John Fuisz's guest appearances

John Fuisz

Breaking Math Podcast

Behavioral Grooves Podcast

AigoraCast

Annie Duke

Whitney Johnson

Jon Levy

Nir Eyal

Elizabeth Gilbert

AJ Jacobs

Kwame Christian

Rory Sutherland

Lindsay Barr

Matt Johnson

Paul Bloom

Michele Gelfand

Liz Fosslien

Katharine Hayhoe

Steve Martin

OwlTail

Forecasting is a constantly evolving science, and has been applied to complex systems; everything from the weather, to determining what customers might like to buy, and even what governments might rise and fall. John Fuisz is someone who works with this science, and has experience improving the accuracy of forecasting. So how can forecasting be analyzed? What type of events are predictable? And why might Russia think a Missouri senator's race hinges upon North Korea? All of this and more on this episode of Breaking Math.The theme for this episode was written by Elliot Smith.[Featuring: Sofía Baca, Gabriel Hesch; John Fuisz]--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/appSupport this podcast: https://anchor.fm/breakingmathpodcast/supportThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5545277/advertisement

Forecasting is a constantly evolving science, and has been applied to complex systems; everything from the weather, to determining what customers might like to buy, and even what governments might rise and fall. John Fuisz is someone who works with this science, and has experience improving the accuracy of forecasting. So how can forecasting be analyzed? What type of events are predictable? And why might Russia think a Missouri senator's race hinges upon North Korea? All of this and more on this episode of Breaking Math. The theme for this episode was written by Elliot Smith. [Featuring: Sofía Baca, Gabriel Hesch; John Fuisz] --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="noopener nofollow" target="_blank">https://anchor.fm/app</a> Support this podcast: <a href="https://anchor.fm/breakingmathpodcast/support" rel="noopener nofollow" target="_blank">https://anchor.fm/breakingmathpodcast/support</a> This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at <a href="https://www.spreaker.com/show/5545277/advertisement" rel="nofollow" target="_blank">https://www.spreaker.com/show/5545277/advertisement</a>

62: The Atom Bomb of Information Operations (An Interview with John Fuisz of Veriphix)

John Fuisz is the CEO of Veriphix.  John has a diverse background, with an undergraduate degree in Physics from Georgetown, a JD from Catholic University, a Legal Masters from George Washington.  John was previously a board member at Fuisz Technologies, a drug delivery company that helped originate soft chew vitamins.  During that time John was also an IP litigator and consulted on IP strategy.  Now, at Veriphix, John studies belief change in population with applications to market research.    LinkedIn: https://www.linkedin.com/in/john-fuisz/   To learn more about Aigora, please visit www.aigora.com

John Fuisz is the CEO of Veriphix.  John has a diverse background, with an undergraduate degree in Physics from Georgetown, a JD from Catholic University, a Legal Masters from George Washington.  John was previously a board member at Fuisz Technologies, a drug delivery company that helped originate soft chew vitamins.  During that time John was also an IP litigator and consulted on IP strategy.  Now, at Veriphix, John studies belief change in population with applications to market research.  LinkedIn: <a href="https://www.linkedin.com/in/john-fuisz/" rel="nofollow" target="_blank">https://www.linkedin.com/in/john-fuisz/</a> To learn more about Aigora, please visit <a href="https://slack-redir.net/link?url=http%3A%2F%2Fwww.aigora.com" rel="noopener nofollow" target="_blank">www.aigora.com</a>

John Fuisz - Forest for the Trees

John Fuisz is co-founder of Veriphix and a marketer who believes in building great brands. He does so with a sophisticated system that, on the surface, appears simple and direct; however, it’s built on his astute observations of consumer behavior, the clever use of data, and most importantly, it’s related to Annie Duke’s use of bets to measure future behaviors. We wanted to talk to John because his work tracks the seemingly subtle, yet extremely powerful, ways our buying and voting behaviors can be influenced. Veriphix connects brands with users with three primary tools: First, by tracking emotional vectors, to understand how we feel about things on a weekly basis by asking them to make bets about what they expect to feel. Second by monitoring the emotional triggers that get us to do the things we do. Lastly, he watches for the implicit delta, the measure of the emotional impact of an issue. And he does so with very strict ethical standards. John believes that marketers should elevate their messaging to build great brands, not just influence our subconscious decision making. He wants to dilute the impact that nefarious actors have on consumers (and voters) by challenging us to a meaningful first step. He notes, “We want to believe we’re rational humans, but to have an effective defense [against bad actors], we have to admit we’re irrational.” Please take a moment to rate Behavioral Grooves or leave us a review. Our podcast doesn’t have advertisers; rather, we rely on listeners like to you help us get the word out. Your help is greatly appreciated. We hope you enjoy our conversation with John Fuisz. Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan © 2020 Behavioral Grooves  LinksJohn Fuisz: https://www.linkedin.com/in/john-fuisz/ Veriphix: https://veriphix.com/ Annie Duke: https://www.annieduke.com/ “Thinking In Bets”: https://www.amazon.com/Annie-Duke/e/B001K88E4U/ Claire McCaskill “Korea”: https://www.vox.com/2018/8/20/17759574/midterm-russia-china-north-korea-iran-hack-cyber DARPA: https://www.darpa.mil/ Christopher Wylie: https://en.wikipedia.org/wiki/Christopher_Wylie “Mind Fuck”: https://www.amazon.com/Mindf-Cambridge-Analytica-Break-America/dp/1984854631 IRB: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/institutional-review-boards-frequently-asked-questions Ozan Varol “Think Like a Rocket Scientist”: https://www.amazon.com/Think-Like-Rocket-Scientist-Strategies/dp/1541762592 Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Charlotte Blank: https://www.linkedin.com/in/charlotte-blank-52554a2/ Jeff Kreisler: http://jeffkreisler.com/ Neuromarketing World Forum: https://www.neuromarketingworldforum.com/ Darren Brown video: https://www.youtube.com/watch?v=YQXe1CokWqQ John Bargh and Replication: https://replicationindex.com/2019/03/17/raudit-bargh/ Moral Foundations: https://moralfoundations.org/ Kids Priming video: https://www.youtube.com/watch?feature=youtu.be&amp;v=TLf2gOrL1iM&amp;app=desktop  Musical LinksDepeche Mode: http://www.depechemode.com/ Sharon Van Etten: https://www.youtube.com/watch?v=j7sTHoeH0eA Gary Clark, Jr.: https://www.youtube.com/watch?v=gYXMDCNjl8M Guy Clark: https://en.wikipedia.org/wiki/Guy_Clark Ziggy Marley: https://en.wikipedia.org/wiki/Ziggy_Marley New Order: https://en.wikipedia.org/wiki/New_Order_(band) The National: https://en.wikipedia.org/wiki/The_National_(band) Sha-Na-Na: https://en.wikipedia.org/wiki/Sha_Na_Na Sinead O’Connor: https://en.wikipedia.org/wiki/Sin%C3%A9ad_O%27Connor Wolfman Jack: https://en.wikipedia.org/wiki/Wolfman_Jack Iron &amp; Wine: https://en.wikipedia.org/wiki/Iron_%26_Wine Calexico: https://en.wikipedia.org/wiki/Calexico_(band) Madison Cunningham: https://www.youtube.com/watch?v=7-VSDUqVmnI

John Fuisz is co-founder of Veriphix and a marketer who believes in building great brands. He does so with a sophisticated system that, on the surface, appears simple and direct; however, it’s built on his astute observations of consumer behavior, the clever use of data, and most importantly, it’s related to Annie Duke’s use of bets to measure future behaviors. We wanted to talk to John because his work tracks the seemingly subtle, yet extremely powerful, ways our buying and voting behaviors can be influenced. Veriphix connects brands with users with three primary tools: First, by tracking emotional vectors, to understand how we feel about things on a weekly basis by asking them to make bets about what they expect to feel. Second by monitoring the emotional triggers that get us to do the things we do. Lastly, he watches for the implicit delta, the measure of the emotional impact of an issue. And he does so with very strict ethical standards. John believes that marketers should elevate their messaging to build great brands, not just influence our subconscious decision making. He wants to dilute the impact that nefarious actors have on consumers (and voters) by challenging us to a meaningful first step. He notes, “We want to believe we’re rational humans, but to have an effective defense [against bad actors], we have to admit we’re irrational.” Please take a moment to rate Behavioral Grooves or leave us a review. Our podcast doesn’t have advertisers; rather, we rely on listeners like to you help us get the word out. Your help is greatly appreciated. We hope you enjoy our conversation with John Fuisz. Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan © 2020 Behavioral Grooves  Links John Fuisz: <a href="https://www.linkedin.com/in/john-fuisz/" rel="nofollow" target="_blank">https://www.linkedin.com/in/john-fuisz/</a> Veriphix: <a href="https://veriphix.com/" rel="nofollow" target="_blank">https://veriphix.com/</a> Annie Duke: <a href="https://www.annieduke.com/" rel="nofollow" target="_blank">https://www.annieduke.com/</a> “Thinking In Bets”: <a href="https://www.amazon.com/Annie-Duke/e/B001K88E4U/" rel="nofollow" target="_blank">https://www.amazon.com/Annie-Duke/e/B001K88E4U/</a> Claire McCaskill “Korea”: <a href="https://www.vox.com/2018/8/20/17759574/midterm-russia-china-north-korea-iran-hack-cyber" rel="nofollow" target="_blank">https://www.vox.com/2018/8/20/17759574/midterm-russia-china-north-korea-iran-hack-cyber</a> DARPA: <a href="https://www.darpa.mil/" rel="nofollow" target="_blank">https://www.darpa.mil/</a> Christopher Wylie: <a href="https://en.wikipedia.org/wiki/Christopher_Wylie" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Christopher_Wylie</a> “Mind Fuck”: <a href="https://www.amazon.com/Mindf-Cambridge-Analytica-Break-America/dp/1984854631" rel="nofollow" target="_blank">https://www.amazon.com/Mindf-Cambridge-Analytica-Break-America/dp/1984854631</a> IRB: <a href="https://www.fda.gov/regulatory-information/search-fda-guidance-documents/institutional-review-boards-frequently-asked-questions" rel="nofollow" target="_blank">https://www.fda.gov/regulatory-information/search-fda-guidance-documents/institutional-review-boards-frequently-asked-questions</a> Ozan Varol “Think Like a Rocket Scientist”: <a href="https://www.amazon.com/Think-Like-Rocket-Scientist-Strategies/dp/1541762592" rel="nofollow" target="_blank">https://www.amazon.com/Think-Like-Rocket-Scientist-Strategies/dp/1541762592</a> Common Biases and Heuristics: <a href="https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit" rel="nofollow" target="_blank">https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#</a> Charlotte Blank: <a href="https://www.linkedin.com/in/charlotte-blank-52554a2/" rel="nofollow" target="_blank">https://www.linkedin.com/in/charlotte-blank-52554a2/</a> Jeff Kreisler: <a href="http://jeffkreisler.com/" rel="nofollow" target="_blank">http://jeffkreisler.com/</a> Neuromarketing World Forum: <a href="https://www.neuromarketingworldforum.com/" rel="nofollow" target="_blank">https://www.neuromarketingworldforum.com/</a> Darren Brown video: <a href="https://www.youtube.com/watch?v=YQXe1CokWqQ" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=YQXe1CokWqQ</a> John Bargh and Replication: <a href="https://replicationindex.com/2019/03/17/raudit-bargh/" rel="nofollow" target="_blank">https://replicationindex.com/2019/03/17/raudit-bargh/</a> Moral Foundations: <a href="https://moralfoundations.org/" rel="nofollow" target="_blank">https://moralfoundations.org/</a> Kids Priming video: <a href="https://www.youtube.com/watch?feature=youtu.be&amp;v=TLf2gOrL1iM&amp;app=desktop" rel="nofollow" target="_blank">https://www.youtube.com/watch?feature=youtu.be&amp;v=TLf2gOrL1iM&amp;app=desktop</a>  Musical Links Depeche Mode: <a href="http://www.depechemode.com/" rel="nofollow" target="_blank">http://www.depechemode.com/</a> Sharon Van Etten: <a href="https://www.youtube.com/watch?v=j7sTHoeH0eA" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=j7sTHoeH0eA</a> Gary Clark, Jr.: <a href="https://www.youtube.com/watch?v=gYXMDCNjl8M" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=gYXMDCNjl8M</a> Guy Clark: <a href="https://en.wikipedia.org/wiki/Guy_Clark" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Guy_Clark</a> Ziggy Marley: <a href="https://en.wikipedia.org/wiki/Ziggy_Marley" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Ziggy_Marley</a> New Order: <a href="https://en.wikipedia.org/wiki/New_Order_(band)" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/New_Order_(band)</a> The National: <a href="https://en.wikipedia.org/wiki/The_National_(band)" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/The_National_(band)</a> Sha-Na-Na: <a href="https://en.wikipedia.org/wiki/Sha_Na_Na" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Sha_Na_Na</a> Sinead O’Connor: <a href="https://en.wikipedia.org/wiki/Sin%C3%A9ad_O%27Connor" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Sin%C3%A9ad_O%27Connor</a> Wolfman Jack: <a href="https://en.wikipedia.org/wiki/Wolfman_Jack" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Wolfman_Jack</a> Iron &amp; Wine: <a href="https://en.wikipedia.org/wiki/Iron_%26_Wine" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Iron_%26_Wine</a> Calexico: <a href="https://en.wikipedia.org/wiki/Calexico_(band)" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Calexico_(band)</a> Madison Cunningham: <a href="https://www.youtube.com/watch?v=7-VSDUqVmnI" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=7-VSDUqVmnI</a>

John Fuisz: Tracking Emotional Vectors