Vishal Khanna's guest appearances

Vishal Khanna

Marketer-to-Marketer - #M2M

Jay Acunzo

Demian Ross

Marcus Sheridan

Melanie Deziel

Joe Pulizzi

Andy Crestodina

Rebecca Lieb

Andrea Ames

Scott Monty

Matt Pierce

Joe Cox

Pam Didner

Doug Kessler

Mark Masters

Douglas Burdett

OwlTail

Jessica Best

On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result.https://emktr.co/m2m0204

On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result. <a href="https://emktr.co/m2m0204" rel="noopener nofollow" target="_blank">https://emktr.co/m2m0204</a>

Driving Amazing Customer Experiences with Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna

Amisha Gandhi

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics.Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the heart of our program because that's where we can really help. I really believe that influencer marketing can move sales. Having found the right influencers, we try to create a community around a topic.”Vishal Khanna was named Content Marketer of the Year in 2015 and is the Head of Marketing at HealthPrize. HealthPrize has done its own share of influencer marketing: “My company creates gamification of experiences for pharmaceutical brands, so we brought the world's expert in gamification in, the guy who wrote the book on gamification, and we're writing an ebook with him and bringing him to conferences and co-marketing with him. Those things are huge for him. It gives him a chance to meet a new community and work in that community. And for us, of course, we get to sort of reestablish our expertise in this one niche space.”https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics. Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the heart of our program because that's where we can really help. I really believe that influencer marketing can move sales. Having found the right influencers, we try to create a community around a topic.” Vishal Khanna was named Content Marketer of the Year in 2015 and is the Head of Marketing at HealthPrize. HealthPrize has done its own share of influencer marketing: “My company creates gamification of experiences for pharmaceutical brands, so we brought the world's expert in gamification in, the guy who wrote the book on gamification, and we're writing an ebook with him and bringing him to conferences and co-marketing with him. Those things are huge for him. It gives him a chance to meet a new community and work in that community. And for us, of course, we get to sort of reestablish our expertise in this one niche space.” <a href="https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/" rel="noopener nofollow" target="_blank">https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/</a>

Influencer Marketing for Companies of All Sizes with Vishal Khanna and Amisha Gandhi