Amisha Gandhi's guest appearances

Amisha Gandhi

B2B Growth

Renegade Marketers Unite

The Worldly Marketer Podcast

Mind Your Marketing

Marketer-to-Marketer - #M2M

B2B Marketing Podcast

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Break Free: The B2B Marketing Podcast

Tribal Impact

Radically Transparent 

Reimagine Technology At Work

Scott Vaughan

Paul Gibson

Nicole Lindenbaum

Neal Schaffer

Amanda Todorovich

Pam Didner

Rory Sutherland

Darrell Alfonso

Catherine Dutton

Kyle Hegarty

Jon Miller

Tyler Lessard

Karen Budell

Daniel Rodriguez

Jill Murray

OwlTail

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?Discussed in this episode:The common mistake in thinking influencer marketing is for social onlyFull funnel influencer marketing examplesHow ABM &amp; influencer marketing can work in tandem

In this episode, <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">Benji</a> talks to <a href="https://www.linkedin.com/in/amishagandhi/" rel="noreferrer noopener nofollow" target="_blank">Amisha Gandhi</a>, the SVP of Marketing at <a href="https://tipalti.com/" rel="noreferrer noopener nofollow" target="_blank">Tipalti</a>. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it? Discussed in this episode: <ul><li>The common mistake in thinking influencer marketing is for social only</li></ul><ul><li>Full funnel influencer marketing examples</li></ul><ul><li>How ABM &amp; influencer marketing can work in tandem</li></ul>

Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi

In this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation when it comes to ABM and Buying Group Marketing (BGM).They reveal everything from which channels you should be using, through to sending delicious direct mail and creating individual landing pages with top-tier content.To find out more information on BGM and how to make it work for you, download this report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&amp;utm_source=editorial&amp;utm_medium=cta&amp;utm_campaign=influ2_report&amp;utm_term=episode_60:_ari_capogeannis?&amp;utm_source=editoria...

In this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation when it comes to ABM and Buying Group Marketing (BGM). They reveal everything from which channels you should be using, through to sending delicious direct mail and creating individual landing pages with top-tier content. To find out more information on BGM and how to make it work for you, download this report here: <a href="https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&amp;utm_source=editorial&amp;utm_medium=cta&amp;utm_campaign=influ2_report&amp;utm_term=episode_60:_ari_capogeannis?&amp;utm_source=editorial&amp;utm_medium=cta&amp;utm_campaign=bgm_report&amp;utm_term=episode_61:_the_ins_and_outs_of_buying_group_marketing_with_amisha_gandhi" rel="nofollow" target="_blank">https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&amp;utm_source=editorial&amp;utm_medium=cta&amp;utm_campaign=influ2_report&amp;utm_term=episode_60:_ari_capogeannis?&amp;utm_source=editoria...</a>

Episode 61: The ins and outs of Buying Group Marketing with Amisha Gandhi

Tipalti

We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles.Cave - https://www.cavesocial.com/amisha-gandhi/LinkedIn: Amisha Gandhi - https://www.linkedin.com/in/amishagandhi/Instagram: @amishacooks - https://www.instagram.com/amishacooks/Website: Tipalti - https://tipalti.com/

We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles. Cave - <a href="https://www.cavesocial.com/amisha-gandhi/" rel="nofollow" target="_blank">https://www.cavesocial.com/amisha-gandhi/</a> LinkedIn: Amisha Gandhi - <a href="https://www.linkedin.com/in/amishagandhi/" rel="nofollow" target="_blank">https://www.linkedin.com/in/amishagandhi/</a> Instagram: @amishacooks - <a href="https://www.instagram.com/amishacooks/" rel="nofollow" target="_blank">https://www.instagram.com/amishacooks/</a> Website: Tipalti - <a href="https://tipalti.com/" rel="nofollow" target="_blank">https://tipalti.com/</a>

172 - Refining Your Entire Customer Experience With Amisha Gandhi (Tipalti)

Tipalti’s SVP Marketing, Amisha Ghandi, joins host Jennifer Gutman of Oktopost to reveal what it means to meet customers where they are and do it well. In this episode, you’ll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing leader building out stellar customer experiences, and you’ll certainly walk away with a few ideas on how to provide a second-to-none experience for your own audience and customers.

<a href="https://tipalti.com/" rel="nofollow" target="_blank">Tipalti</a>’s SVP Marketing, <a href="https://www.linkedin.com/in/amishagandhi/" rel="nofollow" target="_blank">Amisha Ghandi</a>, joins host <a href="https://www.linkedin.com/in/jennifergutman/" rel="nofollow" target="_blank">Jennifer Gutman</a> of <a href="https://www.linkedin.com/company/oktopost" rel="nofollow" target="_blank">Oktopost</a> to reveal what it means to meet customers where they are and do it well. In this episode, you’ll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing leader building out stellar customer experiences, and you’ll certainly walk away with a few ideas on how to provide a second-to-none experience for your own audience and customers.

Amisha Gandhi on Building a Meaningful Customer Experience 

In this episode, Amisha Gandhi (@AmishaGandhi) the SVP Marketing at Tipalti (@Tipalti) discusses the power of connection and community versus just getting a sale. What are some of the strategies for driving engagement? Listen for more Follow her at https://www.linkedin.com/in/amishagandhi/ Follow me at @MaribelLopez &amp; https://www.linkedin.com/in/maribellopez/ Also don’t forget to subscribe to the podcast. 

In this episode, Amisha Gandhi (@AmishaGandhi) the SVP Marketing at Tipalti (@Tipalti) discusses the power of connection and community versus just getting a sale. What are some of the strategies for driving engagement? Listen for more Follow her at <a href="https://www.linkedin.com/in/amishagandhi/" rel="nofollow" target="_blank">https://www.linkedin.com/in/amishagandhi/</a> Follow me at @MaribelLopez &amp; <a href="https://www.linkedin.com/in/maribellopez/" rel="nofollow" target="_blank">https://www.linkedin.com/in/maribellopez/</a> Also don’t forget to subscribe to the podcast.

S2 #1 Marketing Edition of RHW: Amisha Gandhi of Tipalti share strategies for driving engagement.

When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience. On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution. Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software &amp; SaaS businesses delivering SEO &amp; PPC strategy that drives leads, pipeline &amp; revenue growth.---To apply to join the FINITE community, head to finite.community. Support the show

When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience. On this episode of the FINITE Podcast, you'll hear from <a href="https://www.linkedin.com/in/amishagandhi/" rel="nofollow" target="_blank">Amisha Gandhi</a> who works with B2B influencers as SVP Marketing at <a href="https://tipalti.com/" rel="nofollow" target="_blank">Tipalti</a> - a global payables automation solution. Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy. --- The FINITE Podcast is made possible by <a href="https://93x.agency/" rel="nofollow" target="_blank">93x</a>, the leading digital marketing agency for B2B technology, software &amp; SaaS businesses delivering SEO &amp; PPC strategy that drives leads, pipeline &amp; revenue growth.--- To apply to join the FINITE community, head to <a href="https://finite.community/" rel="nofollow" target="_blank">finite.community</a>. <a href="https://finite.community/" rel="payment nofollow" target="_blank">Support the show</a>

#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

Today, I'm talking to Amisha Gandhi. Now I've known Amisha for many years - we used to work at SAP together. She's currently the VP of Influence Marketing and Communications for SAP Ariba and SAP Fieldglass. She founded B2B influencer marketing programs way before they became mainstream and popular. She has a passion for sci-fi movies, tech gadgets and is always seeking out the next big trend, so we'll be asking her about that later.

Podcast: Campfire Chat With Amisha Gandhi

We're kicking off the Break Free podcast in style with Amisha Gandhi, Global Head of Influencer Marketing for tech giant SAP. Amisha discusses the challenges &amp; rewards of building a global, always-on influencer marketing initiative.

We're kicking off the Break Free podcast in style with Amisha Gandhi, Global Head of Influencer Marketing for tech giant SAP. Amisha discusses the challenges &amp; rewards of building a global, always-on influencer marketing initiative.

Global Influencer Marketing with Amisha Gandhi

Amisha Gandhi is the VP Influencer Marketing &amp; Communications at SAP Ariba and SAP Fieldglass. She is also the Creator of the SAP Global Influencer Program, which she took from pilot to a full-scale global function across SAP with the purpose of driving influencer marketing across the entire customer journey – from awareness to demand-gen to advocacy. SAP Ariba is a leading business commerce network. It combines cloud-based applications with the world’s largest Internet-based trading community to help companies discover and collaborate with a global network of partners. SAP Fieldglass is a leader in external talent management and services procurement. Its cloud-based open platform has been deployed in more than 165 countries around the world. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years. In that time, she has worked with startups and notable brands such as Citysearch.com, HP, Google, Accenture, Merrill Lynch, VISA, and Time-Warner. She joined SAP in 2010 as Director of Global Corporate Communications and Global PR Lead for Mobile. She went on to become Senior Director of Mobile Product Marketing, and then the Global Head of Influencer Marketing. In April 2018, she took on her current role with SAP Ariba, and added SAP Fieldglass to her scope of responsibilities very recently.   Links:  SAP website SAP Ariba website  SAP Ariba podcast series SAP Ariba YouTube channel SAP Intelligent Spend site SAP Fieldglass website Amisha on LinkedIn Amisha on Twitter    This episode was sponsored by Vistatec.

Amisha Gandhi is the VP Influencer Marketing &amp; Communications at SAP Ariba and SAP Fieldglass. She is also the Creator of the SAP Global Influencer Program, which she took from pilot to a full-scale global function across SAP with the purpose of driving influencer marketing across the entire customer journey – from awareness to demand-gen to advocacy. SAP Ariba is a leading business commerce network. It combines cloud-based applications with the world’s largest Internet-based trading community to help companies discover and collaborate with a global network of partners. SAP Fieldglass is a leader in external talent management and services procurement. Its cloud-based open platform has been deployed in more than 165 countries around the world. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years. In that time, she has worked with startups and notable brands such as <a href="http://Citysearch.com" rel="nofollow" target="_blank">Citysearch.com</a>, HP, Google, Accenture, Merrill Lynch, VISA, and Time-Warner. She joined SAP in 2010 as Director of Global Corporate Communications and Global PR Lead for Mobile. She went on to become Senior Director of Mobile Product Marketing, and then the Global Head of Influencer Marketing. In April 2018, she took on her current role with SAP Ariba, and added SAP Fieldglass to her scope of responsibilities very recently. Links: <ul> <li><a href="https://www.sap.com/" rel="nofollow" target="_blank">SAP website</a></li> <li><a href="https://www.ariba.com/" rel="nofollow" target="_blank">SAP Ariba website</a></li> <li><a href="https://www.ariba.com/resources/podcasts/an-insiders-view-procurement-transformation" rel="nofollow" target="_blank"> SAP Ariba podcast series</a></li> <li><a href="https://www.youtube.com/user/AribaSpendManager" rel="nofollow" target="_blank">SAP Ariba YouTube channel</a></li> <li><a href="https://sapintelligentspend.com/" rel="nofollow" target="_blank">SAP Intelligent Spend site</a></li> <li><a href="https://www.fieldglass.com/" rel="nofollow" target="_blank">SAP Fieldglass website</a></li> <li><a href="https://www.linkedin.com/in/amisha-gandhi-a6534b1/" rel="nofollow" target="_blank">Amisha on LinkedIn</a></li> <li><a href="https://twitter.com/AmishaGandhi" rel="nofollow" target="_blank">Amisha on Twitter</a></li> </ul> This episode was sponsored by <a href="https://vistatec.com/" rel="noopener nofollow" target="_blank">Vistatec</a>.

TWM 146: How SAP Approaches B2B Influencer Marketing on a Global Scale w/ Amisha Gandhi

Vishal Khanna

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics.Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the heart of our program because that's where we can really help. I really believe that influencer marketing can move sales. Having found the right influencers, we try to create a community around a topic.”Vishal Khanna was named Content Marketer of the Year in 2015 and is the Head of Marketing at HealthPrize. HealthPrize has done its own share of influencer marketing: “My company creates gamification of experiences for pharmaceutical brands, so we brought the world's expert in gamification in, the guy who wrote the book on gamification, and we're writing an ebook with him and bringing him to conferences and co-marketing with him. Those things are huge for him. It gives him a chance to meet a new community and work in that community. And for us, of course, we get to sort of reestablish our expertise in this one niche space.”https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics. Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the heart of our program because that's where we can really help. I really believe that influencer marketing can move sales. Having found the right influencers, we try to create a community around a topic.” Vishal Khanna was named Content Marketer of the Year in 2015 and is the Head of Marketing at HealthPrize. HealthPrize has done its own share of influencer marketing: “My company creates gamification of experiences for pharmaceutical brands, so we brought the world's expert in gamification in, the guy who wrote the book on gamification, and we're writing an ebook with him and bringing him to conferences and co-marketing with him. Those things are huge for him. It gives him a chance to meet a new community and work in that community. And for us, of course, we get to sort of reestablish our expertise in this one niche space.” <a href="https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/" rel="noopener nofollow" target="_blank">https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/</a>