Pete Crosby's guest appearances

Pete Crosby

The Sales Hacker Podcast

Hey Psyche, how do I?

B2B Revenue Acceleration

Paul Fifield

Max Altschuler

Michael Hanson

Justin Welsh

Ollie Sharpe

John Barrows

Henrique Moniz de Aragão

Jason Bay

Andy Paul

Trish Bertuzzi

Todd Abbott

Alfie Marsh

Catie Ivey

Daniel Disney

Sam Jacobs

OwlTail

Developing a go-to-market strategy is essential in not only defining who your customer base should be but also how to go about targeting them effectively. After all, there’s little point in having a product or service if there’s no visibility to your ideal customer, no matter how outstanding you believe it may be. Your product cannot sell itself nor build its own brand and define itself in the market - this is where a well-developed go-to-market strategy is essential.  Our host, CEO of Operatix Aurelien Mottier, sat down with Pete Crosby (Executive Coach and Founder at Pete Crosby Revenue) to hear his expert insight into how businesses can get the very best results out of their go-to market strategy.  Dive into the episode below to understand how to get your fundamentals right, as well as common mistakes to avoid and frameworks that’ll help you understand where your current strategy may need development.  To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

Developing a go-to-market strategy is essential in not only defining who your customer base should be but also how to go about targeting them effectively. After all, there’s little point in having a product or service if there’s no visibility to your ideal customer, no matter how outstanding you believe it may be. Your product cannot sell itself nor build its own brand and define itself in the market - this is where a well-developed go-to-market strategy is essential.  Our host, CEO of Operatix <a href="https://www.linkedin.com/in/aurelienmottier/" rel="nofollow" target="_blank">Aurelien Mottier,</a> sat down with <a href="https://www.linkedin.com/in/peterdcrosby/" rel="nofollow" target="_blank">Pete Crosby</a> (Executive Coach and Founder at Pete Crosby Revenue) to hear his expert insight into how businesses can get the very best results out of their go-to market strategy.  Dive into the episode below to understand how to get your fundamentals right, as well as common mistakes to avoid and frameworks that’ll help you understand where your current strategy may need development.  To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on <a href="https://podcasts.apple.com/us/podcast/b2b-revenue-acceleration-podcast-for-technology-leaders/id1400389014?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1t1Spvqe5XnCsDHWX9vdYm" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.operatix.net/b2b-revenue-acceleration-podcast/" rel="nofollow" target="_blank">our website</a>, or anywhere you get podcasts.

128: Your Go-To Market Strategy Done Right w/ Pete Crosby

Bethany Ayers

You hear it thrown around quite regularly this statement that sales is a numbers game; but how true is that, what is important to consider when conveying or believing in this statement? Numbers are what we use to measure success most of the time and place our own self belief and confidence in, but why?This was one of the key talking points on this week's episode, alongside; what kind of environment needs to be created to help sales people thrive and how sellers can become more aligned to the customer's needs. To discuss this I'm joined by Bethany Ayers &amp; Pete Crosby. They bring a wealth of insights, experience and stories from their career so far and raise some interesting angles on the topics above. Bethany is Chief Customer Officer at artificial intelligence (AI) company Peak, one of the fastest-growing tech businesses in the UK. Before joining Peak, Bethany worked as an advisor to high growth startups such as Codility and Cloud IQ, primarily in the SaaS space. She has a superb track record leading tech businesses, with five years of experience as SVP Strategy at NewVoiceMedia where she oversaw strategy, sales operations and product marketing. She has also held strategic consulting roles with Mimecast and Getronics, and sales/strategy roles at both Computacenter and the Financial Times. Bethany acts as an expert advisor for Notion Capital and is a member of the London Revenue Collective. She regularly writes and speaks on topics including AI, SaaS metrics and women in tech.Pete is a 4x successful scale up sales leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. Prior to Ometria, Pete ran revenues at Viadeo from Series A to IPO, and took Triptease from $2m to $10m ARR and a successful Series B in just 18 months.Pete is one of the 3 founding members of the London Revenue Collective, a private members club for senior revenue leaders which now has more than 200 paying members. He is also a non-exec sitting on the board of Kluster, a seed stage revenue analytics start-up which just closed a $1m round.

You hear it thrown around quite regularly this statement that sales is a numbers game; but how true is that, what is important to consider when conveying or believing in this statement? Numbers are what we use to measure success most of the time and place our own self belief and confidence in, but why? This was one of the key talking points on this week's episode, alongside; what kind of environment needs to be created to help sales people thrive and how sellers can become more aligned to the customer's needs.  To discuss this I'm joined by Bethany Ayers &amp; Pete Crosby. They bring a wealth of insights, experience and stories from their career so far and raise some interesting angles on the topics above.  Bethany is Chief Customer Officer at artificial intelligence (AI) company Peak, one of the fastest-growing tech businesses in the UK. Before joining Peak, Bethany worked as an advisor to high growth startups such as Codility and Cloud IQ, primarily in the SaaS space. She has a superb track record leading tech businesses, with five years of experience as SVP Strategy at NewVoiceMedia where she oversaw strategy, sales operations and product marketing. She has also held strategic consulting roles with Mimecast and Getronics, and sales/strategy roles at both Computacenter and the Financial Times. Bethany acts as an expert advisor for Notion Capital and is a member of the London Revenue Collective. She regularly writes and speaks on topics including AI, SaaS metrics and women in tech. Pete is a 4x successful scale up sales leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. Prior to Ometria, Pete ran revenues at Viadeo from Series A to IPO, and took Triptease from $2m to $10m ARR and a successful Series B in just 18 months. Pete is one of the 3 founding members of the London Revenue Collective, a private members club for senior revenue leaders which now has more than 200 paying members. He is also a non-exec sitting on the board of Kluster, a seed stage revenue analytics start-up which just closed a $1m round.

#13 Is Sales Really A Numbers Game? ft. Bethany Ayers & Pete Crosby

This week on the Sales Hacker podcast, we speak with  Pete Crosby, Chief Revenue Officer at Ometria. Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers of sales velocity. What You’ll Learn     Why not every top-performing SDR is cut out for management — &amp; who is   2 Frameworks for motivating your employees   The 4 levers of sales velocity &amp; why this number baffles the board   Book recommendations &amp; shoutouts galore 

This week on the Sales Hacker podcast, we speak with <a href="https://www.linkedin.com/in/peterdcrosby/?originalSubdomain=uk" rel="nofollow" target="_blank"> Pete Crosby</a>, Chief Revenue Officer at <a href="https://ometria.com/" rel="nofollow" target="_blank">Ometria</a>. Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers of sales velocity. What You’ll Learn  <ul> <li>Why not every top-performing SDR is cut out for management — &amp; who is</li> </ul> <ul> <li>2 Frameworks for motivating your employees</li> </ul> <ul> <li>The 4 levers of sales velocity &amp; why this number baffles the board</li> </ul> <ul> <li>Book recommendations &amp; shoutouts galore</li> </ul>

96. The 4 Levers of Sales Velocity w/ Pete Crosby