Sean Whiteley's guest appearances

Sean Whiteley

Mission Daily

The Hard Corps Marketing Show

Marketing Trends

Kyle Samani

Alex Mashinsky

Brian Scudamore

Wade Foster

Sophia Bush

Nir Eyal

Lisa Wentz

Ben Greenfield

Erik Voorhees

Shawn Achor

Gretchen Rubin

Don Miguel Ruiz

AJ Jacobs

Jake Dunlap

Ed Scott

OwlTail

When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a Leader in Conversational Marketing, and Co-Founder at Qualified.com, Sean Whiteley, sets the record straight about bots and humans with conversational marketing! How can bots assist humans with getting qualified leads? Listen and find out!   Takeaways:  People may be expensive, but they are still your most valuable commodity. Think about it, do you actually want to talk to a bot yourself? Should you ask your customers to do the same? If someone is a good fit for your business and they are on your site, you should not have them fill out a form and then leave your site, you should talk to them in the moment when they are on your site. Bots are great for finding out qualifying information and for booking meetings with your team, when your team is out of the office. Lines are blurring between the revenue team and the marketing team. If the two are not aligned, then operations will not perform. You can make a small change in your initial response time and it directly correlates to the amount of pipeline you are generating. Bots help to make sure that the human interaction will be meaningful for both the potential buyer and the seller. The B2C world has set a very high bar in terms of delivering personalized and instantaneous customer experiences. B2B has to adapt to provide a similar level of customer experience that people today are expecting. For businesses just starting out, be careful of how much you chase after a revenue model and certain finance goals. You can miss out on taking a moment to find your product market fit.  Be sure to enjoy the time in your career journey.       Links:  LinkedIn: https://www.linkedin.com/in/seanwhiteley/  Twitter: https://twitter.com/seanwhiteley  Qualified.com: https://www.qualified.com/        Busted Myths:  Bots will replace SDR’s. - This is NOT the case. People are a company’s most valuable asset and they are still the best option to have conversations about your business, your products, and services. The shift is that a human’s time is valuable, so bots can be used to ask lower level qualifying questions to ensure that the human is still having their time maximized and talking to an ideal customer. Bots drive pipeline. - This is incorrect. Bots do not drive pipeline, but rather build the data behind the pipeline. 

When you think of conversational marketing, do you think of bots? Do you think that bots will replace sales development reps? As a potential customer, would you want to only be able to talk to a bot when you arrive on a website? A Serial Entrepreneur, a Leader in Conversational Marketing, and Co-Founder at <a href="http://Qualified.com" rel="nofollow" target="_blank">Qualified.com</a>, Sean Whiteley, sets the record straight about bots and humans with conversational marketing! How can bots assist humans with getting qualified leads? Listen and find out! Takeaways: <ul> <li>People may be expensive, but they are still your most valuable commodity.</li> <li>Think about it, do you actually want to talk to a bot yourself? Should you ask your customers to do the same?</li> <li>If someone is a good fit for your business and they are on your site, you should not have them fill out a form and then leave your site, you should talk to them in the moment when they are on your site.</li> <li>Bots are great for finding out qualifying information and for booking meetings with your team, when your team is out of the office.</li> <li>Lines are blurring between the revenue team and the marketing team. If the two are not aligned, then operations will not perform.</li> <li>You can make a small change in your initial response time and it directly correlates to the amount of pipeline you are generating.</li> <li>Bots help to make sure that the human interaction will be meaningful for both the potential buyer and the seller.</li> <li>The B2C world has set a very high bar in terms of delivering personalized and instantaneous customer experiences. B2B has to adapt to provide a similar level of customer experience that people today are expecting.</li> <li>For businesses just starting out, be careful of how much you chase after a revenue model and certain finance goals. You can miss out on taking a moment to find your product market fit. </li> <li>Be sure to enjoy the time in your career journey.</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/seanwhiteley/" rel="nofollow" target="_blank">https://www.linkedin.com/in/seanwhiteley/</a> </li> <li>Twitter: <a href="https://twitter.com/seanwhiteley" rel="nofollow" target="_blank">https://twitter.com/seanwhiteley</a> </li> <li><a href="http://Qualified.com" rel="nofollow" target="_blank">Qualified.com</a>: <a href="https://www.qualified.com/" rel="nofollow" target="_blank">https://www.qualified.com/</a> </li> </ul> Busted Myths: <ul> <li>Bots will replace SDR’s. - This is NOT the case. People are a company’s most valuable asset and they are still the best option to have conversations about your business, your products, and services. The shift is that a human’s time is valuable, so bots can be used to ask lower level qualifying questions to ensure that the human is still having their time maximized and talking to an ideal customer.</li> <li>Bots drive pipeline. - This is incorrect. Bots do not drive pipeline, but rather build the data behind the pipeline.</li> </ul>

Qualified Leads through Conversational Marketing - Sean Whiteley - Hard Corps Marketing Show #103

Sean Whiteley has been in the tech business since the internet was first taking off back in the 1990s. In fact, he was early enough to the party to snag the sean@aol.com email address. But a lot has changed since those early days, and Sean has been through plenty of highs and lows along the way. He’s loved his time in Silicon Valley, but he recognizes that life in the Bay Area isn’t all that the world has to offer. “Don't get too stuck here in Silicon Valley,” Sean cautions. “There's a lot of greatness and I love it here. I love the dynamic here where risk is rewarded and arguing is okay, it's a good thing, it's not personal. You're just trying to come up with a better solution. I identify with a lot of the qualities that are here, but I also realize that this is not representative of most of the world.” Still, though, Silicon Valley is where Sean built his family and founded his current business, Qualified.com, which is making its mark in the new and emerging field of conversational marketing applications. Qualified — which is an app built to alert your sales team when qualified leads are visiting your site — offers a full stack of meeting tools that you can use to engage your customer be it through chat, phone calls or some other conversational interface.   On this episode of Mission Daily, Sean talks about his life in the Valley, the importance of finding the right business partner and building the right culture, the stages of building success and the role luck plays into it all. — Don’t forget, we have a new partnership with b8ta! B8ta.com gives you access to some of the most innovative and cutting edge consumer tech products.  This week, we will be giving away one Neo Smartpen 1.Enter the giveaway for a chance to win! — Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

<a href="https://www.linkedin.com/in/seanwhiteley/" rel="nofollow" target="_blank">Sean Whiteley</a> has been in the tech business since the internet was first taking off back in the 1990s. In fact, he was early enough to the party to snag the <a href="https://www.qualified.com/" rel="nofollow" target="_blank">sean@aol.com</a> email address. But a lot has changed since those early days, and Sean has been through plenty of highs and lows along the way. He’s loved his time in Silicon Valley, but he recognizes that life in the Bay Area isn’t all that the world has to offer. “Don't get too stuck here in Silicon Valley,” Sean cautions. “There's a lot of greatness and I love it here. I love the dynamic here where risk is rewarded and arguing is okay, it's a good thing, it's not personal. You're just trying to come up with a better solution. I identify with a lot of the qualities that are here, but I also realize that this is not representative of most of the world.” Still, though, Silicon Valley is where Sean built his family and founded his current business, <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a>, which is making its mark in the new and emerging field of conversational marketing applications. Qualified — which is an app built to alert your sales team when qualified leads are visiting your site — offers a full stack of meeting tools that you can use to engage your customer be it through chat, phone calls or some other conversational interface.  On this episode of <a href="https://mission.org/missiondaily/" rel="nofollow" target="_blank">Mission Daily</a>, Sean talks about his life in the Valley, the importance of finding the right business partner and building the right culture, the stages of building success and the role luck plays into it all. — Don’t forget, we have a new partnership with b8ta! <a href="https://b8ta.com/" rel="nofollow" target="_blank">B8ta.com</a> gives you access to some of the most innovative and cutting edge consumer tech products. This week, we will be giving away one <a href="http://bit.ly/2NGHMpr" rel="nofollow" target="_blank">Neo Smartpen 1.</a><a href="https://mission.org/giveaway" rel="nofollow" target="_blank">Enter the giveaway</a> for a chance to win! — Mission Daily and all of our podcasts are created with love by our team at <a href="http://mission.org/" rel="nofollow" target="_blank">Mission.org</a> We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out <a href="http://mission.org/Studios" rel="nofollow" target="_blank">Mission.org/Studios</a>. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at <a href="http://mission.org/" rel="nofollow" target="_blank">Mission.org</a>. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

Same Town, New Business: Sean Whiteley on Building Businesses in Silicon Valley