Gunny Scarfo
5 Podcast Episodes
Ep 2 - Answering the big data questions by exploring unusual stories - ft. Gunny Scarfo (Nonfiction Research)
Ep 2 - Answering the big data questions by exploring unusual stories - ft. Gunny Scarfo (Nonfiction Research)
Susan and Simon are joined by Gunny Scarfo, co-founder of insights agency Nonfiction Research. Gunny has had a fascinati... Read more
26 Jan 2022
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55mins
Customer Research and Reports: How To Do Them Properly | Gunny Scarfo, Co-Founder at NonFiction Research
Customer Research and Reports: How To Do Them Properly | Gunny Scarfo, Co-Founder at NonFiction Research
When’s the last time you read a report?I don’t mean skim. I mean seriously sat down, and truly thought through the repor... Read more
21 Oct 2021
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56mins
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If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler s... Read more
20 Apr 2021
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34mins
Gunny Scarfo knows how you feel
Gunny Scarfo knows how you feel
Not quite depressed. Not quite happy. Not quite anxious. Not quite relieved, or disappointed. This year has been a lot. ... Read more
10 Nov 2020
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42mins
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How to Truly Understand the Customer at the Deepest Level - Interview with Gunny Scarfo Ep#74
How to Truly Understand the Customer at the Deepest Level - Interview with Gunny Scarfo Ep#74
"Most mediocre insight you see in business comes not from bad researchers or faulty techniques.. the question itself was... Read more
2 Oct 2020
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31mins
