Joaquim Bretcha's guest appearances

Joaquim Bretcha

Happy Market Research Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joaquim Bretcha, President of ESOMAR and International Director at Netquest.Contact Joaquim Online:LinkedInESOMARNetquest[00:00]Joaquim Bretcha, Netquest, el Presidente of ESOMAR.  You all know him.  He talks to us today about the importance of May 2, 2019.  By the time you’re hearing this, that date has passed, but I would encourage you to mark it on your calendar.  I have certainly done that.  It’ll be a much bigger deal going into 2020.  This is the Market Research and Insights….  It’s been institutionalized as our day by the U.N.  This is a really, really big deal.  And the hashtag that you’re going to want to use on social media (Instagram, LinkedIn, and Twitter) is #celebratemr; again, that’s #celebratemr.  If you want to see some of the interactions that have already taken place as well as interact with those individuals, of course, you can always go onto Twitter or your platform of choice and enter that hashtag.  I recommend sorting it by “latest” as opposed to “top,” but certainly do both.  And it’ll provide you a really good set of contacts of individuals who are interacting on those social platforms.  The hack there is some of them are brands, and some of them are agencies.  It’s a great opportunity for you to start interacting and learning who is active on social that is inside of your target market or your buyer.  Enjoy.   [01:26]  My guest today on the Happy Market Research Podcast as you all know El Jefe with ESOMAR, el Presidente, right?[01:33]  El President.  That’s in Catalan. [01:38]Joaquim.[01:42]Joaquim, yes.[01:43]   Ah good, did it right.  I always want to change it.  Sorry about that, Bretcha. [01:46]That’s OK, OK.  [04:47]  I do feel bad about that.  So, anyway, tell me what’s going on May 2nd?[01:51]May 2nd.  May 2nd is the Day of Market Research and Insights institutionalized by the U.N. since last year. So, our colleagues from Turkey, the Turkish Association, they did all the process.  So, today the 2nd of May is our day.  We will be heroes for one day. [02:11]For one day.  Bowie, who sang that song?[02:15]David Bowie.[02:15]David Bowie.  That’s right, yeah.  Gosh, that’s going to be the intro song for this episode if I can legally do it.  [02:20]That’s good idea.  We should just be playing this song all day.[02:24]  So, is there a special hashtag that we should be using on social media?[02:27]It’s #celebratemr.[02:29]Got it.  So, a lot of attention.  I’ll be putting a lot of focus in LinkedIn, Twitter; a little bit of focus in Instagram and Facebook.  But those’ll be my number 1 and 2 platforms.  ESOMAR is going to be, I’d imagine, active that day on social media. [02:46]Yeah, from ESOMAR we took that day very seriously.  So we are promoting a joint effort from the whole bodies, all bodies of industry that want to embrace this initiative.  It’s not just an ESOMAR initiative.  We promote it, but we want everybody to embrace that because it’s for the industry; it’s for the professionals of this industry.  We do not want to take the protagonism; we don’t want to be the “OK, this is an ESOMAR thing.”  No, we want...  So, we have asked our local representatives; we have been in touch with many national associations as well with trade magazines and media.      [03:28]GreenBook, Insights Association, yeah.[03:30]So, ESOMAR, we’re one among the others, so one of them.  And we would like to...  that this is the day of the professionals of this industry.  And there is a shoot-out of pride, but at the same time, “Hey, we’re responsible for many, many important things in our society.

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joaquim Bretcha, President of ESOMAR and International Director at Netquest. Contact Joaquim Online: LinkedIn ESOMAR Netquest [00:00] Joaquim Bretcha, Netquest, el Presidente of ESOMAR.  You all know him. He talks to us today about the importance of May 2, 2019.  By the time you’re hearing this, that date has passed, but I would encourage you to mark it on your calendar.  I have certainly done that. It’ll be a much bigger deal going into 2020. This is the Market Research and Insights….  It’s been institutionalized as our day by the U.N. This is a really, really big deal. And the hashtag that you’re going to want to use on social media (Instagram, LinkedIn, and Twitter) is #celebratemr; again, that’s #celebratemr.  If you want to see some of the interactions that have already taken place as well as interact with those individuals, of course, you can always go onto Twitter or your platform of choice and enter that hashtag. I recommend sorting it by “latest” as opposed to “top,” but certainly do both.  And it’ll provide you a really good set of contacts of individuals who are interacting on those social platforms. The hack there is some of them are brands, and some of them are agencies. It’s a great opportunity for you to start interacting and learning who is active on social that is inside of your target market or your buyer.  Enjoy. [01:26]   My guest today on the Happy Market Research Podcast as you all know El Jefe with ESOMAR, el Presidente, right? [01:33]   El President.  That’s in Catalan. [01:38] Joaquim. [01:42] Joaquim, yes. [01:43]    Ah good, did it right.  I always want to change it.  Sorry about that, Bretcha. [01:46] That’s OK, OK.   [04:47]   I do feel bad about that.  So, anyway, tell me what’s going on May 2nd? [01:51] May 2nd.  May 2nd is the Day of Market Research and Insights institutionalized by the U.N. since last year. So, our colleagues from Turkey, the Turkish Association, they did all the process.  So, today the 2nd of May is our day.  We will be heroes for one day. [02:11] For one day.  Bowie, who sang that song? [02:15] David Bowie. [02:15] David Bowie.  That’s right, yeah.  Gosh, that’s going to be the intro song for this episode if I can legally do it.   [02:20] That’s good idea.  We should just be playing this song all day. [02:24]   So, is there a special hashtag that we should be using on social media? [02:27] It’s #celebratemr. [02:29] Got it.  So, a lot of attention.  I’ll be putting a lot of focus in LinkedIn, Twitter; a little bit of focus in Instagram and Facebook.  But those’ll be my number 1 and 2 platforms. ESOMAR is going to be, I’d imagine, active that day on social media. [02:46] Yeah, from ESOMAR we took that day very seriously.  So we are promoting a joint effort from the whole bodies, all bodies of industry that want to embrace this initiative.  It’s not just an ESOMAR initiative. We promote it, but we want everybody to embrace that because it’s for the industry; it’s for the professionals of this industry.  We do not want to take the protagonism; we don’t want to be the “OK, this is an ESOMAR thing.” No, we want... So, we have asked our local representatives; we have been in touch with many national associations as well with trade magazines and media.       [03:28] GreenBook, Insights Association, yeah. [03:30] So, ESOMAR, we’re one among the others, so one of them.  And we would like to... that this is the day of the professionals of this industry.  And there is a shoot-out of pride, but at the same time, “Hey, we’re responsible for many, many important things in our society.

IIeX NA 2019 Conference Series – Joaquim Bretcha – Netquest & ESOMAR

Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker.This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insights professionals across the globe. Not only do we speak hundreds of languages, we are fluent in market research. For more information, please visit us at g3translate.com.This Episode’s Sponsor: G3 TranslateFind Joaquim Online: LinkedInTwitterNetquest[00:00]On Episode 204 of the Happy Market Research Podcast, I’m interviewing Joaquim Bretcha, President of ESOMAR.  But first a word from our sponsor:This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com.[00:37]Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Joaquim Bretcha, International Director at Netquest. Netquest is a quantitative technology platform with self-reported and digital behavioral tracking, providing customer insights in 23 countries.  Additionally, Joaquim is the recently elected ESOMAR President. He’s the advisor to MindProber, co-founder of NGO HealthusNepal, and speaker. Joaquim, thank you very much for being on the Happy Market Research Podcast.  [01:13]Thank you, Jamin.  It’s my pleasure.[01:15]Tell us a little bit about where you grew up.  [01:19]Good.  I was born in Barcelona, and I was born in the late years of the Franco dictatorship.  At the time, Barcelona wasn’t the brilliant city that we know today. You must know that the Spanish Civil War in the 30s, 40 years of dictatorship dramatically cut the evolution of the traditionally prosperous Barcelona.  Very importantly, it shaped the mentality, and it became an undynamic mentality with a complex of inferiority towards Europe. But I was fortunate. I was born in a family that had overcome this closing of borders, both mental and physical.  For instance, my mother at the age of 18 went to U.K. as a babysitter, and she learned English when almost nobody spoke English at the time in Spain. My father, who is a doctor in engineering, after studies he went to Norway. So I was fortunate to be born in a family that always had this international approach.  Indeed, I was conceived in France. My father was working for a multi-national company, and he was expatriated in France. I was conceived there although born in Barcelona but they moved back to France where I spent my first two years of my life. It’s not that my French was from that period, I guess not, because then I had to study.  But it definitely created a mental framework for the family. So I can say that my childhood was a happy childhood in a large, educated family that never transmitted to us this complex of inferiority that was among the Spaniards when looking at Europe, at that time Western Europe.I was a very curious boy.  I loved to read everything I could, being… Tin-Tin, my favorite comics.  I can tell at the age of 14, I had my first interchange with a French family.  So, the French guy came to my house, and I went to his in Paris and Normandy. I did the same at 17 with a guy from Connecticut.  So he came to our home, and I went to Connecticut for a month. This is something that my two other brothers also had. So I was fortunate enough to have these exchanges and this framework as a family.As a teenager, I witnessed the entrance of Spain in the European Union in 1986,

Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker. This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insights professionals across the globe. Not only do we speak hundreds of languages, we are fluent in market research. For more information, please visit us at <a href="http://g3translate.com" rel="nofollow" target="_blank">g3translate.com</a>. This Episode’s Sponsor:  G3 Translate Find Joaquim Online:  LinkedIn Twitter Netquest [00:00] On Episode 204 of the Happy Market Research Podcast, I’m interviewing Joaquim Bretcha, President of ESOMAR.  But first a word from our sponsor: This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at <a href="http://G3Translate.com" rel="nofollow" target="_blank">G3Translate.com</a>. [00:37] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Joaquim Bretcha, International Director at Netquest. Netquest is a quantitative technology platform with self-reported and digital behavioral tracking, providing customer insights in 23 countries.  Additionally, Joaquim is the recently elected ESOMAR President. He’s the advisor to MindProber, co-founder of NGO HealthusNepal, and speaker. Joaquim, thank you very much for being on the Happy Market Research Podcast.   [01:13] Thank you, Jamin.  It’s my pleasure. [01:15] Tell us a little bit about where you grew up.   [01:19] Good.  I was born in Barcelona, and I was born in the late years of the Franco dictatorship.  At the time, Barcelona wasn’t the brilliant city that we know today. You must know that the Spanish Civil War in the 30s, 40 years of dictatorship dramatically cut the evolution of the traditionally prosperous Barcelona.  Very importantly, it shaped the mentality, and it became an undynamic mentality with a complex of inferiority towards Europe. But I was fortunate. I was born in a family that had overcome this closing of borders, both mental and physical.  For instance, my mother at the age of 18 went to U.K. as a babysitter, and she learned English when almost nobody spoke English at the time in Spain. My father, who is a doctor in engineering, after studies he went to Norway. So I was fortunate to be born in a family that always had this international approach.  Indeed, I was conceived in France. My father was working for a multi-national company, and he was expatriated in France. I was conceived there although born in Barcelona but they moved back to France where I spent my first two years of my life. It’s not that my French was from that period, I guess not, because then I had to study.  But it definitely created a mental framework for the family. So I can say that my childhood was a happy childhood in a large, educated family that never transmitted to us this complex of inferiority that was among the Spaniards when looking at Europe, at that time Western Europe. I was a very curious boy.  I loved to read everything I could, being… Tin-Tin, my favorite comics.  I can tell at the age of 14, I had my first interchange with a French family.  So, the French guy came to my house, and I went to his in Paris and Normandy. I did the same at 17 with a guy from Connecticut.  So he came to our home, and I went to Connecticut for a month. This is something that my two other brothers also had. So I was fortunate enough to have these exchanges and this framework as a family. As a teenager, I witnessed the entrance of Spain in the European Union in 1986,

Ep. 204 – Joaquim Bretcha – 3 Keys To Effective Storytelling In Market Research