6 Podcast Episodes
G2's CMO Amanda Malko on the latest trends in software buying
G2's CMO Amanda Malko on the latest trends in software buying
The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ dec... Read more
23 Jun 2022
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27mins
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 m... Read more
2 May 2022
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48mins
Making your customers your growth priority | Amanda Malko | CMO Convo
Making your customers your growth priority | Amanda Malko | CMO Convo
Who better to discuss putting the customer first when it comes to growth than the CMO of one of the world's leading peer... Read more
13 Jan 2022
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30mins
SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko
SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko
The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and i... Read more
30 Nov 2021
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25mins
The CMO Suite - Amanda Malko, CMO of G2
The CMO Suite - Amanda Malko, CMO of G2
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For ... Read more
16 Sep 2021
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26mins
The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
“Retention is the foundation for growth. And I think it's one that's easy to overlook as you're focused on pipe gen and ... Read more
10 Aug 2021
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47mins