li>Competition in the marketplace is inevitable. Working smarter than competitors with larger budgets can put you in the same league.</li><li>The more data, the better the AI. Marketers need to make sure that accurate data informs AI-driven decision-marking.</li><li>Make the opportunity of demand gen count. When an interested customer comes to you with questions, show them how you can help.</li><li>Emphasize the importance of digital assets as you think about automating the customer journey.</li></ul>Quotes<ul><li>“If we do our job right, we'll eventually get to a conversation about technology, but the first goal is: Why should I be talking to you? What's in it for me? How's it going to help my business?”</li><li>“AI is worthless without data. The more data, the better the AI can be, and the more value you can deliver.”</li><li>“Centralize what you can, and distribute what you must. It’s pretty profound because obviously, we know the benefits of centralization that you can get from efficiency, But you also realize that, at times, you do have to distribute things if there's a strong, compelling reason to do so.”</li><li>“Many of our competitors are much larger and will outspend us from a marketing perspective. And for that matter, from a sales perspective. They'll have more feet on the street. So we have to be super smart and super-targeted, effectively outsmart them, because we can't outspend them.”</li><li>“This has become much more of a science over the years, and with the amount of data that we now have at our fingertips, that can be hugely valuable to making demand gen successful. But it's only valuable if you have people that can make sense of that data.”</li></ul>SponsorDemand Gen Visionaries is brought to you by <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a>, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a> to learn more.

Utilizing AI Systems with Juniper Networks CMO, Mike Marcellin

Some people believe that it can be lonely to be a marketer in Silicon Valley — the land of product and technology and data and innovation. In that world, marketing can fall by the wayside or seen as an afterthought. But for Mike Marcellin, the CMO of Juniper Networks, Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends. 3 Takeaways:    Investing in data and analytics early on helped Mike build credibility   Marketing is a blend of creativity and analytics   Other CMOs are an important source of inspiration and idea-generation    --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Some people believe that it can be lonely to be a marketer in Silicon Valley — the land of product and technology and data and innovation. In that world, marketing can fall by the wayside or seen as an afterthought. But for Mike Marcellin, the CMO of Juniper Networks, Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends. 3 Takeaways: <ul> <li>Investing in data and analytics early on helped Mike build credibility</li> </ul> <ul> <li>Marketing is a blend of creativity and analytics</li> </ul> <ul> <li>Other CMOs are an important source of inspiration and idea-generation</li> </ul> --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to <a href="http://www.pardot.com/podcast" rel="nofollow" target="_blank">www.pardot.com/podcast</a>. To learn more or subscribe to our weekly newsletter, visit <a href="http://bit.ly/2DF9f55" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin