Bill Lentz's guest appearances

Bill Lentz

AttractionPros Podcast

The Fire Time Podcast

Heather Smith

Jim Adams

Rachel Feinstein

Michelle Myers

Matt Doll

Tim Reed

Stan Campbell

Bridget Brennan

Megan Lee

Henry Hall

Dave Pomeroy

Robert Bryce

Ryan Borawski

Julie Keyes

Tim Rethlake

OwlTail

While we prepare Season 11 of the podcast, Tim will be giving weekly rapid reactions to audio articles from our industry publications. In this week's episode, Tim reacts to an article by Bill Lentz titled, “Competing Without Losing”. This article was originally published in the August 2022 issue of The Fire Time Magazine, and it explains the two measurements needed to compete without cheapening ourselves. Give it a listen today to bolster your ability to compete!To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine.Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.Pick up a copy of the 2023 Fire Time Journal: https://www.itsfiretime.com/journal.Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime.

While we prepare Season 11 of the podcast, Tim will be giving weekly rapid reactions to audio articles from our industry publications. In this week's episode, Tim reacts to an article by Bill Lentz titled, “Competing Without Losing”. This article was originally published in the August 2022 issue of The Fire Time Magazine, and it explains the two measurements needed to compete without cheapening ourselves. Give it a listen today to bolster your ability to compete! To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: <a href="https://www.itsfiretime.com/magazine/" rel="nofollow" target="_blank">https://www.itsfiretime.com/magazine</a>.Read The Fire Time Magazine Reader Edition online: <a href="https://magazine.itsfiretime.com/" rel="nofollow" target="_blank">https://magazine.itsfiretime.com</a>.Download The Fire Time Magazine app to get full access to the magazine (for free): <a href="https://www.itsfiretime.com/app" rel="nofollow" target="_blank">https://www.itsfiretime.com/app</a>.Pick up a copy of the 2023 Fire Time Journal: <a href="https://www.itsfiretime.com/journal" rel="nofollow" target="_blank">https://www.itsfiretime.com/journal</a>.Support The Fire Time Podcast financially: <a href="https://www.patreon.com/itsfiretime" rel="nofollow" target="_blank">https://www.patreon.com/itsfiretime</a>.

"Competing Without Losing" by Bill Lentz (FTM Rapid Reaction)

When a customer makes the effort to make it all the way to your showroom floor, you better understand why they are standing in front of you. Understanding the customer's intentions without bias, and then finding a polite way to eventually ask for the sale is the key that so many salespeople are missing out on. When selling fireplaces, BTU's aren't everything—the experience the product will deliver to the customer is. In today's episode - the debut of Season 5 - we sit down with Bill Lentz, the author of The Art of Sales (a series of articles that was very influential in shaping how Tim has gone about his career in the hearth industry).We are not trying to make the customer a fireplace salesperson, we are trying to show them how it could make their lives better is a big takeaway listeners will gain from this episode. The content matter discussed can be applied to all aspects of life beyond the showroom floor! Not being afraid of being assertive and asking the customer for the sale is a daunting task at first, and it will sometimes result in failure. However, getting knocked down is key to finding your true self, and not being afraid of posing more inquisitive questions toward customers down the road.  Click here to read "The Art of Sales" &amp; "The Heart of Sales" by Bill Lentz. To support The Fire Time Podcast financially, check out our Patreon site: https://www.patreon.com/itsfiretimeClick here to join The Fire Time Network

When a customer makes the effort to make it all the way to your showroom floor, you better understand why they are standing in front of you. Understanding the customer's intentions without bias, and then finding a polite way to eventually ask for the sale is the key that so many salespeople are missing out on. When selling fireplaces, BTU's aren't everything—the experience the product will deliver to the customer is. In today's episode - the debut of Season 5 - we sit down with Bill Lentz, the author of The Art of Sales (a series of articles that was very influential in shaping how Tim has gone about his career in the hearth industry).We are not trying to make the customer a fireplace salesperson, we are trying to show them how it could make their lives better is a big takeaway listeners will gain from this episode. The content matter discussed can be applied to all aspects of life beyond the showroom floor! Not being afraid of being assertive and asking the customer for the sale is a daunting task at first, and it will sometimes result in failure. However, getting knocked down is key to finding your true self, and not being afraid of posing more inquisitive questions toward customers down the road.  <a href="https://www.itsfiretime.com/artofsales/" rel="nofollow" target="_blank">Click here to read "The Art of Sales" &amp; "The Heart of Sales" by Bill Lentz.</a> To support The Fire Time Podcast financially, check out our Patreon site: <a href="https://www.patreon.com/itsfiretime" rel="nofollow" target="_blank">https://www.patreon.com/itsfiretime</a><a href="http://www.thefiretimenetwork.com/" rel="nofollow" target="_blank">Click here to join The Fire Time Network</a>

Bill Lentz - The Art of Sales

Tom Pugh

If you've been in the fireplace business for any amount of time, then the name Tom Pugh (1952-2012) should mean something to you... He's the man who invented the clean face fireplace, created HPBA's Government Affairs Academy in Washington, D.C., and helped hearth dealers across the country grow profitably with his playbook: "Blueprint for Success". Tom was someone who could see further down the road than anyone else at the time. He was relentless about understanding what needed to be done and taking action when no one else wanted to rock the boat—something that our entire industry owes him a debt of gratitude for. In today's episode, we sit down with Bill Lentz (Owner &amp; President, Pugh &amp; Associates) to get an insider's perspective on Tom Pugh's life and legacy. This conversation will:  Reveal the motivation behind Tom's relentless work ethic Explain how he saw things differently than anyone else at the time Expose what we all need to be thinking about in the midst of today's disruption  Don't miss this opportunity to learn about a legend in our industry from a legend in our industry. Instead, get the confidence you need to do what needs to be done and live into the legacy that Tom Pugh started all those years ago.   To support the podcast financially, check out our patreon site: https://www.patreon.com/itsfiretime

If you've been in the fireplace business for any amount of time, then the name Tom Pugh (1952-2012) should mean something to you... He's the man who <a href="http://townandcountryfireplaces.com" rel="nofollow" target="_blank">invented the clean face fireplace</a>, created <a href="http://www.hpba.org/Advocacy/Tom-Pugh-Government-Affairs-Academy" rel="nofollow" target="_blank">HPBA's Government Affairs Academy</a> in Washington, D.C., and helped hearth dealers across the country grow profitably with his playbook: "Blueprint for Success". Tom was someone who could see further down the road than anyone else at the time. He was relentless about understanding what needed to be done and taking action when no one else wanted to rock the boat—something that our entire industry owes him a debt of gratitude for. In today's episode, we sit down with Bill Lentz (Owner &amp; President, Pugh &amp; Associates) to get an insider's perspective on Tom Pugh's life and legacy. This conversation will: <ul> <li>Reveal the motivation behind Tom's relentless work ethic</li> <li>Explain how he saw things differently than anyone else at the time</li> <li>Expose what we all need to be thinking about in the midst of today's disruption</li> </ul> Don't miss this opportunity to learn about a legend in our industry from a legend in our industry. Instead, get the confidence you need to do what needs to be done and live into the legacy that Tom Pugh started all those years ago. To support the podcast financially, check out our patreon site: <a href="https://www.patreon.com/itsfiretime" rel="nofollow" target="_blank">https://www.patreon.com/itsfiretime</a>

Bill Lentz - The Legacy of Tom Pugh