Lucy Mazalon's guest appearances

Lucy Mazalon

The Hard Corps Marketing Show

How We Got There

Maria Pergolino

Chris Walker

Max Altschuler

Tom Quinn

Tom Ryan

Michael Mayer

Adam Witty

Jay Acunzo

Sean Whiteley

David Meerman Scott

Chris Krimitsos

David Brier

Masha Finkelstein

Patrick McKenna

Randy Frisch

OwlTail

Salesforce Ben

Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben &amp; The DRIP, is a long-time ecosystem member who offers a unique voice via Salesforce Ben &amp; The Drip that helps Salesforce practitioners up-level their careers. Lucy shares her perspective of how ISVs are adjusting their strategies as in-person events have come to a halt due to COVID. Lucy walks through how to run effective experiments in driving leads, sharing best practices like looking at time on page and impressions but not getting too caught up on vanity metrics and focusing on results. Learn about the rule of 7 and how it drives action from your customers. This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.

<a href="https://www.linkedin.com/in/lucymazalon/" rel="nofollow" target="_blank">Lucy Mazalon</a>, Head Editor/Operations Director at <a href="https://www.salesforceben.com/" rel="nofollow" target="_blank">Salesforce Ben</a> &amp; <a href="https://salesforceben.com/thedrip/" rel="nofollow" target="_blank">The DRIP</a>, is a long-time ecosystem member who offers a unique voice via Salesforce Ben &amp; The Drip that helps Salesforce practitioners up-level their careers. Lucy shares her perspective of how ISVs are adjusting their strategies as in-person events have come to a halt due to COVID. Lucy walks through how to run effective experiments in driving leads, sharing best practices like looking at time on page and impressions but not getting too caught up on vanity metrics and focusing on results. Learn about the rule of 7 and how it drives action from your customers. This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit <a href="http://www.appiphony.com/" rel="nofollow" target="_blank">www.appiphony.com</a> to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.

Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben & The DRIP

Marketing automation technology is often purchased hoping that it will be the silver bullet to solve all of the company’s problems and what is worse, there is sometimes not even a plan in place for what to do with it after the fact. Therefore the technology sits, is underutilized, and becomes cluttered with data and disorganized assets. A Writer, 6x Certified Salesforce Ohana member, Editor at Salesforce Ben and The Drip, and Marketing Automation Consultant, Lucy Mazalon, urges marketers to put in the work to maximize the use of their marketing automation platform, to get the best production out of the advanced technology.   Takeaways:  Have a plan in place for how marketing automation technology, like Pardot, is going to be used, to get the most out of it. The Campaign Influence of marketing campaigns on Opportunities should not be the only success measurement of marketing. Not everything can be quantified, as marketing is also about building brand loyalty. If you do not track the first marketing touchpoint of where your leads are coming from, how will you know where to prioritize efforts to get more leads? Marketing automation technology platforms are great, but if you spend the money and then do not have any content to pour into the tool, what good will it do? The creation of a white paper is not something that can be automated. Take the time to declutter your CRM and marketing automation databases. It will help unclog your system and yield authentic reports. Have an organization system in place for how you will manage all of your marketing assets. If your team can never find the files they need, simple tasks can turn into stressful assignments and wasted time. Before jumping into Salesforce Pardot connected campaigns, meet with your team to create a campaign hierarchy that fits your business needs. Start with the end in mind and consider what reporting leadership would like to see. Career Advice from Lucy - It may be tough in the beginning, working long hours, and getting through difficult situations, but everything is going to be okay. Be yourself in the workplace, empathetic to your coworkers, and consider the situations they are in around you.    Links:  LinkedIn: https://www.linkedin.com/in/lucymazalon/   Twitter: https://twitter.com/lucymazalon?lang=en   Salesforce Ben: https://www.salesforceben.com/about/   The Drip: https://www.salesforceben.com/thedrip/  Website: http://mazalon.com        Busted Myths:  Pardot will help your business get more leads. - Pardot will not help you get more leads, but rather process leads more efficiently. Marketers still need to put in the work for lead generation campaigns. If used properly, Pardot is the driver along the lead-to-revenue journey. 

Marketing automation technology is often purchased hoping that it will be the silver bullet to solve all of the company’s problems and what is worse, there is sometimes not even a plan in place for what to do with it after the fact. Therefore the technology sits, is underutilized, and becomes cluttered with data and disorganized assets. A Writer, 6x Certified Salesforce Ohana member, Editor at Salesforce Ben and The Drip, and Marketing Automation Consultant, Lucy Mazalon, urges marketers to put in the work to maximize the use of their marketing automation platform, to get the best production out of the advanced technology. Takeaways: <ul> <li>Have a plan in place for how marketing automation technology, like Pardot, is going to be used, to get the most out of it.</li> <li>The Campaign Influence of marketing campaigns on Opportunities should not be the only success measurement of marketing. Not everything can be quantified, as marketing is also about building brand loyalty.</li> <li>If you do not track the first marketing touchpoint of where your leads are coming from, how will you know where to prioritize efforts to get more leads?</li> <li>Marketing automation technology platforms are great, but if you spend the money and then do not have any content to pour into the tool, what good will it do? The creation of a white paper is not something that can be automated.</li> <li>Take the time to declutter your CRM and marketing automation databases. It will help unclog your system and yield authentic reports.</li> <li>Have an organization system in place for how you will manage all of your marketing assets. If your team can never find the files they need, simple tasks can turn into stressful assignments and wasted time.</li> <li>Before jumping into Salesforce Pardot connected campaigns, meet with your team to create a campaign hierarchy that fits your business needs. Start with the end in mind and consider what reporting leadership would like to see.</li> <li>Career Advice from Lucy - It may be tough in the beginning, working long hours, and getting through difficult situations, but everything is going to be okay. Be yourself in the workplace, empathetic to your coworkers, and consider the situations they are in around you.</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/lucymazalon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lucymazalon/ </a> </li> <li>Twitter: <a href="https://twitter.com/lucymazalon?lang=en" rel="nofollow" target="_blank">https://twitter.com/lucymazalon?lang=en </a> </li> <li>Salesforce Ben: <a href="https://www.salesforceben.com/about/" rel="nofollow" target="_blank">https://www.salesforceben.com/about/ </a> </li> <li>The Drip: <a href="https://www.salesforceben.com/thedrip/" rel="nofollow" target="_blank">https://www.salesforceben.com/thedrip/</a> </li> <li>Website: <a href="http://mazalon.com" rel="nofollow" target="_blank">http://mazalon.com</a> </li> </ul> Busted Myths: <ul> <li>Pardot will help your business get more leads. - Pardot will not help you get more leads, but rather process leads more efficiently. Marketers still need to put in the work for lead generation campaigns. If used properly, Pardot is the driver along the lead-to-revenue journey.</li> </ul>

The Kondo Way to Organize Marketing Automation - Lucy Mazalon - Hard Corps Marketing Show #135