Niklas Bakos's guest appearances

Niklas Bakos

Marketing Today with Alan Hart

Heja Framtiden

Nordic Future Makers - digital marketing, media, tech and innovation

the adtechie podcast 

Augustine Fou

Seth Godin

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Thomas Hellum

Drew Neisser

OwlTail

Listen to Niklas Bakos share his personal and professional journey in Gaming and learn about how ads monetisation is evolving. His perseverance and entrepreneurial journey from working in computer graphics to eventually launching his own is an inspiration for anyone who wants to start something of our own.

adtechies chat with Niklas Bakos, Founder Adverty 

Niklas Bakos is the Founder and Chief Strategy Officer at Adverty, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity. The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale.”They discuss the e-sports revolution, why in-game advertising is more insightful than real-life street advertising, and how a marketer should be thinking about it. In this episode, you'll learn:How mobile gaming is the leading platform for advertisingHow in-game advertisements are more insightful than real-life advertisementsWhy e-sports is the next gaming revolutionKey Highlights:[01:12] Niklas's “big fat cat”[01:51] Why Niklas founded Adverty[03:26] What is Adverty[04:27] What in-game advertising looks like[09:06] The brain impression algorithm[14:37] The future of ad placement and pricing[15:48] How to think about e-sports and its future[19:00] Why mobile gaming has such a far reach[21:12] Who is doing in-game marketing well[22:43] The future of e-sports and in-game marketing[24:18] An experience that defines Niklas, made him who he is today [25:52] Niklas's advice for his younger self[26:30] Niklas's recent impactful purchase[27:28] The brands, companies, and causes Niklas follows[29:28] What Niklas says is today's biggest threat and opportunity for marketers Resources Mentioned: AdvertyNiklas BakosVirtual Reality (VR)Augmented Reality (AR)Mobile Gaming market sizeeSportsCounter StrikeCritical OpsLeague of Legends sponsorship by MastercardOMD and Activision Call of Duty campaign in Critical OpsSubscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:Niklas BakosAdvertyAdverty TwitterConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/bakos/" rel="nofollow" target="_blank">Niklas Bakos</a> is the Founder and Chief Strategy Officer at <a href="https://www.adverty.com/" rel="nofollow" target="_blank">Adverty</a>, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity. The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale.”They discuss the e-sports revolution, why in-game advertising is more insightful than real-life street advertising, and how a marketer should be thinking about it. In this episode, you'll learn:<ul><li>How mobile gaming is the leading platform for advertising</li><li>How in-game advertisements are more insightful than real-life advertisements</li><li>Why e-sports is the next gaming revolution</li></ul> Key Highlights:<ul><li>[01:12] Niklas's “big fat cat”</li><li>[01:51] Why Niklas founded Adverty</li><li>[03:26] What is Adverty</li><li>[04:27] What in-game advertising looks like</li><li>[09:06] The brain impression algorithm</li><li>[14:37] The future of ad placement and pricing</li><li>[15:48] How to think about e-sports and its future</li><li>[19:00] Why mobile gaming has such a far reach</li><li>[21:12] Who is doing in-game marketing well</li><li>[22:43] The future of e-sports and in-game marketing</li><li>[24:18] An experience that defines Niklas, made him who he is today </li><li>[25:52] Niklas's advice for his younger self</li><li>[26:30] Niklas's recent impactful purchase</li><li>[27:28] The brands, companies, and causes Niklas follows</li><li>[29:28] What Niklas says is today's biggest threat and opportunity for marketers</li></ul> Resources Mentioned: <ul><li><a href="https://adverty.com/" rel="nofollow" target="_blank">Adverty</a></li><li><a href="https://www.linkedin.com/in/bakos/" rel="nofollow" target="_blank">Niklas Bakos</a></li><li><a href="https://en.wikipedia.org/wiki/Virtual_reality" rel="nofollow" target="_blank">Virtual Reality</a> (VR)</li><li><a href="https://en.wikipedia.org/wiki/Augmented_reality" rel="nofollow" target="_blank">Augmented Reality</a> (AR)</li><li><a href="https://techcrunch.com/2019/08/22/mobile-gaming-mints-money/" rel="nofollow" target="_blank">Mobile Gaming market size</a></li><li><a href="https://en.wikipedia.org/wiki/Esports" rel="nofollow" target="_blank">eSports</a></li><li><a href="https://en.wikipedia.org/wiki/Counter-Strike" rel="nofollow" target="_blank">Counter Strike</a></li><li><a href="https://criticalopsgame.com/" rel="nofollow" target="_blank">Critical Ops</a></li><li><a href="https://www.mastercard.com/news/press/2020/october/mastercard-to-thank-the-fans-during-league-of-legends-esports-10th-anniversary-celebration/" rel="nofollow" target="_blank">League of Legends sponsorship by Mastercard</a></li><li><a href="https://marcommnews.com/what-if-the-cold-war-ended-differently-by-activision-call-of-duty/" rel="nofollow" target="_blank">OMD and Activision Call of Duty campaign in Critical Ops</a></li></ul>Subscribe to the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a></li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )</li></ul>Connect with the Guest:<ul><li><a href="https://www.linkedin.com/in/bakos/" rel="nofollow" target="_blank">Niklas Bakos</a></li><li><a href="https://adverty.com/" rel="nofollow" target="_blank">Adverty</a></li><li><a href="https://twitter.com/adverty" rel="nofollow" target="_blank">Adverty Twitter</a></li></ul>Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

258: The Future of Advertising in Video Games with Adverty's Niklas Bakos

Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week.  In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments.  Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety.  I hope you enjoy this episode and please subscribe to hear from more Nordic Future Makers in coming weeks.  Host: Nick Burcher, (Music: E.Burcher) #nordicfuturemakers See acast.com/privacy for privacy and opt-out information.

Niklas Bakos, CEO and Founder of Adverty (<a href="https://adverty.com/" rel="noopener noreferrer nofollow" target="_blank">https://adverty.com/</a>) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety. I hope you enjoy this episode and please subscribe to hear from more Nordic Future Makers in coming weeks. Host: Nick Burcher, (Music: E.Burcher) #nordicfuturemakers See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

Niklas Bakos - CEO and Founder of Adverty (in English)