Corinne Sklar's guest appearances

Corinne Sklar

The Dr. Brenda Wade Show

Move: The Go To Market Podcast

Marketing Trends

Customer Obsessed

Pipeline Visionaries

Karen Steele

Jon Miller

Meagen Eisenberg

Randy Frisch

Daniel Englebretson

Stu Heinecke

Jamie Gier

Joe Chernov

Tyler Lessard

Brian Kardon

Kyle Lacy

Justin Shriber

Sydney Sloan

Daniel Incandela

KATIE BULLARD

OwlTail

Corinne Sklar, CMO of IBM, shares how demand gen influences their marketing strategies, and vice versa. She dives into the partnership her team shares with sales to ensure seamless execution of their acquisition strategy. On this episode of Demand Gen Visionaries, Corinne talks about growth at IBM and how companies, big and small, can implement consistent marketing strategies to generate a successful sales experience.Key TakeawaysWhen brand marketing and demand gen work closely together to bring awareness to prospects, revenue followsTimeless content is the key to providing a seamless and reliable customer experience that continues to deliver value — even years down the roadTransparency and clear communication with teammates is the secret to a healthy, productive, and conflict-free work environmentQuotes“Content marketing has to stand out. It either has to be provocative, or it has to be super detailed in regards to a problem we know needs to be solved.”“People are people. I have resolved conflicts more by simply picking up the phone and calling someone than any other tactic that I've ever used.”“The company needs to be thought of as a marketing- and sales-driven organization, not just sales.”“Look for digital clues around what products and services customers are interested in — what engagement they're having across your business to be able to tailor outreach to them. Marketing plays a huge role in providing those digital footprints right into the place that sellers work every day. And that should be their CRM or on their mobile device. I think that's a critical aspect of driving demand gen in a B2B world.”“We’d look at the integrated needs of our sellers — whether it was about tools, whether it was about training, whether it was about compensation — and really develop programs together as a team. All of those things are so important for a marketing organization.”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Corinne Sklar, CMO of IBM, shares how demand gen influences their marketing strategies, and vice versa. She dives into the partnership her team shares with sales to ensure seamless execution of their acquisition strategy. On this episode of Demand Gen Visionaries, Corinne talks about growth at IBM and how companies, big and small, can implement consistent marketing strategies to generate a successful sales experience.Key Takeaways<ul><li>When brand marketing and demand gen work closely together to bring awareness to prospects, revenue follows</li><li>Timeless content is the key to providing a seamless and reliable customer experience that continues to deliver value — even years down the road</li><li>Transparency and clear communication with teammates is the secret to a healthy, productive, and conflict-free work environment</li></ul>Quotes<ul><li>“Content marketing has to stand out. It either has to be provocative, or it has to be super detailed in regards to a problem we know needs to be solved.”</li><li>“People are people. I have resolved conflicts more by simply picking up the phone and calling someone than any other tactic that I've ever used.”</li><li>“The company needs to be thought of as a marketing- and sales-driven organization, not just sales.”</li><li>“Look for digital clues around what products and services customers are interested in — what engagement they're having across your business to be able to tailor outreach to them. Marketing plays a huge role in providing those digital footprints right into the place that sellers work every day. And that should be their CRM or on their mobile device. I think that's a critical aspect of driving demand gen in a B2B world.”</li><li>“We’d look at the integrated needs of our sellers — whether it was about tools, whether it was about training, whether it was about compensation — and really develop programs together as a team. All of those things are so important for a marketing organization.”</li></ul>SponsorDemand Gen Visionaries is brought to you by <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a>, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a> to learn more.

Why Global Sales and Marketing Alignment are Key to IBM’s Success with Corinne Sklar, CMO of IBM iX

Everybody company wants it, but not every company gets it. In fact, of the tens of thousands of companies out there, few ever quite get to say that they’ve truly got a world class team. Anybody can hire world class talent, but it takes a special organization to ensure all of that world class talent seamlessly and cohesively forms into a world class team. So what does it take? Humans are the users of all of the technology that your company puts out there. They’re the ones that are making emotional, and not always rational decisions around every part of a business. We forget about the human needs of our customers. It’s been said time and time again that people respond to people. People respond to emotion, which is why your marketing campaigns should be focused on the humanity of your customers. The heart of your customers.

Everybody company wants it, but not every company gets it. In fact, of the tens of thousands of companies out there, few ever quite get to say that they’ve truly got a world class team. Anybody can hire world class talent, but it takes a special organization to ensure all of that world class talent seamlessly and cohesively forms into a world class team. So what does it take? Humans are the users of all of the technology that your company puts out there. They’re the ones that are making emotional, and not always rational decisions around every part of a business. We forget about the human needs of our customers. It’s been said time and time again that people respond to people. People respond to emotion, which is why your marketing campaigns should be focused on the humanity of your customers. The heart of your customers.

261: How to Build World Class Teams w/ Corinne Sklar - CMO Bluewolf, An IBM Company

Corinne Sklar runs the global marketing organizations at Bluewolf, responsible for branding and communications, marketing strategy, and marketing programs. Before joining Bluewolf in 2006, she produced profitable marketing campaigns that touched virtually every house in America. Prior to joining Bluewolf, she held marketing communications, campaign and CRM strategy roles at Kodak, Aligo, and Mindport (a division of MIH Holding). She received a Bachelor of Arts degree in Journalism and Intermedia Arts from Mills College in California.Dr. Wade is clinical psychologist, author, TV host, and motivational speaker, who inspires thousands of people each month with her dynamic range of events and free teleseminar's.

Corinne Sklar runs the global marketing organizations at Bluewolf, responsible for branding and communications, marketing strategy, and marketing programs. Before joining Bluewolf in 2006, she produced profitable marketing campaigns that touched virtually every house in America. Prior to joining Bluewolf, she held marketing communications, campaign and CRM strategy roles at Kodak, Aligo, and Mindport (a division of MIH Holding). She received a Bachelor of Arts degree in Journalism and Intermedia Arts from Mills College in California. Dr. Wade is clinical psychologist, author, TV host, and motivational speaker, who inspires thousands of people each month with her dynamic range of events and free teleseminar's.

Corinne Sklar: Chief Marketing Officer: Bluewolf